dana king

What dana king does

Dana King Design-Build Remodeling is a privately held, founder-led residential design-build firm headquartered in St. Louis, Missouri, serving homeowners across the greater St. Louis metropolitan area. The firm originated as Dana's Design Studio around 2008, operated as Next Project Studio during the 2010s, and rebranded to Dana King in May 2019 under the continued leadership of founder Dana King, an interior designer and general contractor. It delivers an integrated design-build methodology that bundles interior design, architectural planning, permit handling, and construction under one point of accountability, backed by a 10-year workmanship warranty.

The company's core service portfolio spans kitchen remodeling, bathroom remodeling, whole-home remodeling, home additions, basement remodeling, outdoor living spaces, condo remodeling, universal design (aging-in-place), storage solutions, and standalone interior design. Its technical toolkit includes Matterport 3D Tours for client visualization, detailed 3D renderings with life-size layout walkthroughs, and a proprietary Decision-Making Position (DMP) system used during design development to help clients prioritize budget allocation. Execution is supported by a vetted trade partner network covering electrical, HVAC, plumbing, and custom carpentry, supplemented by preferred partnerships with Integration Controls (smart-home integration) and material suppliers such as Alfa and Millboard.

Dana King generates revenue through project-based professional services fees, structured as a design agreement followed by a construction agreement, with in-home and virtual consultations as the primary demand-generation channels and financing referrals offered through partner lenders. The firm markets itself via a blog, Instagram, Facebook, YouTube, an email newsletter, and earned media in St. Louis publications, and it operates with 1-10 employees. There is no external funding, parent company, or public-market listing; ownership and operating control remain concentrated with the founder.

Name

dana king

Legal name

Dana King Design-Build Remodeling

Website

https://danaking.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dana King Design-Build Remodeling is a privately held, founder-led residential design-build firm in St. Louis that delivers integrated interior design, architectural planning, and construction services under one point of accountability for homeowners across the greater St. Louis metropolitan area.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Residential remodeling
• Design-build services
• Interior design
• Kitchen renovation
• Home additions

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Design-Build Remodeling Services: Full-service residential design-build firm offering integrated interior design, architectural planning, and construction services. Revenue is generated through project-based fees for design agreements followed by construction agreements.
2. Interior Design Services: Stand-alone interior design services available for clients who may not need full remodeling but want design guidance for furnishings and space planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dana King is a residential design-build remodeling firm that delivers integrated interior design, architectural planning, and construction services for homeowners. It executes kitchen, bathroom, whole-home, basement, outdoor living, home addition, condo, storage, and universal design/accessibility projects through a single accountable team of in-house designers, project managers, and vetted trade partners, all backed by a 10-year workmanship warranty.

Product overview

Dana King Design-Build Remodeling is a full-service residential design-build firm offering integrated interior design, architectural planning, and construction services under one roof. The company provides a unified design-build methodology with a team of designers and project managers, backed by a 10-year workmanship warranty. Their core portfolio includes Kitchen Remodeling, Bathroom Remodeling, Whole Home Remodeling, Basement Remodeling, Outdoor Living projects, and Interior Design services. Additional specialized offerings include Home Additions, Storage Solutions, Universal Design for accessibility, Condo Remodeling, and Residential Remodeling for living rooms, bedrooms, and exteriors. The company also utilizes Matterport 3D Tours as a visualization tool for client presentations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling

Quantifiable outcome

• Kitchen renovations ranked as third most popular type of home improvement project in 2019 Remodeling Impact Report
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Integration ControlscoreTechnology or IntegrationIntegration Controls is a 20-year-old home automation and technology company that Dana King considers a preferred partner. They specialize in smart home integration covering entertainment, ambiance, comfort, and peace of mind through technologies like josh.ai voice control, Bang & Olufsen speakers, and automated lighting and shading. Integration Controls is brought into projects early in the planning phase.
• Trade Partner NetworkcoreStrategic or Co-development PartnerNetwork of trusted, vetted trade partners for specialized trades including electrical, HVAC, plumbing, and custom carpentry. Partners are extensively worked with and trusted to meet quality standards.
• ArchitectsminorStrategic or Co-development PartnerCollaborates with architects when needed, selecting the right partner based on the project's specific requirements.
• Cabinetry DealerscoreChannel Partner/ Reseller/ DistributorCompany is a cabinetry dealer and sources materials based on project needs, including both manufacturer-direct and custom shop-built options.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alair Homes: Alair Homes is a franchise-driven residential design-build firm operating across North America. It uses the same integrated design-build delivery Dana King offers but does so through a multi-market owner-operator model, competing for the same homeowner-driven whole-home remodels.
• Lamont Bros. Design + Build: Lamont Bros. Design + Build is a Pacific Northwest residential design-build firm offering integrated design, project management, and construction for whole-home remodels and additions. It mirrors Dana King's positioning as a locally rooted, design-forward design-build remodeler with a similar customer profile.
• Normandy Remodeling: Normandy Remodeling is an integrated design-build residential remodeler serving the mid-Atlantic. It operates the same end-to-end design-build model as Dana King and competes for similar high-ticket whole-home renovation projects, differing primarily by geography.
• Mosby Building Arts: Mosby Building Arts is a St. Louis–based design-build remodeling firm offering whole-home renovations, kitchen and bath remodels, and additions. It is the closest geographic and product direct peer to Dana King, competing for the same affluent St. Louis homeowner projects.

Broad incumbents

• CaseDesign/Remodeling: CaseDesign/Remodeling is a national design-build remodeling firm with integrated design and construction services for residential projects. As a much larger incumbent, it competes broadly with Dana King in the design-build category but at greater scale and across multiple markets.
• Bath Fitter: Bath Fitter is a national bath renovation brand offering acrylic tub and shower systems installed quickly across many markets. It competes with Dana King's bathroom remodeling service on a more commoditized, faster-delivery model rather than full custom design-build.

Emerging players

• Five Star Bath Solutions: Five Star Bath Solutions is a bath-remodel franchise offering walk-in tubs, accessibility conversions, and full bathroom renovations. It overlaps with Dana King's bathroom and Universal Design offerings but competes primarily on accessibility-focused, faster-install delivery.
• Re-Bath: Re-Bath is a national bath-remodeling franchise specializing in full bathroom renovations with design-build-like delivery. It overlaps directly with Dana King's bathroom remodel line but with a standardized, franchise-scaled offering rather than a custom local studio model.
• Havenly: Havenly is an online interior design service connecting homeowners with professional designers for room-by-room design. It is comparable as a partial substitute for Dana King's standalone interior design service, especially for clients not requiring full remodeling.
• Modsy: Modsy is an online interior design platform providing 3D renderings and furniture layouts for residential spaces. It competes with a subset of Dana King's visualization and design services (3D renderings, space planning) through a virtual-only model at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DanaKingRemodeling
• Facebookfacebook.com/danakingremodeling
• Instagraminstagram.com/danakingremodel
• LinkedInlinkedin.com/company/dana-king-design-build-remodeling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dana king