ivanlo

What ivanlo does

Ivanlo Automotive B.V. is a Dutch used and new car dealership and leasing company headquartered in Ingen, Netherlands. The company operates a showroom exceeding 2,000 square meters and is structured as a small, owner-operated business with between 1 and 10 employees, run by three founders—Ivy, Antoine, and Louis—who together bring more than 30 years of automotive experience. Its customer base spans private individuals and business buyers across the Netherlands, with a product focus on German premium-brand vehicles (Mercedes-Benz, BMW, Audi, Volkswagen) and additional new-car offerings; listed prices range from approximately €7,445 to €69,845.

The company's core revenue streams are vehicle sales, three lease products (operational lease, financial lease for business customers, and private lease) delivered through banking partnerships, consignment sales (charging an 8% fee with a €400 minimum), trade-ins, a cross-border vehicle search service, and a vehicle insurance offering covering up to five years of purchase value. A sub-brand, Hondenauto.nl, addresses a niche demand for dog-friendly vehicle conversions. All vehicles pass a documented 52-point safety check, which functions as the company's primary quality-control process. Distribution is multi-channel, with inventory listed on AutoTrack, Gaspedaal, AutoScout24, and Marktplaats in addition to the physical showroom.

Ivanlo is privately held, bootstrapped with no disclosed institutional investors or funding rounds, and operates exclusively within the Netherlands. Its go-to-market combines a single physical showroom with broad online marketplace presence and partnership-driven financing, lease, and insurance distribution; technology adoption is limited to standard dealer and marketplace tooling with no disclosed AI/ML, proprietary platform, or data assets.

Name

ivanlo

Legal name

Ivanlo Automotive B.V.

Website

https://ivanlo.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Ivanlo Automotive B.V. is a Dutch used and new car dealership and leasing company based in Ingen, Netherlands, selling German premium-brand vehicles and offering operational, financial, and private lease products to private and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ingen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles with factory warranty and quality used cars (occasions) from the German segment. The company offers a curated selection of premium and reliable vehicles.
2. Operational Lease: Full-service lease where customers pay a fixed amount covering repairs, maintenance, depreciation, and all associated costs. Provides worry-free driving with no financial surprises.
3. Financial Lease: Business-focused financing where the customer borrows from the bank, pays fixed monthly installments, and becomes 100% owner after the term. Enables balance sheet treatment and tax deductibility.
4. Private Lease: Monthly fixed payment covering all car costs except fuel. Available for new and young used cars with 0 or near-0 km. Ownership transfers only upon takeover at residual value.
5. Consignment Sales: The company sells customers' vehicles on consignment for a fee. Services include professional photography, cleaning, technical inspection, and online promotion. Fee is 8% with a minimum of €400.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ivanlo is a Dutch automotive dealership and leasing company based in Ingen, Netherlands, that sells new and pre-owned passenger cars with a focus on German premium brands (Audi, BMW, Mercedes, Porsche, Volkswagen). The company offers operational, financial, and private lease arrangements, consignment sales, trade-in, vehicle search, and car insurance sourced through partner banks.

Product overview

Ivanlo Automotive is a used car dealership and leasing company based in Ingen, Netherlands, offering a curated selection of quality pre-owned vehicles from premium German brands (Mercedes-Benz, BMW, Audi, Volkswagen, and others). Their core offering consists of occasions (used cars) supplemented by new car sales, three financing options (operational lease, financial lease for businesses, and private lease), consignee vehicle sales, trade-in services, car search assistance, and insurance products. They also operate a related brand called Hondenauto.nl for dog vehicle conversions. The company positions itself on transparent vehicle history, professional 52-point safety checks, and first-class customer service throughout the purchase journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasions (Used Cars)
• New Cars
• Operational Lease
• Financial Lease

Quantifiable outcome

• 52-point safety check on all vehicles before delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Broekhuis: Dutch automotive dealer group with multiple locations and a mixed portfolio of new and used vehicles plus service. Comparable as a Dutch competitor for the same consumer and business vehicle buyers, with a similar but larger operating model.
• LeasePlan Corporation: Global leader in operational fleet leasing and vehicle management. Comparable for Dutch business fleet leasing demand that Ivanlo also serves via its operational and financial lease products, though at vastly greater scale.
• ALD Automotive: Major international operational leasing and fleet management provider with significant Dutch presence. Comparable for the corporate leasing and full-service vehicle management segment Ivanlo addresses through its operational lease offering.
• Wensink Automotive Group: Large Dutch multi-brand automotive dealer and leasing group with broad retail and B2B fleet exposure. Comparable as a same-country, multi-channel automotive retailer offering new/used sales and leasing, but at significantly larger scale.
• Louwman Group: Major Dutch automotive group covering new/used vehicle sales, leasing, and aftersales across multiple brands. Comparable for the same Dutch dealer and leasing market footprint, though much broader and more diversified than Ivanlo.
• Stern Auto: Dutch automotive group with dealerships across multiple brands plus leasing and financing services. Comparable as a same-market competitor combining retail and fleet leasing, but operating a much broader portfolio.
• Van Mossel: Largest independent Dutch automotive mobility group with new/used sales, leasing, and fleet services. Comparable for its multi-brand dealership and operational leasing activity in the Netherlands, though at substantially greater scale.

Regional players

• Hedin Mobility Group: European mobility group with dealerships and aftermarket across multiple countries, including a strong German and Belgian presence. Comparable for premium-Germany-brand vehicle distribution and leasing models, but operating primarily in adjacent geographies.

Direct peers

• Auto1 Group: Europe's largest online used-car platform, operating brands like Autohero and wirkaufendeinauto.de. Directly comparable because it competes for the same Dutch private and business buyers purchasing used vehicles, with adjacent financing/insurance monetization.
• DirectLease: Dutch online operational leasing broker connecting businesses and consumers to leasing providers. Comparable as a Dutch operational/private leasing intermediary offering financing models that overlap directly with Ivanlo's lease products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ivanlo-automotive-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ivanlo