auto parts group
Auto Parts Group (APG) is a privately held Australian supplier of OEM, Certified Aftermarket, Aftermarket and Recycled collision parts, serving 3,500+ trade and wholesale accounts across five national distribution centres via the APGiQ e-commerce platform and integrations with OSCAR and PartsCheck.
- Company typePrivate
- Founded1994
- HeadquartersVirginia, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What auto parts group does
Auto Parts Group (APG) is an Australian privately held supplier of OEM, Certified Aftermarket, Aftermarket and Recycled automotive collision parts, founded in 1994 and headquartered in Brendale, Queensland. The company sells a catalogue of more than 47,000 parts covering 37+ car brands and 7,655+ model variants across five product categories — body and panel, lighting, cooling, auto electrical and suspension — with sub-brands including MotorKool (cooling), Genex (auto electrical) and Rugged (suspension). Its Certified Aftermarket range is independently audited by CAPA, TÜV Rheinland and ECE under the QParts Certified program.
APG's commercial technology is anchored on the proprietary APGiQ B2B e-commerce portal, the APG Connect GPS delivery tracking web application, and deep native integrations with industry-standard platforms OSCAR (Autoinfo) and PartsCheck, which allow repairers to identify vehicles by registration or VIN, view live stock and pricing, and place orders that flow directly into APG's processing system. Distribution is run in-house through 5 national distribution centres covering Queensland, New South Wales, Victoria, South Australia and Western Australia, totalling more than 65,000m² of warehouse space, 58,000 picking locations and a fleet of 68 GPS-tracked vans capable of up to three same-day metro deliveries.
The business model is transaction-based B2B: trade accounts for collision repairers and wholesale accounts for parts resellers purchase at up to 20% savings versus dealer pricing with 30-day or 90-day credit terms, while retail (B2C) demand is routed to the partner storefront My Auto Parts. APG claims more than 3,500 collision repair customers and over 100,000 monthly customer interactions. The company introduced a Lifetime Warranty on collision products (body and lighting) in November 2023, runs the Parts & Prizes loyalty programme tied to motorsport events, and was a finalist for the AAAA Most Innovative E-Commerce Solution Award in 2022. Leadership transitioned from founder Stephen Campbell to CEO James Knox in recent years.
auto parts group firmographics
Firmographics- Name
- auto parts group
- Legal name
- Auto Parts Group Pty Ltd
- Website
- https://autopartsgroup.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Auto Parts Group (APG) is a privately held Australian supplier of OEM, Certified Aftermarket, Aftermarket and Recycled collision parts, serving 3,500+ trade and wholesale accounts across five national distribution centres via the APGiQ e-commerce platform and integrations with OSCAR and PartsCheck.
- Ownership category
- akta.pro rank
auto parts group industry classification
Industry- Product category
- Automotive Collision Parts Distribution
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE)
- akta.pro secondary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where auto parts group is headquartered
LocationHeadquarters
- HQ city
- Virginia
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
auto parts group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Trade Account Parts Sales: APG sells OEM, Certified Aftermarket, Aftermarket, and Recycled collision and mechanical parts to trade account holders (collision repairers, panel beaters, smash repairers) at negotiated discount pricing with credit terms of 30 or 90 days.
- Wholesale Account Parts Sales: APG supplies high-demand collision and replacement parts to wholesale account holders (auto parts retailers, warehouses, shops) who purchase in bulk at wholesale rates and resell to their own customers.
- Retail Parts Sales via My Auto Parts: APG directs retail (B2C) customers to its online partner storefront My Auto Parts (myautoparts.com.au) for smaller orders, with parts delivered to any Australian address.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Trade Account - Collision Repairers |
| Transaction based/ take rate | Monthly | Wholesale Account - Auto Parts Retailers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
auto parts group product offering
Product offeringCore offering
Auto Parts Group (APG) supplies OEM, Certified Aftermarket, Aftermarket and Recycled collision and replacement parts to Australian automotive repair businesses. The company distributes over 47,000 parts across body & panel, lighting, cooling, auto electrical and suspension categories through trade and wholesale accounts. APG operates 5 national distribution centres with a 68-van GPS-tracked delivery fleet and proprietary digital ordering platforms.
Product overview
Auto Parts Group (APG) is an Australian automotive collision parts supplier offering a multi-tiered portfolio of OEM, Certified Aftermarket, Aftermarket, and Recycled parts across body & panel, lighting, cooling, auto electrical, and suspension categories. The core product offering is organized into three quality tiers — OEM parts (SKU suffix 'G'), QParts Certified Aftermarket parts (SKU suffix 'Q') with independent third-party verification (CAPA, TÜV Rheinland, ECE), and standard Aftermarket parts — supplemented by Recycled parts. APG distributes its products through multiple digital platforms: the APGiQ B2B e-commerce portal as the central ordering interface, integrated with the OSCAR electronic parts catalogue (Autoinfo) for VIN/registration-based vehicle identification and the PartsCheck quoting platform. Delivery and tracking are managed via the APG Connect web application. Key sub-brands include MotorKool (cooling), Genex (auto electrical), and Rugged (suspension), each backed by a No Fuss Warranty, with a Lifetime Warranty covering all collision products (body and lighting) sold since November 2023. APG operates 5 national distribution centres with a fleet of 68 delivery vans, serving trade accounts (collision repairers), wholesale accounts, and retail customers.
Differentiator
Problem solved
Functional benefit
Brands
- QParts (Q-Part Certified): Certified aftermarket auto parts program backed by independent review from TUV, CAPA & ECE certifiers, specifically manufactured for right-hand drive vehicles.
- MotorKool
- Genex Auto Electrical
- Rugged
- APGiQ
- APG Connect
- OSCAR
- PartsCheck
- Parts & Prizes
Products and services
- OEM Auto Parts Original equipment manufacturer parts sourced directly from OE manufacturers without middlemen, offering a competitively priced alternative to dealer-sourced parts for collision repairers and wholesalers.
- QParts Certified Aftermarket Parts Certified aftermarket parts programme verified by independent third-party certifiers (CAPA, TÜV Rheinland, ECE) for fit, form and function matching or exceeding OE quality. ADR-compliant lighting with verified e-marks.
- Aftermarket Auto Parts Cost-effective aftermarket collision parts manufactured and branded for APG, sourced primarily from Taiwan-based manufacturers (TYC, DEPO, TYG) covering body, direct-fit lighting, cooling, electrical, LED lighting and mechanical categories.
- Body & Panel Parts Comprehensive range of automotive collision body and panel components including bumpers, grilles, guards, doors, door mirrors, emblems and boot lids, available in OEM, Certified Aftermarket and Aftermarket variants.
- LED & General Lighting Extensive lighting range covering headlight and tail light assemblies, park lights, indicators, daytime running lights, LED light bars, work lamps, spot lamps and reverse lamps for cars, trucks and trailers.
- Cooling Range Aftermarket cooling components including radiators, radiator fans, A/C condensers, A/C compressors, intercoolers, overflow bottles, radiator caps and radiator hoses, sold under the MotorKool brand.
- Auto Electrical Range Auto electrical parts including alternators, starter motors, halogen globes, window switches, combination switches, relays and accessories, sold under the Genex brand.
- Suspension Range Suspension components including bushes, control arms, coil springs, shock absorbers and gas struts, sold under the Rugged brand.
- Recycled Parts Recycled automotive collision parts sourced from end-of-life vehicles, providing a sustainable and cost-effective alternative for collision repairs.
- APG Lifetime Warranty No-fault lifetime warranty against manufacturing defects covering collision products (body and lighting) sold on or after 1 November 2023, providing customers with long-term product assurance.
Quantifiable outcome
- Collision repair businesses can save up to 20% on parts purchases with trade accounts
- +2 more outcomes
Companies that use auto parts group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
auto parts group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
auto parts group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Stephen Campbell and FamilycoreStephen Campbell and his family are the founders of Auto Parts Group, having built the company from a humble garage operation nearly 30 years ago (circa 1994). Stephen Campbell and family were honoured at APG's 30th anniversary gala in June 2024 for their 30-year dedication and the legacy they built.
- OSCAR (Autoinfo)coreOSCAR is an automotive aftermarket electronic parts catalogue from Autoinfo that allows identification of vehicles by registration number or 17-digit VIN. APG is integrated into OSCAR through the BuyerAssist feature, enabling customers to view APG pricing and stock availability within OSCAR and place orders that flow directly into APG's processing system.
- PartsCheckcorePartsCheck is an accident repair quoting platform. APG is fully integrated with PartsCheck, enabling APG customers with a PartsCheck account to access APG's complete parts range, place orders, quote, and process credits directly within PartsCheck, with all data synchronized to APGiQ.
- CAPA (Certified Auto Parts Association)coreCAPA is an independent, objective quality assurance organization that establishes standards and specifications for replacement collision parts (metals, plastics, lights, foam rubber, bumpers). APG's QParts Certified range is approved by CAPA, providing customers with independent assurance of part quality for fit, form, and function.
- TÜV RheinlandcoreTÜV Rheinland is one of the world's leading testing service providers with over 20,000 employees and expertise in testing technical systems and products. APG utilises TÜV Rheinland as an independent certifier for its Certified Aftermarket parts range, verifying that parts meet OE quality standards.
- ECE (Economic Commission for Europe)minorECE establishes vehicle lighting standards incorporated into Australian Design Rules (ADRs). APG establishes ADR compliance for its Certified lighting range by only including products with verified e-marks in compliance with UN/ECE Regulations.
- TYC (Taiwan Yonghexing Co.)coreTYC is a publicly listed Taiwanese manufacturer of automotive aftermarket parts with strong financial backing, advanced R&D, and EHS commitment. TYC is one of APG's three key aftermarket parts suppliers, providing parts across APG's product categories.
- DEPO Auto PartscoreDEPO is a publicly listed Taiwanese aftermarket lighting manufacturer with strong financial backing, advanced R&D, and EHS commitment. DEPO is one of APG's three key aftermarket parts suppliers, providing aftermarket lighting and other components.
- TYG (Taiwan Yungking)coreTYG is a publicly listed Taiwanese manufacturer of automotive aftermarket parts with strong financial backing, advanced R&D, and EHS commitment. TYG is one of APG's three key aftermarket parts suppliers, providing parts across APG's product categories.
- Devonport Accident Repair CentreminorDevonport Accident Repair Centre is a collision repair shop in Tasmania recognised by APG as an Aftermarket Champion for outstanding commitment to providing high-quality aftermarket service. Praised APG's DEPO aftermarket lights for profitability and ease of installation.
- James Knox (CEO)coreJames Knox serves as Chief Executive Officer of Auto Parts Group, bringing over 20 years of experience in the automotive industry spanning corporate finance, insurance, smash repairs, and collision parts. He succeeded founder Stephen Campbell and has led APG through its 30th anniversary in 2024.
- Paint and Panel (Industry Publication)minorPaint and Panel is an Australian automotive collision repair industry publication. APG CEO James Knox appeared on a Paint and Panel podcast discussing the aftermarket parts opportunity. APG was also featured in a Paint and Panel article following its Taiwan study tour.
- IntertekminorIntertek is a global quality assurance and testing company. Intertek conducted a presentation on CAPA certification processes and market opportunities during APG's Taiwan study tour with repairers, insurers, and multisite operators.
- AAAA (Australian Automotive Aftermarket Association)minorAAAA is the Australian Automotive Aftermarket Association. APG is a member and has been featured in AAAA publications. APG's APGiQ was a finalist for the AAAA Most Innovative E-Commerce Solution Award in 2022, and MotorKool was featured in AAAA magazine.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
auto parts group competitors and assessment
Company assessmentDirect peers
- Bapcor Limited: ASX-listed parent of Repco, Burson Auto Parts and Autobarn; Bapcor is APG's largest direct competitor in Australian automotive aftermarket parts distribution with a similar trade-account model and national footprint.
- Repco: Iconic Australian aftermarket parts retailer/wholesaler (Bapcor subsidiary) operating across trade and retail channels; directly comparable in product categories, customer base, and country.
- Burson Auto Parts: Australia's largest trade-focused automotive parts distributor (Bapcor subsidiary); competes head-to-head with APG on trade accounts, OEM/aftermarket range, and metropolitan delivery to smash repairers.
Others
- TYC Brother Industrial: Taiwan-listed aftermarket parts manufacturer and one of APG's three core suppliers (TYC, DEPO, TYG); relevant as both an ecosystem partner and a potential direct competitor in aftermarket lighting and body parts globally.
- DEPO Auto Parts: Taiwan-listed aftermarket lighting manufacturer and key APG supplier; comparable in aftermarket lighting category and a strategic supplier/competitor in the global collision-parts ecosystem.
Broad incumbents
- O'Reilly Automotive: US-listed aftermarket parts distributor serving both DIY and professional installer channels; comparable in supply-chain scale and SKU breadth, used as a margin and capital-efficiency benchmark.
- Genuine Parts Company (GPC Asia Pacific): US-listed global aftermarket distributor (NAPA) whose Asia-Pacific careers portal hosts APG's recruitment, implying material operational alignment; a multi-country incumbent with overlapping product and customer categories.
- LKQ Corporation: Global aftermarket parts distributor with strong collision-parts exposure in North America and Europe; comparable in collision-parts focus and insurance-channel integration, though much larger and geographically diverse.
- NAPA Auto Parts: Largest US aftermarket parts brand (Genuine Parts Company); broadly comparable distribution and trade-account model, though US-focused, making it a benchmark rather than direct competitor.
- AutoZone: US-listed aftermarket parts retailer and distributor with a national footprint and own-brand programme; comparable in scale and category breadth, though skewed to retail rather than APG's trade-account model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
auto parts group social profiles
Digital presenceauto parts group compliance and trust
Trust signalCompliance3 records
auto parts group financial estimates
Financial estimateRevenue estimate
Valuation estimate
auto parts group leadership team
Management profileNumber of profiles
Profiles2 records
auto parts group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
auto parts group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about auto parts group
What does auto parts group do?
Auto Parts Group (APG) supplies OEM, Certified Aftermarket, Aftermarket and Recycled collision and replacement parts to Australian automotive repair businesses. The company distributes over 47,000 parts across body & panel, lighting, cooling, auto electrical and suspension categories through trade and wholesale accounts. APG operates 5 national distribution centres with a 68-van GPS-tracked delivery fleet and proprietary digital ordering platforms.
Is auto parts group a public or private company?
auto parts group is a private company. It is classified as family owned and is currently operating.
When was auto parts group founded?
auto parts group was founded in 1994. It employs 501 to 1,000 people.
Where is auto parts group based?
auto parts group is headquartered in Virginia, Australia, in the Oceania region.
How does auto parts group make money?
Three revenue lines are on record. Trade Account Parts Sales are the primary driver. The others are wholesale Account Parts Sales and retail Parts Sales via My Auto Parts.
Who are auto parts group's main competitors?
Direct peers on record are Bapcor Limited, Repco and Burson Auto Parts. Others are TYC Brother Industrial and DEPO Auto Parts. Broad incumbents are O'Reilly Automotive, Genuine Parts Company (GPC Asia Pacific), LKQ Corporation, NAPA Auto Parts and AutoZone.
Does auto parts group have an API?
No public API is recorded for auto parts group.
What industry is auto parts group in?
auto parts group's product category is Automotive Collision Parts Distribution. Its primary akta.pro industry code is CRAOANAE, Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags), with a secondary code of CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids). Its NAICS code is 3363 and its SIC code is 5013.