What juriparc does

Juraparc SA is a privately held Swiss corporation operating a single-site wildlife park and integrated restaurant on a 9-hectare communal alpine pasture in Vallorbe, Canton of Vaud. The park, originally established as Chalet du Mont d'Orzeires in 1972 and rebranded as Juraparc in 2002, maintains populations of brown bears, European wolves, American bison, alpacas, and red deer in semi-natural enclosures, viewed via a 1,100-meter elevated observation walkway. It is accompanied by a full-service restaurant seating up to 300 (plus a 150-seat terrace) open 365 days per year, with bison specialties, self-service, and take-away options.

The business generates revenue across five streams: park entrance fees (CHF 12 adult / CHF 8 child), restaurant sales (a la carte, self-service, take-away), event and venue rental (conference rooms for 40–60 guests, banquet halls up to 180), paid educational activities (guided tours CHF 80/group, children's workshops, keeper experiences CHF 150–200, birthday packages CHF 35/child), and a recurring donation/membership program ('Ami de Juraparc') supported by an affiliated non-profit association. Distribution is direct-to-consumer and walk-in at the park entrance, with reservations handled by phone and email; no online ticketing platform is described.

Juraparc serves four overlapping customer segments: families and individual tourists seeking wildlife experiences, regional school groups (coordinated with WWF Switzerland for educational content), restaurant and event guests (including corporate seminars and private celebrations), and supporters/donors via the membership association. The go-to-market is primarily event-driven (seasonal menus for Easter, Mother's Day, Halloween, Christmas) and community-based, supported by social media, an email newsletter archive dating to 2003, and TripAdvisor reviews. The park operates under the directorship of Christophe Chapuis, who assumed leadership in 2017.

Name

juriparc

Legal name

Juraparc SA

Website

https://juraparc.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Juraparc SA operates a single-site wildlife park and integrated restaurant in Vallorbe, Switzerland, offering bear, wolf, and bison viewing, on-site dining, event rentals, and educational visits to families, school groups, and corporate clients across the Jura Vaudois region.

Ownership category

akta.pro rank

Product category

Wildlife Park and Nature Tourism

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industry

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Wildlife park
• Animal park visits
• Guided nature tours
• Event venue rental
• Regional Swiss cuisine

Headquarters

HQ city

Vallorbe

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Park Entrance Fees: Visitors pay entrance fees to access the wildlife park featuring bears, wolves, bison, alpacas, deer, and a mini-farm. Tickets are valid for the full day with re-entry allowed.
2. Restaurant Sales: On-site restaurant serving Swiss cuisine with bison specialties, including à la carte dining, self-service options, and take-away. The restaurant operates 365 days per year with varying hours.
3. Event and Venue Rental: Private event bookings including conferences (40-60 people), banquet halls (40-180 people), birthday parties, and corporate events. Room rental pricing and catering packages available.
4. Donations and Membership: Donations from supporters and 'Ami de Juraparc' membership program. Members receive free park access, invitations to general assemblies, guided tours, and meals. Donors starting at CHF 100 receive a donor card.
5. Activities and Workshops: Paid educational activities including guided tours (CHF 80 per group), children's workshops (CHF 35 per person), behind-the-scenes keeper experiences (CHF 150-200), and birthday party packages (CHF 35 per child).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Juraparc operates a 9-hectare wildlife park in Vallorbe, Switzerland featuring brown bears, European wolves, American bison, alpacas, red deer, and a mini-farm, observed via a 1,100-meter elevated walkway. The park is paired with an on-site restaurant open 365 days a year serving Swiss cuisine and bison specialties, plus event venues, guided educational tours, workshops, and a membership program. Together these form an integrated day-out destination combining wildlife observation, family leisure, education, and hospitality.

Product overview

Juraparc is a single unified animal park and restaurant operation, not a modular software platform. The core offering combines a wildlife park featuring bears, wolves, bisons, alpacas, and deer with a full-service restaurant specializing in bison meat. Additional offerings include self-service dining, room rental for events and seminars, guided educational tours, children's activities and birthday packages, take-away service, and a membership program. The products function as integrated services within one physical location rather than as distinct software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Parc Animalier (Wildlife Park) Wildlife park featuring bears, wolves, bison, alpacas, deer, and a mini-farm where visitors observe animals in semi-natural habitats via a 1,100-meter elevated observation walkway. Open 365 days a year with day passes valid for full day with re-entry.
• Restaurant Juraparc Full-service restaurant open 365 days a year, featuring bison specialties (filet, entrecôte, steak, tartare), regional Swiss cuisine, weekend menu, and children's meals. Includes three dining rooms accommodating up to 300 seats and an outdoor terrace with 150 seats.
• Self-Service Quick-casual self-service dining option offering light meals, beef hamburgers with fries, ice cream, and other quick items for park visitors.
• Location de Salles (Room Rental) Event venue rental for seminars, conferences, banquets, weddings, and private events with rooms accommodating 40-180 guests. Two pricing options: flat day rate (CHF 100) or per-person package (CHF 78 per person, minimum 10 people) including catering.
• Activités (Activities) Family activities including birthday party packages (CHF 35 per child), children's workshops (CHF 35 per person, CHF 15 per student for schools), behind-the-scenes keeper experiences (CHF 150-200), and educational workshops on wolf and bear themes.
• Visites Guidées (Guided Tours) Guided educational tours led by park staff (CHF 80 per group, CHF 60 for schools), school visits coordinated with WWF, and public conferences on nature and environmental themes. Duration: 1 hour, max 30 people per group.
• Amis de Juraparc (Membership) Annual membership program offering free park access, invitations to general assemblies, guided tours, and meals. Associated with Association Les Amis de Juraparc, a non-profit support entity for the park's educational mission.

Quantifiable outcome

• Thousands of students visit annually for educational programs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Zoological Park of Bern and Brienz Wildlife ParkminorOthers · 1 January 2021Red deer were introduced to Juraparc from the zoo in Bern and Wildpark Brienz in 2017, as part of species management and population exchange programs typical of European zoological institutions.
• Poing Animal Park (near Munich, Germany)minorOthers · 1 January 2019Wucki, a 2-year-old gray wolf male, was acquired from the animal park in Poing near Munich, Germany in 2019 to help establish a new wolf pack at Juraparc.
• WWF SwitzerlandcoreStrategic or Co-development Partner · 1 January 2002The WWF provides didactic support and pedagogical expertise for school visits to Juraparc. They supply educational materials along the park trail and in the seminar room, helping coordinate visits for schools from the Nord Vaudois region and French border areas. The partnership supports Juraparc's educational mission about nature and environmental conservation.
• European Wildlife Park NetworkminorOthers · 1 January 1987American bison have been present at Juraparc since 1987 as part of a breeding and conservation program. Offspring from the park have been placed in other European wildlife parks, demonstrating participation in continental species management.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wildpark Langenberg: Wildlife park north of Zurich with observation of European animals in semi-natural enclosures. Closely comparable model with free-entry positioning and educational trail focus.
• Walter Zoo Gossau: Mid-sized Swiss zoo operating as a regional family wildlife attraction with educational offerings. Comparable scale, catchment profile, and family-tourism focus.
• Knie's Kinderzoo Rapperswil: Swiss zoo focused on family visitors with combination of animal observation and on-site food/beverage. Comparable integrated leisure+animals model, though with more exotic animal emphasis.
• Wildnispark Zürich Sihlwald: Wildlife park in the Zurich area combining forest experiences with native European animal viewing (similar semi-natural habitats). Operates as a comparable wildlife-based attraction with educational programming, though with significantly larger metro catchment.
• Natur- und Tierpark Goldau: Swiss wildlife park featuring native European species in natural enclosures with similar family-friendly observation and educational offerings. Direct substitute in the Swiss day-trip category.

Regional players

• Espace Zoologique de Saint-Martin-la-Plaine: Animal park in the Loire region of France with similar wildlife observation and family leisure focus. Drawing overlap with Juraparc's French border-area catchment.
• Zoo de Servion: Smaller Swiss animal park in Canton Vaud, directly competing for Canton Vaud family visitors alongside Juraparc. Geographic overlap makes it the closest regional peer.

Emerging players

• Papiliorama Kerzers: Swiss nature experience center with live animal exhibits (butterflies, tropical fauna) and educational programming. Operates in adjacent wildlife-encounter category but with different species focus.

Broad incumbents

• Zoo Basel: One of Europe's largest zoos with deep institutional conservation programs and substantially broader species collection. Larger and more international, but a known conservation partner network member with Juraparc.
• Jungfrau Park Interlaken: Swiss multi-attraction park combining wildlife exhibits with broader leisure/entertainment. Indirect competitor in the Swiss family day-trip category but with a much wider entertainment scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Juraparc
• YouTubeyoutube.com/channel/UCcCyylxPS4qorrXNZFKHs6w
• Facebookfacebook.com/212279958792
• Instagraminstagram.com/Juraparc
• LinkedInlinkedin.com/company/juraparc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about juriparc