carrier roasting
- Company typePrivate
- Founded2015
- HeadquartersNorthfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
carrier roasting firmographics
Firmographics- Name
- carrier roasting
- Legal name
- Carrier Roasting Co.
- Website
- https://carrierroasting.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
carrier roasting industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where carrier roasting is headquartered
LocationHeadquarters
- HQ city
- Northfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
carrier roasting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Coffee Sales: One-time purchases of whole bean coffee and instant coffee through e-commerce. Coffee is roasted to order and shipped directly to customers. Products include single origin coffees, seasonal blends (Chit Chat, Deep Thought), and Roaster's Choice selections.
- Coffee Subscriptions: Recurring subscription services including Roaster's Choice (2 x 8 oz single origin), Conversation Kit (Chit Chat and/or Deep Thought), and Half Caf (decaf + regular). Subscription prices include shipping. Managed through ReCharge payments platform.
- On-Premises Coffee Bar Sales: Walk-up service at two Vermont coffee bar locations serving espresso drinks, drip coffee, tea, and food. Northfield location open 7:30am-2pm daily; Burlington location open 7:30am-1pm Tuesday-Saturday.
- Wholesale Coffee: Bulk coffee, retail bags, and cold brew products sold to business partners including cafés, grocers, markets, restaurants, and offices. Also includes equipment sales, barista training, and menu development support.
- Merchandise Sales: Sale of brewing equipment (scales, mugs) and branded apparel (hoodies, sweatshirts) through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Whole Bean Coffee - Various origins including Kenya Gititu AA, Ethiopia Jigesa, Ethiopia Nensebo Bosecha, Guatemala Unión Cantinil, Decaf Amatenango |
| Unit Pricing | Pay-as-you-go | Blended Coffees - Chit Chat Seasonal Blend and Deep Thought Seasonal Dark Roast |
| Unit Pricing | Pay-as-you-go | Roaster's Choice Single Origin |
| Unit Pricing | Pay-as-you-go | Instant Coffee - Chit Chat Instant |
| Subscription | Monthly | Coffee Subscriptions - Multiple options including Roaster's Choice, Conversation Kit, and Half Caf |
| Subscription | Multi-year contract | Coffee Subscription Gift Membership |
| Unit Pricing | Pay-as-you-go | Coffee Bar Menu Items |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
carrier roasting product offering
Product offeringCore offering
Carrier Roasting Co. roasts specialty coffee to order and sells whole bean coffee, instant coffee, and recurring coffee subscriptions online across the country. The company also operates two physical coffee bar locations in Northfield and Burlington, Vermont, serving espresso drinks, drip coffee, tea, and locally baked goods, and runs a wholesale program supplying bulk coffee, retail bags, cold brew, equipment, barista training, and menu development support to cafés, grocers, markets, specialty food stores, restaurants, bars, and offices.
Product overview
Carrier Roasting Co. is a specialty coffee roaster based in Vermont offering a portfolio of whole bean coffees, instant coffee, and subscription services. Their core product lineup includes single origin coffees (Kenya Gititu AA, Ethiopia Jigesa, Ethiopia Nensebo Bosecha, Guatemala Unión Cantinil, Decaf Amatenango) and house blends (Chit Chat Seasonal Blend, Deep Thought Seasonal Dark Roast, Roaster's Choice). They operate two retail coffee bars (Northfield Coffee Bar & Roastery, Burlington Coffee Bar) and a wholesale program for cafes and restaurants. Brewing supplies, merchandise, and gift subscriptions complement their offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Bean Coffee Single origin and blended whole bean coffees roasted to order, including single origins from Kenya, Ethiopia, Guatemala, and Mexico, as well as house blends like Chit Chat and Deep Thought, sold to consumers online.
- Instant Coffee Specialty instant coffee developed with Swift Cup Coffee using proprietary freeze-drying process that preserves each coffee's unique origin flavor, packaged in recyclable and compostable packaging.
- Coffee Subscriptions Recurring coffee subscriptions including Roaster's Choice single origin, Conversation Kit (Chit Chat and Deep Thought), and Half Caf options, with automatic delivery on customer-chosen schedules of 1–6 weeks and free cancellation, managed through ReCharge.
- Coffee Subscription Gift Membership Gift subscription delivering 1/2 pound of fresh roasted coffee each week, available in 3, 6, or 12 month memberships with roast profile customization.
- Northfield Coffee Bar & Roastery Flagship coffee bar and roastery in downtown Northfield, Vermont, open daily 7:30am-2pm, offering espresso drinks, drip coffee, tea, and locally baked goods.
- Burlington Coffee Bar Coffee bar located inside Jake's ONE Market in Burlington's Old North End, open Tuesday-Saturday 7:30am-1pm, serving espresso drinks, drip coffee, tea, and locally baked goods.
- Wholesale Program Wholesale coffee program for cafés, grocers, markets, specialty food stores, restaurants, bars, and offices, including bulk coffee, retail bags, cold brew, equipment sales, barista training, education, and menu development support, with orders placed via wholesale form or through the Faire marketplace.
- Brewing Supplies Brewing equipment and accessories such as scales and dosing spoons sold alongside coffee products.
- Merchandise Branded merchandise including mugs, hoodies, and sweatshirts sold through the e-commerce store.
- Roaster's Choice Rotating single origin coffee selection, no more than two weeks off-roast, selected from current inventory and shipped to customers.
- Chit Chat Seasonal Blend Medium roasted seasonal blend of two in-season coffees, sweet and balanced, used as house espresso at coffee bars.
- Deep Thought Seasonal Dark Roast Most developed single origin coffee offering, with flavors described as smoky and rich, rotating seasonally with the coffee harvest.
- Kenya Gititu AA Single origin Kenyan coffee from Kiambu county with tasting notes of cherry, blackberry, and grapefruit, scored 88 points.
- Ethiopia Jigesa Single origin Ethiopian coffee grown by smallholding farmers at 1850–2100 meters, with tasting notes of apricot, lemon, and cherry, scored 87.5 points.
- Ethiopia Nensebo Bosecha Single origin Ethiopian coffee with tasting notes of floral, lime, and clementine, scored 86.5 points.
- Guatemala Unión Cantinil Single origin Guatemalan coffee with tasting notes of vanilla, brown sugar, and cherry, scored 86 points.
- Decaf Amatenango Decaf coffee from Chiapas, Mexico using Mountain Water Process decaffeination, with tasting notes of custard, vanilla, and milk chocolate, scored 85.5 points.
Quantifiable outcome
- Nearly 3x Fair Trade minimum price paid on average for coffee beans
- +5 more outcomes
Companies that use carrier roasting
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
carrier roasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
carrier roasting partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Red Fox Coffee MerchantscorePrimary importing partner for Kenya Gititu AA coffee. Long-term relationship spanning 8 years sourcing specialty coffees. Red Fox provides sourcing expertise and financing for international coffee transactions.
- Red Fox Coffee MerchantscoreImporting partner for Ethiopia Jigesa coffee. 9-year relationship sourcing from Ethiopia through Red Fox Coffee Merchants.
- Covoya Specialty CoffeecoreImporting partner for Ethiopia Nensebo Bosecha coffee (first year sourcing). Covoya Specialty Coffee provides specialty coffee sourcing services.
- Covoya Specialty CoffeecoreImporting partner for Guatemala Unión Cantinil coffee (second year sourcing).
- Osito CoffeecoreImporting partner for Decaf Amatenango from Mexico (second year sourcing). Osito Coffee specializes in specialty coffee imports.
- Swift Cup CoffeecorePartnership to develop Carrier Specialty Instant Coffee using Swift Cup's proprietary freeze-drying process. This collaboration enables the instant coffee product line while preserving origin flavor characteristics.
- Jake's ONE MarketcoreHost venue for Burlington coffee bar location. Jake's ONE Market in Burlington's Old North End provides retail space for Carrier's second coffee bar location.
- Front Seat CoffeeminorSupplier of baked goods for Northfield coffee bar location in Hardwick, VT.
- Good Measure Brewing Co.minorSupplier of black bean and bacon burritos for Northfield coffee bar.
- Song TeaminorTea supplier for coffee bar menus, providing loose leaf teas including A Different Eighteen, Fragrant Leaf, Shan Lin Xi Winter Sprout, and Meizhan Yancha.
- Silloway MapleminorLocal maple syrup supplier for add-ons at coffee bars.
- Fat Toad FarmminorSupplier of goat's milk caramel sauce for coffee drinks at Burlington location.
- Bee BoysminorSupplier of raw honey for add-ons at coffee bars.
- FairecoreB2B marketplace platform for wholesale partner ordering. Wholesale customers can order products through Faire.
- ShopifycoreE-commerce platform powering carrierroasting.com online store for direct consumer sales.
- ReCharge PaymentscoreSubscription management platform powering coffee subscription services with automatic recurring billing.
- SquarecorePayment processing and gift card platform for e-gift cards and point-of-sale at coffee bars.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
carrier roasting competitors and assessment
Company assessmentDirect peers
- Heart Coffee Roasters: Portland, OR-based specialty roaster with a single-origin focus, transparent sourcing, owned cafés, and direct-to-consumer e-commerce. Closely aligned positioning with Carrier on third-wave coffee ethos and small-batch model.
- Verve Coffee Roasters: Santa Cruz-based specialty roaster operating both e-commerce and multiple owned cafés across California, with comparable third-wave positioning and direct trade sourcing. Similar size and multi-channel GTM to Carrier Roasting.
- Driftaway Coffee: Brooklyn-based specialty coffee subscription company with transparent sourcing and curated single-origin offerings. Closely comparable subscription-first business model and transparency-forward brand positioning.
- La Colombe Coffee Roasters: Philadelphia-based specialty roaster with national café presence, wholesale program, and notable RTD/canned cold brew line. Comparable multi-channel specialty coffee business with category extensions into ready-to-drink beverages.
- Counter Culture Coffee: Durham, NC-based specialty coffee roaster with strong transparent sourcing and sustainability programs, direct-to-consumer sales, and training/education services. Closely comparable business model to Carrier Roasting including wholesale, retail cafés, and emphasis on producer relationships.
- Equator Coffees: California-based certified B Corporation specialty roaster operating both wholesale and retail cafés with a strong sustainability and direct trade focus. Comparable mission-driven positioning and multi-channel operations.
- Intelligentsia Coffee: Chicago-based pioneering third-wave specialty roaster with direct trade sourcing programs, multiple owned cafés, and a wholesale network. Comparable specialty coffee heritage and vertical operations.
- Onyx Coffee Lab: Northwest Arkansas-based specialty roaster recognized globally for cup quality, with direct trade sourcing, competition-grade coffee, and a small retail footprint. Directly comparable award-winning roaster with strong transparent sourcing narrative.
Broad incumbents
- Blue Bottle Coffee: Oakland-based specialty coffee company (owned by Nestlé) with a national café network, extensive direct-to-consumer business, and substantial brand recognition. Serves as a benchmark for what a scaled specialty coffee company looks like in the same category as Carrier.
- Stumptown Coffee Roasters: Portland-based established specialty roaster (acquired by Peet's) operating at significantly larger scale with national wholesale, multiple cafés, and packaged retail products. Broader incumbent in the same specialty coffee category as Carrier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
carrier roasting social profiles
Digital presencecarrier roasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
carrier roasting leadership team
Management profileNumber of profiles
Profiles3 records
carrier roasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
carrier roasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about carrier roasting
What does carrier roasting do?
Carrier Roasting Co. roasts specialty coffee to order and sells whole bean coffee, instant coffee, and recurring coffee subscriptions online across the country. The company also operates two physical coffee bar locations in Northfield and Burlington, Vermont, serving espresso drinks, drip coffee, tea, and locally baked goods, and runs a wholesale program supplying bulk coffee, retail bags, cold brew, equipment, barista training, and menu development support to cafés, grocers, markets, specialty food stores, restaurants, bars, and offices.
Is carrier roasting a public or private company?
carrier roasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was carrier roasting founded?
carrier roasting was founded in 2015. It employs 1 to 10 people.
Where is carrier roasting based?
carrier roasting is headquartered in Northfield, United States, in the North America region.
How does carrier roasting make money?
Five revenue lines are on record. Direct Coffee Sales are the primary driver. The others are coffee Subscriptions, on-Premises Coffee Bar Sales, wholesale Coffee and merchandise Sales.
Who are carrier roasting's main competitors?
Direct peers on record are Heart Coffee Roasters, Verve Coffee Roasters, Driftaway Coffee, La Colombe Coffee Roasters, Counter Culture Coffee, Equator Coffees, Intelligentsia Coffee and Onyx Coffee Lab. Broad incumbents are Blue Bottle Coffee and Stumptown Coffee Roasters.
Does carrier roasting have an API?
No public API is recorded for carrier roasting.
What industry is carrier roasting in?
carrier roasting's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.