AbsolutSport JST

What AbsolutSport JST does

AbsolutSport JST s.r.o. is a privately-held Czech limited liability company that operates E-Outdoor.cz, an online direct-to-consumer store specializing in outdoor recreation equipment. The company sells a broad range of branded outdoor products across ten categories: outdoor clothing (men's, women's, children's, hunting apparel, hats/gloves), hiking and outdoor footwear, backpacks (hiking, alpinist, cycling, running, city, school, child carriers), sleeping bags across multiple temperature ratings and seasons, headlamps and flashlights, tents, sleeping mats, camping and travel accessories, shoe impregnation and care, and insoles. Its distribution function is built around multi-carrier parcel delivery via PPL courier, Packeta, and Zásilkovna pickup points, with shipments to the Czech Republic and Slovakia.

The company's core technology is a third-party e-commerce platform built and maintained by Binargon.cz. AbsolutSport JST functions as an authorized reseller of premium outdoor brands including Deuter, Osprey, Mammut, Ferrino, Pinguin, La Sportiva, Petzl, Ledlenser, Nemo Equipment, Thermarest, Warmpeace, Coleman, Camp, Doldy, Jurek, and Yate. Individual product pricing ranges from roughly 90 Kč (~$4) for accessories such as shoelaces to over 13,000 Kč (~$570) for premium items like technical sleeping bags, with most products priced between 500-5,000 Kč. A 24-month warranty is offered across all products, and free shipping is available on many items.

The business model is straightforward retail e-commerce: revenue is generated through one-time unit-priced sales with shipping fees, segmenting horizontally across individual outdoor enthusiasts pursuing hiking, trekking, camping, climbing, cycling, skiing, and mountaineering activities. The company operates from a corporate headquarters in Prague 6 - Dejvice (Heinemannova 2695/6) with a team of 1-10 employees and bootstraps — no external funding rounds are disclosed. Customer acquisition relies on SEO-optimized category and product pages and a newsletter email channel; no paid social or marketplace presence is documented.

Name

AbsolutSport JST

Legal name

AbsolutSport JST s.r.o.

Website

https://e-outdoor.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

AbsolutSport JST s.r.o. is a Czech e-commerce retailer (E-Outdoor.cz) selling branded outdoor equipment — clothing, footwear, backpacks, sleeping bags, tents, headlamps, and camping accessories — to individual outdoor enthusiasts in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Outdoor Equipment E-commerce Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMAMAA

Camping, Hiking & Backpacking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMAMAH

Tents, Shelters & Sleep Systems Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMABAM

Camping, Hiking & Climbing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAAAC

Camping & Overlanding Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAAAE

Outdoor Navigation, Safety & Survival Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAAAI

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAOAJAB

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAAABAL

Outdoor & Active Lifestyle Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Outdoor equipment retail
• Hiking gear
• Camping supplies
• Backpacks and sleeping bags
• Outdoor apparel

Headquarters

HQ city

Dejvice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail E-commerce Sales: Direct retail sales of outdoor equipment and apparel through E-OUTDOOR.CZ online store. Customers purchase products at listed prices with shipping fees. The company acts as an authorized dealer for multiple outdoor brands including Deuter, Osprey, Mammut, Ferrino, Pinguin, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AbsolutSport JST operates the E-Outdoor.cz online retail store selling outdoor recreation equipment and apparel, including backpacks, sleeping bags, tents, clothing, hiking footwear, headlamps, sleeping mats, and accessories. The company acts as an authorized multi-brand dealer carrying Deuter, Osprey, Mammut, Ferrino, Pinguin, La Sportiva, Petzl, Ledlenser, Nemo Equipment, Thermarest, Warmpeace, and other premium outdoor brands, selling directly to individual consumers in the Czech Republic and Slovakia.

Product overview

E-Outdoor.cz is an outdoor equipment e-commerce platform operated by AbsolutSport JST s.r.o., selling a comprehensive range of outdoor recreation products. The store offers men's, women's, and children's outdoor clothing, hiking and outdoor footwear (including crampons and insoles), backpacks of various types (hiking, cycling, alpinist, city, laptop, school), sleeping bags for all seasons, headlamps and flashlights, tents, sleeping mats, and camping/travel accessories. The product portfolio spans major international outdoor brands including Deuter, Osprey, Mammut, Ferrino, Pinguin, La Sportiva, Camp, Petzl, Ledlenser, Nemo Equipment, Thermarest, Warmpeace, and others. The company also sells impregnation and shoe care products.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Clothing Men's, women's, and children's outdoor apparel including jackets, vests, pants, fleece tops and bottoms, shirts, t-shirts, thermals, socks, caps, gloves, ponchos, gaiters, and hunting clothing, sold to individual consumers engaged in hiking, trekking, camping, and outdoor recreation.
• Hiking and Outdoor Footwear Hiking boots, low hiking shoes, sandals, insulated down and synthetic boots, shoe insoles, and crampons, sold to individual outdoor enthusiasts for hiking, trekking, mountaineering, and winter activities.
• Backpacks Hiking backpacks (large 60+L, medium 35-60L, small up to 35L), women's, alpinist, via ferrata, cycling, running, city/daypacks, laptop, school, children's backpacks, shoulder bags, duffle bags, travel bags and suitcases, child carriers, waist packs, and travel accessories, sold to individual outdoor users, commuters, students, and travelers.
• Sleeping Bags Summer, three-season, and winter sleeping bags in down and synthetic fills, plus children's, women's, blanket sleeping bags, blankets, pillows, and accessories including compression bags and liners, sold to individual campers, trekkers, and mountaineers.
• Headlamps and Flashlights High-performance headlamps, work headlamps, handheld flashlights, lamps, rechargeable batteries, flashlight accessories, and solar lamps from brands including Petzl and Ledlenser, sold to individual outdoor users, climbers, and campers.
• Tents

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• DeuterminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Deuter brand outdoor products including backpacks, sleeping bags, and accessories.
• OspreyminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Osprey brand backpacks and outdoor gear.
• MammutminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Mammut outdoor equipment including backpacks, tents, and apparel.
• FerrinominorChannel Partner/ Reseller/ DistributorAuthorized dealer of Ferrino brand tents and backpacks.
• Nemo EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Nemo Equipment sleeping pads and tents.
• PetzlminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Petzl headlamps and climbing equipment.
• PinguinminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Pinguin tents and sleeping bags.
• LedlenserminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Ledlenser headlamps and flashlights.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Backcountry: US-based specialty outdoor e-commerce retailer carrying premium brands (Mammut, Osprey, Black Diamond, The North Face) — comparable business model and product mix, though geographically distinct.
• Sportisimo: Large Czech sporting goods and footwear retailer with a strong online store and extensive store network; carries outdoor-adjacent categories (hiking, running, camping) with overlapping brands.
• Alpine Pro: Czech outdoor apparel and equipment brand and retailer operating its own e-commerce and retail footprint across Central Europe, overlapping on outdoor clothing, footwear, and gear.
• Rock Point: Czech specialty outdoor retailer with a multi-brand assortment (Mammut, The North Face, Salomon) sold through physical stores and an online shop serving CZ/SK — directly comparable in product mix and geography.
• Hudy Sport: Long-established Czech outdoor and climbing retailer (founded 1990) selling backpacks, tents, climbing gear, and footwear online and in-store — a direct specialty competitor in the same CZ outdoor niche.

Others

• Heureka Group: Dominant Czech/Slovak price-comparison marketplace where E-Outdoor.cz likely lists; represents both a discovery channel and a competitive pressure point (price transparency) for the company.
• Outdooractive: European outdoor platform combining route/trip planning content with gear retail; thematically adjacent as an outdoor enthusiast ecosystem player rather than a head-to-head retailer.

Regional players

• Snowleader: French outdoor and winter-sports e-commerce specialist selling similar premium brands across the EU; comparable assortment and DTC model, operating in a different European market.
• SportPursuit: UK-based flash-sale and ongoing outdoor e-commerce platform for premium brands; comparable curated-multi-brand model, though distinct geographic footprint and pricing mechanics.

Broad incumbents

• Decathlon: Global sporting goods mass-market retailer with a Czech e-commerce and store presence; competes on breadth and price in outdoor equipment but does not specialize in the premium technical niche E-Outdoor.cz occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AbsolutSport JST