eatfruit

What eatfruit does

Eatfruit Ltd is a UK private limited company founded in 2019 and headquartered at 71-75 Shelton Street, Covent Garden, London, that operates a subscription-based office fruit delivery service to workplaces across England, Scotland, and Wales. Its core offering is the recurring delivery of hand-selected fresh fruit boxes — a "Favourites" mix and a "Seasonal" mix, each containing 4-5 varieties and 40-50 portions per box — to corporate offices on flexible daily, weekly, fortnightly, or monthly cadences with no contractual commitment. Pricing starts from £17.45 per box in core regions (e.g., £15.95 Newcastle, £17.95 Birmingham) with free delivery, and the company self-describes as the UK's "National No. 1 office fruit delivery service" covering approximately 98% of the UK population.

The product portfolio has expanded beyond core fruit into adjacent office categories delivered through the same carbon-neutral logistics network: office milk (dairy and non-dairy alternatives in glass, poly, and cardboard packaging, from 58p per pint), 40-piece healthy snack boxes (from £42.95, stated to be 18% cheaper than retail equivalents and including vegan, vegetarian, and gluten-free options), office grocery delivery (tea, coffee, breakfast, pantry items), staff home care packages for remote workers (from £18.95), fruit vouchers (£20/£50/£100), and "Wellbeing Weeks" delivered in partnership with Key Wellbeing. All lines are invoiced together on consolidated monthly statements (in arrears) with optional per-site billing, and delivery is executed using reusable wooden crates and bamboo baskets with franchise-operator last-mile coverage in regions such as Edinburgh, Glasgow, and Lancaster.

The business is sales-led and primarily targets UK corporate offices of varying sizes for employee wellness and productivity use cases, supported by content marketing (The Eatfruit Chat blog), organic social media, and actively managed Trustpilot and Google Reviews profiles. The underlying technology stack is a standard content-managed website with a Typeform-powered quote funnel; no mobile app, API, SDK, proprietary platform features, or AI capabilities are disclosed. Commercial moats derive mainly from a national carbon-neutral distribution footprint, ethical/sustainability positioning (named growers, fair pricing, 146,698 pieces of fruit donated to charity over 91 months), and GLAA-licensed labour practices, though the no-contract posture structurally limits switching costs.

Name

eatfruit

Legal name

Eatfruit Ltd

Website

https://eatfruit.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Eatfruit is a UK-based subscription office fruit delivery company founded in 2019 that delivers hand-selected fresh fruit boxes, milk, healthy snacks, and groceries on flexible, no-contract terms to corporate workplaces across England, Scotland, and Wales via carbon-neutral logistics.

Ownership category

akta.pro rank

Product category

Office Fruit Delivery Services

NAICS

Special Food Services (7223), Caterers (722320)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Office fruit delivery
• Workplace snack delivery
• Office milk delivery
• Corporate grocery delivery
• Employee wellness programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Office Fruit Delivery Subscription: Recurring fruit box deliveries to offices on configurable schedules (daily, weekly, fortnightly, or monthly). Includes Favourites Mix and Seasonal Mix options with 40-50 portions per box. Revenue generated through recurring subscription invoicing.
2. Office Milk Delivery: Fresh milk and non-dairy alternatives delivered alongside fruit orders. Available in glass bottles, poly bottles, and cardboard. Provides recurring revenue stream bundled with fruit subscriptions.
3. Healthy Snack Box Delivery: Curated healthy snack boxes delivered to offices. Contains protein bars, rice cakes, chickpeas, popcorn, and other snacks. Vegan, vegetarian, and gluten-free options included. Competes on price being 18% cheaper than retail alternatives.
4. Employee Care Packages: One-time or recurring deliveries of fruit boxes to employees' home addresses. Supports remote work wellbeing programs. Vouchers available in £20, £50, or £100 values.
5. Office Grocery Delivery: Full range of office essentials including tea, coffee, breakfast items, and pantry products. Invoiced alongside fruit and milk orders on consolidated monthly invoices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eatfruit delivers fresh seasonal fruit boxes (Favourites Mix and Seasonal Mix, 40–50 portions each) plus office milk, healthy snacks, and groceries to UK workplaces on a flexible, no-contract subscription basis. Deliveries are made directly to office receptions via a national carbon-neutral logistics network using reusable wooden crates and bamboo baskets, with consolidated monthly invoicing across multiple sites. Additional offerings include staff home care packages, fruit vouchers, and a co-delivered Wellbeing Weeks workshop programme.

Product overview

Eatfruit is a UK-based office fruit delivery service operating as a subscription-based model. The core offering is the Office Fruit Delivery service, encompassing Seasonal and Favourites fruit boxes delivered nationwide to workplaces. The product portfolio extends through add-on modules including Office Milk Delivery, Office Snacks, Office Grocery Delivery, Staff Home Care Packages, and Fruit Vouchers. An additional Wellbeing Weeks programme, delivered in partnership with Key Wellbeing, provides interactive wellness sessions. All products are invoiced together on consolidated monthly invoices and delivered via carbon-neutral logistics using eco-friendly reusable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Fruit Delivery

Quantifiable outcome

• 18% cost savings compared to retail equivalent snack boxes
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Key WellbeingcoreStrategic or Co-development PartnerPartnership to deliver Wellbeing Workshop Weeks to corporate clients. Eatfruit provides fruit deliveries alongside five expert-led wellness sessions based on the '5 Ways to Wellbeing' framework. Joint go-to-market offering combined fruit + wellness programs for employers.
• Stand Out SocksminorOthersCharitable partnership supporting adults with learning disabilities into employment. Stand Out Socks co-founded by Ross who has Down syndrome. Eatfruit-branded socks gifted to existing customers. Partnership supports social enterprise creating meaningful paid jobs.
• Luton & Dunstable University Hospital NICU AppealminorOthersCharitable donation partnership. Eatfruit donates fruit boxes from some customer orders to the Neonatal Intensive Care Unit Appeal, which raises funds for extra equipment and unit enhancements.
• Banana World Gran CanariaminorStrategic or Co-development PartnerSupplier relationship for specialty bananas sourced from Hacienda La ReKompensa in Gran Canaria. Part of Eatfruit's commitment to ethical sourcing from known growers. Company has visited the farm and features supplier in content marketing.
• UK Growers and SupplierscoreOthersSmall number of UK-based suppliers providing fresh produce, milk, groceries, and eco-friendly packaging. Some seasonal produce sourced from Europe and South America (bananas). Long-term direct relationships with main suppliers who share ethical operating values.
• Gangmasters and Labour Abuse Authority (GLAA)minorOthersLabour provider licensed under GLAA licensing scheme to ensure employment standards compliance and mitigate risk of labour exploitation in operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Riverford Organic Farmers: Large UK organic veg-box subscription service with farm-to-doorstep delivery. Overlaps with Eatfruit on fresh produce subscription and delivery logistics, but serves a broader consumer base beyond offices.
• HelloFresh: Global meal-kit subscription leader with significant UK operations. Adjacent rather than directly competing, but its subscription-based meal/ingredient delivery to UK households represents the broader category in which office food delivery operates.
• Abel & Cole: Established UK organic grocery box delivery service operating on subscription. Broader incumbent with overlapping fresh produce delivery capability but a wider grocery portfolio and primarily consumer (rather than office) focus.
• Graze: UK-originated healthy snack box subscription service (now owned by Mars). Comparable to Eatfruit's snack box vertical on product format (curated snack boxes), subscription model, and UK distribution, but at materially larger scale and consumer-led rather than office-led.

Direct peers

• Fruitful Office: UK office fruit delivery specialist offering fresh produce subscriptions to workplaces nationwide. Closest direct competitor to Eatfruit on core product, customer segment (UK corporate offices), and recurring subscription model.
• Zest Office Fruit: UK office fruit delivery company providing fresh produce subscriptions to workplaces. Comparable on core product (fresh fruit boxes), customer (corporate offices), and recurring delivery model.
• Office Fruit UK: Specialist UK office fruit delivery provider offering regular fruit box deliveries to businesses. Mirrors Eatfruit's core offering, target customer, and recurring delivery cadence.
• The Fruit Box Company: UK-based office fruit box delivery service targeting corporate clients with regular fruit box subscriptions. Directly comparable on product offering (fruit boxes), customer (UK offices), and delivery subscription model.
• Fruitdrop: UK office fruit delivery service supplying fresh fruit to corporate workplaces on a subscription basis. Competes head-to-head with Eatfruit on the same product category, customer base, and national UK delivery proposition.
• Nudie Snacks: UK-based healthy snack brand supplying offices with better-for-you snack boxes. Directly comparable on the office snacks vertical of Eatfruit's product portfolio and on shared UK B2B customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eatfruitoffice
• Instagraminstagram.com/eatfruitofficedelivery
• LinkedInlinkedin.com/company/eatfruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eatfruit