What directlease does

DirectLease is a Belgian online vehicle leasing platform founded in 2001 and headquartered in Antwerpen. The company operates as a wholly-owned subsidiary of International Car Lease Holding, which sits within the Van Mossel Automotive Group — a family-owned automotive business with nearly 70 years of sector experience. DirectLease serves two principal customer groups: business customers (entrepreneurs, fleet managers, and companies of all sizes) through directlease.be, and private individuals through a separate sub-brand, DirectLease Particulier (directleaseprive.be). The offering covers cars, light commercial vehicles, and bicycles, with a brand portfolio spanning more than 50 OEMs including Mercedes-Benz, BMW, Tesla, Audi, Volvo, Volkswagen, Skoda, Land Rover, and recently added Chinese EV brands (Leapmotor, XPENG, BYD, Nio, Zeekr).

The platform is a web-based leasing marketplace with vehicle search and filtering by brand, model, fuel type, transmission, price, CO2 emissions, and power, supported by an authenticated customer account system (Auth0), Cloudinary-hosted vehicle imagery, and a self-service FAQ knowledge base. Underlying technology is conventional web architecture without disclosed AI/ML or proprietary data assets. Distribution combines self-service online discovery with sales-led conversion through phone (03 544 29 10) and email ([email protected]) channels; for business customers, a 'Klantregeling' (customer arrangement) system enables tailored terms per company or employee. Marketing relies on organic social (Facebook, X, LinkedIn), Trustpilot reviews, Google Ads, and content articles. An international leasing service extends the platform to cross-border fleet management for multinational employers with Dutch, French, and international sales contacts.

DirectLease's revenue model is subscription-based: customers pay fixed monthly lease amounts (ranging from ~€399 for entry-level EVs to ~€1,391 for premium SUVs) that bundle vehicle financing, maintenance, insurance, road tax, 24/7 European roadside assistance, replacement vehicles after 24 hours, and tire replacement. The all-inclusive pricing is the core value proposition. Product extensions include Occasionlease (used car leasing), Maandelijks Opzegbaar (monthly cancellable lease), Internationale Lease (cross-border), Lichte Vracht Lease (light commercial vehicles), Fietslease (bicycle leasing), Tankservice (fuel card), and a Berijdersapp (driver app) for in-contract vehicle management. The company is privately held, does not disclose revenue, has 1-10 employees at the DirectLease N.V. entity, and is a member of the RENTA industry association.

Name

directlease

Legal name

DirectLease N.V.

Website

https://directlease.be

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

DirectLease is a Belgian online vehicle leasing platform, founded in 2001 and part of the Van Mossel Automotive Group, offering all-inclusive monthly car, light commercial vehicle, and bicycle leasing to businesses and private individuals across Belgium and cross-border.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Services

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Finance Lessors (6172)

akta.pro primary industry

Corporate Free-Floating Car Sharing (TLABALAB)

Keywords

• Vehicle leasing services
• Operational leasing
• Fleet management
• Business car leasing
• Mobility solutions

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Vehicle Lease Contracts: Monthly subscription-based lease payments from businesses and individuals for the use of vehicles. Contracts include a fixed monthly fee covering vehicle financing, maintenance, insurance, road tax, and roadside assistance.
2. Additional Mobility Services: Supplementary services including bicycle leasing (fietslease), light commercial vehicle leasing (lichte vracht lease), and fuel card services (tankservice).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

DirectLease is a Belgian online leasing broker that provides all-inclusive operational leasing of cars, light commercial vehicles, and bicycles to both business customers and private individuals. Customers select a vehicle online, and DirectLease arranges a fixed monthly contract covering vehicle financing, maintenance, repairs, insurance, road tax, and 24/7 roadside assistance across Belgium and Europe. The platform aggregates multiple automotive brands and is operated as a subsidiary within the Van Mossel Automotive Group.

Product overview

DirectLease is a Belgian car leasing company operating as part of International Car Lease Holding within the Van Mossel Automotive Group. The company offers a comprehensive mobility platform with two core products: Business Lease (Zakelijk Leasen) for commercial customers and Private Lease (Privé Leasen) for individual consumers. Business Lease provides all-inclusive operational leasing with fixed monthly payments covering vehicle depreciation, interest, maintenance, repairs, insurance (liability, own damage, legal assistance, driver insurance), road taxes, 24/7 roadside assistance in Europe, replacement vehicle after 24 hours, glass repair/replacement, and tire changes. The product portfolio extends through specialized sub-products including Occasionlease (used car leasing), Monthly Cancellable Lease for maximum flexibility, International Lease for cross-border operations, Light Commercial Vehicle Lease, and Bicycle Lease for sustainable mobility. Supplementary services include a Driver App (Berijdersapp), Fuel Service (Tankservice), and access to stock vehicles and electric vehicle options. DirectLease offers vehicles from over 50 automotive brands including Mercedes-Benz, BMW, Tesla, Audi, Volvo, Volkswagen, Skoda, Land Rover, XPENG, Leapmotor, Peugeot, Renault, and BYD.

Differentiator

Problem solved

Functional benefit

Brands

• DirectLease Particulier: Private lease service for individual customers at directleaseprive.be
• DirectLease Zakelijk

Products and services

• Business Lease (Zakelijk Leasen) Full-service operational leasing for businesses and entrepreneurs, providing vehicles with all-inclusive fixed monthly payments covering maintenance, insurance, road tax, roadside assistance, and a replacement vehicle after 24 hours.
• Private Lease (Privé Leasen) Personal car leasing service for individual consumers offered through a dedicated directleaseprive.be platform, providing fixed monthly payments and full-service coverage including maintenance, insurance, and roadside assistance.
• Occasionlease (Used Car Leasing)
• Monthly Cancellable Lease (Maandelijks Opzegbaar Leasen)
• International Lease (Internationale Lease)
• Light Commercial Vehicle Lease (Lichte Vracht Lease)
• Bicycle Lease (Fietslease)
• Tankservice (Fuel Service)
• Stock Vehicles (Stockwagens)

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Van Mossel Automotive GroupcoreOthersDirectLease is a division of International Car Lease Holding, which is part of Van Mossel Automotive Group (Van Mossel). Van Mossel is a family business with nearly 70 years of experience offering mobility products and services. This parent-subsidiary relationship provides DirectLease with operational scale, automotive industry expertise, and a broad network across Belgium.
• International Car Lease HoldingcoreOthersDirectLease N.V. operates under International Car Lease Holding, the holding company within the Van Mossel group that manages car leasing activities across Belgium and potentially other regions.
• RENTAminorOthersInternational Car Lease Holding, and therefore DirectLease, is a member of RENTA. RENTA appears to be an industry association or network for mobility/lease companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Athlon: Athlon is the Daimler Truck-owned vehicle leasing and fleet management company, headquartered in the Netherlands. It offers multi-brand operational leasing and fleet services across Europe and competes head-to-head with DirectLease in the Benelux corporate fleet market.
• Arval: Arval is the BNP Paribas-owned vehicle leasing and fleet management arm, one of the largest in Europe. It offers full-service operational leasing across Belgium and competes with DirectLease for both business fleet and private leasing customers, with similar bundled service models.
• ALD Automotive: ALD Automotive (Société Générale subsidiary, now part of Ayvens) is one of Europe's largest full-service vehicle leasing companies. It competes with DirectLease in Belgian and European fleet leasing with comparable all-in operational lease products and online configuration tools.
• Ayvens: Ayvens (formed from the merger of ALD Automotive and LeasePlan in 2023) is the global leader in vehicle leasing and fleet management, headquartered in Amsterdam. It directly competes with DirectLease in Belgian and pan-European corporate fleet leasing with similar all-inclusive operational lease products.
• KBC Autolease: KBC Autolease is the vehicle leasing arm of KBC Group, one of Belgium's largest banks. It offers business and private leasing in Belgium with similar bundled all-in monthly pricing, directly competing with DirectLease in the Belgian market and benefiting from KBC's deposit-funded balance sheet.
• Belfius Auto Lease: Belfius Auto Lease is the vehicle leasing subsidiary of Belfius Bank, a major Belgian financial institution. It provides corporate fleet and private car leasing in Belgium, directly competing with DirectLease in the local market with the added advantage of bank balance-sheet funding.
• DirectLease (Netherlands): DirectLease B.V. is a Dutch vehicle leasing company owned by Terberg Leasing, operating a similar online multi-brand operational leasing platform for the Dutch market. Despite the shared name, it is a separate entity, but offers a directly comparable product and digital model to Belgian DirectLease.

Broad incumbents

• Mercedes-Benz Financial Services: Mercedes-Benz Financial Services is the OEM captive finance arm of Mercedes-Benz, offering operational leasing and financing for Mercedes vehicles in Belgium. It competes with DirectLease for premium-segment lease customers but is restricted to a single brand and benefits from deep balance-sheet backing.
• Volkswagen Financial Services: Volkswagen Financial Services is the captive finance and leasing arm of the Volkswagen Group, offering fleet and private leasing in Belgium across VW, Audi, Skoda, SEAT, CUPRA, and Porsche. It is a broader incumbent that competes with DirectLease across the volume and premium segments.
• D'Ieteren: D'Ieteren is a long-established Belgian automotive group that distributes and finances vehicles (notably through its former D'Ieteren Lease and current mobility ventures). As a broad incumbent in the Belgian automotive and mobility ecosystem, it competes for similar corporate fleet and private leasing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DirectLeaseBelg
• Facebookfacebook.com/DirectLeaseBE
• LinkedInlinkedin.com/company/directlease-belgium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about directlease