What Fisher & Paykel Appliances does

Fisher & Paykel Appliances designs, manufactures, and distributes premium home appliances across cooking (ovens, cooktops, freestanding cookers, companions), cooling (refrigerators, freezers, wine cabinets), dishwashing (the signature DishDrawer and drop-door models), fabric care (washing machines, heat-pump dryers, fabric care cabinets), ventilation, and outdoor categories. The company is headquartered in Auckland, New Zealand (founded 1934) and operates regional subsidiaries in Australia, the United States, and Canada, with localized websites and physical Experience Centres in eight markets spanning Oceania, North America, Europe, and Southeast Asia.

The technology backbone is the SmartHQ connected home platform, which integrates Wi-Fi-enabled appliances for remote monitoring, over-the-air updates, and AI-powered experiences including the Flavorly multimodal recipe generator and a beta SmartHQ AI Assistant. Core proprietary technology assets include SmartDrive direct-drive motors, the DishDrawer drawer-based dishwasher design, and the Mastery of Temperature platform spanning ovens, refrigeration, and wine storage. SmartHQ infrastructure is shared with Haier U.S. Appliance Solutions (d/b/a GE Appliances), and voice control is integrated with Google Assistant and Amazon Alexa.

The business model is anchored on premium one-time hardware sales across a Series 5-to-11 product ladder with finishes commanding price points from roughly $1,000 to $5,300+ per unit, distributed through direct e-commerce, authorized retailers, a dedicated Trade Portal serving architects and designers, and physical Experience Centres. Recurring revenue streams include subscription-based consumables (water filters, DishDrawer tablets, laundry liquids) and professional services (installation, connection, and warranty repair). Customers are primarily affluent residential homeowners and the trade professionals who specify appliances for luxury residential projects, with no single named customer representing material revenue concentration.

Name

Fisher & Paykel Appliances

Legal name

Fisher & Paykel Appliances Limited

Website

https://fisherpaykel.com.au

Company type

Private

Founded year

1934

Operating status

Operating

Short description

Fisher & Paykel Appliances designs, manufactures, and distributes premium kitchen, laundry, and connected home appliances globally from New Zealand, serving affluent residential consumers and trade specifiers through e-commerce, retail partners, and dedicated Experience Centres.

Ownership category

akta.pro rank

Product category

Luxury Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Major Household Appliance Manufacturing (335220), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Smart Appliances & Kitchen/Laundry (Major/Small Appliances) (HSAPAQAE)

Keywords

• Home appliances
• Kitchen appliances
• Laundry appliances
• Connected appliances
• Premium appliances

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales: Primary revenue from selling luxury home appliances across cooking, cooling, fabric care, dishwashing, ventilation, and outdoor categories. Products sold through direct e-commerce, authorized retailers, and trade channels. Premium pricing aligned with luxury positioning.
2. SmartHQ Subscriptions: Subscription-based ordering for consumables and accessories through the SmartHQ platform. Customers can set up recurring delivery of products like water filters, DishDrawer tablets, and laundry liquids at regular intervals.
3. Professional Services: Installation and connection services for refrigeration, dish, and fabric care appliances. Service appointments for product maintenance, repairs, and warranty service delivery. Connection services include unpacking, placement, and connection to existing power and water supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fisher & Paykel Appliances designs, manufactures, and sells luxury home and kitchen appliances including ovens, cooktops, refrigerators, freezers, DishDrawer dishwashers, washing machines, dryers, ventilation rangehoods, outdoor grills, and fabric care cabinets. Products are sold globally through direct e-commerce, authorised retailers, and a Trade Portal serving architects and designers, with SmartHQ connected platform integration enabling remote monitoring, AI-assisted cooking, and over-the-air software updates.

Product overview

Fisher & Paykel Appliances is a luxury home appliance manufacturer offering a comprehensive suite of kitchen and laundry products designed and engineered in New Zealand. The product portfolio includes cooking appliances (ovens, cooktops, freestanding cookers, companions), cooling solutions (refrigerators, freezers, wine coolers), fabric care laundry appliances (washing machines, dryers, fabric care cabinets), dishwashing (DishDrawer and drop door dishwashers), ventilation/rangehoods, and outdoor products (grills, storage). All products are available in design styles (Minimal, Contemporary, Professional, Classic) to complement various kitchen aesthetics. The company operates a connected home ecosystem via the SmartHQ platform enabling remote control and monitoring of compatible appliances through a mobile app, with AI-powered features including the Flavorly recipe generator and AI Assistant. Products span Series 5 through Series 11 indicating a tiered performance lineup.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooking Appliances
• Cooling Appliances
• Fabric Care / Laundry Appliances
• DishDrawer Dishwashers
• Drop Door Dishwashers
• Ventilation / Rangehoods
• Outdoor Grills and Storage
• SmartHQ Platform and Mobile App

Quantifiable outcome

• SmartDrive motor warranty: 8 additional years parts-only warranty (total 10 years)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google AssistantcoreTechnology or IntegrationVoice control integration allowing hands-free operation of compatible Fisher & Paykel connected appliances through Google Assistant commands. Enables convenience for users when hands are occupied.
• Amazon AlexacoreTechnology or IntegrationVoice control integration enabling voice commands for monitoring and controlling compatible Fisher & Paykel connected appliances via Amazon Alexa. Provides alternative voice assistant option for smart home control.
• Haier U.S. Appliance Solutions (d/b/a GE Appliances)coreStrategic or Co-development PartnerHaier subsidiary providing SmartHQ application infrastructure. Purchases in Australia through the Application are with Fisher & Paykel Australia and Haier U.S. Appliance Solutions (GE Appliances) as joint parties.
• ZIPminorChannel Partner/ Reseller/ DistributorExternal BNPL payment provider enabling installment payments for purchases on Fisher & Paykel Australia website. Subject to ZIP's terms and conditions.
• AfterpayminorChannel Partner/ Reseller/ DistributorExternal BNPL payment provider enabling installment payments for purchases on Fisher & Paykel Australia website. Subject to Afterpay's terms and conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermador (BSH brand): BSH's luxury kitchen appliance brand in North America covering cooking, refrigeration, and dishwashing. Directly comparable to Fisher & Paykel's premium North American positioning and integrated kitchen suites.
• Bosch Home Appliances (BSH Hausgeräte): Premium and mass-premium kitchen and laundry appliance brand under BSH, directly competing with Fisher & Paykel in cooking, dishwashing, and laundry across global markets including North America, Europe, and Oceania.
• Viking Range (Middleby Corporation): US luxury cooking and kitchen appliance brand now part of Middleby. Direct competitor to Fisher & Paykel in premium cooking appliances and integrated kitchen suites for high-end residential projects.
• Sub-Zero Group (Sub-Zero, Wolf, Cove): US-based luxury appliance group covering refrigeration (Sub-Zero), cooking (Wolf), and dishwashing (Cove). Direct competitor to Fisher & Paykel in the high-end residential kitchen suite, particularly in North America.
• Miele: German family-owned manufacturer of premium kitchen, laundry, and floor care appliances. Closely comparable to Fisher & Paykel on premium positioning, design-led product ethos, and global multi-channel distribution in the high-end residential segment.
• Smeg: Italian design-led premium appliance maker with strong aesthetic positioning across cooking, refrigeration, and small appliances. Comparable to Fisher & Paykel on design-driven premium positioning and showroom-led marketing.
• Gaggenau (BSH brand): BSH's ultra-premium / professional-grade kitchen appliance brand. Comparable to Fisher & Paykel's Series 9/11 high-end offering on premium pricing, professional-style cooking, and integrated kitchen solutions.
• Asko Appliances: Scandinavian premium appliance maker (part of Hisense/Gorenje Group) with strength in laundry and dishwashing. Comparable to Fisher & Paykel on design-led premium positioning, particularly in Europe and Oceania.

Broad incumbents

• LG Electronics: Global broad-line consumer electronics and appliance manufacturer with premium (LG SIGNATURE) and mass-premium lines across kitchen and laundry. Comparable as a large incumbent pushing aggressively into connected/smart appliances that compete for the same connected-home shelf.
• GE Appliances (Haier): US major appliance manufacturer (Haier subsidiary) that shares SmartHQ infrastructure with Fisher & Paykel. Comparable as a broad incumbent in the connected home appliance category, with mass and premium tiers that overlap with Fisher & Paykel's lower series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FisherandPaykel
• Facebookfacebook.com/FisherPaykelAU
• Instagraminstagram.com/fisherpaykel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher & Paykel Appliances