What SAFE Immobilien does

SAFE Immobilien, operating under the legal entity SAFE Immo & Trade Service GmbH, is an Austrian real estate brokerage firm headquartered in Velden am Wörthersee, Carinthia, in continuous operation since 1995. The firm provides property brokerage alongside complementary services including valuation, sales strategy, marketing, contract handling, and immigration consulting (Einwanderungsberatung). Its client base consists of individual buyers, sellers, and relocating parties transacting in the Carinthian market, with active coverage concentrated in Velden, Klagenfurt, and Villach. Three professionals are publicly identified: Manuel Ulrich (Managing Director), Edgar van der Horst, and Daniela Vido.

The business model is a commission-based brokerage model: revenue is generated per closed transaction on residential and commercial property sales, with no recurring subscription, retainer, or enterprise contract structure disclosed. Go-to-market is local and relationship-driven, augmented by digital distribution through the immowelt property portal and the firm's own website. Technology adoption is conventional and lightweight — Google Maps integration for location presentation, Borlabs Cookie for GDPR consent management, and Mittwald as the hosting provider — with no proprietary platform, no data assets, and no automation layer described in the source material.

The company's competitive position rests on local market knowledge, multi-decade operating history, and the personal client relationships maintained by a small named team. There are no disclosed funding rounds, no M&A activity, no geographic expansion beyond Carinthian consolidation, and no enterprise-grade customer anchors. The addition of immigration consulting is the most concrete recent product-side signal and creates a potential cross-sell hook for non-resident buyers acquiring property in Austria, though the scale and revenue contribution of this service are not disclosed.

Name

SAFE Immobilien

Legal name

SAFE Immo & Trade Service GmbH

Website

https://safe-immo.at

Company type

Private

Founded year

1995

Operating status

Operating

Short description

SAFE Immobilien is an Austrian real estate brokerage firm, founded 1995 and based in Velden am Wörthersee, Carinthia, providing property brokerage, valuation, sales strategy, and immigration consulting services to individual buyers, sellers, and relocating clients in the Carinthia region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Property valuation
• Property sales
• Rental intermediation
• Real estate advisory

Headquarters

HQ city

Velden Am Wörthersee

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: SAFE Immobilien generates revenue through real estate brokerage commissions on property sales, purchases, and rentals. Services include property valuation, marketing, sales strategy development, legal support, and contract handling for clients in the Austrian market.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SAFE Immobilien operates as a full-service real estate brokerage in Carinthia, Austria, providing Immobilienvermittlung (property sales, purchases, and rental intermediation), Marktwertanalyse (market value analysis), Verkaufsstrategie (customized sales strategy), Bewerbung und Vermarktung (professional marketing), and Vertragsabwicklung (contract handling through to key handover). The offering is complemented by an unverbindliche Erstberatung (complimentary initial consultation) and an add-on Einwanderungsberatung (immigration consulting).

Product overview

SAFE Immobilien operates as a full-service real estate company offering a comprehensive suite of property services centered around immobility mediation (Immobilienvermittlung). The core offering combines market value analysis (Marktwertanalyse), sales strategy development (Verkaufsstrategie), property marketing (Bewerbung und Vermarktung), and contract handling (Vertragsabwicklung) into an integrated service package. Additional offerings include rental services (Vermietung) and immigration consulting (Einwanderungsberatung). The company differentiates through personalized initial consultation (unverbindliche Erstberatung) and access to their established professional network. The portfolio is unified around the complete real estate transaction lifecycle from search through contract completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermittlung (Real Estate Brokerage)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Engel & Völkers Austria: International luxury brokerage with an Austrian footprint that brokers premium residential and lakeside properties, overlapping with SAFE's Velden am Wörthersee catchment. Comparable transaction-based commission model and focus on buyer representation for higher-value properties.
• Sotheby's International Realty Austria: Premium international brokerage franchise active in the Austrian luxury and lakeside market including the Wörthersee region. Directly comparable buyer-representation and high-ticket residential brokerage offering.
• IMMO-CONCEPT Immobilien GmbH: Austrian real estate services firm providing brokerage, valuation and project marketing across multiple Austrian states. Overlaps with SAFE in residential brokerage and full-service transaction handling.
• ERA Real Estate Austria: Austrian arm of the ERA franchise network offering residential brokerage, valuation and management services. Competes with SAFE for the same buyer/seller pool in regional Austrian markets using a similar agent-driven, commission-based model.
• RE/MAX Austria: Large national real estate franchise network operating across Austria including Carinthia. Directly comparable to SAFE Immobilien as it offers residential and investment brokerage, valuation and transaction services to the same buyer/seller segments, but at much greater scale.

Others

• willhaben.at: Largest Austrian online marketplace for real estate and consumer goods. Does not broker transactions but shapes buyer/seller search behaviour, affecting lead flow and commission capture for traditional brokers like SAFE.
• Immowelt GmbH: Austrian property portal and listing platform that SAFE already integrates for listings. Comparable real-estate listing/marketing function but operates as a marketplace rather than a brokerage, serving as both supplier and indirect competitor.

Broad incumbents

• Real Estate Hero (EHL Immobilien): One of Austria's largest full-service real estate firms covering brokerage, valuation, property management and consulting across all asset classes. Competes with SAFE in residential brokerage but operates at substantially larger scale and broader national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookde-de.facebook.com/safeimmo
• Instagraminstagram.com/safeimmobilien

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFE Immobilien