bricktown water taxi

What bricktown water taxi does

Bricktown Water Taxi (legal entity Water Taxi, LLC) is a privately held Oklahoma City tourism operator founded in 1999 that runs narrated canal boat tours on the Bricktown Canal in the city's downtown entertainment district. The company deploys a fleet of 6 boats to operate 40–45 minute narrated cruises departing every 15–20 minutes during peak season, with trained Water Taxi Ambassadors providing historical and cultural commentary covering Oklahoma City landmarks, monuments, murals, and the development of Bricktown from the 1889 Land Run through the MAPS era. The company has carried over 2 million passengers since opening, reaching 1 million by 2007, and now serves more than 100,000 riders annually.

The product portfolio centers on individual rides priced from $5 (child) to $15 (regular adult), with senior/military/disabled tickets at $13 and youth tickets at $12. Adjacent offerings include private charters at $450 per boat per hour (seating up to 30 passengers, or 20 for catered cruises), bulk ticket discounts of 10–20% for groups of 20+, catered dinner/cocktail/lunch cruises through canal-side restaurant partners, a premium $49-per-guest Bricktown History Tour (with a 20-guest minimum and a bundled book), and gift cards. A sub-brand, ArtAfloatOKC, extends the calendar with the Showboat Concert Series, Haunted History Cruises (in partnership with Preservation Oklahoma, Inc.), and seasonal Caroling Cruises. Distribution is direct-to-consumer through an on-site ticket booth at 111 S. Mickey Mantle Drive, online bookings via the FareHarbor platform, and discovery listings on TripAdvisor and Yelp.

The business is privately held with no disclosed outside investors, operates year-round subject to weather, and is led by CEO Chad Huntington. Geographic footprint is single-market (Oklahoma City), and there are no public revenue disclosures, M&A activity, or AI/technology platforms associated with the business model.

Name

bricktown water taxi

Legal name

Water Taxi, LLC

Website

https://bricktownwatertaxi.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Bricktown Water Taxi is a privately held Oklahoma City tourism operator founded in 1999 that runs narrated 40–45 minute canal boat tours of the Bricktown entertainment district, serving tourists, local residents, and private/group charters with a 6-boat fleet.

Ownership category

akta.pro rank

Product category

Tour Boat Services

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Day-Cruise & Excursion Boat Operators (Non-overnight) (THAEAGAG)

Keywords

• Canal boat tours
• Private boat charters
• Themed cruise experiences
• Narrated historical tours
• Water taxi services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Ticket Sales: Single-ride tickets for regularly scheduled 40-45 minute narrated tours of the Bricktown Canal. Tickets sold online via FareHarbor platform or at the on-site ticket booth.
2. Private Charter Services: Exclusive boat charters for groups of up to 30 passengers (or 20 for catered cruises). Charged at $450 per boat per hour with minimum one-hour booking. Includes standard charters, dinner cruises, cocktail cruises, and boxed lunch cruises.
3. Bulk Ticket Sales: Volume discounts for large group purchases: 10% for 20-49 passengers, 15% for 50-99 passengers, and 20% for over 100 passengers.
4. Specialty Cruises: Themed cruise experiences including ArtAfloatOKC Showboat Concert Series, Haunted History Cruises benefiting Preservation Oklahoma, and Caroling Cruises during holiday season.
5. Bricktown History Tour: In-depth history tour at $49 per guest with minimum 20 customers. Includes detailed account of Bricktown history from the 1889 Land Run through MAPS development, with each guest receiving a copy of 'Bricktown' by Steve Lackmeyer.
6. Gift Cards: Gift cards available for purchase online or at the ticket booth, deliverable via email and redeemable for future rides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bricktown Water Taxi operates regularly scheduled narrated boat tours along the Bricktown Canal in downtown Oklahoma City, with 40-45 minute round trips departing every 15-20 minutes during peak season. Beyond standard tickets, the company sells private boat charters ($450/hour for up to 30 passengers), bulk group tickets with volume discounts, catered dinner and cocktail cruises, and specialty themed cruises including the ArtAfloatOKC Showboat Concert Series, Haunted History Cruises, and Caroling Cruises.

Product overview

Bricktown Water Taxi operates a single core offering: regularly-scheduled narrated water taxi tours of the Bricktown Canal in downtown Oklahoma City. The service runs from a main dock at 111 S. Mickey Mantle Drive, with 40-45 minute round trips departing every 15-20 minutes during peak season. The product portfolio consists of individual tickets (Regular $15, Youth $12, Child $5, Senior/Military $13), plus add-on modules including private charters ($450/hour for up to 30 passengers), bulk/group tickets with volume discounts, catered dinner/cocktail/lunch cruises, and specialty themed cruises. The ArtAfloatOKC sub-brand extends the offering with Showboat Concert Series, Haunted History Cruises, and Caroling Cruises. Gift cards and Bricktown History Tours ($49/person with book) round out the product suite.

Differentiator

Problem solved

Functional benefit

Brands

• ArtAfloatOKC: A foundation dedicated to promoting artistic interventions on the Bricktown Canal through visual and performing arts, including murals, lighting displays, and artistically-themed horticultural installations. The Showboat Concert Series, Haunted History Cruises, and Caroling Cruises are conducted in partnership with ArtAfloatOKC.

Products and services

• Regular Scheduled Narrated Cruises Regularly scheduled, entertaining, and historically themed narrated cruises through the Bricktown Canal in downtown Oklahoma City. Round trips take about 40-45 minutes, departing every 15-20 minutes during peak season. Available to general public visitors.
• Individual Tickets Standard single-ride tickets for the narrated water taxi tour. Tiered fares: Regular $15, Youth (6-12) $12, Child (5 and under) $5, Senior/Military/Disabled $13. Sold online via FareHarbor or at the on-site ticket booth.
• Standard Boat Charter Private charter of one boat for one hour with exclusive use, seating up to 30 passengers (or 20 for catered cruises). Rate is $450 per boat, per hour, tax inclusive. Prices valid through December 31, 2026.
• Bricktown History Tour In-depth history tour covering Bricktown from the Land Run of 1889 through MAPS development to present day. Priced at $49 per guest with a 20-customer minimum. Includes a copy of 'Bricktown' by Steve Lackmeyer ($25 value).
• Dinner, Cocktail, and Boxed Lunch Cruises Catered cruises featuring boxed lunches, cocktails, or dinner for private groups of up to 20 people. Catering is booked separately through local canal-side restaurant partners.
• Gift Cards Gift cards redeemable online or at the ticket booth for water taxi rides and experiences, deliverable via email.
• Showboat Concert Series Concert cruises featuring Oklahoma's premier local artists across diverse genres, operated as fundraising events with net proceeds benefiting the ArtAfloatOKC Foundation.
• Haunted History Cruises Spooky 40-minute historic voyages through the Bricktown Canal featuring bone-chilling legends and eerie tales of Oklahoma's past, partnered with Preservation Oklahoma, Inc.
• Caroling Cruises Holiday-themed 40-minute cruises featuring special performances by local artists aboard twinkling boats with magical entertainment during the holiday season.

Quantifiable outcome

• Over 100,000 passengers per year served by the water taxi operation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Preservation Oklahoma, Inc.minorGTM or Marketing Partner · 1 January 2021Partnership for OKC Haunted History Cruises. For every Friday night tour ticket sold, Water Taxi makes a $2 donation to Preservation Oklahoma, Inc. Special October 25 event with guest storyteller Chantry Banks includes $5 total donation per ticket sold to the nonprofit.
• ArtAfloatOKC FoundationcoreStrategic or Co-development PartnerArtAfloatOKC Foundation represents a concerted effort to bring artistic interventions to the Bricktown Canal via visual and performing arts. Partnership with Bricktown Water Taxi for the Showboat Concert Series, Caroling Cruises, and Haunted History Cruises. Net proceeds from Showboat cruises benefit the Bricktown Canal area improvement efforts of ArtAfloatOKC Foundation, a 501(c)(3) organization.
• Canal-side Restaurant PartnersminorStrategic or Co-development PartnerLocal canal-side restaurant partners provide catering options for dinner cruises, cocktail cruises, and boxed lunch cruises. Mentioned partners include Put a Cork In It Winery (charter departure location at 115 E. California Avenue).

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Savannah Riverboat Cruises: Offers narrated sightseeing and themed dinner cruises on an inland waterway, mirroring Bricktown's combination of scheduled tours, themed events, and dinner/cocktail cruise packages.
• San Antonio River Walk Cruises: Operates narrated barge tours along the San Antonio River Walk in an entertainment district, nearly identical operating model to Bricktown Water Taxi's canal tours in a downtown tourism corridor.
• Island Queen Cruises Miami: Operates sightseeing and private charter boat tours in Miami's waterways with a comparable mix of scheduled public cruises and private group bookings.
• Shoreline Sightseeing Cruises: Chicago-based narrated river and lake tour operator running sightseeing cruises and water taxi services; highly comparable in vessel-based narrated sightseeing experience.
• Gondola Adventures: Operates small-group narrated boat cruises in canal/waterway settings (Las Vegas, Fort Lauderdale, Newport Beach), closely paralleling Bricktown's intimate-group canal experience.
• Chicago Water Taxi: Operates water-based passenger service on the Chicago River with seasonal sightseeing and commuter trips, a directly comparable inland-waterway sightseeing business model.
• New York Water Taxi: Provides narrated water taxi sightseeing tours and private charters in New York Harbor, a directly analogous sightseeing-plus-charter operating model.

Broad incumbents

• Hornblower Cruises & Events: A large-scale passenger cruise and events operator running harbor sightseeing, dining cruises, and private charters across multiple U.S. cities — broader portfolio but overlapping sightseeing and charter product.
• Circle Line Sightseeing Cruises: A well-established New York Harbor sightseeing cruise operator offering narrated tours and private charters; a broader incumbent in the same narrated-waterway-sightseeing category.

Emerging players

• Boston Duck Tours: Operates narrated themed sightseeing tours with a water component in Boston, comparable in tour-format and group-event revenue mix, though using amphibious vehicles instead of pure boats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/watertaxi
• YouTubeyoutube.com/bricktownwatertaxi
• Facebookfacebook.com/watertaxi
• Instagraminstagram.com/bricktownwatertaxi
• LinkedInlinkedin.com/company/bricktown-water-taxi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bricktown water taxi