anglers all

What anglers all does

Anglers All is a privately held, Colorado-based specialty retailer founded in 1954 that sells fly fishing gear, apparel, and watercraft to individual anglers. The company operates two physical stores in Colorado — a flagship Littleton location featuring a Boathouse showroom concept that displays rafts, pontoon boats, drift boats, kayaks, and paddle boards, and a second Denver storefront — and a Shopify-powered e-commerce storefront with free shipping over $25 and international shipping to Canada, the UK, the EU, and Scandinavia. The product portfolio spans freshwater and saltwater fly rods, reels, lines, leaders, tippet, flies, waders, wading boots, vests and packs, fly tying materials, and men's, women's, and kids' technical apparel, stocked from premium manufacturers including Sage, Orvis, Redington, Hardy, Hatch, Ross, Abel, Patagonia, Simms, Skwala, Sitka, and Umpqua, with individual SKUs priced from approximately $299 (wading boots) to $1,199 (premium reels).

Beyond retail, Anglers All monetizes two adjacent services. First, a destination fly fishing travel program packages guided trips and lodge accommodations through partnership agreements with Bay Flats Lodge in Texas, Cinco Rios in Chilean Patagonia, and Turneffe Flats and Cayo Frances in Belize. Second, the company offers fly fishing classes and an educational blog covering fly tying, insider tips, shop events, travel, Colorado fishing, and conservation, functioning as a content-marketing and customer-acquisition engine. Customer segmentation is horizontal across use cases rather than industries: freshwater fly fishermen, saltwater fly fishermen targeting bonefish, tarpon, permit, and similar gamefish, float-fishing enthusiasts, fly tiers, destination travel anglers, and apparel customers.

The go-to-market motion is direct-to-consumer across both retail and e-commerce, supported by email, blog/SEO, and organic social channels. Staffing is reported at 1-10 employees, ownership is undisclosed but appears independent, and there are no public funding rounds, acquisitions, or investor disclosures in the source material. Pricing is unit-based with pay-as-you-go billing, and the business model combines one-time product sales with professional-services revenue from travel bookings and classes.

Name

anglers all

Legal name

Anglers All

Website

https://anglersall.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Anglers All is a privately held Colorado fly fishing specialty retailer founded in 1954, operating two retail stores (Littleton and Denver) plus a Shopify e-commerce site that sells premium rods, reels, waders, apparel, and watercraft to individual anglers, with ancillary destination travel packages and fly fishing classes.

Ownership category

akta.pro rank

Product category

Fly Fishing Specialty Retail

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

Keywords

• Fly fishing gear
• Fly tying supplies
• Wading apparel
• Fishing apparel
• Destination fishing travel

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of fly fishing gear, apparel, waders, boots, fly rods, reels, flies, and accessories through both physical stores and e-commerce platform. Product categories include freshwater and saltwater fly fishing equipment, boathouse items (rafts, pontoon boats, kayaks, paddle boards), fly tying materials, and technical apparel for men and women.
2. Travel Services: Destination fly fishing travel packages including lodge accommodations and guided trips. Partner destinations include Bay Flats Lodge (Texas), Cinco Rios (Chile), Turneffe Flats (Belize), and Cayo Frances (Belize).
3. Classes and Education: Fishing classes offered to customers, mentioned as part of their service offerings along with destination travel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Anglers All is a fly fishing specialty retailer that sells premium fly fishing gear, apparel, waders, boots, fly tying materials, and watercraft (rafts, pontoon boats, drift boats, kayaks, paddle boards) through two Colorado retail stores and a Shopify e-commerce site. The company also offers destination fly fishing travel packages to partnered lodges in Texas, Chile, and Belize, along with fly fishing classes and educational content through its blog.

Product overview

Anglers All is a fly fishing retail company established in 1954, operating as an e-commerce platform and brick-and-mortar retailer with two Colorado locations (Denver and Littleton) and a distinctive Boathouse showroom concept. The company offers a comprehensive portfolio of fly fishing products organized into distinct categories: Fly Gear (rods, reels, lines, leaders, tippet, flies, waders, boots, vests, packs, sunglasses, and accessories); Fly Tying (hooks, beads, dubbing, hackle, feathers, threads, wire, hair, fur, synthetic materials, cements, vises, and tying tools); Boathouse (rafts, pontoon boats, float tubes, kayaks, paddle boards, paddles, oars, and water accessories); Men's and Women's Apparel (jackets, pants, shirts, shorts, footwear, layering); and Travel Services (guided fishing trips to destinations including Texas, Chile, Belize). The product portfolio features premium brands including Sage, Orvis, Redington, Hardy, Hatch, Ross, Abel, Patagonia, Simms, Skwala, and Sitka. The company also provides classes and educational content through its blog covering fly tying, insider tips, shop talk, travel, Colorado fishing, and conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly Rods Fly rods for freshwater, saltwater, and spey casting from premium brands including Sage, Orvis, and Redington, covering entry-level to high-performance price points (e.g., $379.99 Redington EDC to $1,100 Sage Power R8).
• Fly Reels Fly reels for freshwater, saltwater, and spey fishing from premium brands including Hardy, Hatch, Ross, and Abel, with pricing from $449 (Ross Animas Liberty) to $1,199 (Abel SDX 9/11).
• Waders Waterproof fishing waders in men's and women's sizes, including stockingfoot and bootfoot styles, from premium brands such as Skwala, Sitka, and Patagonia, priced from $569 to $1,000.
• Wading Boots & Footwear Specialized wading boots and shoes for men and women, including rubber and felt sole options, from brands including Skwala, Simms, Patagonia, and Sitka, priced from $299 to $349.
• Fly Lines, Leaders & Tippet Fly lines, leaders, tippet, and backing for freshwater, saltwater, and spey fishing, plus line dressings and cleaners.
• Flies Artificial flies including dry flies, nymphs, streamers, saltwater flies, fly assortments, and species-specific patterns for trout, bass, carp, pike, salmon, bonefish, tarpon, permit, and other species.
• Vests & Packs Fishing vests, sling packs, hip packs, chest packs, and backpacks for carrying gear, including the Umpqua SWIFTLINK modular pack system.
• Boathouse Watercraft & Floating Equipment Watercraft and floating equipment including rafts, pontoon boats, drift boats, float tubes, kayaks, paddle boards, paddles, oars, and on-the-water accessories (life jackets, dry bags, safety gear, coolers, vehicle accessories).
• Fly Tying Materials & Tools Fly tying materials and tools including hooks, beads, eyes, dubbing, hackle, feathers, threads, wire, hair, fur, synthetic materials, cements, vises, and tying tools.
• Men's Apparel Men's fishing clothing including jackets, pants, fishing shirts, shorts, footwear, layering pieces, socks, gloves, belts, and hats.
• Women's Apparel Women's fishing clothing including waders, boots, jackets, pants, shirts, shorts, footwear, and accessories.
• Travel & Guided Fishing Trips In-house destination fly fishing travel service offering guided trip packages and lodge accommodations at partner destinations including Bay Flats Lodge (Texas), Cinco Rios (Chile), Turneffe Flats (Belize), and Cayo Frances (Belize).
• Gift Certificates Store gift certificates available for purchase, suitable for gifting to fly fishing enthusiasts.
• Fishing Sunglasses Fishing sunglasses available in standard, bifocal, and cheater lens styles, plus sunglass accessories.
• Fly Fishing Accessories & Tools Fly fishing accessories including fly boxes, fishing tools, forceps, pliers, nippers, indicators, weights, floatants, sinkets, sun and bug protection, landing nets, and stickers and decals.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bay Flats Lodge (Texas)coreStrategic or Co-development PartnerDestination fishing lodge partnership offering guided fishing trips on the Texas coast. Anglers All markets and sells travel packages to this lodge as part of their travel services.
• Cinco Rios (Chile)coreStrategic or Co-development PartnerPatagonian fishing destination in Coyhaique, Chile. Partnership for destination fly fishing travel packages marketed to Anglers All customers.
• Turneffe Flats (Belize)coreStrategic or Co-development PartnerPremier Belize atoll fishing resort offering bonefish, permit, and tarpon fishing. Anglers All provides travel bookings and marketing for this destination.
• Cayo Frances Farm & Fly (Belize)coreStrategic or Co-development PartnerBelize fishing lodge offering tarpon and permit fishing experiences. Part of Anglers All destination travel program.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Patagonia: Major technical apparel and wading brand sold through Anglers All; relevant peer because Patagonia's strong DTC channel and brand authority shape consumer expectations and competitive dynamics in the technical fishing apparel category.
• Simms Fishing Products: Premier manufacturer of fishing waders, boots, and apparel — both a key supplier brand for Anglers All and an adjacent competitive relationship given Simms's growing direct-to-consumer channel.

Broad incumbents

• Cabela's: Iconic outdoor retailer (now under Bass Pro) with deep fishing assortment including fly fishing equipment and apparel — competes with Anglers All for general angler customers even though fly fishing is only one slice of its catalog.
• Backcountry: Large online outdoor retailer carrying fishing gear and apparel including fly fishing equipment — competes with Anglers All on e-commerce discovery and fulfillment for premium technical fishing products.
• Bass Pro Shops: Largest North American outdoor retailer (which also owns Cabela's) selling fishing gear, apparel, and boats across all fishing categories — competes broadly for the same discretionary angler spend as Anglers All but at much greater scale and lower specialization.

Regional players

• Blue Ribbon Flies: Established Wyoming fly shop with retail, guiding, and travel services — comparable specialty fly fishing retailer model but anchored in a different western regional market than Anglers All.
• Madison River Outfitters: Montana-based fly shop with retail, guided trips, and travel services — comparable retail-plus-experiences model, but serves a different regional customer base than Anglers All's Colorado roots.

Direct peers

• The Orvis Company: Long-standing fly fishing specialty retailer and brand owner with national retail footprint, e-commerce, and endorsed lodges/travel services — directly comparable product mix, customer base, and travel offering to Anglers All.
• The Fly Shop: California-based fly fishing retailer operating brick-and-mortar plus e-commerce with destination travel/guided trip services — closely mirrors Anglers All's retail-plus-travel hybrid model.

Emerging players

• Trident Fly Fishing: Online-direct fly fishing retailer offering premium rods, reels, and travel packages — overlaps with Anglers All's e-commerce assortment and angler customer base, though without physical stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anglersall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anglers all