Anorak

What Anorak does

Anorak (legal entity ANORAK Film GmbH) is a Berlin-headquartered, private creative production company that represents a curated roster of more than 60 directors producing commercial films, music videos, photography campaigns, and original content for global brands, advertising agencies, and recording artists. The company's revenue model is professional-services-based and project-specific: it acquires briefs through direct relationships with creative agencies — including Jung von Matt, Serviceplan, McCann, Mother Berlin, and adam&eveDDB — and through brand marketing teams, with the Managing Director and executive producers driving business development. Three documented revenue streams are commercial production (automotive, fashion, technology, lifestyle brands), music video production (artists including Lykke Li, Dua Lipa, Idles, Declan McKenna), and branded content for luxury and premium brands (Montblanc, Zeiss, fashion collaborations). Pricing is negotiated per project with no public rate cards, and the company has 11-50 employees.

Name

Anorak

Legal name

ANORAK Film GmbH

Website

https://anorakfilm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anorak (ANORAK Film GmbH) is a Berlin-based, private creative production company representing 60+ directors, producing commercials, music videos, branded content, and original film/TV projects for global brands, agencies, and recording artists.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Production: Production of television and digital commercials for brands and advertising agencies. Projects include automotive (Mercedes-Benz, BMW, MINI), fashion (Adidas, Zalando, New Balance), technology (Google Pixel, Vodafone, WhatsApp), and lifestyle brands.
2. Music Video Production: Direction and production of music videos for recording artists including Lykke Li, Dua Lipa, Idles, Declan McKenna, and others.
3. Branded Content: Creation of branded content and campaign films for luxury and premium brands including Montblanc, Zeiss, and fashion collaborations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anorak (ANORAK Film GmbH) is a Berlin-based creative production company that represents a curated roster of over 60 directors producing commercial films, music videos, branded content, and film & TV projects. The company provides full-service production capabilities including analog film shooting, VFX, motion control cameras, and compositing for global brands, advertising agencies, and music artists.

Product overview

Anorak is a Berlin-based film production company representing a roster of directors who create commercial films, music videos, and documentary content for global brands. The company operates as a creative agency-model production house rather than a software product company. Their portfolio spans advertising campaigns for automotive brands (Mercedes-Benz, BMW, MINI), fashion and sports brands (Adidas, Zalando), technology companies (Google Pixel, Zeiss), telecommunications (Vodafone, Telekom), and music artists. The company also produces original interview series content ('ANORAK Talks').

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Film Production Production of television and digital commercials for brands and advertising agencies across automotive, fashion, technology, and lifestyle industries. Projects include work for Mercedes-Benz, BMW, MINI, Adidas, Vodafone, and Google Pixel.
• Music Video Production Direction and production of music videos for recording artists and labels including Lykke Li, Dua Lipa, Idles, Declan McKenna, and others.
• Branded Content Production Creation of branded content and campaign films for luxury and premium brands including Montblanc, Zeiss, and fashion collaborations.
• Director Representation Talent representation services for a curated roster of 60+ directors including established names like Daniel Wolfe, François Rousselet, Sebastian Strasser, Crystal Moselle, and emerging talent.
• Film & TV Production Production of long-form film and TV projects for directors represented on the Anorak roster.

Quantifiable outcome

• Multiple Cannes Lions, D&AD Pencils, Shots Awards, and Clio Awards for campaigns

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SomesuchcoreStrategic or Co-development PartnerSomesuch is a key production partner collaborating with Anorak on multiple campaigns including BMW Venice, MINI Faith Of A Few, and Vodafone Nothing Is Faster Than NOW. The partnership enables shared production resources and talent representation.
• MJZcoreStrategic or Co-development PartnerMJZ collaborates with Anorak on high-profile campaigns including the Telekom x Stranger Things project. MJZ is a renowned commercial production company.
• Joon ProjectsminorStrategic or Co-development PartnerJoon Projects partnered with Anorak on the Benjamin Earl Turner HEADSPACE/BENT music video project.
• Love Song FilmsminorStrategic or Co-development PartnerLove Song Films collaborated on the Benjamin Earl Turner HEADSPACE/BENT project.
• MerchantminorStrategic or Co-development PartnerMerchant partnered on the Benjamin Earl Turner music video project.
• The LiftminorStrategic or Co-development PartnerThe Lift collaborated on the Benjamin Earl Turner project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prettybird: US-based production company and director representation firm producing commercials, music videos, and branded content. Comparable to Anorak in curating a roster of award-winning directors for premium brand work.
• Anonymous Content: Global production and representation company known for directing talent across commercials, music videos, and feature films. Operates a similar director-representation model for premium brand work and shares overlap with Anorak on agency-briefed campaigns.
• Smuggler: Director-led commercial production company with offices in the US, UK, and Europe. Competes directly with Anorak for global brand campaigns via agency briefs and shares the roster-representation model.
• RSA Films: Ridley Scott Associates' commercial and film production company with a long-standing director roster serving global brands. Comparable to Anorak in representing directors for high-end advertising campaigns and feature/long-form work.
• Radical Media: International production company spanning commercials, music videos, documentaries, and feature films with a notable director roster. Comparable to Anorak in producing high-end branded content and music videos for global advertisers.
• Somesuch: London- and LA-based commercial production company representing a curated roster of directors for advertising campaigns. Closely comparable to Anorak in business model (director representation, agency-briefed commercials, branded content) and is already an active co-production partner.
• Academy Films: London-based commercial and music video production company representing a roster of directors. Directly comparable to Anorak in producing agency-briefed commercials, music videos, and branded content for European and global brands.
• Partizan: International production company representing directors for commercials, music videos, and branded content. Strongly comparable in business model, talent roster structure, and global multi-market production capability.
• MJZ: Globally recognized commercial production company with a roster of A-list directors. MJZ is a core strategic partner of Anorak and competes for the same agency and brand briefs, making it one of the most directly comparable production houses.

Broad incumbents

• B-Reel: Global creative studio producing commercials, branded content, and digital campaigns. While broader in scope than Anorak (including design, tech, and strategy), B-Reel competes for similar brand-film briefs and represents an adjacent incumbent in the premium content space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/anorak_film
• LinkedInlinkedin.com/company/anorakberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anorak