ours blanc

What ours blanc does

Ours Blanc Hotel & Spa operates a 4-star, 66-room alpine hotel property in the Reberty district of Les Menuires, positioned ski-in/ski-out at 2,000 meters altitude in the 3 Vallées — the world's largest interconnected ski area with over 600 km of pistes. The property was fully renovated in 2021 and holds a French 4-star classification renewed through January 2028. It is owned by SAS AMH5, registered in Annecy, and operates as an establishment of the Assas Hotels group headquartered in Chamonix; Romain Trollet serves as President. No proprietary technology is described; the hotel runs as a traditional full-service hospitality asset.

The product portfolio centers on accommodation (10 room categories including family and duplex configurations up to 6 persons, with 3 accessible rooms), an integrated NUXE-branded spa with heated pool, hammam, sauna, and treatment rooms, a panoramic bistronomic restaurant (La Terrasse de l'Ours Blanc) plus evening buffet, a lounge bar, and modular meeting rooms for seminars and corporate events. Ski-related services include on-site ski pass sales, private ski lockers with boot dryers, and a partnership with Absolu Sport skishop for equipment rental delivered to the hotel. Additional services span room service, airport transfers from Lyon and Geneva, gift vouchers, and free private parking.

The business model combines per-night accommodation revenue (booked direct via the hotel's website with a 10% discount under code OURSBLANC or via external OTAs), F&B revenue from restaurant, bar, and breakfast buffet, spa treatment revenue (booked via Planity), ski pass commissions, and corporate seminar packages. Pricing is dynamic by reservation date and lead time, structured around package offers (Best Price Guarantee, Half-Board, Spa NUXE, Breakfast). The go-to-motion is direct-to-consumer with a parallel B2B corporate channel. Customer segments split between leisure travelers (families, couples, ski tourists — primary) and corporate MICE groups (secondary), with no disclosed enterprise anchor customers.

Name

ours blanc

Legal name

SAS AMH5

Website

https://hoteloursblanc.com

Company type

Private

Operating status

Operating

Short description

Ours Blanc Hotel & Spa is a 4-star, ski-in/ski-out hotel in Les Menuires (French Alps, 3 Vallées) offering 66 rooms, an NUXE spa, restaurant, bar, and seminar facilities to leisure travelers and corporate groups, operating under the Assas Hotels group.

Ownership category

akta.pro rank

Product category

Alpine ski-resort hotel & spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Alpine ski hotel
• Ski-in ski-out accommodation
• Mountain spa resort
• Family mountain resort
• Corporate seminar venue

Headquarters

HQ city

Les Menuires

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation (Rooms & Suites): The hotel operates 66 rooms across multiple categories (Standard, Classic, Classic with Pointe de la Masse View, Attic, Family, Superior Family, Duplex 4-person, Duplex 5-person, Connecting Rooms for 4 and 6 persons). Rooms are booked directly through the hotel website or external booking platforms. Room revenue is the primary revenue stream.
2. Food & Beverage (Restaurant, Bar, Room Service): The hotel generates F&B revenue through its La Terrasse de l'Ours Blanc restaurant (panoramic, bistronomic cuisine open for lunch and dinner buffet), lounge bar (open daily 10am–11pm / 3:30pm–11:30pm), and room service. Breakfast is served as a buffet (included in certain packages).
3. Spa & Wellness Services: The NUXE Spa offers massages, body treatments, facials, and wellness area access (pool, hammam, sauna). Treatments are booked online via Planity and as part of spa-inclusive packages.
4. Ski Passes and Ski Services: Ski passes for the 3 Vallées ski lifts are sold at the hotel reception. Partner ski shop Absolu Sport provides equipment rental with delivery to the hotel's ski locker.
5. Corporate Events & Seminars: Meeting rooms are available for seminars and corporate events with configurable layouts (theater up to 55, classroom up to 32, horseshoe up to 38). The hotel sells meeting packages including equipment and catering.
6. Gift Vouchers: Gift vouchers for hotel stays and spa treatments are sold through Bonkdo platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ours Blanc Hotel & Spa operates a 4-star alpine resort hotel in Les Menuires (French Alps) with 66 rooms, ski-in/ski-out access to the 3 Vallées ski area, an on-site NUXE spa with heated pool/hammam/sauna, the panoramic La Terrasse de l'Ours Blanc bistronomic restaurant and evening buffet, a lounge bar, seminar rooms for up to 55 participants, and integrated ski services (ski passes, ski room, partner ski shop, ski lessons). The hotel was fully renovated in 2021 and operates as part of the Assas Hotels group.

Product overview

Ours Blanc Hotel & Spa is a 4-star hotel located in Les Menuires, part of the 3 Vallées ski area in the French Alps. The hotel operates as a single unified property offering integrated hospitality services rather than a platform-plus-modules architecture. The core product portfolio includes 66 rooms and apartments across 10 accommodation categories (Standard, Classic, Classic with Pointe de la Masse View, Attic Room, Family Room, Superior Family Room, 4-Person Duplex, 5-Person Duplex, 4-Person Adjoining Rooms, and 6-Person Adjoining Rooms). The food & beverage offerings center on La Terrasse de l'Ours Blanc restaurant (bistronomic cuisine, panoramic terrace), an evening buffet dinner service, a lounge bar with fireplace, and breakfast service. The NUXE Spa provides wellness facilities including heated pool, steam room, sauna, and treatment rooms with massages and facials. Business services include modular meeting rooms for seminars and corporate events. Ski-related services encompass ski passes sales, ski room with private lockers and boot dryers, and a partnership with Absolu Sport for equipment rental. Additional services include room service, airport transfers, luggage storage, and free parking. Special offers and gift vouchers are available for direct booking and spa treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Accommodations The hotel offers 66 rooms across multiple categories (Standard 14 m², Classic 20 m², Classic with Pointe de la Masse View, Attic Room 20 m², Family Room 21 m², Superior Family Room 32 or 49 m², 4-Person Duplex 30 m², 5-Person Duplex 30 m², 4-Person Adjoining Rooms 28 m², and 6-Person Adjoining Rooms 47 m², plus 3 rooms for guests with reduced mobility). All rooms include wood-panelled chalet-style décor, mountain views, free WiFi, TV with free video on demand, Nespresso machine, safe, and complimentary Nuxe products.
• La Terrasse de l'Ours Blanc Restaurant Panoramic bistronomic restaurant offering authentic cuisine prepared with fresh and local products, open daily for lunch (12:00-14:30) during the winter season, featuring a wrap-around sunlit terrace with views of the mountains.
• Evening Buffet Evening buffet dinner served from 18:45 to 21:00, featuring varied cold and hot starters, simmered dishes, cheese selection, and desserts prepared by the hotel's master pastry chef.
• Lounge Bar Bar lounge with fireplace and Chesterfield sofas serving custom cocktails prepared by the hotel bartender, open daily from 15:30 to 23:30. It also features a charity cocktail donating €2 per order to the Centre de Sauvegarde Tétras Libre for Alpine biodiversity.
• Breakfast Service Full breakfast buffet served from 7:00 to 10:00 in the restaurant with savory and sweet options, hot and cold items, pastries, fresh fruit and a pancake machine; room service breakfast available with a €5 surcharge.
• NUXE Spa & Wellness Full-service wellness centre featuring an indoor/outdoor heated pool (28°C), a 45°C steam room with 100% humidity, sauna, treatment rooms and herbal tea room, offering massages, body rituals and facial treatments using NUXE products. Open 10:00-20:00 (adults-only from 18:00); freely accessible to hotel guests; outside guests can access with a minimum 45-minute treatment purchase.
• Meeting & Seminar Spaces Modular meeting rooms for corporate seminars and events configurable in Theater (up to 55 participants), Classroom (up to 32) or Horseshoe (up to 38) layouts, equipped with video projector, screen, writing kits, sound system, paperboard, microphone, unlimited coffee/tea and snack breaks.
• Ski Shop & Equipment Rental (via partner Absolu Sport) State-of-the-art ski and snowboard equipment rental, accessories and clothing via partner skishop Absolu Sport located within 10 minutes' walk from the hotel, with free delivery of rented equipment to the hotel ski lockers. Workshop services include minor repairs, sharpening, and waxing.
• Ski Passes (Les 3 Vallées) Ski lift passes for the Les 3 Vallées domain sold directly at the hotel reception, providing access to 600 km of pisted runs across the world's largest ski area.
• Ski Room & Storage On-site ski room with private lockers equipped with boot dryers, located directly at the foot of the slopes to enable ski-in/ski-out access for hotel guests.
• Room Service In-room dining available with breakfast menu (6:30-11:00) and evening room service menu (19:00-22:00); external provider Chamon'Eat available outside those hours for hotel guests.
• Airport Transfer Service Private and shared transfer arrangements to and from Lyon and Geneva airports, organized through the hotel concierge for guests arriving by air.
• Gift Vouchers Gift vouchers sold digitally through the Bonkdo platform for hotel stays, spa treatments and restaurant dining at Ours Blanc.
• Online Spa Treatment Booking Online booking system powered by Planity that lets guests view practitioner availability and book massages, body treatments and facials with immediate confirmation.
• Ski Lessons (via ESF & Oxygène) Facilitated booking of ski and snowboard lessons through partnerships with the Ecole du Ski Français (ESF) Les Menuires and Oxygène Ski & Snowboard School, with special booking benefits available for hotel guests.

Quantifiable outcome

• Ski area of 600+ km of pisted runs accessible directly from the hotel (3 Vallées)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NUXEcoreStrategic or Co-development PartnerNUXE is a premium French spa and cosmetics brand. Ours Blanc Hotel & Spa operates a NUXE-branded spa offering massages, body treatments, facials, and a full wellness area (heated pool, hammam, sauna, herbal tea room). The partnership provides access to NUXE's product line and treatment menu, enhancing the hotel's wellness positioning. The spa is freely accessible to hotel guests; outside guests can access with a minimum 45-minute treatment purchase. Treatments are booked via Planity online system.
• Absolu Sport (Skishop)coreChannel Partner/ Reseller/ DistributorAbsolu Sport is a partner skishop located less than 10 minutes' walk from the hotel. It offers state-of-the-art ski and snowboard equipment for hire as well as clothing and accessories. The skishop provides free delivery of rented equipment to the hotel's ski locker. The hotel's skiroom features private lockers with boot dryers.
• Oxygène Ski & Snowboard SchoolminorChannel Partner/ Reseller/ DistributorThe hotel has a partnership with Oxygène Ski & Snowboard School, which operates at Les Menuires. Guests booking holidays with the hotel can enjoy special benefits on ski and snowboard lessons through this partnership. Booking is done through the Oxygène website.
• Ecole du Ski Français (ESF) Les MenuiresminorChannel Partner/ Reseller/ DistributorESF Les Menuires is the official French ski school operating in the resort. The hotel facilitates ski lesson bookings for guests (bookable via the ESF website with a hotel ID). This partnership supports the hotel's positioning as a family-friendly ski destination.
• Transdev SavoieminorChannel Partner/ Reseller/ DistributorTransdev Savoie operates coach transfers from Moûtiers-Salins-Brides-Les-Bains train station to Les Menuires. The hotel recommends this service to guests arriving by train and can help arrange bookings.
• AltibusminorChannel Partner/ Reseller/ DistributorAltibus operates regular bus services from several French cities (Chambéry, Grenoble, Lyon) to Les Menuires. The hotel recommends Altibus for guests traveling by bus and provides the service information on its website.
• Centre de Sauvegarde Tétras LibreminorOthersThe hotel's bar lounge features a charity cocktail: for every order, €2 is donated to the Centre de Sauvegarde Tétras Libre, which rescues, cares for, and rehabilitates wild animals in distress before releasing them back into the wild in the Alpine region. This is part of the hotel's biodiversity protection commitments.
• Assas Hotels GroupcoreOthersOurs Blanc Hotel & Spa is owned and operated as part of the Assas Hotels group (company: SAS AMH5). The group manages multiple alpine hotel properties and provides shared services including a group recruitment platform (assas-hotels.com/recruitment), booking technology, and B2B marketing resources. The legal entity SAS AMH5 is registered in Chamonix (72 descente des Périades). The group publishes a CSR report covering sustainability initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koh-I Nor Hôtel: Luxury 5-star hotel at the top of Val Thorens in the 3 Vallées, with direct slope access, restaurant, spa, and panoramic views. Direct ski-in/ski-out competitor serving leisure and corporate guests in the same ski area.
• Héliopic Hôtel & Spa: 4-star hotel-spa in Chamonix operated by the Assas Hotels group (sister property of Ours Blanc). Highly comparable operations, brand positioning, and asset class — same parent group, NUXE spa partnership, similar alpine4-star model.
• Hôtel Altapura: 5-star hotel in Val Thorens within the 3 Vallées ski domain, offering ski-in/ski-out access, full-service dining, spa, and meeting facilities. Comparable premium full-service alpine hotel positioned in the same ski ecosystem as Ours Blanc.
• Le Grand Aigle Hôtel & Spa: 4-star hotel-spa in Val Cenis (French Alps) with ski-in/ski-out access, NUXE spa, restaurant, and seminar facilities. Comparable 4-star alpine positioning, amenity set (NUXE spa), and leisure/corporate target segments.
• Hôtel des Trois Vallées: 4-star hotel in Méribel-Mottaret at the heart of the 3 Vallées ski area, offering ski-in/ski-out access, restaurant, spa, and family-friendly facilities. Direct comparable in star rating, location, and target segments.
• Hôtel L'Aigle des Neiges: 4-star ski-in/ski-out hotel in Val d'Isère with spa, restaurant, lounge bar, and meeting rooms. Highly comparable full-service alpine hotel positioning, amenity mix, and target segments to Ours Blanc.
• Hôtel Le K2 Palace: 5-star luxury palace hotel in Courchevel (3 Vallées) offering ski-in/ski-out, premium spa, multiple restaurants, and corporate event facilities. Comparable premium alpine hospitality positioning within the same ski domain.
• Hôtel Le Fitz Roy: 5-star ski-in/ski-out hotel in Val Thorens (3 Vallées) with traditional alpine décor, spa, restaurant, and meeting spaces. Closely comparable full-service ski resort hotel targeting similar leisure and corporate segments.

Broad incumbents

• Hôtel Barrière Les Neiges: 5-star luxury hotel in Courchevel operated by Groupe Barrière, a major French luxury hospitality group. Comparable premium ski-in/ski-out property with broader group backing, broader portfolio, and stronger brand recognition than Ours Blanc.
• Les Airelles: Luxury 5-star palace hotel in Courchevel operated by Airelles Group, offering ski-in/ski-out access, multiple restaurants, spa, and event spaces. Comparable premium alpine positioning with broader luxury brand portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hoteloursblanc_lesmenuires

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ours blanc