brilleneyes
BrillenEyes designs and supplies multi-brand eyewear collections and private-label programs for optical retailers, eyecare practices, and brands seeking customized eyewear through wholesale distribution, with design, branding, packaging, and worldwide delivery services.
- Company typePrivate
- Founded-
- HeadquartersLake Forest, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What brilleneyes does
BrillenEyes is a private, active eyewear company with 1-10 employees that designs, distributes, and supplies optical and sun eyewear through a B2B wholesale model. It serves optical retailers, eyecare practices, and private-label partners with proprietary lines such as Ella&Maxx and BE, the imported BES collection, and distributed brands including Yohji Yamamoto, Red Bull SPECT, Bloomdale, Nemezis, and Reykjavik Eyes. Its private-label offering spans consultation, frame design, branding, packaging, production, and worldwide delivery, with low minimums and included lens coatings.
Frames are designed in-house and use materials including Mazzucchelli acetate from Italy, Japanese titanium, beta titanium, German surgical stainless steel, and TR90 polymer. Reykjavik Black Label uses screwless hinge technology, while the Ella&Maxx Atelier line undergoes more than 10 polishing processes, including two weeks of tumbling with stone and woodchips. BrillenEyes sells through premier retail partners and a partner-facing e-commerce ordering system, supplies lookbooks and product images, and uses territory-based account executives for select U.S. markets. Specific prices are not public; wholesale terms are available to authorized retail and optical partners.
brilleneyes firmographics
Firmographics- Name
- brilleneyes
- Legal name
- BrillenEyes
- Website
- https://brilleneyes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrillenEyes designs and supplies multi-brand eyewear collections and private-label programs for optical retailers, eyecare practices, and brands seeking customized eyewear through wholesale distribution, with design, branding, packaging, and worldwide delivery services.
- Ownership category
- akta.pro rank
brilleneyes industry classification
Industry- Product category
- Eyewear Wholesale Distribution
- NAICS
- Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Sport & Performance Eyewear (CRAAAKAC), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
Keywords
Where brilleneyes is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
brilleneyes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Eyewear Distribution: Primary revenue stream through B2B wholesale of branded eyewear collections to optical retailers and eyecare professionals. The company distributes multiple branded collections including Ella&Maxx, Bloomdale, Nemezis, Red Bull SPECT, and Yohji Yamamoto.
- Private Label Program: Customized eyewear brand creation service for partners looking to launch their own eyewear brand. Revenue generated from design, branding, packaging, and production services with low minimums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for optical retailers and eyecare professionals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
brilleneyes product offering
Product offeringCore offering
BrillenEyes designs, sources, and distributes ten branded eyewear collections (proprietary brands including Ella&Maxx, Ella&Maxx Atelier, BE House Brand, and BES, plus licensed brands Red Bull SPECT Sun, Red Bull SPECT BlueFilter, Yohji Yamamoto, Nemezis, Bloomdale, and Reykjavik Eyes Black Label) to optical retailers and eyecare professionals through a B2B wholesale model. The company also operates a private label program that delivers customized eyewear from design and branding through packaging and worldwide production. All frames include lens coatings at no extra cost, and premium materials include Mazzucchelli Italian acetate, Japanese titanium, beta titanium, German surgical stainless steel, and TR90 polymer.
Product overview
BrillenEyes is an eyewear distribution company offering multiple branded collections and a private label program. The portfolio includes proprietary brands (Ella&Maxx, Ella&Maxx Atelier, BE House Brand, BES imported collection) and licensed designer collections (Red Bull SPECT Sun, Red Bull SPECT BlueFilter, Yohji Yamamoto, Nemezis, Bloomdale, Reykjavik Eyes). All frames include lens coatings at no extra cost. The company also offers a private label service enabling customers to launch their own eyewear brand with customized design, branding, and packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Ella&Maxx: Fashion-forward eyewear brand designed in-house, featuring fine finishes and high-tech materials including German surgical stainless steel and handmade Italian Mazzucchelli acetate.
- Ella&Maxx Atelier
- Bloomdale
- Nemezis
- Reykjavik Eyes
- Yohji Yamamoto
- Red Bull SPECT Sun
- Red Bull SPECT BlueFilter
- BE (BrillenEyes House Brand)
- BES
Products and services
- Ella&Maxx Proprietary fashion-forward eyewear collection designed in-house by BrillenEyes, with fine finishes, intricate etched designs, and hypo-allergenic frames built from German surgical stainless steel and handmade Italian Mazzucchelli acetate. Sold wholesale to optical retailers for resale to fashion-conscious consumers.
- Ella&Maxx Atelier Premium capsule collection handcrafted in France from Mazzucchelli acetates with a government-registered 'Made in France' certification. Frames undergo more than 10 high-polishing processes, including 2 weeks of tumbling with stone and woodchips, for smooth, comfortable surfaces. Sold wholesale to optical retailers targeting luxury fashion consumers.
- Red Bull SPECT Sun Licensed performance eyewear collection distributed by BrillenEyes, featuring dynamic sunglasses and goggles built with G850, TR90, and metal/rubber materials. Targeted at athletes, outdoor adventurers, and active lifestyle consumers through optical retail partners.
- Red Bull SPECT BlueFilter Licensed blue light filtering optical frame collection distributed by BrillenEyes for consumers who spend significant time in front of screens. Combines precision craftsmanship with bold design for maximum comfort, durability, and distinctive look. Distributed through optical retail partners.
- Bloomdale Eyewear Colorful, bold eyewear brand founded in Rosmalen, Netherlands in 2015 and distributed by BrillenEyes. Made with handmade Mazzucchelli acetate from Italy, German silicone nose pads, and Japanese stainless steel with nickel-free coating. Hypoallergenic and anti-allergic frames for retail sale through optical partners.
- Nemezis Paris Artisanal French eyewear brand distributed by BrillenEyes, with bold designs inspired by Greek goddess mythology. Each frame is named after a Greek goddess, featuring vibrant colors and contemporary shapes representing individuality and empowerment. Sold through optical retailers.
- Reykjavik Eyes Black Label Luxury collection of Italian-manufactured, lightweight, screwless frames made from highest quality beta titanium. Features an innovative hinge design without screws and seamless finish for ultimate comfort and performance. Hypoallergenic frames available at premier retail partners.
- Yohji Yamamoto Eyewear Designer eyewear collection that BrillenEyes is the authorized US distributor of, capturing Yohji Yamamoto's philosophy of 'conquering fashion through antithesis.' Features bold, dramatic designs balancing volume and lightness, fusing industrial metals with rich textures in striking silhouettes. Sold through premier retail partners.
- BE BrillenEyes House Brand BrillenEyes' proprietary house brand balancing design, functionality, and affordability. Includes acetate frames as well as stainless steel and titanium flex frames. Each frame can be imprinted with the practice, doctor, or brand name on the inside of the temple at no extra cost and with no minimum order quantity. Targeted at optical retailers seeking an accessible tier.
- BES Imported Collection Imported eyewear collection distributed by BrillenEyes featuring various styles in acetate, metal, and stainless steel frames. Targeted at optical retailers seeking value-tier options.
- Private Label Eyewear Program End-to-end private label program that lets partners launch their own branded eyewear collection. Covers consultation, design and development, branding, packaging, and production with worldwide shipping. Frames are designed in-house with lens coatings included at no extra cost, low minimum order quantities, and free imprinting of the practice, doctor, or brand on BE House Brand frames. Targeted at companies, startups, and practices seeking custom-branded eyewear.
Quantifiable outcome
- No minimum order quantities or costs for custom imprinting on BE House Brand collection
- +1 more outcomes
Companies that use brilleneyes
Customer profileSegments3 records
Ideal customer profiles2 records
brilleneyes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
brilleneyes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Red Bull SPECT EyewearcoreBrillenEyes distributes Red Bull SPECT eyewear collections including Sun and BlueFilter lines. Red Bull SPECT is known for dynamic, innovative eyewear rooted in extreme sports and high-performance culture, targeting athletes, outdoor adventurers, and active individuals.
- Yohji YamamotocoreBrillenEyes is the authorized distributor of the Yohji Yamamoto eyewear collection, featuring the Japanese designer's iconic avant-garde aesthetic. The collection captures Yamamoto's philosophy of 'conquering fashion through antithesis' with bold, dramatic designs.
- Nemezis ParismajorBrillenEyes distributes Nemezis Paris eyewear, an artisanal French brand celebrated for bold designs inspired by Greek mythology. Nemezis eyewear features vibrant colors and contemporary shapes representing individuality and empowerment.
- Bloomdale EyewearmajorFounded in Rosmalen, Netherlands in 2015, Bloomdale Eyewear is distributed by BrillenEyes. The brand offers colorful, bold, uniquely designed eyewear made with Mazzucchelli acetate from Italy and Japanese stainless steel.
- Reykjavik EyescoreBrillenEyes distributes Reykjavik Eyes Black Label, a luxury collection of screwless beta titanium frames manufactured in Italy. The collection is available at premier retail partners and represents outstanding design and skilled craftsmanship.
- Ella&MaxxcoreElla&Maxx is BrillenEyes' own fashion-forward eyewear brand designed completely in-house. The collection features high-tech materials including German surgical stainless steel and Italian Mazzucchelli acetate, with the premium Atelier line handcrafted in France.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
brilleneyes competitors and assessment
Company assessmentDirect peers
- Marcolin: Italian eyewear company that designs, produces, and distributes branded and licensed eyewear collections worldwide (Tom Ford, Ermenegildo Zegna, Moncler). Directly comparable B2B wholesale distribution model to optical retailers.
- Safilo Group: Italian eyewear manufacturer and global wholesale distributor of branded and licensed eyewear (Carrera, Hugo Boss, Jimmy Choo, etc.). Direct peer because BrillenEyes performs the same multi-brand wholesale function, just at a smaller scale and with a different brand mix.
- Kenmark Eyewear: US-based optical industry supplier and wholesale distributor of branded eyewear including licensed designer collections. Directly comparable as a US-headquartered multi-brand optical distributor.
- Modern Optical International: Family-owned US eyewear company designing and distributing branded and private label frames to optical retailers. Comparable in combining in-house design, private label programs, and US wholesale distribution.
- Marchon Eyewear: US-based global eyewear distributor of premium and licensed brands (Nike, Calvin Klein, Longchamp, Lacoste). Closely mirrors BrillenEyes' licensed-brand portfolio approach and US channel focus.
- De Rigo: Italian eyewear group (Police, Sting, Lozza) operating a B2B distribution model selling multi-brand optical and sunglass collections to retailers globally. Same core GTM motion as BrillenEyes.
- Mondottica: International eyewear distributor managing a portfolio of licensed and proprietary eyewear brands (Benetton, Liu Jo, D&G, Hackett). Comparable multi-brand wholesale model with both proprietary and licensed collections.
- McGee Group: US-based eyewear company distributing multiple branded collections (Bebe, Jimmy Crystal New York, Elizabeth Arden) to optical retailers. Same multi-brand wholesale distribution business model.
- Viva International Group: US eyewear company producing and distributing branded eyewear collections and private label programs for the optical channel. Closely parallels BrillenEyes' in-house design plus private label positioning.
Broad incumbents
- EssilorLuxottica: Global eyewear and vision care conglomerate (Ray-Ban, Oakley, Persol, Chanel licenses, LensCrafters, Sunglass Hut). Overlaps as the dominant eyewear distributor and licensed brand aggregator; competes broadly but does not target BrillenEyes' indie retailer/private label niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
brilleneyes social profiles
Digital presencebrilleneyes financial estimates
Financial estimateRevenue estimate
Valuation estimate
brilleneyes leadership team
Management profileNumber of profiles
brilleneyes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brilleneyes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brilleneyes
What does brilleneyes do?
BrillenEyes designs, sources, and distributes ten branded eyewear collections (proprietary brands including Ella&Maxx, Ella&Maxx Atelier, BE House Brand, and BES, plus licensed brands Red Bull SPECT Sun, Red Bull SPECT BlueFilter, Yohji Yamamoto, Nemezis, Bloomdale, and Reykjavik Eyes Black Label) to optical retailers and eyecare professionals through a B2B wholesale model. The company also operates a private label program that delivers customized eyewear from design and branding through packaging and worldwide production. All frames include lens coatings at no extra cost, and premium materials include Mazzucchelli Italian acetate, Japanese titanium, beta titanium, German surgical stainless steel, and TR90 polymer.
Is brilleneyes a public or private company?
brilleneyes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brilleneyes founded?
brilleneyes was founded in -1. It employs 1 to 10 people.
Where is brilleneyes based?
brilleneyes is headquartered in Lake Forest, United States, in the North America region.
How does brilleneyes make money?
Two revenue lines are on record. Wholesale Eyewear Distribution is the primary driver. The others are private Label Program.
Who are brilleneyes's main competitors?
Direct peers on record are Marcolin, Safilo Group, Kenmark Eyewear, Modern Optical International, Marchon Eyewear, De Rigo, Mondottica, McGee Group and Viva International Group. EssilorLuxottica is listed as a broad incumbent.
Does brilleneyes have an API?
No public API is recorded for brilleneyes.
What industry is brilleneyes in?
brilleneyes's product category is Eyewear Wholesale Distribution. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 42346 and its SIC code is 3851.