bumble & bumble

Name

bumble & bumble

Legal name

Bumble and bumble. Products LLC

Website

https://bumbleandbumble.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Bumble and bumble is a 1977-founded, Estée Lauder–owned professional hair care brand selling haircare and styling products across 11+ branded collections to consumers (UK/US/Canada DTC e-commerce) and licensed hairdressers (Bb.Network wholesale).

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Professional hair care
• Hair styling products
• Hair repair treatments
• Curly hair care
• Heat protectant styling

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through bumbleandbumble.co.uk (UK) and bumbleandbumble.com (US) targeting individual consumers. Consumers can purchase full-size products, travel sizes, and gift sets with free delivery on orders over £30.
2. Wholesale - Bb.Network: Wholesale distribution through Bb.Network to professional hairdressers and salons. Professionals can purchase products for resale and access exclusive professional-only modules and education.
3. Travel Size Products: Sale of travel-size and mini products for consumers needing portable hair care solutions. Products available at £16 per item.
4. Gift Sets and Bundles: Pre-curated product sets like Day 1 Set and Day 2 Set offering bundled products at discounted prices (15% off) to drive higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bumble and bumble develops and sells professional hair-care and styling products for consumers and salon professionals. Its portfolio covers hydration, repair, thickening, curl care, dry shampoo, color protection, scalp care, and finishing through branded collections and individual products, sold through consumer e-commerce, salons, and the Bb.Network professional wholesale program.

Product overview

Bumble and Bumble is a professional hair care brand (a trading name of Estee Lauder Cosmetics Limited) offering a comprehensive portfolio of hair care and styling products across multiple specialized collections. The product portfolio includes: Hairdresser's Invisible Oil Collection (hydration and frizz reduction with Featherlight 6-Oil Blend), Bb.Thickening Collection (volumizing with Strand-Plumping Technology), Bb.Curl Collection (curly hair care with oils and butters), Bb.Bond-Building Collection (damage repair with Honey Bond-Building Complex), Bb.Prêt-à-powder (dry shampoos), Surf Collection (beachy texture), Sumo Collection (texturizing stylers), and specialized collections for color care, scalp care, and hair preservation. The brand also operates Bb.Network for salon professionals, offers Bb.Rewards loyalty program, and provides educational content through Bb.Shortcuts and Lookbook. Products are cruelty-free and primarily paraben-free, sold through e-commerce and salon channels with payment integration through Klarna, Clearpay, and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Hairdresser's Invisible Oil Collection A hydrating and anti-frizz hair-care collection using a Featherlight 6-Oil Blend of Coconut Oil, Argan Oil, Grape Seed Oil, Macadamia Seed Oil, Sweet Almond Oil, and Safflower Seed Oil to condition, nourish, soften, smooth, and protect hair.
• Bb.Thickening Collection A hair-thickening collection formulated with Strand-Plumping Technology to add body, fullness, and volume. It includes shampoos, conditioners, masks, mousses, texture sprays, and other styling products for fine to medium-diameter hair.
• Bb.Curl Collection A curly-hair collection formulated with Jojoba Oil, Avocado Oil, Coconut Oil, Cocoa Butter, and Shea Butter to hydrate, define, soften, and reduce frizz in coily, curly, and wavy hair.
• Bb.Bond-Building Collection A repair and strengthening collection powered by Honey Bond-Building Complex to build new bonds, repair hair from the cortex to the cuticle, and protect against future damage. It includes shampoos, conditioners, treatments, serums, and styling products.
• Prêt-à-powder Collection A dry-shampoo collection that absorbs oil, refreshes hair, adds texture, and extends styles. It includes spray and powder formulas for everyday and post-workout use.
• Surf Collection A texturizing collection inspired by ocean swims that includes salt sprays, texturizing shampoos, conditioners, and styling products for tousled, vacation-inspired waves.
• Sumo Collection A texturizing styling collection containing hair wax, clay, gel, and cream for short to medium hair, with pliable texture, matte finishes, and flexible to high hold.
• Seaweed Nourishing Collection A lightweight shampoo and conditioner collection infused with seaweed and minerals to balance scalp moisture, nurture hair, and remove dirt and excess oil without stripping.
• Illuminated Color Collection A color-care collection using PRO ColorShield Technology to protect color from fading, preserve vibrancy, smooth the cuticle, and maintain luminous, locked-in color for color-treated hair.
• Full Potential Collection A hair-preservation collection for breakage-prone or thinning hair that includes exfoliating shampoo and nurturing conditioner designed to reduce breakage and promote fuller, stronger hair.
• Creme de Coco Coconut Collection A coconut-infused hair-care collection providing moisture, sheen, softness, flexibility, and frizz reduction with a tropical coconut scent.
• Sunday Clarifying Collection A clarifying hair-care collection with shampoo and treatment products that remove product residue, excess oil, and accumulated pollutants for deep cleansing.
• Hairdresser's Invisible Oil Heat/UV Protective Hair Primer A leave-in conditioner and pre-styling primer for dry, frizzy hair that hydrates, smooths, softens, adds shine, reduces frizz, and provides heat protection up to 450°F/232°C and UV protection. It is identified as the brand's number-one bestseller.
• Thickening High Drama Styling Hair Foam An airy, heat-protective styling foam with Strand-Plumping Technology that increases visible hair density and provides instant roots-to-ends volume.
• Hairdresser's Invisible Oil Long Last Styling Cream A lightweight styling cream providing lasting hydration, frizz reduction, split-end prevention, and heat protection up to 232°C.
• Heat Shield Thermal Protection Hair Mist A heat-protective mist for use with heat tools up to 450°F/232°C that repairs damage, reduces frizz, improves elasticity, and includes UV filters for sun protection.
• Bond-Building Hair Repair Shampoo A daily restorative shampoo powered by Honey Bond-Building Complex that builds new bonds, repairs hair from cortex to cuticle, strengthens strands, and smooths the cuticle.
• Bond-Building Hair Repair Conditioner A daily reparative conditioner that builds new bonds, strengthens strands, protects against future damage, detangles, reduces frizz, and smooths the cuticle for softness and shine.
• Bond-Building Hair Repair Oil Serum A hair serum with the highest concentration of Honey Bond-Building Complex that reverses damage, mends split ends, detangles, reduces frizz, and protects against heat tools up to 450°F/232°C.
• Bond-Building TripleBond Flash Rinse An in-shower treatment that builds hydrogen, ionic, and covalent bonds to fortify strands, add 2x shine, detangle hair, and leave it soft and smooth.
• Thickening Volume Shampoo A lightweight volumizing shampoo that removes buildup and provides a body-building boost and soft, movable volume for fine hair.
• Thickening Volume Conditioner A lightweight hydrating conditioner with Strand-Plumping Technology that thickens and plumps each strand from roots to ends for a fuller appearance.
• Thickening Plumping Hair Mask A lightweight mask with Strand-Plumping Technology that thickens and plumps each strand, improves manageability, nourishes the scalp, and delivers all-day volume in 2 minutes.
• Thickening Dryspun Texture Spray A translucent dry finishing spray for fine to medium hair that delivers 40% more volume instantly and adds lift and airy texture.
• Curl 3-in-1 Moisturizing Conditioner A moisturizing conditioner made with a blend of oils and butters that can be used as a rinse-out treatment, leave-in conditioner, or co-wash to moisturize, add shine, and reduce frizz.
• Curl Defining Styling Cream A curl cream for medium to thick hair that shapes, styles, and defines flexible curls with movement while reducing frizz, adding shine, and providing soft hold.
• Surf Salt Spray A matte-finish sea-salt spray that adds wind-styled texture for beachy waves in fine to medium hair.
• Spray de Mode Flexible Hold Hairspray A flexible-hold finishing spray with shape memory that works on curly, wavy, and straight hair and maintains hold when brushed.
• Seaweed Nourishing Shampoo A lightweight shampoo that balances scalp moisture, nurtures hair and scalp, and removes dirt, excess oil, and product buildup without stripping.
• Illuminated Color Shampoo A pigment-preserving shampoo with PRO ColorShield Technology that protects hair color from fading, smooths the cuticle, and maintains luminous color.
• Full Potential Hair Preserving Shampoo An exfoliating shampoo for breakage-prone or thinning hair that, when used with the Full Potential regimen, helps reduce breakage for fuller, stronger hair.
• Prêt-à-powder Post Workout Dry Shampoo A quick-drying, dual-phase liquid mist for sweaty strands that absorbs oil, eliminates odor, cleans, and refreshes hair after workouts.
• Prêt-à-powder Dry Shampoo A non-aerosol dry shampoo, style extender, and volumizer for all hair types that provides strong oil absorption and volume at the crown.
• Travel-Size Hydrating + Frizz Reducing Hair Set A three-piece travel-size set containing Hairdresser's Invisible Oil shampoo, conditioner, and primer for portable hydration, softness, smoothness, and frizz reduction.
• Travel-Size Strengthen + Repair Hair Set A three-piece travel-size set containing Bond-Building Repair Shampoo, Conditioner, and TripleBond Flash Rinse for cortex-to-cuticle repair.
• Day 1 Set A starter set containing shampoo, conditioner, and primer for cleansing, conditioning, and priming hair. It is available in Bb.Thickening and Hairdresser's Invisible Oil variants with a 15% discount.
• Day 2 (and beyond) Set A style-refresh set containing Prêt-à-powder Dry Shampoo and a choice of volumizing or hydrating stylers, offered with a 15% discount.
• Bb.Network A professional wholesale purchasing and salon-partner program offering hairdressers and salon owners access to wholesale pricing, exclusive professional products, Bb.University education, and Bumble.LIVE events.
• Bb.Salons Physical salon locations offering consumer hair services and access to Bumble and bumble products.

Quantifiable outcome

• Hairdresser's Invisible Oil Primer: Instantly delivers 86% more hydration and reduces frizz by 50% that lasts all day, even in extreme humidity (consumer testing on 180 women after one use)
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kevin Murphy: Kevin Murphy is an Australian professional-only hair care brand distributed through salons globally. It targets the same professional hairdresser channel as Bumble and bumble's Bb.Network and overlaps heavily across styling and treatment categories.
• Oribe: Oribe is a luxury professional hair care brand distributed through high-end salons and prestige retail. It targets a similar prestige consumer and stylist customer as Bumble and bumble with overlapping product categories in styling and treatment.
• R+Co: R+Co is a professional hair care brand sold through salons and direct channels with a strong design and lifestyle identity. It competes with Bumble and bumble for stylist recommendation and prestige consumer share in styling, color care and treatment.
• Living Proof: Living Proof is a science-led hair care brand with both salon and direct-to-consumer distribution. It is a direct competitor in styling, volumizing and treatment categories that overlap with Bumble and bumble's Thickening and styling lines.
• Kérastase: Kérastase (L'Oréal) is a leading luxury professional hair care brand sold through salons and direct channels. It is a direct competitor to Bumble and bumble across virtually every category including bond-care, hydration, and styling, with comparable distribution through salons and DTC.
• Pureology: Pureology (L'Oréal) is a professional salon-exclusive hair care brand focused on color-treated hair. It competes directly with Bumble and bumble's Illuminated Color Collection for salon retail space and stylist recommendation.
• Olaplex: Olaplex is a bond-building hair care brand founded by chemists and sold through both professional salons and direct-to-consumer channels. It is a direct peer competing for the same bond-care and repair use cases that Bumble and bumble's Bond-Building collection addresses.
• Aveda: Aveda is an Estée Lauder-owned professional hair care brand with salon-distributed products and strong sustainability positioning. As a sister brand within the same parent, it is one of the closest direct peers in terms of salon channel, target customer and product breadth.
• Redken: Redken (L'Oréal) is a professional hair care brand with strong salon distribution and a similar dual B2B/B2C model. It competes directly with Bumble and bumble for shelf space in salons and on retail shelves across shampoo, conditioner, treatment and styling categories.
• Davines: Davines is an Italian professional hair care brand sold through salons with a strong sustainability and B-Corp identity. It competes with Bumble and bumble for the same professional channel and a comparable professional-end consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bumbleandbumble

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bumble & bumble