sas champion

What sas champion does

The SAS Championship is an annual charitable golf tournament established in 2001 and hosted by the YMCA of the Triangle at Prestonwood Country Club in Cary, North Carolina. The 2026 event is scheduled for October 12–18 and is described as the tournament's 26th year. Its portfolio includes the main championship, daily General Admission, multiple 17th- and 18th-green hospitality packages, Pro-Am access, and programming such as Women's Day, the HBCU Invitational, Folds of Honor Friday, Food Truck Friday, Championship 5K, Fairway to Fun, and the TYGA SAS Junior Championship. More than 700 volunteers across over 20 committees support annual operations, and the tournament reports more than $6 million in cumulative charitable giving to youth education.

It serves spectators, amateur golfers, corporate sponsors, hospitality clients, community organizations, HBCU programs and student-athletes, military members, first responders, and volunteers. Commercial revenue is generated through daily tickets, hospitality packages, corporate sponsorships and event partnerships, and paid Pro-Am participation. Ticketmaster is the exclusive ticketing channel, while Octagon and the tournament website handle direct corporate and Pro-Am sales. Most ticket and hospitality prices are undisclosed, with free admission for children 16 and under, active or retired military members, first responders, and SAS employees. The disclosed technology stack is primarily digital ticketing and event-delivery infrastructure; no proprietary platform, API, SDK, or AI/ML product is disclosed.

Name

sas champion

Legal name

SAS Championship

Website

https://saschampionship.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

SAS Championship operates an annual PGA Tour Champions tournament at Prestonwood Country Club, selling tickets, hospitality, and Pro-Am experiences to fans, corporate sponsors, and community participants while supporting youth education through the YMCA of the Triangle.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament and Sports Event Hospitality

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Golf Tours & Professional Circuits (MPAKAAAK), Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Professional golf tournament
• Corporate hospitality packages
• Charity golf event
• Sports event sponsorship
• Premium fan experiences

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: The tournament generates revenue through General Admission passes, hospitality packages (Champions Club, Mellow Mushroom Chill Club, Porch on 18, Private Suites), and special event tickets sold through Ticketmaster.
2. Corporate Sponsorships: Corporate partners pay for event sponsorship, branding opportunities, hospitality experiences, and special event partnerships including Women's Day, HBCU Invitational, Folds of Honor Friday, Food Truck Friday, and Championship 5K.
3. Pro-Am Participation: Amateur golfers pay to participate in the Pro-Am events, playing alongside PGA Tour Champions professionals at Prestonwood Country Club. Includes Monday Pro-Am and Official Pro-Am on Wednesday/Thursday.
4. Charitable Donations: The tournament has generated over $6 million in charitable giving to support area youth educational initiatives with the YMCA of the Triangle being the host charitable organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SAS Championship organizes an annual PGA Tour Champions golf tournament at Prestonwood Country Club in Cary, NC, selling daily grounds passes, premium hospitality packages, and special-event experiences (Women's Day, HBCU Invitational, Folds of Honor Friday, Food Truck Friday, Championship 5K, Fairway to Fun, Junior Championship) alongside corporate sponsorships and Pro-Am entries. Net proceeds support youth educational initiatives through the YMCA of the Triangle, with over $6 million contributed since inception.

Product overview

The SAS Championship is an annual PGA Tour Champions golf tournament in its 25th year, serving as the core product. It is complemented by multiple hospitality ticket packages (Champions Club, Mellow Mushroom Chill Club, The Porch on 18, Private Suites on the 17th/18th Green, and General Admission passes) and a rich calendar of special events including Women's Day, the HBCU Invitational, Folds of Honor Friday, Food Truck Friday, Championship 5K, Fairway to Fun, and the TYGA SAS Junior Championship. The tournament also offers a Pro-Am experience and a volunteer program with 20+ committees. All components are coordinated through the host charitable organization, the YMCA of the Triangle.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Day: Annual women's leadership and networking event held during tournament week, featuring keynote speakers and panel discussions.
• HBCU Invitational
• Championship 5K
• Food Truck Friday
• Folds of Honor Friday
• Fairway to Fun

Products and services

• SAS Championship (Main Tournament) Annual PGA Tour Champions golf tournament held at Prestonwood Country Club in Cary, NC. The 26th edition runs October 12-18, 2026, featuring one of the largest purses on the Tour and over $6 million in charitable giving to YMCA youth educational initiatives.
• General Admission Passes Standard grounds passes for the SAS Championship tournament, valid for a specific day (Friday, Saturday, or Sunday) of competition play, sold through Ticketmaster.
• Mellow Mushroom Chill Club Hospitality experience overlooking the 17th Green offering open-air covered seating, complimentary full bar, and lunch and snacks provided by Mellow Mushroom.
• The Champions Club Premier shared hospitality venue at the 18th Green offering reserved skybox seating, complimentary elevated meals, snacks and beverages from 10:45 am to 4 pm, private restrooms, climate-controlled spaces, and HD TVs.
• The Porch on 18 Reserved seating hospitality experience at the 18th Green offering handcrafted cocktails, gourmet bites, private restrooms, flat-screen TVs, and an open bar in a refined setting.
• Private Suite on 18 The most exclusive hospitality experience at the SAS Championship, offering a private suite overlooking the 18th Green with premium dining, hors d'oeuvres, open bar, private restrooms, flat-screen TVs, and dedicated clubhouse parking.
• 17th Green Suite (Friday Only) Fan-friendly hospitality suite overlooking the 17th Green available exclusively on Friday, featuring catered lunch, snacks, and an open bar in a lively setting.
• Pro-Am Exclusive opportunity for business leaders and golf enthusiasts to play alongside PGA TOUR Champions professionals during Monday Pro-Am (October 12) and Official Pro-Am (October 14-15), combining competitive golf with premium hospitality and networking.
• Women's Day Cornerstone community engagement event held on the Tuesday of Tournament Week since 2014, bringing together 300 community leaders for keynote speakers, panel discussions, networking, and thought leadership in the Prestonwood Ballroom.
• HBCU Invitational Premier event bringing top student-athletes from Historically Black Colleges and Universities to compete alongside PGA TOUR Champions professionals at Prestonwood Country Club, with $30,000 in team honorariums and career development programming.
• Folds of Honor Friday Signature event honoring military members and first responders, featuring an opening ceremony, 13 local scholarships donated to fallen heroes' families, and American flag pin flag on the 18th hole.
• Food Truck Friday Fan-favorite tournament week event featuring a rotating lineup of top local food trucks, live entertainment, and interactive fan experiences, held on Friday October 16, 2026 from 4 PM to 8 PM.
• Championship 5K Annual fitness event held on Saturday October 17, 2026 at Prestonwood Country Club, offering runners, walkers, and golf fans a unique race experience on the tournament course with age-group awards and post-race refreshments.
• Fairway to Fun Family-focused community event featuring interactive AI and data-themed activities, STEM donation drive for local classrooms, and food truck offerings on October 16 from 4-8 PM at Prestonwood Country Club.
• TYGA SAS Junior Championship Junior golf competition held July 27, 2026 at Prestonwood Country Club's Fairways & Meadows courses, open to North Carolina resident boys and girls ages 12-18 in 18-hole individual stroke play format.
• Volunteer Program Volunteer program with over 700 volunteers across 20+ committees, offering a standard package valued at over $300 including a branded golf shirt, headwear, weekly grounds badge, guest tickets, and the opportunity to golf at Prestonwood Country Club.

Quantifiable outcome

• Over $6 million in charitable giving to youth educational initiatives
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• YMCA of the TrianglecoreStrategic or Co-development PartnerYMCA of the Triangle is the host charitable organization for the SAS Championship. The tournament has generated over $6 million in charitable giving to support youth educational initiatives through the YMCA. The partnership includes the 'Fairway to Fun' event raising funds for STEM supplies in local community schools.
• OctagoncoreImplementation/ SI/ Consulting PartnerOctagon is the sports and entertainment representation company managing the SAS Championship. Event Manager Patrick McGlynn handles media credentials while Paul Campion manages hospitality and sponsorship partnerships.
• AWSminorGTM or Marketing PartnerAmazon Web Services is a corporate partner of the SAS Championship.
• Mellow MushroomminorGTM or Marketing PartnerMellow Mushroom sponsors the Chill Club hospitality experience overlooking the 17th Green, providing complimentary food and beverages to ticket holders.
• TowneBankminorGTM or Marketing PartnerTowneBank is the presenting sponsor of the Championship 5K event.
• PGA Tour SuperstoreminorGTM or Marketing PartnerCorporate partner of the SAS Championship.
• Coca-ColaminorGTM or Marketing PartnerCorporate partner providing beverages for the tournament.
• Golf ChannelminorGTM or Marketing PartnerCorporate partner and media coverage provider for the tournament.
• DellminorGTM or Marketing PartnerCorporate partner of the SAS Championship.
• IntelminorGTM or Marketing PartnerCorporate partner of the SAS Championship.
• VerizonminorGTM or Marketing PartnerCorporate partner of the SAS Championship.
• SAScoreGTM or Marketing PartnerSAS is the title sponsor of the championship and hosts Career Day for HBCU student-athletes on their campus, providing AI and data analytics career insights and professional development opportunities.
• WakeMedminorGTM or Marketing PartnerHealthcare partner of the SAS Championship.
• Carolina HurricanesminorGTM or Marketing PartnerNHL team and corporate partner of the SAS Championship.
• Cary Chamber of CommerceminorGTM or Marketing PartnerLocal business organization partner supporting the tournament.
• Town of CaryminorGTM or Marketing PartnerMunicipal government partner supporting the tournament.
• Greater Raleigh Sports AllianceminorGTM or Marketing PartnerSports tourism organization partner.
• Black College Golf Coaches AssociationcoreStrategic or Co-development PartnerPartner in collaboration with PGA Tour for the HBCU Invitational, which is the first event of its kind to have HBCU student-athletes compete at the same time and location as PGA TOUR Champions professionals.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all SAS Championship admissions including General Admission, hospitality packages, and VIP experiences. Tickets sold exclusively through am.ticketmaster.com/pgasas.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• TGL: Tech-infused indoor golf league launched by Tiger Woods and Rory McIlroy. Comparable as a golf property chasing premium sponsor dollars and tech-forward audience engagement, though it competes for attention rather than directly for SAS Championship's ticketed fan base.

Direct peers

• The American Century Championship: Annual celebrity golf tournament hosted at Edgewood Tahoe, with a strong charitable giving component. Most directly comparable to SAS Championship as a single-week, single-venue golf tournament with charitable mission and PGA-affiliated stars.
• Ascension Charity Classic: PGA Tour Champions event in St. Louis with a healthcare title sponsor and charitable benefit mission. Directly comparable in nonprofit/charity framing and PGA Tour Champions positioning.
• Regions Tradition: PGA Tour Champions major with a banking-sector title sponsor and deep community ties. Comparable in scale, sponsorship model, and Southern U.S. market positioning.
• Charles Schwab Cup Championship: Season-ending PGA Tour Champions event with a major corporate title sponsor. Closely comparable on PGA Tour Champions calendar, sponsorship structure, and elite field.
• Boeing Classic: PGA Tour Champions event in Snoqualmie, WA with a major corporate (aerospace) title sponsor. Comparable as a single-venue, single-week Champions event run by a regional organizing body.
• Mitsubishi Electric Championship: Season-opening PGA Tour Champions event in Hawaii with a global corporate title sponsor. Comparable as a tour-circuit flagship event with diversified hospitality and sponsor inventory.
• Dominion Energy Charity Classic: PGA Tour Champions event in Richmond with a utility title sponsor and explicit charitable giving mission. Highly comparable community-impact and title-sponsor structure.
• TimberTech Championship: PGA Tour Champions event with a building-products title sponsor and Boca Raton venue. Comparable in tour-circuit standing, sponsor-led event structure, and hospitality program.

Broad incumbents

• PGA Tour: The parent tour operator that schedules and sanctions PGA Tour Champions events including the SAS Championship. Relevant as the broader governing/operating incumbent whose strategic decisions on schedule, purses, and sponsors directly affect the SAS Championship's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SASChampionship

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sas champion