M2 Conseil

What M2 Conseil does

M2 Conseil is a French HR consulting and professional training firm founded in 2007 by Marcellin Mazia, operating a three-pole service structure: M2 Conseil for strategic HR consulting, Talent & Performance for training delivery, and Talentixinno for AI-enabled HR innovation. The firm's functional scope spans payroll management, social data control, regulatory compliance, Plan de Sauvegarde de l'Emploi (PSE) management, and SIRH (HR information system) implementation across major platforms including SAP HR, Workday, and ADP. It holds Qualiopi certification from the French Ministry of Labour and DIRECCTE accreditation, credentials that are effectively required to bid on regulated French training and HR advisory mandates.

The firm serves enterprise clients across pharmaceuticals (Novartis, GSK, AstraZeneca), banking (Banque de France), energy (Technip Energies), retail (Boulanger), and HR services (Alight). Its business model combines higher-value advisory and implementation mandates (SIRH rollouts, PSE restructuring, compliance projects) with a broader catalog of productized training programs, some priced from approximately €99, suggesting a hybrid of enterprise anchor contracts and distributed training volume. Distribution is supported through digital channels including Calendly booking flows, downloadable program collateral, and an online training calendar.

Geographically the firm operates in France with no disclosed international footprint. It is privately held under founder ownership with no external funding rounds identified in the source data, and headcount is not disclosed. The Talentixinno AI/innovation pole represents an attempt to extend the firm's positioning into AI-applied HR advisory, although the technical depth of this capability is not substantiated in the available material.

Name

M2 Conseil

Legal name

M2 Conseil

Website

https://m2conseil.fr

Company type

Private

Founded year

2007

Operating status

Operating

Short description

M2 Conseil is a French HR consulting and training firm (founded 2007) serving enterprise clients across pharma, banking, energy, and retail through strategic HR advisory, payroll and SIRH implementation, and AI-enabled HR innovation via three service poles.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• HR consulting services
• Payroll management
• SIRH implementation
• Professional training
• Regulatory compliance

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Specialized consulting services in payroll management, social data control, regulatory compliance, PSE management, and HR information systems implementation.
2. Professional Training Programs: Training programs delivered through Talent & Performance and Talentixinno, covering HR management, payroll, SIRH, project management, data management, and accounting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

M2 Conseil provides specialized HR consulting, payroll management, social data audits, and regulatory compliance services to French enterprises of all sizes. The company operates a three-pole ecosystem: M2 Conseil delivers strategic HR consulting (payroll, social data control, PSE management, SIRH implementation), Talent & Performance delivers Qualiopi-certified professional training programs, and Talentixinno drives HR innovation through AI and digital transformation tools.

Product overview

M2 Conseil operates as a unified offering comprising three interconnected divisions: M2 Conseil (strategic HR consulting), Talent & Performance (professional training), and Talentixinno (AI-driven HR innovation). The core M2 Conseil provides consulting services while Talent & Performance delivers training programs in HR management, payroll/SIRH, data management, and accounting. Talentixinno extends the portfolio with AI-powered innovation and digital transformation capabilities. Services include payroll compliance, HRIS implementation (SAP HR, Workday, ADP), DSN audits, PSE management, and recruitment processes.

Differentiator

Problem solved

Functional benefit

Brands

• Talent & Performance: Training organization focused on professional development, HR and payroll training with practical modules and real-world case studies
• Talentixinno

Products and services

• M2 Conseil Strategic HR Consulting Strategic HR consulting services for French enterprises covering payroll management, social data control, regulatory compliance, PSE management, and HR Information System (SIRH) implementations. Targeted at companies of all sizes requiring specialized HR and payroll expertise.
• Talent & Performance Training Division Professional training organization delivering Qualiopi-certified programs on HR management, payroll, SIRH, project management, data management, and accounting, leveraging field expertise and real-world case studies. Targeted at HR and payroll professionals seeking skill development.
• Talentixinno Innovation Division Innovation-driven HR division that integrates modern tools such as AI and digitalization of HR processes, developing new pedagogical approaches to anticipate future market needs. Targeted at enterprises seeking to modernize HR practices.
• Gestion de projet Training Program Training program providing essential skills for effective project management, covering planning, execution, and project monitoring fundamentals. Available starting from €99.
• Paie SIRH Training Program Training program covering essential competencies for payroll management through HR Information Systems, including payroll administration, SIRH usage, and legal obligations.
• Gestion de Données Training Program Training program covering essential skills for effective data management, including data collection, analysis, and data security fundamentals.
• Comptabilité Training Program Training program covering essential accounting competencies, including accounting management, financial principles, and transaction tracking.
• Assistant Ressources Humaines Training Program Entry-level HR training covering essential skills for personnel administrative management and understanding the foundations of the HR profession.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• SAP HRcoreTechnology or IntegrationTechnology partnership providing SAP HR expertise for HR information system implementations and digital transformation projects.
• WorkdaycoreTechnology or IntegrationTechnology partnership providing Workday expertise for cloud-based HR management solutions and transformations.
• ADPcoreTechnology or IntegrationTechnology partnership providing ADP payroll platform expertise for payroll management and optimization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SD Worx: European HR and payroll services company operating across multiple countries with strong presence in France and Belgium. Comparable to M2 Conseil for HR consulting, payroll management, and SIRH expertise serving mid-market and enterprise clients.
• Cegid: French HR and payroll software/services provider with deep presence in French enterprise payroll and HR management. Highly comparable to M2 Conseil because both serve French enterprises on payroll, SIRH, and HR compliance, with Cegid offering the platform layer and M2 Conseil offering the consulting/training layer.

Broad incumbents

• Workday: Cloud HRIS platform that is a named partner of M2 Conseil. Comparable as a strategic platform whose partner ecosystem M2 Conseil depends on, and which itself is expanding into professional services that overlap with M2 Conseil's scope.
• Capgemini: Global consulting leader headquartered in France with a sizable HR transformation practice. Comparable as a large French-rooted competitor that bids for the same enterprise HRIS implementation and payroll optimization projects as M2 Conseil.
• Sopra Steria: Major French-headquartered IT services and consulting firm with a dedicated HR practice covering Workday and SAP HR implementations. Comparable as a much larger French consulting firm competing for the same enterprise HR transformation engagements.
• Alight: Global HR and payroll services provider; also named as an enterprise client of M2 Conseil. Comparable as a much larger competitor offering payroll outsourcing, HR consulting, and HRIS-adjacent services that overlap with M2 Conseil's portfolio.
• ADP (Automatic Data Processing): Global payroll and HR services company; ADP is also a named technology partner of M2 Conseil. Comparable because ADP offers both platform technology and adjacent professional services that overlap with M2 Conseil's consulting/training offerings.
• UKG (Ultimate Kronos Group): Major workforce management, HR, and payroll solutions provider with a French presence (including the PeopleDoc acquisition). Comparable for HR/payroll technology and services overlapping with M2 Conseil's core offering.
• SAP (SuccessFactors): Enterprise software vendor whose SAP HR/SuccessFactors platform is a core technology partnership for M2 Conseil. Comparable because the platform and partner ecosystem dynamics directly affect M2 Conseil's value proposition.

Emerging players

• PeopleDoc (UKG): French-origin HR document management and digital HR platform acquired by UKG. Comparable as a French HR technology specialist whose market and customer base overlap with M2 Conseil's enterprise HR clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2 Conseil