jann's netcraft

What jann's netcraft does

Jann's Netcraft (Janns Netcraft LLC) is a privately held specialty retailer headquartered in Maumee, Ohio, that supplies fishing tackle-building components to hobbyist anglers, custom lure makers, rod builders, fly tyers, and small commercial bait operations. The company's core offering is an aggregated catalog of fishing-tackle raw materials and finished gear rather than a unified software platform: Do-It Molds (its flagship sub-brand, covering sinker, jig, lure, soft-plastic, and downrigger molds), fishing hooks from multiple premium manufacturers (Gamakatsu, Mustad, Owner, Eagle Claw, Trokar, Daiichi, Tru Turn, VMC/Tiemco), lead melting pots, lure-making components (spinner blades, skirts, wire, paint, crankbait hardware), rod-building components (blanks, guides, reel seats, thread, finishes), fly-tying materials, soft-plastic baits (including private-label Netcraft Dominator Baits), terminal tackle, landing nets, apparel, and closeout items.

The underlying technology is a NetSuite-based e-commerce storefront (jannsnetcraft.com) with shopping-cart, customer-account, and order-tracking functionality, complemented by a physical retail showroom. Catalog breadth is the principal technical asset, with hundreds of SKUs spanning lure making, rod building, and fly tying. Content marketing assets (How-To videos, a Parts Sizing Chart) and an email newsletter support customer acquisition and retention.

The business operates a direct-to-consumer model: one-time unit-priced sales through the e-commerce site and the Maumee retail store, with free shipping on orders over $150 and a free printed catalog available on request. No subscription tiers, enterprise contracts, or third-party distribution channels are disclosed. Revenue derives from product sales across the catalog; private-label lines (Netcraft Dominator Baits, Netcraft Tack-L-Tool) extend margin capture within the lure-making workflow. The customer base is highly fragmented hobbyists and small commercial buyers, with no disclosed anchor accounts, funding, or M&A activity.

Name

jann's netcraft

Legal name

Janns Netcraft LLC

Website

https://jannsnetcraft.com

Company type

Private

Operating status

Operating

Short description

Jann's Netcraft is a privately held Maumee, Ohio-based specialty retailer selling fishing tackle-building supplies—Do-It molds, hooks, lure-making components, rod-building parts, and fly-tying materials—to hobbyist anglers, DIY lure makers, rod builders, and small commercial bait operations via e-commerce and a retail showroom.

Ownership category

akta.pro rank

Product category

Fishing Tackle & Lure Making Supplies

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Rods, Reels & Line Specialty Retail (CRAMALAI)

Keywords

• Fishing tackle supplies
• Lure making components
• Rod building supplies
• Fly tying materials
• Fishing hooks

Headquarters

HQ city

Maumee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct product sales through e-commerce website and retail store. Products include Do-It molds, fishing hooks from multiple brands (Gamakatsu, Mustad, Owner, Eagle Claw, Trokar, Daiichi, Tru Turn, VMC), lead melting pots, lure making supplies, rod building components, fly tying materials, fishing tackle, soft plastics, landing nets, and apparel.
2. Free Shipping Threshold: Orders over $150 qualify for free shipping, incentivizing larger purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jann's Netcraft retails fishing tackle building supplies via an e-commerce website and physical store, including Do-It molds for sinkers/jigs/lures, fishing hooks from premium brands (Gamakatsu, Mustad, Owner, Eagle Claw, Trokar, Daiichi, Tru Turn, VMC, Tiemco), lead melting pots, lure making components (spinner blades, skirts, wire, paint), rod building components (blanks, guides, handles, reel seats, thread, finishes), fly tying materials and tools, soft plastic baits, landing nets, and fishing apparel. The company also sells its own Netcraft Dominator Baits and Netcraft Tack-L-Tool private-label products.

Product overview

Jann's Netcraft is an e-commerce platform and physical retailer offering a comprehensive catalog of fishing tackle building supplies and fishing gear. The offering is organized as a broad product portfolio rather than a unified software platform. The core business centers on Do-It Molds (the primary brand) for making custom fishing lures, combined with extensive fishing hook selections from premium manufacturers (Gamakatsu, Mustad, Owner, Eagle Claw, Trokar), lead melting equipment, lure making components (spinner blades, skirts, wire, paint), rod building supplies, and complete fishing tackle. The company also sells its own private-label Netcraft Dominator Baits (soft plastics) and Netcraft Tack-L-Tool. Adjacent categories include fly tying materials, landing nets, net making supplies, fishing apparel, and closeout items. The business model combines wholesale supply for lure makers and rod builders with retail sales of finished fishing tackle.

Differentiator

Problem solved

Functional benefit

Brands

• Do-It Molds: Fishing lure molds for sinkers, jigs, lures, and weedless fishing jig molds - the standard for quality fishing tackle making molds
• Netcraft Dominator Baits

Products and services

• Do-It Molds Do-It molds are the standard for quality fishing tackle making molds, producing sinker molds, jig molds, lure molds, and weedless jig molds. Mold faces are machined smooth and flat and individually fitted together.
• Fishing Hooks Wide selection of fishing hooks including jig hooks, treble hooks, spinnerbait hooks, circle hooks, octopus hooks, catfish hooks, worm hooks, and swimbait hooks from brands including Gamakatsu, Mustad, Trokar, Owner, Eagle Claw, Daiichi, Tru Turn, and Tiemco.
• Lead Melting Pots Lead pouring pots and melting equipment for casting fishing lures, including products from Lee Precision and Do-It Molds.
• Lure Making Supplies Complete selection of lure making supplies including spinner blades, buzz blades, skirts, terminal tackle, lure bodies, crankbait hardware, wire tools, paint, beads, and tackle making books.
• Rod Building Supplies Fishing rod building components including rod blanks, fishing rod guides, rod tips, handle grips, reel seats, rod finishes, epoxy glue, winding checks, rod wrapping thread, and rod building tools.
• Terminal Tackle Terminal tackle supplies including swivels, ball bearing swivels, snap swivels, snaps, sinker slides, and connecting links from brands like Sampo and Spro.
• Fishing Tackle Wide variety of fishing tackle including fishing reels, rods, lures, fishing line, lead head jigs, trolling equipment, tackle boxes, rod holders, floats, bobbers, and more.
• Soft Plastic Baits Fish catching soft plastic baits including Netcraft Dominator Baits, Berkley Baits, Yamamoto Baits, Kelly Worms, Reaction Innovations, Strike King, Lunker City, X Zone Lures, Z Man, Zoom, Keitech, and more.
• Soft Plastic Lure Making Molds Soft plastic lure making molds including Do-It Pro Series CNC molds, Do-It Essential Series molds, and Jann's Netcraft molds for creating custom soft plastic baits.
• Fly Tying Materials Premium fly tying materials, tools, hooks, vises, fur, feathers, synthetics, dubbing, Flashabou, thread, body materials, and fly tying books and videos.
• Fly Fishing Tackle Fly fishing accessories, fly fishing reels, fly leaders, tippets, creels, and spawn bag tying supplies.
• Landing Nets Landing nets including Beckman Landing Nets, Frabill Landing Nets, Ranger Landing Nets, boat/pier nets, wading/trout nets, bait dealer nets, cast nets, replacement nets, and turtle traps.
• Net Making Supplies Net making and net repair materials including bulk netting and net making parts.
• Netcraft Dominator Baits Jann's Netcraft's proprietary line of fish catching soft plastic baits.
• Netcraft Tack-L-Tool Wire bending tool for lure making, part of Jann's Netcraft's proprietary tool line.
• Apparel Fishing apparel including hooded sweatshirts, t-shirts, long sleeve shirts, headwear, polarized sunglasses, and performance fishing apparel from Aftco, Huk, and Rapala.
• Fishing Gifts Gift items for fishing enthusiasts.
• Closeout Items Discounted closeout fishing tackle items including accessories, fish hooks, lure making supplies, rod building, and fishing tackle.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Orvis: Premium fly fishing and outdoor lifestyle retailer with a strong fly tying assortment, rods, and apparel. Broad incumbent that overlaps with Jann's on fly tying materials and fly fishing tackle, but is a much larger multi-channel brand.
• Cabela's: Iconic outdoor retailer (now part of Bass Pro) carrying a wide fishing tackle assortment including rods, reels, and lures. Broad incumbent that competes for finished tackle purchases but does not match Jann's depth in lure making molds and rod building components.
• Bass Pro Shops: Largest North American outdoor retailer, post-Cabela's acquisition, with destination stores, broad fishing tackle assortment, and growing private-label offerings. Broad incumbent that overlaps with Jann's on distributed tackle brands but does not specialize in DIY components.

Emerging players

• Frabill: Specialty manufacturer of landing nets, bait containers, ice fishing gear, and related tackle accessories. Carried by Jann's Netcraft and partially overlapping on the nets and ice fishing tackle categories, with a more focused product line.

Direct peers

• Mud Hole Custom Tackle: Online specialty retailer focused on custom rod building components, lure making supplies, and tackle craft. The most direct competitor to Jann's Netcraft on rod building and lure making assortment, with overlapping brands and a similar DIY-angler customer base.
• Tackle Warehouse: Large online fishing tackle retailer carrying rods, reels, lures, terminal tackle, and apparel from major brands. Direct competitor for Jann's distributed-brand fishing tackle SKUs, with broader assortment but less depth in DIY components.
• American Tackle: Manufacturer and supplier of premium rod building components including guides, reel seats, and grips. Direct peer in the rod building supply category that Jann's Netcraft serves, often co-listed for rod builder customers.
• Batson Enterprises: Supplier of rod blanks, components, and tackle-making materials. Direct peer in the rod building blanks and components segment that Jann's Netcraft serves, targeting the same custom rod builder customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JannsNetcraft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jann's netcraft