ERA Real Estate

What ERA Real Estate does

ERA Real Estate (legal name: ERA Immobilier) is a global real estate franchise network founded in 1971 and headquartered in Versailles, France, operating more than 2,300 affiliated agencies across multiple countries, including approximately 400 franchised agencies in France. The company generates revenue through three streams: franchise fees and recurring royalties paid by independent brokerages operating under the ERA brand, transaction commissions on properties bought and sold through the network, and recurring property management fees from rental services (gestion locative). Its distribution architecture combines traditional franchise recruitment with an unusually active M&A motion — the company closed 50 acquisitions or affiliations representing more than $3 billion in affiliated sales volume across 2024 and 2025, with many deals initiated by newly affiliated brokers within months of joining.

The technical platform centers on Multi-Expertise ERA, a proprietary property valuation methodology combining four estimation techniques, complemented by an online property estimation simulator, an inter-agency listing and communication platform, and exclusive listing mandate management tools. ERA is a subsidiary of Anywhere (formerly Realogy Holdings Corp), which is itself being acquired by Compass; company management has publicly stated that M&A momentum is expected to accelerate following that transaction close. Customer-side trust metrics are strong: 4.8/5 average rating, 95% general satisfaction, and a 95% recommendation rate across 21,120 client reviews, supported by Bureau Veritas VeriSelect certification and triple recognition at the IREF Trophées 2025. The company most recently extended its footprint through a flagship partnership with Legacy Real Estate & Associates in the San Francisco Bay area (300+ sales professionals, partnership valued above $1 billion) and entry into Hong Kong via a master franchise arrangement with APAC Realty Limited covering 14 Asia-Pacific markets.

Name

ERA Real Estate

Legal name

ERA Immobilier

Website

https://erafrance.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ERA Real Estate is a global real estate franchise network founded in 1971 and headquartered in France, operating more than 2,300 affiliated agencies worldwide. It provides property buying, selling, rental, and valuation services to consumers and franchise opportunities to independent brokers under its ERA Immobilier and ERA brands.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Franchise property network
• Residential property listings
• Property management services
• Property valuation tools

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees & Royalty Income: ERA generates revenue through its global franchise network. Franchisees pay fees to join the ERA brand and ongoing royalties for continued use of the brand, tools, systems, and network access. Over 2,300 agencies operate under the ERA brand worldwide.
2. Real Estate Transaction Commissions: ERA franchisees earn commissions on property buying, selling, and rental transactions conducted through their agencies. The network facilitates inter-agency sharing of listings and buyers, driving transaction volume across the franchise system. Commission-based model is standard for real estate agencies in France and internationally.
3. Property Management & Rental Services: ERA agencies offer rental property management services (gestion locative), generating recurring management fees from landlords.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ERA Real Estate (legal name ERA Immobilier) is a global real estate franchise network that provides property buying, selling, and rental services through more than 2,300 independently operated agencies worldwide, including approximately 400 agencies in France. The network offers property listings, proprietary valuation services via the Multi-Expertise ERA methodology, rental property management (gestion locative), and inter-agency listing sharing. Revenue is generated through franchise fees and royalties from brokers, plus transaction commissions on properties bought, sold, and rented through the network.

Product overview

ERA Real Estate operates as a global real estate franchise network offering a unified platform of property services. The core offering is the ERA Immobilier Platform, which encompasses buying, selling, and rental services through a network of over 2,300 agencies internationally and 400 franchised agencies in France. Supporting the platform are specialized modules including Multi-Expertise ERA (a proprietary 4-technique property valuation method) and Gestion Locative (rental property management services). The franchise network enables independent brokers to leverage the ERA brand, inter-agency communication systems, and shared marketing resources for expansion. The company has also pursued M&A growth strategy, having closed 50 deals worth over $3 billion in sales volume across 2024-2025.

Differentiator

Problem solved

Functional benefit

Products and services

• ERA Immobilier Real Estate Brokerage Platform Core brokerage service offering property buying, selling, and rental transactions through a network of over 2,300 agencies globally and approximately 400 franchised agencies in France. Targeted at residential property buyers, sellers, and renters across France and international markets.
• ERA Property Management (Gestion Locative) Rental property management service offered through ERA franchised agencies, covering tenant relations, rent collection, property maintenance, and lease administration for residential landlords.
• ERA Franchise Network Program Franchise offering that allows independent real estate brokers and agencies to operate under the ERA brand with access to the Multi-Expertise valuation methodology, inter-agency listing network, marketing resources, and shared technology platform. Includes standard and exclusive sales mandates for franchisees.

Quantifiable outcome

• 70% of property owners successfully sell through an ERA agency, compared to 28% for direct sales
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Legacy Real Estate & AssociatesflagshipStrategic or Co-development Partner · 29 April 2026ERA Real Estate affiliates formed a strategic partnership with Legacy Real Estate & Associates to expand their presence in the San Francisco Bay area. The partnership involves over 300 sales professionals and is valued at over a billion dollars, focusing on growth and shared values. It is structured as a collaboration rather than an acquisition, aiming to leverage multiple platforms for expansion.
• Hong Kong Morning Dragon Company LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Hong Kong Morning Dragon Company Limited is the local franchisee operating ERA services in Hong Kong under APAC Realty Limited's master franchise agreement. The franchise deal became effective in 2026 and targets increased investor interest in the Hong Kong property market.
• APAC Realty LimitedcoreChannel Partner/ Reseller/ Distributor · 29 October 2025APAC Realty Limited entered the Hong Kong market through a franchise agreement with Hong Kong Morning Dragon Company Limited, expanding the ERA franchise network to 14 Asia-Pacific markets. The agreement takes effect in 2026 and aims to leverage increased investor interest following a decline in local property prices.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• RE/MAX: RE/MAX is a global real estate franchise network with over 140,000 agents in 110+ countries, providing residential brokerage services. It is the most direct peer to ERA, competing for the same independent brokers and franchisees worldwide in residential buy/sell transactions.
• Century 21: Century 21 is a global real estate franchise with 145,000+ agents across 86 countries, offering residential brokerage services. It directly competes with ERA for franchisees and end customers in residential real estate transactions across France and international markets.
• Coldwell Banker: Coldwell Banker is one of ERA's sibling brands under the Anywhere (formerly Realogy) parent, providing global residential real estate franchise services. It competes directly with ERA in many of the same markets and operates on a similar franchise model with similar agent tools.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the US with a strong international footprint. It operates a comparable agent-centric franchise model focused on residential brokerage, directly competing with ERA for franchise recruitment and market share.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate franchise also under the Anywhere parent. It is directly comparable to ERA as a sister brand with international franchise expansion and premium branding in residential real estate brokerage.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is another franchise brand under the Anywhere parent. It competes directly with ERA as a sister brand leveraging franchising and brand affinity to recruit independent brokers in residential real estate.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a global real estate franchise network with strong US and international presence in residential brokerage. It is directly comparable to ERA as a franchise brand recruiting independent brokers and operating on commission-based revenue.

Broad incumbents

• Compass: Compass is a tech-enabled residential brokerage that is acquiring ERA's parent company Anywhere. While Compass operates a different model (owned-agent versus franchise), it is a key industry player and the consolidating acquirer of the Anywhere family of brands including ERA.
• Savills: Savills is a global real estate services firm offering brokerage, property management, and advisory across residential and commercial segments. It is broadly comparable to ERA as an internationally diversified real estate services platform with franchise-like agency distribution.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-ownership real estate brokerage with global operations. It is comparable to ERA as an alternative brokerage affiliation model challenging traditional franchise networks in residential real estate services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ERAIMMOBILIERFRANCE
• Facebookfacebook.com/erafrance
• LinkedInlinkedin.com/company/era-immobilier
• Instagraminstagram.com/era_immobilier
• Xx.com/erafrance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Real Estate