What alderwood mall does

Alderwood Mall is a single-asset regional shopping center located at 3000 184th Street SW in Lynnwood, Washington, just north of Seattle. Founded in 1979, the property is owned and operated by GGP Services Inc., which became a wholly-owned subsidiary of Brookfield Properties following Brookfield's approximately $9.3 billion acquisition of General Growth Properties in 2018. The mall operates as a traditional physical retail destination combining anchor stores, specialty fashion retailers, restaurants, and entertainment — most notably AMC Alderwood Mall 16, a 16-screen cinema operated as a core anchor tenant. Additional amenities include pet-friendly policies, family-friendly common areas, free parking, and seasonal programming such as back-to-school campaigns targeted at students and educators.

The mall's business model is built on two revenue streams: recurring rental income from leasing retail space to anchor stores, specialty retailers, and food-and-beverage tenants, and ancillary revenue from advertising placements and sponsorships across physical and digital mall properties. The underlying technology is modest and operationally focused: a content-managed website (alderwoodmall.com) built on the Brookfield/Arc Publishing platform provides a store directory, interactive mall map, events calendar, hours information, and email newsletter sign-up. Social channels (Facebook, Instagram, YouTube) and in-mall events round out the marketing mix. There are no proprietary AI, data, or platform products — the mall functions as a real-estate-driven consumer destination rather than a technology business.

The customer base is a horizontal mix of general retail shoppers, families, students and educators, and pet owners in the Seattle metropolitan area. The mall positions itself around convenience, location north of Seattle, and a diverse retail and dining mix. As a subsidiary of Brookfield Properties, strategic decisions are made within the parent company's broader retail real-estate portfolio, and the mall's standalone financials (revenue, occupancy, NOI) are not publicly disclosed.

Name

alderwood mall

Legal name

GGP Services Inc.

Website

https://alderwoodmall.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Alderwood Mall is a single regional shopping center in Lynnwood, Washington, owned by GGP Services Inc. (a Brookfield Properties subsidiary). It leases retail, dining, and entertainment space — anchored by AMC Theatres — to serve Seattle-metro shoppers, families, students, and pet owners.

Ownership category

akta.pro rank

Product category

Retail Shopping Center

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

Keywords

• Retail shopping center
• Commercial real estate leasing
• Shopping mall operations
• Property management services
• Retail leasing

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Space Leasing: Revenue generated by leasing retail space to anchor stores, specialty retailers, and restaurants within the mall. Tenants pay rent for physical storefronts in the shopping center.
2. Advertising and Sponsorships: Revenue from advertising placements throughout the mall property and within digital channels, including featured retailer placements on the mall website and promotional displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Alderwood Mall is a physical retail shopping center located in Lynnwood, Washington, just north of Seattle. It leases physical storefront space to anchor stores, specialty retailers, and restaurants, and houses an AMC Theatres cinema as an entertainment anchor. The mall generates revenue by aggregating third-party retailers and dining tenants under one roof and providing visitors a one-stop shopping, dining, and entertainment destination.

Product overview

Alderwood Mall is a retail shopping destination offering a unified platform combining physical retail stores, dining options, and entertainment (AMC movie theater). The core offering consists of a store directory for browsing retailers, an interactive map for navigation, seasonal shopping deals programs, and access to the on-site AMC Alderwood Mall 16 cinema. The mall also provides pet-friendly amenities and serves as a leasing space for retailers seeking to establish presence in the Lynnwood, WA market.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Space Leasing Leasing of physical retail storefront space within Alderwood Mall to anchor stores, specialty retailers, and restaurants; tenants contract for physical retail space in the Lynnwood, WA shopping center and pay rent for storefronts.
• Advertising and Sponsorships Advertising placements and sponsorships within the mall property and digital channels, including featured retailer placements on the mall website and promotional displays throughout the property.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AMC TheatrescoreChannel Partner/ Reseller/ DistributorAMC Theatres operates AMC Alderwood Mall 16 within the mall property, providing movie theater entertainment as a key tenant and draw for mall visitors. The partnership provides entertainment options that complement retail and dining, driving additional foot traffic to the mall.
• GGP Services Inc. (General Growth Properties)coreStrategic or Co-development PartnerGGP Services Inc. is the parent company and operator of Alderwood Mall. The company manages mall operations, leasing, marketing, and property management. GGP operates the official mall website and handles tenant relations, advertising sales, and community engagement initiatives.
• Brookfield PropertiesminorStrategic or Co-development PartnerBrookfield Properties appears in association with mall infrastructure and content delivery (CDN). The URL structure and image hosting references Brookfield Properties, suggesting operational or technology infrastructure support for the mall's digital presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Macerich: Macerich owns and operates high-quality regional malls and retail destinations, with leasing, marketing, and tenant relationships central to its model. Its regional-mall focus and mix of retail, dining, and entertainment closely match Alderwood's activities.
• Simon Property Group: Simon Property Group owns and operates malls and premium shopping destinations. Its leasing, tenant-mix, and experiential entertainment model is closely comparable to Alderwood Mall's operations.
• Pennsylvania Real Estate Investment Trust: PREIT is a U.S. real estate investment trust focused on retail properties, including regional malls and shopping centers. Its tenant-leasing, occupancy-management, and destination-retail strategy is directly comparable to Alderwood's mall model.
• Unibail-Rodemco-Westfield: Unibail-Rodemco-Westfield owns and operates major shopping centers and mixed-use retail destinations. Its large-scale retail assets, entertainment uses, and tenant-leasing model provide a close format and business-model comparison.
• CBL Properties: CBL Properties owns and operates enclosed malls and shopping centers, with leasing and retail-property operations at the core of its business. Its enclosed-mall format and emphasis on tenant mix and visitor traffic are closely comparable to Alderwood.

Broad incumbents

• Brookfield Properties: Brookfield Properties is the institutional parent platform of Alderwood Mall through GGP Services Inc. and operates a broad retail and mixed-use property portfolio, making it a relevant broad incumbent for leasing, marketing, and property-operations comparison.
• Regency Centers: Regency Centers owns and operates grocery-anchored shopping centers and retail properties, with leasing and merchandising as core activities. It is a broader retail-property peer for Alderwood's recurring rent and advertising model despite its different center format.
• Brixmor Property Group: Brixmor Property Group owns and operates a large portfolio of open-air and community shopping centers, emphasizing retail leasing, tenant relationships, and property management. It is a broader-format comparator for Alderwood's retail-space leasing and traffic-driven economics.
• Federal Realty Investment Trust: Federal Realty Investment Trust invests in and operates high-quality retail and mixed-use communities combining shopping, dining, and entertainment. Its destination-creating and tenant-leasing capabilities provide a useful broader comparison, although its portfolio is not primarily enclosed malls.
• Kimco Realty: Kimco Realty owns and operates open-air shopping centers, with retail leasing, occupancy, and shopper traffic as core activities. The format differs from Alderwood's enclosed mall, but the underlying tenant and property economics are relevant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Alderwood-Shopping-Mall
• Facebookfacebook.com/AlderwoodMall
• Instagraminstagram.com/alderwoodmall
• LinkedInlinkedin.com/company/alderwood-mall-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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