diversity role models
Diversity Role Models is a UK charity founded in 2011 that delivers LGBTQ+ inclusion and anti-bullying education through interactive school workshops, a video content library, and bespoke workplace training for students, staff, and corporate clients across England.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What diversity role models does
Diversity Role Models is a UK-registered charity (charity no. 1142548) and company limited by guarantee (no. 07640644) founded in 2011 with a mission to promote understanding of individual differences and end LGBTQ+ bullying in schools. The organization delivers its impact primarily through interactive in-school workshops featuring trained Facilitators and volunteer LGBTQ+ or ally Role Models who share personal lived experiences with primary and secondary students, supplemented by staff training, governor training, and parent/carer sessions under a 'Whole School Package' framework. Beyond face-to-face delivery, the organization distributes a digital content library — 69+ Role Model Story videos hosted on Vimeo on Demand, the Upstander Animation Series (three animated shorts for primary classrooms), and free downloadable lesson plans and assemblies — and offers bespoke Workplace & Community Training to corporates, charities, local authorities, and community groups.
The business model blends earned and contributed income: workshop fees from schools and colleges (pricing via downloadable PDF, with subsidized places funded by donors), enterprise Workplace & Community Training contracts, regular giving through the DReaMer programme (minimum £150/month or £1,800/year), individual donations via JustGiving, payroll giving (Charities Trust, Benevity), Give As You Live, Rainbow Lottery, merchandise sales through Teemill, and grants including a three-year Department for Education funded 'Embracing Difference, Ending Bullying' programme (2021-2024). Operations are anchored at a London headquarters (St Anne's Church, 55 Dean Street) with regional volunteer hubs in Birmingham, Liverpool, Manchester, Tyne and Wear, and Yorkshire and the Humber, supported by a paid staff team (11-50) and 300+ volunteers (95 active Role Models and 11 Facilitators delivering workshops in 2023-24). The organization is governed by a Board of Trustees chaired by Christopher Drennen and led operationally by CEO Matt Garvey, with named strategic partners including the Sex Education Forum, Anti-Bullying Alliance (NSPCC/NCB), NCVO, LEGO Group, and Bain Capital.
diversity role models firmographics
Firmographics- Name
- diversity role models
- Legal name
- Diversity Role Models
- Website
- https://diversityrolemodels.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diversity Role Models is a UK charity founded in 2011 that delivers LGBTQ+ inclusion and anti-bullying education through interactive school workshops, a video content library, and bespoke workplace training for students, staff, and corporate clients across England.
- Ownership category
- akta.pro rank
diversity role models industry classification
Industry- Product category
- Inclusion Education Services
- NAICS
- Educational Support Services (611710), Human Rights Organizations (813311), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Education Partnerships for Equity, Inclusion & Gender (EDADALAF)
- akta.pro secondary industries
- Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Co-Teaching & In-Class Instructional Support (Specialist Teachers) (EDAKABAA), Peer Support, Buddy Programs & Cooperative Learning Facilitation (EDAKABAI)
Keywords
Where diversity role models is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
diversity role models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Supply Chain
Revenue model
- Educational Workshop Fees: Schools and colleges pay for workshops. Pricing information available via downloadable PDF. Not-for-profit pricing model.
- Workplace and Community Training: Bespoke training services for workplaces, community groups, charities, local authorities, and organizations. Fees for LGBTQ+ inclusion training, lunch and learn sessions, panel events, and keynote speakers.
- DReaMer Monthly Giving Programme: Regular giving programme with minimum donation of £150 per month or £1800 per annum. Provides exclusive VIP offerings, event access, and annual reception.
- Donations and Fundraising: Direct donations, payroll giving (via Charities Trust, Benevity), JustGiving, PayPal Fundraising, Give As You Live shopping donations, Rainbow Lottery (50% of ticket sales), Facebook/Instagram fundraising.
- Merchandise Sales: T-shirts, tote bags, mugs and more available via Teemill Merch Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Schools and Colleges Workshop Pricing |
| Subscription | Monthly | DReaMer Monthly Programme |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
diversity role models product offering
Product offeringCore offering
Diversity Role Models is a UK registered charity that delivers interactive educational workshops in primary and secondary schools where LGBTQ+ and ally Role Models share personal lived experiences to embed inclusion and empathy. The core offer includes student workshops, staff and governor training, parent/carer sessions, and a whole school package, complemented by free downloadable lesson resources, the Role Model Stories video library hosted on Vimeo, and the Upstander Animation Series for primary classrooms. Bespoke workplace and community training is offered to corporates, charities, local authorities and community groups seeking to foster LGBTQ+ inclusion.
Product overview
Diversity Role Models is a UK-based charity offering educational services focused on promoting LGBTQ+ inclusion and ending bullying in schools. The core offering consists of interactive workshops delivered by LGBTQ+ and ally Role Models who share personal lived experiences. The service architecture includes a Whole School Package combining student workshops (Primary and Secondary), Staff Training, Governor Training, and Parent/Carer Sessions. Supplementary products include the Role Model Stories video streaming service, the Upstander Animation Series (animated videos for Primary schools), and Free Downloadable Resources including lesson plans and classroom materials. The organization also offers Workplace & Community Training as an enterprise add-on. Key publications include the Research & Impact Report and Best Practice Guide developed from the Department for Education funded Embracing Difference, Ending Bullying programme. Fundraising products include the DReaMer monthly donor programme and merchandise store.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Workshops (Primary) Interactive workshops delivered by trained facilitators featuring LGBTQ+ or ally Role Models sharing personal lived experiences for primary school students. Topics include different families, respectful relationships, and understanding protected characteristics.
- Student Workshops (Secondary) Interactive workshops for secondary school students addressing homophobia, biphobia, transphobia, and bullying based on protected characteristics, featuring LGBTQ+ and ally Role Model storytelling.
- Staff Training Training for school staff on understanding prejudice-based bullying, implementing strategies to tackle and monitor incidents, and embedding celebration of difference in RSHE curriculum.
- Governor Training Training sessions for school governors on anti-bullying policies and creating inclusive school cultures, forming part of the whole school approach.
- Parent and Carer Sessions Sessions designed to engage parents and carers in supporting LGBTQ+ inclusion and anti-bullying strategies at home, offered free of charge to schools.
- Whole School Package Comprehensive package combining student workshops (Primary and Secondary), staff training, governor training, and parent/carer sessions for a whole-school approach to LGBTQ+ inclusion and anti-bullying.
- Workplace and Community Training Bespoke LGBTQ+ inclusion training for workplaces, community groups, corporates, small businesses, charities, local authorities and organisations. Includes LGBTQ+ inclusion training with intersectionality, Lunch and Learn sessions for ERGs and wider teams, panel events, keynote speakers, bespoke content, youth focused work, and early career and apprentice focused content.
- Role Model Stories Video Library Video streaming service providing free access to 69+ LGBTQ+ storytelling videos with downloadable teacher resources on Vimeo on Demand. Features Role Model personal stories on different families, gender identity, disability, gender equality, migration, intersectionality, LGBTQ+ and faith.
- Upstander Animation Series Set of three animated short videos ('A Normal Family', 'When I Grow Up', 'What Do You Think?') designed for Primary School classrooms with accompanying resource packs. Promotes allyship against unkindness with PSHE/SRE/EDI alignment.
- Free Downloadable Resources Free downloadable lesson plans, assemblies, classroom resources, and teaching materials for primary and secondary schools covering LGBTQ+ inclusion, different families, disability, gender equality, migration, intersectionality, and LGBTQ+ and faith.
- Research and Impact Report Comprehensive research report with findings from the Department for Education funded three-year 'Embracing Difference, Ending Bullying' programme, including best practice recommendations for schools based on the four pillars of a successful preventative approach.
- DReaMer Monthly Donor Programme Monthly donor programme requiring minimum £150/month or £1,800/year donation. Provides communications about impact, exclusive VIP event invitations, and an annual DReaMer reception.
- Merch Store Online merchandise store operated via Teemill platform, selling T-shirts, Tote Bags, Mugs and other items to support the charity.
Quantifiable outcome
- 95% of primary students say they will respect people different to them after workshop
- +6 more outcomes
Companies that use diversity role models
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
diversity role models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
diversity role models partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Sex Education ForumcoreNational charity established in 1987, unique collaboration of organisations working to provide high quality relationships and sex education (RSE) for all children and young people in England. Core belief that all children are entitled to good quality RSE.
- Anti-Bullying AlliancecoreUnique coalition of organisations working to stop bullying and create safer environments for children. Established by NSPCC and National Children's Bureau in 2002. Diversity Role Models is a Core Member recognized for substantial remit in tackling bullying.
- National Council for Voluntary Organisations (NCVO)coreIndependent evaluation partner for the three-year DfE funded 'Embracing Difference, Ending Bullying' programme. Conducted focus groups and surveys up to seven months after workshops to assess lasting impact.
- National Children's Bureau (NCB)minorNCB established the Anti-Bullying Alliance alongside NSPCC in 2002 and continues to host the alliance.
- NSPCCminorFounded Anti-Bullying Alliance alongside National Children's Bureau in 2002 to stop bullying and create safer environments for children and young people.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
diversity role models competitors and assessment
Company assessmentDirect peers
- Stonewall: Largest UK LGBTQ+ rights charity, with a substantial education programme including school training, resource packs and Workplace Equality Index. Comparable mission area and overlapping school and corporate training offerings.
- Just Like Us: UK charity focused on LGBTQ+ youth inclusion in schools through talks by ambassador volunteers. Directly comparable mission, school-workshop delivery model, and target customer base (UK secondary schools).
- Schools Out UK: UK charity providing LGBTQ+ inclusive education resources and training for schools. Directly comparable product offering and audience; smaller and more resource-focused than DRM's workshop model.
- Educate & Celebrate: UK organisation delivering LGBTQ+ inclusion training, resources, and school workshops. Closely comparable product offering (school workshops, teacher training, free resources) targeting the same UK school audience.
- akt (formerly Albert Kennedy Trust): UK charity supporting LGBTQ+ young people facing homelessness, with significant schools outreach and education programmes. Comparable target beneficiary (LGBTQ+ youth) and school-facing delivery, though more focused on crisis support.
- The Proud Trust: UK LGBTQ+ youth charity running school workshops and youth groups. Comparable school-facing delivery model and LGBTQ+ youth mission, with similar volunteer-driven delivery.
Others
- Consortium (LGBT+ voluntary and community organisations): UK membership body supporting LGBT+ charities; not a direct competitor but adjacent ecosystem player. Comparable mission space and shared beneficiary base; relevant for partnership and policy context.
- Anti-Bullying Alliance: UK coalition hosted by NCB focused on all forms of bullying between children. DRM is a Core Member; comparable anti-bullying mission for schools, though the Alliance is a coordination body rather than a direct service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
diversity role models social profiles
Digital presencediversity role models compliance and trust
Trust signalCompliance2 records
diversity role models financial estimates
Financial estimateRevenue estimate
Valuation estimate
diversity role models leadership team
Management profileNumber of profiles
Profiles13 records
diversity role models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
diversity role models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about diversity role models
What does diversity role models do?
Diversity Role Models is a UK registered charity that delivers interactive educational workshops in primary and secondary schools where LGBTQ+ and ally Role Models share personal lived experiences to embed inclusion and empathy. The core offer includes student workshops, staff and governor training, parent/carer sessions, and a whole school package, complemented by free downloadable lesson resources, the Role Model Stories video library hosted on Vimeo, and the Upstander Animation Series for primary classrooms. Bespoke workplace and community training is offered to corporates, charities, local authorities and community groups seeking to foster LGBTQ+ inclusion.
Is diversity role models a public or private company?
diversity role models is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was diversity role models founded?
diversity role models was founded in 2011. It employs 11 to 50 people.
Where is diversity role models based?
diversity role models is headquartered in London, United Kingdom, in the Europe region.
How does diversity role models make money?
Five revenue lines are on record. Educational Workshop Fees are the primary driver. The others are workplace and Community Training, DReaMer Monthly Giving Programme, donations and Fundraising and merchandise Sales.
Who are diversity role models's main competitors?
Direct peers on record are Stonewall, Just Like Us, Schools Out UK, Educate & Celebrate, akt (formerly Albert Kennedy Trust) and The Proud Trust. Others are Consortium (LGBT+ voluntary and community organisations) and Anti-Bullying Alliance.
Does diversity role models have an API?
No public API is recorded for diversity role models.
What industry is diversity role models in?
diversity role models's product category is Inclusion Education Services. Its primary akta.pro industry code is EDADALAF, Education Partnerships for Equity, Inclusion & Gender, with a secondary code of BPAGADAH, Special Education, Disability Support & Inclusive Education Nonprofits. Its NAICS code is 611710 and its SIC code is 8300.