What Everyday Miracles does

Everyday Miracles, Incorporated is a 501(c)(3) nonprofit organization founded in 2003 by Debby Nelson and Mary Williams, headquartered at 1121 Jackson Street NE, Suite 100, Minneapolis, Minnesota. The organization provides maternal and infant support services aimed at improving birth outcomes and reducing health disparities among underserved birthing families in Minnesota. Its core service offerings include birth doula support, a portfolio of childbirth education classes (delivered in-person and virtually, including Spanish-language classes), a car seat distribution program, an electric breast pump distribution program, and the HCMC on-call doula partnership with Hennepin County Medical Center (established September 2019). Its primary customer segment is low-income and Medicaid-insured pregnant individuals, with secondary reach into immigrant and refugee communities (Somali, Spanish, Hmong, Karen) and a sliding-scale offering (the KARMA Program) for non-Medicaid clients planned to relaunch in Fall 2026.

The organization operates without proprietary technology; services are delivered through a network of certified multilingual doulas across five Minnesota regions (Twin Cities, Duluth, Rochester, St. Cloud, Brainerd), supplemented by virtual classes and in-person office visits. Its revenue model is hybrid: insurance reimbursement through Minnesota Medicaid plans (Straight Medical Assistance, Blue Plus PMAP, Medica PMAP, Hennepin Health, UCare) for covered services; state grant funding through the Minnesota Department of Human Services' Integrated Care for High-Risk Pregnancies (ICHRP) program; donations and sustaining-partner monthly contributions ($5-$10/month); corporate sponsorships; and sliding-scale fees via the KARMA Program. Go-to-market is community-led, with client acquisition driven by healthcare-provider referrals, hospital partnerships (HCMC, Aspirus St. Luke's), insurance eligibility, and earned media coverage in Minnesota outlets.

Documented client outcomes materially exceed national averages — 17% cesarean rate versus 32.8% nationally, 98% breastfeeding initiation versus 75%, and 72% continued breastfeeding at six months versus 43% — validated by a 2016 University of Minnesota School of Public Health study. The organization has served thousands of birthing families since 2003 across its regional footprint, with leadership under Co-Founder and Executive Director Debby Nelson and a coordinated team of program-specific coordinators.

Name

Everyday Miracles

Legal name

Everyday Miracles, Incorporated

Website

https://everyday-miracles.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Everyday Miracles is a Minnesota-based 501(c)(3) nonprofit that provides birth doula support, childbirth education, car seats, and breast pumps primarily to low-income and Medicaid-insured birthing families across five Minnesota regions, aiming to reduce maternal and infant health disparities.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement: Services covered through Medicaid and state-sponsored insurance plans including Straight Medical Assistance, State Sponsored Blue Plus PMAP, State-Sponsored Medica PMAP, State Sponsored Hennepin Health, and State Sponsored UCare. Covers birth doula services, childbirth education classes, car seats with education, and breast pumps.
2. Sliding Scale Fees (Karma Program): For clients without Medicaid insurance, the Karma Doula Program offers sliding scale fees for doula services. Currently under construction until Fall 2026.
3. Donations and Grants: Nonprofit funding through individual donations, sustaining partner monthly contributions ($5-10/month), stock donations, and corporate sponsors. Donations directly support operational costs, class materials, and doula services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Everyday Miracles is a 501(c)(3) nonprofit that provides birth doula support, childbirth and lactation education classes, car seats with safety education, and electric breast pumps to birthing families across Minnesota. Services are primarily delivered at no out-of-pocket cost through Minnesota Medicaid plans and supplemented by donations, grants, and a sliding-scale Karma program for uninsured families.

Product overview

Everyday Miracles is a nonprofit organization offering a suite of maternal and infant support services focused on improving birth outcomes and reducing health disparities. The organization operates as a service-based nonprofit rather than a software product, providing direct client services including birth doula support, childbirth education classes, car seat programs, and breast pump distribution. Services are primarily delivered in-person and virtually, with coverage through various Medicaid insurance plans including Straight Medical Assistance, State-Sponsored Blue Plus PMAP, State-Sponsored Medica PMAP, and State-Sponsored Hennepin Health PMAP. The organization also maintains an HCMC On-Call Doula Program partnership and offers Spanish-language classes. The KARMA Doula Program provides sliding-scale options for families without Medicaid coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Support

Quantifiable outcome

• 17% C-section rate vs 32.8% national average - demonstrating significant reduction in unnecessary cesarean sections
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hennepin Healthcare (HCMC)coreStrategic or Co-development PartnerEveryday Miracles partners with Hennepin Healthcare at HCMC to offer on-call doula support to birthing families. Established September 2019, the program provides patients the opportunity to request a birth doula during labor. If available, a doula provides physical and emotional support during labor, birth, and immediate postpartum period.
• Aspirus St. Luke'sminorStrategic or Co-development PartnerHealthcare partnership providing birthing support services in the Aspirus St. Luke's service area.
• Bundles of LoveminorGTM or Marketing PartnerSponsor providing support for birthing families through the nonprofit organization.
• IsuroonminorGTM or Marketing PartnerSponsor supporting the organization's mission and services.
• KindlyminorGTM or Marketing PartnerVolunteer management platform partnered with Everyday Miracles for seamless volunteer sign-up and management. Available via app for Twin Cities volunteer opportunities.
• TasteocracyminorGTM or Marketing PartnerFood sampling organization partnered with Everyday Miracles. Participants can donate incentive funds to support the organization by designating Everyday Miracles in their fundraising page.
• Minnesota Department of Human Services (DHS)coreStrategic or Co-development PartnerFunded by DHS through the Integrated Care for High-Risk Pregnancies (ICHRP) grant. DHS also provides guidance on state-recognized doula training programs eligible for Medicaid reimbursement.
• State-Sponsored Insurance PlanscoreChannel Partner/ Reseller/ DistributorServices covered through Minnesota Medicaid plans including Straight Medical Assistance, State Sponsored Blue Plus PMAP, State-Sponsored Medica PMAP, State Sponsored Hennepin Health, and State Sponsored UCare at no cost to eligible clients.

Scale indicators5 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• HealthConnect One: National nonprofit that trains and supports community-based doulas, including a strong focus on Medicaid reimbursement and BIPOC communities. Directly comparable to Everyday Miracles in mission (community doulas reducing disparities), funding model (grants + Medicaid), and target population.
• Ancient Song Doula Services: Brooklyn-based nonprofit providing doula and childbirth education services to low-income and BIPOC birthing families, including Medicaid-covered doula care. Closely comparable to Everyday Miracles on population served, doula model, and disparity-reduction mission.
• Mama Glow Foundation: Maternal health organization offering doula training, perinatal support, and childbirth education with an equity lens. Comparable to Everyday Miracles on the doula-plus-education service mix and focus on underrepresented birthing people.
• Birthing Beautiful Communities: Cleveland-based nonprofit providing community-based doula and perinatal support to Black and low-income families, with documented outcomes in reducing infant mortality. Highly comparable mission, model, and target population to Everyday Miracles.
• Sista Midwife Productions: Directory and training organization connecting Black birthing families with doulas and midwives. Comparable on cultural-competency focus and the doula-membership network model that Everyday Miracles uses to serve immigrant/refugee communities.

Emerging players

• Commonsense Childbirth Inc. Nonprofit midwifery and doula practice focused on Black maternal health with a birthing center and training programs. Comparable in equity-driven birth services, though it also operates a clinical birthing center rather than purely community-based support.

Broad incumbents

• National Birth Equity Collaborative: National advocacy and research organization focused on Black maternal-infant health equity. Adjacent rather than directly competitive; relevant as a broader ecosystem player shaping the policy environment Everyday Miracles operates in.

Others

• Lamaze International: Long-established childbirth education organization offering evidence-based classes and educator certification. Comparable on the childbirth-education product line (one of Everyday Miracles' core services) but operates as a credentialing/membership body rather than a direct service provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/everydaymiracles.mpls
• LinkedInlinkedin.com/company/everyday-miracles

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Miracles