emma jane's fine foods

What emma jane's fine foods does

Emma-Jane's Fine Foods is a New Zealand-based B2B foodservice distributor that imports and supplies European-style frozen and ambient desserts, pastries, patisserie, savoury culinary aids, and ready-to-fill products to hospitality operators across New Zealand. The company was founded as a family business in 1989 in Palmerston North, with the Emma-Jane's brand established in 1997 and the current entity rebranded to Emma-Jane's Fine Foods in 2026 to reflect its expanded portfolio. Its core offering is a curated catalog of 15+ European supplier brands including Van Diermen, Traiteur de Paris, Gourmand, Pidy, La Donatella, Boncolac, Europastry, Ditsch, Vandemoortele, Ital Pizza, Bakery De Paris, Poppies, Mixed Buffet, and Symphonie Pasquier, plus a single own-brand product (The Pear). Products are organized into seven categories: petit fours, single-serve desserts, savoury culinary aids, luxury confectionery, desserts to share, European pastries, and ready-to-fill vessels.

The underlying technology is conventional cold-chain distribution: frozen products are shipped to refrigerated depots in Palmerston North (HQ) and Takanini, while ambient and ready-to-fill products ship directly to customers. The company maintains a WordPress-based website, standard social channels (Facebook, Instagram, Pinterest, LinkedIn), email newsletters, and produces trade-show and video content, but no proprietary digital platform, APIs, or AI capabilities are disclosed.

The business model is B2B wholesale distribution with two channels: (1) large-scale orders routed through four NZ foodservice distributors — Bidfood, Gilmours, Service Foods, and Trents — and (2) direct accounts for end users, one-offs, and small businesses, opened on request via the website and subject to team approval. Pricing is quote-based and not publicly disclosed, with minimum order quantities (6 cartons North Island, 20 cartons South Island) and a sample program of up to 10 mixed samples for prospective business customers. End markets span hotels, cafes, catering companies, restaurants, and aged care facilities, with named customer references including Distinction Hotel, Millbrook Estate, Danish Delicacy Catering, Spread the Love Catering, Ella Jaye Catering, and Wharerata Function and Events Centre. The company is privately held, family-owned, operates exclusively in New Zealand, and has no disclosed funding rounds, parent company, or institutional investors.

Name

emma jane's fine foods

Legal name

Emma-Jane's Fine Foods

Website

https://emmajanes.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Emma-Jane's Fine Foods is a New Zealand B2B foodservice distributor that imports and supplies European-style frozen desserts, pastries, and savoury products from 15+ European brands to hotels, cafes, caterers, restaurants, and aged care operators across New Zealand.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Food Manufacturing (31141)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Foodservice distribution
• Frozen pastries
• European desserts
• Commercial bakery supplies
• Culinary aids

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale Food Distribution: B2B wholesale distribution of premium frozen European pastries, desserts, and culinary aids to foodservice operators including hotels, restaurants, cafes, catering companies, and aged care facilities across New Zealand. Products are sold through distributor partners and direct accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Emma-Jane's Fine Foods imports and distributes European-style desserts, pastries, savoury foods, and ready-to-fill products to foodservice operators across New Zealand. The company supplies a multi-brand portfolio of premium frozen and ambient products through foodservice distributors (Bidfood, Gilmours, Service Foods, Trents) and direct accounts to hotels, restaurants, cafes, caterers, and aged care facilities.

Product overview

Emma Jane's Fine Foods is a New Zealand-based food distribution company specializing in European-style fine dining products. The offering is a multi-brand portfolio spanning 15+ supplier brands including Symphonie Pasquier, Gourmand, Pidy, Vandemoortele, Traiteur De Paris, Europastry, Van Diermen, Boncolac, Poppies, Ditsch, Ital Pizza, Bakery De Paris, La Donatella, Mixed Buffet, and their own Emma-Jane's brand. The product range is organized into 7 categories: Petit Fours (mini pastries), Single Serve Desserts, Savoury Culinary Aids & Accompaniments, Luxury Confectionery, Desserts to Share, European Pastries, and Ready To Fill. Products include eclairs, tartlets, macarons, croissants, Danish pastries, pretzels, pizzas, profiteroles, cheesecakes, tiramisu, and various ready-to-fill edible vessels. Target markets include cafes, hotels, restaurants, catering businesses, and aged care facilities throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• The Pear: Emma-Jane's debut own-brand creation - a single-serve pastry shaped like a pear, combining velvety pear mousse, delicate pear preparation, and a rich almond biscuit base.

Products and services

• The Pear Own-brand single-serve pear-shaped pastry with velvety pear mousse, pear preparation, and almond biscuit base, designed for foodservice dessert menus.
• Symphonie Pasquier French Dessert Range Premium French patisserie brand with roots dating back to 1936, offering tartlets, eclairs, petits fours, and macarons for foodservice operators.
• Pidy Vege Cones (New Recipe) Innovative ready-to-fill cones from brand Pidy, lined with coating to prevent sogginess, available in Neutral, Sepia, Tomato, and Spinach colors for canape preparation.
• Vanilla Eclairs Light, airy choux pastry with silky vanilla cream filling, topped with smooth glossy vanilla icing from brand Symphonie Pasquier.
• Delicatesse Petit Fours Collection of 8 refined mini pastries including Lemon Tartelettes, Almond Pistachio Triangles, Chocolate Coconut Fondants, Hazelnut Blackcurrant Squares, Mini Tiramisu, and more.
• XL Eclairs Extra large eclairs with creme patisserie and hand-piped chocolate topping from brand Poppies, for premium dessert presentations.
• Mini Dessert Cups Trendy dessert cups in 4 flavors (Chocolate Ganache, Lemon Meringue Crumble, Tiramisu, Raspberry) from brand Traiteur De Paris.
• Pretzel Bites Bite-sized pretzels with crisp golden exterior and soft fluffy interior, made from traditional German pretzel dough from brand Ditsch.
• Pastel De Nata Classic Portuguese pastry with delicate puff pastry base and rich creamy egg filling from brand Europastry.
• Lemon Meringue Pie Single serve lemon meringue pie with crispy butter shortcrust, tangy lemon cream, and Italian meringue topped with slivered almonds.
• Vege Flower Cups Vegan edible cups in 4 colors (Beetroot, Carrot, Spinach, Grilled Onion) that stay crisp for up to 18 hours, for canape platters from brand Pidy.
• Vegan Croissant 100% plant-based vegan croissant with traditional taste, texture and volume, made without hydrogenated fats from brand Gourmand.
• Pain Au Chocolate Frozen pre-proved pain au chocolat made from puff pastry with sweet chocolate core from brand Gourmand.
• San Sebastian Cheesecake Mascarpone-based cheesecake with caramelized top, filled with cream cheese and mascarpone for creamy texture, no crumble base.
• 41cm Pizza Base Woodfire pizza bases from Ital Pizza, easy to use for restaurant and catering menus.
• Chocolate Lava Cake Gourmet chocolate dessert with distinct chocolatey taste, runny chocolate center, and soft cake texture.
• Genuine French Macarons Macarons made by French artisans and frozen to lock in taste, assortment of 6 flavors including Chocolate, Vanilla, Lemon, Pistachio, Raspberry, and Caramel.
• Sponette Mini edible spoon with neutral flavor that can be filled with savory or sweet fillings from brand Pidy.
• Mini Cheeseburgers Bite-sized cheeseburgers with soft sesame seed buns, pure beef minced steak, melted cheddar cheese, and ketchup from brand Mixed Buffet.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Symphonie PasquiercoreChannel Partner/ Reseller/ Distributor · 24 June 2026Newest French dessert supplier bringing premium French patisserie products to NZ market. With roots dating back to 1936, Symphonie Pasquier is a respected French name in bakery and dessert products, committed to traditional recipes and authentic craftsmanship. Products include tartlets, eclairs, petits fours, macarons.
• BidfoodcoreChannel Partner/ Reseller/ DistributorMajor New Zealand foodservice distributor stocking Emma-Jane's product range. Preferred channel for large-scale orders.
• GilmourscoreChannel Partner/ Reseller/ DistributorMajor New Zealand foodservice distributor in the Foodstuffs group, distributing Emma-Jane's products to hospitality businesses.
• Service FoodscoreChannel Partner/ Reseller/ DistributorNew Zealand foodservice distributor partner handling Emma-Jane's product distribution.
• TrentscoreChannel Partner/ Reseller/ DistributorNew Zealand foodservice distributor in the Foodstuffs group, distributing Emma-Jane's range.
• Ronald McDonald House Charities NZminorOthersCharitable organization supported through Sam Gattsche Memorial Fundraiser where Emma-Jane's supplied desserts. Event raised $32,000 for RMHC.
• Melanoma New ZealandminorOthersCharitable organization previously supported through initial Sam Gattsche Memorial Fundraiser which raised $42,000 and funded over 70 melanoma spot checks.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gilmours: Foodstuffs-owned NZ foodservice distributor covering hospitality and catering. Direct comparable in B2B foodservice wholesale; also a distribution partner for Emma-Jane's products.
• Service Foods NZ: Major NZ foodservice distributor to hospitality and catering operators. Comparable B2B foodservice distribution model and customer base to Emma-Jane's; also acts as a distribution partner for Emma-Jane's range.
• Davis Trading Company: NZ-based specialty food importer and distributor serving foodservice. Closely comparable business model of importing and distributing premium food brands to NZ hospitality — same niche as Emma-Jane's.
• Bidfood New Zealand: One of New Zealand's largest foodservice distributors serving hotels, restaurants, cafes, and catering. Operates an overlapping B2B distribution model to Emma-Jane's — Bidfood is also one of Emma-Jane's key distribution channel partners.
• Trents: Foodstuffs-owned NZ foodservice distributor with overlapping foodservice customer base. Operates a similar B2B wholesale distribution model to hospitality operators in NZ.

Broad incumbents

• Bridor: Global French frozen bakery and viennoiserie manufacturer (part of Groupe Le Duff) with worldwide foodservice distribution. Comparable premium frozen pastry/dessert portfolio targeted at hotels, restaurants, and catering.
• La Lorraine Bakery Group: Belgian family-owned bakery group producing frozen and fresh bakery products for foodservice and retail globally. Comparable frozen pastry portfolio and B2B foodservice distribution to hotels, restaurants, and catering.
• Europastry: Spanish global frozen bakery manufacturer with extensive foodservice distribution across 50+ countries. Supplies Emma-Jane's but also distributes independently in many markets, competing at the manufacturer-distributor boundary.
• Aryzta: Swiss-headquartered global frozen bakery company serving foodservice customers worldwide. Comparable at the category and channel level — premium frozen pastry and dessert products distributed to hospitality operators globally.
• Vandemoortele: Belgian frozen bakery manufacturer with global B2B foodservice distribution. One of Emma-Jane's supplier brands but also operates its own distribution channels across multiple geographies — overlapping at portfolio and customer level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/482158205292675
• LinkedInlinkedin.com/company/emma-janes-fine-foods-nz
• Instagraminstagram.com/emmajanesfoodservice
• Pinterestnz.pinterest.com/emmajanesfoodservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emma jane's fine foods