clearvantage
ClearVantage is a privately held, Mountain View-based boutique brand and analytics consultancy founded in 2017. It delivers research-driven brand strategy, portfolio optimization, audience strategy, and brand activation services to enterprise C-Suite and business decision makers across multiple industries on a global basis.
- Company typePrivate
- Founded2017
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What clearvantage does
ClearVantage is a privately held brand and analytics consultancy headquartered at 800 W El Camino Real No. 180, Mountain View, California. Founded in 2017 by Federica Judica after executive tenures at Interbrand, Intel Corp., and Socratic Technologies, the firm delivers research-driven brand strategy and analytics services to enterprise C-Suite and business decision makers across multiple industries. Its four core service pillars are Brand & Corporate Equity measurement, Brand Portfolio Optimization, Audience Strategy, and Brand Activation, each delivered through direct consulting engagements on a project and retainer basis.
The underlying methodology combines qualitative and quantitative research techniques, statistical and analytics tools, and proprietary brand measurement models that the firm develops and validates per engagement. ClearVantage leverages a variety of research platforms and partners rather than a single standardized data product, which positions it as a methodology-driven practice rather than a software or platform vendor. The technology stack is classical market research tooling with no AI/ML capabilities, APIs, SDKs, or software products disclosed.
Commercially, the firm operates a sales-led, direct engagement GTM targeting enterprise buyers in Technology, Enterprise Software, IoT/Smart Home, Healthcare, Luxury, Non-Profit, and Home Services industries with a stated global reach. Ownership is founder-controlled: Federica Judica serves as Managing Director and Partner, and Christine Gornitsky as Director of Research & Operations and Partner. Headcount is reported at 1-10 employees, consistent with a boutique consultancy. No funding rounds, investors, subsidiaries, M&A activity, patents, or partnerships are disclosed.
clearvantage firmographics
Firmographics- Name
- clearvantage
- Legal name
- ClearVantage, LLC
- Website
- https://clearvantage.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClearVantage is a privately held, Mountain View-based boutique brand and analytics consultancy founded in 2017. It delivers research-driven brand strategy, portfolio optimization, audience strategy, and brand activation services to enterprise C-Suite and business decision makers across multiple industries on a global basis.
- Ownership category
- akta.pro rank
Where clearvantage is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
clearvantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: ClearVantage provides consulting and data analysis services to businesses. The company offers brand strategy, market research, brand portfolio optimization, audience strategy, and brand activation services on a project and retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
clearvantage product offering
Product offeringCore offering
ClearVantage is a brand and analytics consultancy that delivers research-driven strategy and insights to organizations. Its core offerings comprise four services: Brand & Corporate Equity measurement, Brand Portfolio Optimization, Audience Strategy, and Brand Activation. Engagements are run by a senior partner team that translates market insights into brand strategy, positioning, go-to-market roadmaps, and brand rollout plans for clients across technology, healthcare, luxury, non-profit, and home services industries.
Product overview
ClearVantage is a brand & analytics consultancy that offers a portfolio of strategic services rather than a unified software product. Their core offerings include Brand & Corporate Equity Services, Brand Portfolio Optimization, Audience Strategy, and Brand Activation. These services are delivered through consulting engagements leveraging 25 years of experience, combining research, branding expertise, business savvy, and intuition to translate market insights into business value for organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Corporate Equity Services
Companies that use clearvantage
Customer profileSegments7 records
Ideal customer profiles3 records
clearvantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
clearvantage partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
clearvantage competitors and assessment
Company assessmentDirect peers
- Lippincott: Brand strategy and design consultancy with deep heritage in corporate identity, brand positioning, and portfolio strategy. Closely aligned with ClearVantage's brand portfolio optimization focus.
- FutureBrand: Global brand consultancy under Interpublic Group focused on brand strategy, experience, and design. Competes with ClearVantage in CPG, healthcare, and technology verticals.
- Interbrand: Global brand consultancy and former employer of ClearVantage's founder. Offers brand strategy, brand valuation, and portfolio optimization to enterprise clients globally - the most directly comparable competitor.
- Siegel+Gale: Global brand strategy, naming, and design consultancy focused on simplicity in branding. Directly comparable as a brand strategy firm serving enterprise C-Suite clients.
- Landor & Fitch: Major global brand consulting firm specializing in brand strategy, design, and portfolio transformation. Competes directly with ClearVantage for senior-level brand consulting engagements.
- MetaDesign: International brand strategy and design consultancy with offices across Europe, Asia, and the US. Comparable boutique-leaning competitor in brand portfolio and identity work.
- Prophet: Brand and marketing consultancy combining brand strategy with broader business transformation. Overlaps with ClearVantage's brand and analytics value proposition at the senior strategic level.
- Elmwood: Global brand design and strategy consultancy with strong CPG and corporate brand expertise. Comparable as a senior-led brand strategy firm competing for similar client mandates.
- Wolff Olins: Global brand consultancy known for transformative brand strategy work with major corporates. Comparable in offering senior-led brand strategy and portfolio work to enterprise clients.
Broad incumbents
- Kantar (BrandZ / Millward Brown): Global research and insights giant with significant brand measurement and tracking practices (BrandZ, Millward Brown). Overlaps with ClearVantage's brand measurement, tracking, and analytics services but at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
clearvantage social profiles
Digital presenceclearvantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
clearvantage leadership team
Management profileNumber of profiles
Profiles2 records
clearvantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
clearvantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about clearvantage
What does clearvantage do?
ClearVantage is a brand and analytics consultancy that delivers research-driven strategy and insights to organizations. Its core offerings comprise four services: Brand & Corporate Equity measurement, Brand Portfolio Optimization, Audience Strategy, and Brand Activation. Engagements are run by a senior partner team that translates market insights into brand strategy, positioning, go-to-market roadmaps, and brand rollout plans for clients across technology, healthcare, luxury, non-profit, and home services industries.
Is clearvantage a public or private company?
clearvantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was clearvantage founded?
clearvantage was founded in 2017. It employs 1 to 10 people.
Where is clearvantage based?
clearvantage is headquartered in Mountain View, United States, in the North America region.
How does clearvantage make money?
One revenue line is on record: consulting Services.
Who are clearvantage's main competitors?
Direct peers on record are Lippincott, FutureBrand, Interbrand, Siegel+Gale, Landor & Fitch, MetaDesign, Prophet, Elmwood and Wolff Olins. Kantar (BrandZ / Millward Brown) is listed as a broad incumbent.
Does clearvantage have an API?
No public API is recorded for clearvantage.