Showpass
Showpass is a self-serve event ticketing platform that enables organizers to sell tickets online and manage event registrations, with consumer mobile apps on iOS and Android and payment processing through Square.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Showpass does
Showpass is a self-serve event ticketing and registration platform that enables organizers to create events, sell tickets online, and distribute tickets digitally to attendees. The company serves a horizontal mix of event organizers — from individuals to organizations — who need a turnkey solution for online ticket sales and event registration management. Its product surface spans a web-based organizer console, a consumer-facing discovery front, and dedicated mobile applications on iOS and Android, allowing ticket buyers to find and purchase events directly from their phones.
The platform's underlying technology integrates payment processing through Square as the official payments partner, social connectivity via Facebook, and Google services for sign-in or analytics. Showpass also operates a developer portal at dev.showpass.com, signaling an open API for third-party integrations. Monetization is via transaction fees on ticket sales, with pricing details hosted on showpass.com/pricing but not disclosed in the available source material. The go-to-market motion is product-led and self-serve: organizations register directly through the website without sales intervention.
Showpass distributes through three primary channels — its website, the Apple App Store, and Google Play — and lists Facebook, Google, and Square as official partners on its homepage. The iOS app is listed on the Canadian App Store (App ID 1422040696), and the Android package is com.showpass.android. The company is privately held with no disclosed funding, no management team roster, no founding date, and no operational headcount or revenue figures in the source data.
Showpass firmographics
Firmographics- Name
- Showpass
- Website
- https://showpass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Showpass is a self-serve event ticketing platform that enables organizers to sell tickets online and manage event registrations, with consumer mobile apps on iOS and Android and payment processing through Square.
- Ownership category
- akta.pro rank
Showpass industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Conference & Trade Show Registration Platforms (THAHAFAB), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where Showpass is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
Showpass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Ticketing Services: Platform enables event organizers to sell tickets online with transaction processing through integrated payment partners
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Showpass product offering
Product offeringCore offering
Showpass is a self-serve event ticketing and registration platform that enables event organizers to create events, sell tickets online, and distribute tickets digitally to attendees. Organizers register directly through the website, manage events, and process transactions through integrated payment partners. The platform is supported by consumer-facing iOS and Android mobile applications for ticket discovery and purchase, and a developer portal for API integration.
Product overview
Showpass is a unified event ticketing and experience management platform. The core product is the Showpass ticketing platform, which enables event organizers to sell tickets and manage registrations online. The company also offers dedicated mobile applications for iOS and Android, allowing ticket buyers to discover and purchase event tickets directly from their mobile devices. The ecosystem is complemented by a developer portal (Technical Docs) for API integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Showpass Ticketing Platform Event ticketing platform that enables event organizers to sell tickets online, manage event registrations, and create event experiences.
- Showpass iOS App Mobile application for ticket buyers to discover and purchase event tickets on iOS devices.
- Showpass Android App Mobile application for ticket buyers to discover and purchase event tickets on Android devices.
Companies that use Showpass
Customer profileSegments1 record
Ideal customer profiles1 record
Showpass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Showpass partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FacebookcoreOfficial Showpass partner. Facebook logo displayed in partner section indicating integration partnership for social connectivity and login capabilities.
- GooglecoreOfficial Showpass partner. Google logo displayed in partner section indicating integration partnership, potentially for Google Sign-in, analytics, or other Google services.
- SquarecoreOfficial Showpass partner. Square logo displayed in partner section indicating payment processing integration for ticket transactions.
Recent moves6 records
Expansion highlights3 records
Showpass competitors and assessment
Company assessmentPeers
Direct peers
- Tito: Self-serve ticketing platform popular with independent and small-team event organizers; offers branded checkout, embeddable widgets, and per-ticket pricing, directly comparable to Showpass's core offering.
- TryBooking: Online ticketing and event registration platform serving community, school, and charity events; competes with Showpass in the SMB and self-serve organizer segment.
- Universe: Self-serve event ticketing and discovery platform with mobile apps and an organizer-side SaaS product, closely aligned to Showpass's two-sided marketplace model.
- Humanitix: Ticketing platform positioning on social-impact themes; overlaps with Showpass as a self-serve event ticketing SaaS serving a similar mix of conferences, festivals, and community events.
- Eventbrite: Largest independent self-serve event ticketing platform; competes head-to-head with Showpass for organizers selling tickets online and managing registration, with similar transaction-fee monetization.
Broad incumbents
- Ticketmaster: Dominant large-venue ticketing incumbent with broader reach; competes with Showpass via its event-discovery and ticketing suite (including Ticketmaster's SMB-focused tools) and represents the upper bound of competitive intensity in the space.
- Cvent: Enterprise event management platform covering registration, ticketing, and on-site tools; competes with Showpass for conference and trade show organizers seeking more structured attendee-management features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Showpass social profiles
Digital presenceShowpass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showpass leadership team
Management profileNumber of profiles
Showpass funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showpass M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showpass
What does Showpass do?
Showpass is a self-serve event ticketing and registration platform that enables event organizers to create events, sell tickets online, and distribute tickets digitally to attendees. Organizers register directly through the website, manage events, and process transactions through integrated payment partners. The platform is supported by consumer-facing iOS and Android mobile applications for ticket discovery and purchase, and a developer portal for API integration.
Is Showpass a public or private company?
Showpass is a private company. It is classified as unknown and is currently operating.
When was Showpass founded?
Showpass was founded in 2016. It employs 51 to 100 people.
Where is Showpass based?
Showpass is headquartered in Calgary, Canada, in the North America region.
How does Showpass make money?
One revenue line is on record: ticketing Services.
Who are Showpass's main competitors?
Eventbrite (Hopin successor / Eventbrite ON) is listed as a peer. Direct peers are Tito, TryBooking, Universe, Humanitix and Eventbrite. Broad incumbents are Ticketmaster and Cvent.
Does Showpass have an API?
Yes. Showpass exposes a public API. Developer documentation is at dev.showpass.com.
What industry is Showpass in?
Showpass's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7990.