Medux International
Medux International is the European market leader in mobility aids and healthcare assistive devices, providing wheelchairs, beds, orthotics, and Technology Enabled Care services to NHS bodies, local authorities, healthcare insurers, and individual consumers across the Netherlands, United Kingdom, and Germany.
- Company typePrivate
- Founded2011
- HeadquartersUtrecht, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Medux International does
Medux International B.V. is the European market leader in mobility aids and healthcare assistive devices, headquartered in Utrecht, Netherlands. The company provides wheelchairs, mobility scooters, adjustable beds, bathroom aids, orthotics, and pediatric assistive devices, alongside full end-to-end equipment services — including delivery, collection, cleaning, refurbishment, and reuse — through a multi-brand portfolio that achieves a 60-80% equipment redistribution rate in the Netherlands. Its technology stack centers on the Care Resources Protocol (a unified data model for device data integration co-developed with Sunrise Medical and Welzorg), Technology Enabled Care services via Medequip Connect (alarm and remote monitoring for vulnerable users), an AI voicebot in the customer contact centre, robotic process automation, and an innovative 24/7 assistive device vending machine distribution channel.
The company operates a platform-plus-multiple-brands architecture: in the Netherlands through Medipoint (45 stores, ~100 rental points), HartingBank, Atlas Kidtech, Orthototaal, MHG, and Eureva; in the United Kingdom through Medequip (Community Equipment Services serving 1.3M+ customers annually), Ross Care (wheelchair services under WCS/AR contracts), Medequip Connect (TEC), and Manage at Home (consumer retail); and in Germany via the newly established Medux Deutschland GmbH (2025). The combined workforce exceeds 4,250 employees across more than 105 operational locations.
Medux generates revenue through multi-year managed services contracts with UK local authorities and NHS Integrated Care Boards (the dominant UK channel), B2B contracts with Dutch healthcare insurers, municipalities, and healthcare institutions, plus direct-to-consumer sales and rentals through Medipoint retail stores. Pricing is quote-based and not publicly disclosed. Distribution is via direct enterprise field sales and depot/retail networks. The company is privately held by Dutch evergreen private equity firm NPM Capital, under whose ownership it has executed a sustained roll-up strategy, growing from approximately €80M to €750M (per NPM Capital's stated growth metric) since 2006, with the Medux International brand itself formalized around 2026 to reflect its pan-European footprint.
Medux International firmographics
Firmographics- Name
- Medux International
- Legal name
- Medux International B.V.
- Website
- https://meduxinternational.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Medux International is the European market leader in mobility aids and healthcare assistive devices, providing wheelchairs, beds, orthotics, and Technology Enabled Care services to NHS bodies, local authorities, healthcare insurers, and individual consumers across the Netherlands, United Kingdom, and Germany.
- Ownership category
- akta.pro rank
Medux International industry classification
Industry- Product category
- Medical Equipment Services
- NAICS
- Home Health Equipment Rental (532283), Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)
- akta.pro primary industry
- Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
- akta.pro secondary industries
- Medical & Mobility Device Leasing (Consumer) (FSAKANAJ), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
Keywords
Where Medux International is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Medux International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Services and Rental: Medux provides, manages, maintains, and handles logistics of mobility aids including wheelchairs, beds, and other equipment. Services include delivery, collection, cleaning, and preparation for reuse. Revenue generated through equipment provision to healthcare institutions, insurers, and individuals.
- Contract-based Services (UK): Medequip provides outsourced Community Equipment and Technology Enabled Care services to local authorities and NHS, generating revenue through service contracts. In 2024, Medequip companies added over £134m in new contracts.
- Direct Sales and Retail: Medipoint operates 45 stores and approximately 100 rental points nationwide in the Netherlands, serving clients, caregivers, and healthcare professionals through direct sales, rentals, and loans of healthcare aids.
- Wheelchair Services: Ross Care specializes in wheelchair services including provision, maintenance, and repair services under Wheelchair Services/Approved Repair (WCS/AR) contracts with local authorities and NHS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B contract-based pricing for healthcare institutions and government bodies |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Medux International product offering
Product offeringCore offering
Medux International supplies, manages, maintains, and refurbishes mobility aids and healthcare assistive devices - including wheelchairs, adjustable beds, mobility scooters, bathroom aids, and patient lifts - for healthcare institutions, local authorities, NHS bodies, healthcare insurers, and individual consumers across the Netherlands, the United Kingdom, and Germany. The company bundles products with end-to-end logistics (delivery, collection, cleaning, preparation for reuse) and offers Technology Enabled Care services (alarm call, remote monitoring) through its Medequip Connect arm. It operates a multi-brand portfolio (Medipoint, HartingBank, Medequip, Ross Care, Manage at Home, Atlas Kidtech, Orthototaal, MHG, Eureva) covering institutional, retail, and consumer channels.
Product overview
Medux International operates as a multi-brand portfolio company providing mobility aids and healthcare assistive devices across Europe. The offering is organized as a platform-plus-multiple-brands architecture, combining core equipment services with specialized sub-brands. In the Netherlands, Medux operates through Medipoint (retail/rental), HartingBank (institutional supply), Atlas Kidtech (paediatric aids), Orthototaal (orthotics), MHG, and Eureva. In the UK, the company operates Medequip (Community Equipment Services), Ross Care (wheelchair services), Medequip Connect (Technology Enabled Care/TEC), and Manage at Home (consumer retail). The company also provides ancillary services including delivery, collection, cleaning, and refurbishment of equipment, and has expanded into Germany via Medux Deutschland GmbH. Innovation initiatives include assistive device vending machines (24/7 access) and AI-powered customer contact solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Medipoint Retail and Rental Service (Netherlands) Consumer-facing retail and rental service for healthcare aids operating through 45 stores and approximately 100 rental points across the Netherlands, serving individuals, caregivers, and healthcare professionals with borrowing, renting, and purchasing options.
- Medequip Community Equipment Services (UK) Outsourced Community Equipment Services for local authorities and NHS across England, providing provision, maintenance, logistics, and refurbishment of mobility aids, serving 1.3 million+ customers annually with 25+ depots and over 1,000 professionals.
- Ross Care Wheelchair Services (UK) Specialist UK wheelchair services including provision, maintenance, and Approved Repair (WCS/AR) services under contract with local authorities and NHS, complementing Medequip's community equipment offering.
- Medequip Connect Technology Enabled Care (UK) Technology Enabled Care (TEC) services providing digital technologies including alarm call services to support independence, health, and wellbeing for vulnerable people, supporting the analogue-to-digital switchover across UK contracts.
- Manage at Home Consumer Service (UK) UK consumer-facing brand under the Medequip umbrella offering mobility and homecare aids for direct purchase by individuals and caregivers.
- HartingBank Institutional Supply (Netherlands) B2B supply of high-quality care support products and services to healthcare insurers, local governments, institutions, and professionals in the Netherlands.
- Atlas Kidtech Specialized Aids for Children (Netherlands) Specialized aids for children within the Medux Netherlands portfolio, providing paediatric assistive devices and related services.
- Orthototaal Orthotics Services (Netherlands) Orthotic products and services within the Medux Netherlands portfolio, supporting patient mobility and rehabilitation.
- MHG Medical Equipment Supply (Netherlands) Medical equipment and healthcare aids as part of the Medux Netherlands portfolio.
- Assistive Device Vending Machine Service Automated vending machine distribution of healthcare aids available 24/7 in locations such as hospitals, providing immediate access to mobility aids without retail store hours.
- Medux Deutschland GmbH Market Entry (Germany) German market entry entity established in 2025 with a dedicated local team working on expansion into the German healthcare assistive devices market.
Quantifiable outcome
- 60-80% of equipment redistributed for reuse in the Netherlands
- +3 more outcomes
Companies that use Medux International
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Medux International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Medux International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, strategic and core.
- Rugby Football League (RFL)minorMedequip sponsorship of England Community Lions PDRL (Physical Disability Rugby League) team, serving as main shirt sponsor. Partnership supports disability sports and community engagement.
- Disability Sport YorkshireminorMedequip partnership with Disability Sport Yorkshire supporting DSY initiatives including Activ8 Inclusive Sports Festival. Partnership includes volunteering and electric vehicle provision for equipment transport.
- ShellminorMedequip UK partnership with Shell for electricity and gas supply, enabling all sites to be powered by green/renewable sources of energy. Deal includes green gas (biomethane) certification.
- Etac (re:vive)strategicEtac introduced circular wheelchair through remanufacturing concept re:vive. Medux utilizing this concept for wheelchair products to enhance circularity. Partnership aims for more sustainable product lifecycle management.
- Sunrise MedicalstrategicStrategic agreement to strengthen partnership between Sunrise Medical (world leader in design, manufacturing, and distribution of innovative mobility products) and Medux. Focus areas include strategic collaborations, innovation, ESG, and joint growth to address future care-industry challenges.
- WelzorgstrategicWelzorg joined Medux and Sunrise Medical in launching the Care Resources Protocol, a unified data model enabling seamless data integration across the healthcare aid industry. Collaborative non-profit initiative facilitating remote monitoring, automatic diagnosis, and real-time communication.
- BockstrategicPartnership with Bock to refurbish and repurpose beds. Expected to refurbish and repurpose 500 beds together in 2024. Joint effort to enhance circularity in medical equipment industry.
- MediqstrategicStrategic partnership between Mediq and Medipoint to expedite and streamline provision of equipment and mobility aids. Initial step involves integration of ordering systems. Benefits healthcare professionals in home care who can order both medical supplies from Mediq and mobility aids from Medipoint.
- European Para ChampionshipsminorMedux became official supplier of assistive devices for the European Para Championships 2023 in Rotterdam. Provided athletes and coaches with necessary aids and support during the event across ten paralympic sports.
- Ross CarecoreRoss Care, specializing in wheelchair services, became part of Medux Group in 2023. Together with Medequip, Ross Care enables Medux International to offer nearly the full range of durable healthcare assistive devices across the UK.
- MedequipcoreMedux formalized collaboration with UK family-owned Medequip, the leading supplier of equipment services and mobility aids to municipalities and NHS in England. Medequip employs over 1,000 professionals serving 1.3 million+ customers annually. Both organizations continue to operate independently while sharing knowledge and leveraging expertise.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Medux International competitors and assessment
Company assessmentDirect peers
- Permobil: Swedish-founded global manufacturer of advanced powered wheelchairs, manual wheelchairs, and seating & positioning solutions for complex rehabilitation. Competes with Medux's Ross Care and Medequip wheelchair services businesses across the UK and European markets.
- Ottobock: German-headquartered global leader in prosthetics, orthotics, wheelchairs, and mobility solutions with strong European direct-to-consumer and institutional distribution. Ottobock competes head-to-head with Medux in mobility aids and orthotics across the Netherlands, UK, and Germany — the same pan-European footprint Medux is building.
- Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility products, beds, bathroom safety, and respiratory equipment serving both institutional and consumer markets. Comparable to Medux in product breadth, distribution model, and European customer base.
- Sunrise Medical: Global manufacturer and distributor of innovative mobility products including manual and powered wheelchairs, mobility scooters, and seating & positioning systems. Sunrise Medical is both a strategic partner to Medux (Care Resources Protocol) and a direct competitor in the European mobility aids market with overlapping customer segments in healthcare institutions and consumers.
- Invacare (now operating as Motion Concepts / Razor): Global manufacturer and supplier of home and long-term care medical products including manual and power wheelchairs, beds, and respiratory equipment. Operates in the same durable medical equipment and home health distribution categories as Medux with overlapping institutional and consumer channels.
- NRS Healthcare (NRS): Was the largest UK community equipment services provider to local authorities and NHS before its 2025 collapse. Directly comparable to Medequip's UK Community Equipment Services contract model — service portfolio, customer base, and contract structure overlap closely. Medux has been absorbing NRS staff, contracts, and service areas.
- Tunstall Healthcare: UK-headquartered provider of Technology Enabled Care (TEC) services including telecare, alarm call systems, and digital health monitoring for vulnerable and elderly populations. Directly comparable to Medux's Medequip Connect TEC arm serving the same local authority and NHS commissioning customers.
- Stiegelmeyer: German family-owned manufacturer of hospital and care beds, bedroom furniture, and patient transport systems serving hospitals, nursing homes, and home care. Comparable to Medux's partnership with Bock for bed refurbishment and Medux's bed/mobility aid portfolio across European markets.
Broad incumbents
- Arjo: Swedish-listed global provider of medical devices and solutions for patient handling, hygiene, disinfection, beds, and pressure injury prevention, primarily serving hospitals and post-acute care. Comparable to Medux's institutional/mobility aids business though Arjo is larger and more hospital-anchored rather than focused on community/home equipment.
- McKesson Medical-Surgical: US-headquartered global medical-surgical distributor offering durable medical equipment, home health products, and post-acute care supplies. Operates broadly in DME distribution and home health supply, overlapping with Medux's HartingBank institutional supply and Medipoint retail business model at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Medux International social profiles
Digital presenceMedux International compliance and trust
Trust signalCompliance1 record
Medux International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medux International leadership team
Management profileNumber of profiles
Profiles3 records
Medux International subsidiaries and ownership
Company hierarchySubsidiaries10 records
Medux International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medux International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medux International
What does Medux International do?
Medux International supplies, manages, maintains, and refurbishes mobility aids and healthcare assistive devices - including wheelchairs, adjustable beds, mobility scooters, bathroom aids, and patient lifts - for healthcare institutions, local authorities, NHS bodies, healthcare insurers, and individual consumers across the Netherlands, the United Kingdom, and Germany. The company bundles products with end-to-end logistics (delivery, collection, cleaning, preparation for reuse) and offers Technology Enabled Care services (alarm call, remote monitoring) through its Medequip Connect arm. It operates a multi-brand portfolio (Medipoint, HartingBank, Medequip, Ross Care, Manage at Home, Atlas Kidtech, Orthototaal, MHG, Eureva) covering institutional, retail, and consumer channels.
Is Medux International a public or private company?
Medux International is a private company. It is classified as private equity controlled and is currently operating.
When was Medux International founded?
Medux International was founded in 2011.
Where is Medux International based?
Medux International is headquartered in Utrecht, Netherlands, in the Europe region.
How does Medux International make money?
Four revenue lines are on record. Equipment Services and Rental is the primary driver. The others are contract-based Services (UK), direct Sales and Retail and wheelchair Services.
Who are Medux International's main competitors?
Direct peers on record are Permobil, Ottobock, Drive DeVilbiss Healthcare, Sunrise Medical, Invacare (now operating as Motion Concepts / Razor), NRS Healthcare (NRS), Tunstall Healthcare and Stiegelmeyer. Broad incumbents are Arjo and McKesson Medical-Surgical.
Does Medux International have an API?
No public API is recorded for Medux International.
What industry is Medux International in?
Medux International's product category is Medical Equipment Services. Its primary akta.pro industry code is CRAOAHAF, Durable Medical Equipment (DME) & Home Health Distribution, with a secondary code of FSAKANAJ, Medical & Mobility Device Leasing (Consumer). Its NAICS code is 532283 and its SIC code is 3842.