cakebites
CakeBites, a brand division of Cookies United LLC, manufactures branded bite-sized packaged cakes and cookies, evolving a 50-year Italian Rainbow cookie heritage into grab-and-go snacks. It sells via Walmart, warehouse clubs, grocery, c-stores, Amazon, and licensed co-brand SKUs.
- Company typePrivate
- Founded-
- HeadquartersCentral Islip, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What cakebites does
CakeBites is a U.S.-based packaged-snack brand that produces branded bite-sized cakes and cookies, evolving the Italian Rainbow cookie tradition of its parent Cookies United LLC into a grab-and-go format. The portfolio spans the core CakeBites line plus sub-brands Crumbles (muffin-crumb hybrid), Filled, Mega CAKEBARS, Supremes, and Golden Grains (whole-grain, real-fruit-fill wholesome snacks), alongside licensed co-branded SKUs with Peeps, Milky Way, Skippy, M&M's, Snickers, Minions, Elf on the Shelf, and Dubai Style. Manufacturing is anchored at the Cookies United facility in Islip, New York, where the company has produced Italian Rainbow cookies for over 50 years. The core technology is bakery formulation and packaging know-how rather than software; differentiation rests on heritage recipe (three-layer rainbow almond cake with raspberry jam and chocolate coating) and licensed brand collaborations.
The company sells primarily through retail distribution, with Walmart as a key exclusive partner for several new SKUs (Golden Grains Skippy PB&J, Golden Grains Minions Banana Oat Crumble), plus warehouse clubs (Costco, BJs), grocery chains (ShopRite, Stop & Shop, King Kullen, Hy-Vee, WinCo Foods), convenience stores (Wawa, Sheetz, 7-Eleven, RaceTrac), drug stores (CVS, Rite Aid), specialty retailers, and Amazon. Direct-to-consumer e-commerce runs through the company website, and a wholesale portal (ordercookies.net) serves bulk buyers. CakeBites also operates a branded merchandise store (apparel, accessories, novelty items). Revenue is generated via unit-priced product sales and merchandise at the consumer level and wholesale pricing at the bulk-buyer level, with no subscription or licensing-to-revenue model disclosed.
CakeBites is structured as a brand division of Cookies United LLC, a privately held New York LLC with no disclosed venture funding, public listing, or institutional investors. No revenue, headcount, or management-team data is publicly disclosed. The strategic posture in 2026 has been aggressive product and partnership expansion: Golden Grains line launch, Walmart-exclusive Skippy PB&J co-brand, Peeps licensing program expansion, Dubai Style product launch, and international distribution through Tiger Market, Tesco Lotus, and other regional partners.
cakebites firmographics
Firmographics- Name
- cakebites
- Legal name
- Cookies United LLC
- Website
- https://cakebites.com
- Company type
- Private
- Operating status
- Operating
- Short description
- CakeBites, a brand division of Cookies United LLC, manufactures branded bite-sized packaged cakes and cookies, evolving a 50-year Italian Rainbow cookie heritage into grab-and-go snacks. It sells via Walmart, warehouse clubs, grocery, c-stores, Amazon, and licensed co-brand SKUs.
- Ownership category
- akta.pro rank
cakebites industry classification
Industry- Product category
- Packaged Snack Cakes
- NAICS
- Other Snack Food Manufacturing (311919), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Bakery & Desserts Distribution (CRAOABAE)
- akta.pro secondary industry
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where cakebites is headquartered
LocationHeadquarters
- HQ city
- Central Islip
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cakebites business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Retail): Sale of CakeBites products through retail partners including Walmart, convenience stores, grocery chains, and wholesale distributors. Products sold in various pack sizes including family packs and single-serve portions.
- Merchandise Sales: Sale of branded merchandise including apparel, accessories, and novelty items through the Cakebite Merch Store.
- Wholesale Distribution: Direct wholesale sales through the company's online wholesale website for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cakebite Merch Store items |
| Unit Pricing | Pay-as-you-go | Wholesale pricing |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
cakebites product offering
Product offeringCore offering
CakeBites manufactures and sells bite-sized packaged snack cakes and cookies (including Italian Rainbow cookies and related cakebite confections) under multiple product lines — Classic CakeBites, Crumbles, Filled, Mega CAKEBARS, Supremes, and Golden Grains — including licensed collaborations with major consumer brands (M&M's, Snickers, Milky Way, Peeps, Skippy, Minions, Elf on the Shelf). Products are distributed through mass retailers, warehouse clubs, grocery chains, convenience stores, drug stores, specialty retailers, and online channels including the company website, Amazon, and a wholesale portal.
Differentiator
Problem solved
Functional benefit
Brands
- Crumbles: A muffin-crumb hybrid product line featuring Chocolate Chip, Apple Cinnamon, and Blueberry flavors
- Filled
- Mega CAKEBARS
- Supremes
- Golden Grains
- Licensed Products
Products and services
- Supremes
Quantifiable outcome
- 5 grams of protein per serving in Golden Grains Skippy Peanut Butter & Jelly product
Companies that use cakebites
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
cakebites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
cakebites partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PeepscoreCakeBites collaborated with Peeps to create Peeps-flavored CakeBites products as part of PEEPs' expanded licensing program for Spring 2026. The collaboration spans food, fashion, fragrance, and lifestyle categories.
- Skippy (Hormel)coreCakeBites launched Golden Grains Skippy Peanut Butter & Jelly bar featuring peanut butter-flavored cake layers and grape filling, exclusively at Walmart. This follows previous collaborations with Peeps and Milky Way.
- Milky Way (Mars)coreLicensed Milky Way CakeBites featuring layers of nougat cake, smooth caramel filling, and milk chocolatey coating. Product available in family packs and 12ct displays.
- M&M's (Mars)coreCakeBites partnered with M&M's to create M&M's CakeBites - a licensed product combining M&M's candy with the CakeBites format.
- Snickers (Mars)coreLicensed Snickers CakeBites designed to 'curb your hunger before it curbs you' - featuring nougat, peanuts, caramel and chocolate.
- Elf on the ShelfminorLicensed Elf on the Shelf themed CakeBites including Christmas and Hot Cocoa flavors for seasonal holiday promotions.
- Minions (Illumination/Universal)minorGolden Grains Minions Banana Oat Crumble - a licensed product featuring Minions branding on the Golden Grains Banana Oat Crumble flavor, exclusively available at Walmart.
- Dubai StyleminorDubai Style Chocolatey CakeBites - a product inspired by Dubai decadence featuring chocolatey cake layers and pistachio flavored filling.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
cakebites competitors and assessment
Company assessmentDirect peers
- Entenmann's (Bimbo Bakeries USA): Mass-market packaged cakes, donuts, and cookies (Little Bites, Classic Donuts, Soft'ees) sold in grocery and club channels. Closely comparable on format, distribution model, and consumer occasion overlap.
- Mrs. Freshley's (McKee Foods): Value-tier snack cake line from McKee Foods competing in the same single-serve, multi-pack, and convenience-channel set; direct price-point and format competitor to CakeBites' Classic and Filled lines.
- Drake's (McKee Foods): Packaged snack cakes (Ring Dings, Yodels, Devil Dogs, Coffee Cakes) competing head-to-head with CakeBites in the same DSD and retail channels, with very similar product format and price points.
- Hostess Brands (J.M. Smucker): Category leader in packaged snack cakes (Twinkies, CupCakes, Donettes, Zingers) sold through mass and convenience retail. Directly comparable as a branded, multi-SKU packaged cake portfolio competing for the same shelf and consumer occasion.
- Little Debbie (McKee Foods): Iconic US snack cake brand (Oatmeal Creme Pies, Swiss Rolls, Zebra Cakes, Nutty Bars) sold through the same mass, convenience, and grocery channels. Direct competitor in the multi-pack, grab-and-go packaged snack cake format.
- Tastykake (Flowers Foods): Regional-to-national branded snack cake and cookie line (Krimpets, Kandy Bars, Junior bars) with strong East Coast heritage analogous to CakeBites' New York roots; comparable format, channel mix, and target occasion.
- Voortman (Bimbo Bakeries USA): Branded cookies and wafers (Sugar, Chocolate Chip, Windmill) sold in grocery and club channels; overlapping cookie/SKU portfolio and analogous licensed and seasonal product strategy.
- Pepperidge Farm (Campbell Soup Company): Premium packaged cookies, crackers, and baked snacks (Goldfish, Milano, Chessmen) sold in grocery and club; comparable DSD distribution model and snack-format overlap with CakeBites' Supremes and Filled lines.
Broad incumbents
- Mondelez International: Global snack conglomerate (Oreo, Chips Ahoy, Cadbury, BelVita) with broader cookies/crackers portfolio and scale advantages; provides the strategic ceiling on category pricing, promotion intensity, and shelf-share competition.
Emerging players
- Give & Go Prepared Foods Corp. Manufacturer of bite-sized muffins, brownies, and snack cakes sold via in-store bakery and club channels; comparable on single-serve bite-size format and on manufacturing-for-retailer model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
cakebites social profiles
Digital presencecakebites financial estimates
Financial estimateRevenue estimate
Valuation estimate
cakebites leadership team
Management profileNumber of profiles
cakebites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cakebites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cakebites
What does cakebites do?
CakeBites manufactures and sells bite-sized packaged snack cakes and cookies (including Italian Rainbow cookies and related cakebite confections) under multiple product lines — Classic CakeBites, Crumbles, Filled, Mega CAKEBARS, Supremes, and Golden Grains — including licensed collaborations with major consumer brands (M&M's, Snickers, Milky Way, Peeps, Skippy, Minions, Elf on the Shelf). Products are distributed through mass retailers, warehouse clubs, grocery chains, convenience stores, drug stores, specialty retailers, and online channels including the company website, Amazon, and a wholesale portal.
Is cakebites a public or private company?
cakebites is a private company. It is classified as corporate owned and is currently operating.
When was cakebites founded?
cakebites was founded in -1.
Where is cakebites based?
cakebites is headquartered in Central Islip, United States, in the North America region.
How does cakebites make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are merchandise Sales and wholesale Distribution.
Who are cakebites's main competitors?
Direct peers on record are Entenmann's (Bimbo Bakeries USA), Mrs. Freshley's (McKee Foods), Drake's (McKee Foods), Hostess Brands (J.M. Smucker), Little Debbie (McKee Foods), Tastykake (Flowers Foods), Voortman (Bimbo Bakeries USA) and Pepperidge Farm (Campbell Soup Company). Mondelez International is listed as a broad incumbent. Give & Go Prepared Foods Corp. is listed as an emerging player.
Does cakebites have an API?
No public API is recorded for cakebites.
What industry is cakebites in?
cakebites's product category is Packaged Snack Cakes. Its primary akta.pro industry code is CRAOABAE, Bakery & Desserts Distribution, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311919 and its SIC code is 2050.