competition auto group

What competition auto group does

Competition Auto Group is a family-owned automotive dealership group headquartered in St. James, New York, operating continuously on Long Island since its founding in 1962. The group runs five franchised dealership locations along the Smithtown-Huntington corridor, representing four premium and mainstream brands: BMW (Competition BMW of Smithtown), Genesis (Genesis of Smithtown), Mercedes-Benz passenger vehicles (Mercedes-Benz of Huntington and Mercedes-Benz of Smithtown), Mercedes-Benz Sprinter commercial vans (Smithtown Vans), and Subaru (Competition Subaru of Smithtown).

The business generates revenue across three primary streams: new and pre-owned vehicle sales (including certified pre-owned, sub-$15K inventory, and electric/hybrid models such as the Subaru SOLTERRA and hybrid variants); service, parts, and accessories with factory-trained technicians and a wholesale parts program; and ancillary financial services including in-house and third-party financing, trade-in appraisal, and a wholesale auction channel for dealer-to-dealer inventory transfers. Commercial fleet and Sprinter van sales provide a secondary segment beyond individual retail consumers.

Operationally, the group follows a traditional franchised dealer model: digital storefront (DealerOn-powered website with searchable inventory, service scheduling, and finance applications) drives top-of-funnel interest; field sales staff and physical showrooms close transactions; factory-authorized service departments capture after-sale recurring revenue. The company emphasizes multi-generational trust, transparent pricing, community involvement with local charities, and cross-brand servicing convenience as core differentiators within a single regional Long Island market.

Name

competition auto group

Legal name

Competition Auto Group

Website

https://competition-auto.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Competition Auto Group is a family-owned, Long Island-based franchised automotive dealership group operating since 1962. It sells and services new and pre-owned BMW, Genesis, Mercedes-Benz, Sprinter commercial vans, and Subaru vehicles across five Smithtown/Huntington showrooms, with financing, parts, and wholesale auction services.

Ownership category

akta.pro rank

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles across multiple luxury and mainstream brands (BMW, Genesis, Mercedes-Benz, Subaru). Revenue generated from vehicle transactions with financing options available.
2. Service and Parts: Factory-trained staff provides maintenance, repairs, and genuine parts for all vehicle brands sold. Ongoing revenue from service appointments and parts sales.
3. Financing Services: In-house and third-party financing options for vehicle purchases, including credit applications and loan arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Competition Auto Group is a family-owned automotive dealership group that sells new and pre-owned vehicles across franchised luxury and mainstream brands including BMW, Genesis, Mercedes-Benz, and Subaru. The group operates multiple physical dealership locations on Long Island and provides complementary services such as factory-trained vehicle maintenance and repairs, OEM parts and accessories, vehicle financing, trade-in appraisals, and a wholesale vehicle auction for dealers and independent buyers.

Product overview

Competition Auto Group is a family-owned automotive dealership group operating since 1962, serving Long Island, NY. The company offers a multi-brand new vehicle portfolio through franchised dealerships for BMW, Genesis, Mercedes-Benz (including passenger vehicles and commercial vans), and Subaru. The group operates six dealership locations and provides complementary services including vehicle service and maintenance, OEM parts sales, wholesale parts, vehicle financing, trade-in appraisal, and wholesale auction services. The product architecture consists of core vehicle sales (new, used, certified pre-owned, electric/hybrid, and commercial vans) supported by service, parts, and financial service modules, all delivered through five branded dealership sub-brands across multiple Long Island communities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Retail sale of new vehicles from franchised brands including BMW, Genesis, Mercedes-Benz, and Subaru, with multiple model options across sedans, SUVs, crossovers, hatchbacks, convertibles, and performance vehicles for individual retail buyers.
• Used Vehicle Sales Pre-owned vehicle inventory including certified pre-owned cars, one-owner vehicles from CarFax, and vehicles under $15,000, sold to individual retail buyers across the dealership group's locations.
• Electric and Hybrid Vehicles Electric and hybrid vehicle offerings including plug-in hybrids from Subaru (CROSSTREK Hybrid, FORESTER Hybrid) and the battery-electric Subaru SOLTERRA, sold to retail consumers.
• Commercial Vehicles (Mercedes-Benz Sprinter Vans) Mercedes-Benz Sprinter commercial vans including cargo vans, passenger vans, crew vans, and 4MATIC all-wheel-drive variants, sold to commercial buyers and fleet operators through Mercedes-Benz of Smithtown.
• Vehicle Service and Maintenance Factory-trained technicians providing scheduled maintenance, diagnostics, and repairs for all vehicle brands sold at the dealerships, offered to retail customers and fleet owners.
• Parts and Accessories Genuine OEM parts and accessories for all vehicle brands represented by the group, plus a wholesale parts program serving independent repair facilities.
• Vehicle Financing In-house and third-party financing options including credit applications, pre-approval, and payment calculators to facilitate vehicle purchases and leases for retail and commercial buyers.
• Trade-In Appraisal Hassle-free online and in-person trade-in valuation services that provide customers value for their current vehicles as part of a new or pre-owned purchase.
• Wholesale Vehicle Auction Wholesale vehicle auction services providing dealers and independent buyers access to commercial inventory outside the retail showroom channel.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: Largest U.S. franchised auto retailer with hundreds of rooftops across multiple brands including luxury. Comparable as a multi-brand franchise consolidator and active acquirer of regional dealer groups.
• AutoNation: Largest U.S. auto retailer by revenue, operating hundreds of franchised stores across most major brands. Comparable multi-brand dealer model and an active consolidator in the Northeast.
• Sonic Automotive: Public franchised dealer group with both luxury (BMW, Mercedes-Benz, Lexus) and EchoPark used-vehicle operations. Comparable multi-brand model with a meaningful premium franchise mix.
• Group 1 Automotive: Public franchised dealer group with meaningful premium-brand (BMW, Mercedes-Benz, Toyota) exposure in the U.S. and U.K. Comparable as a multi-brand operator and serial acquirer of regional groups.
• Penske Automotive Group: Public, multi-brand premium-focused auto retailer with significant Mercedes-Benz and BMW exposure. Comparable business model (franchised luxury dealer group) and likely strategic acquirer for groups like Competition.

Regional players

• Atlantic Audi: Long Island premium new-vehicle dealer operating in West Islip. Comparable multi-brand luxury/specialty dealer competing in the same regional market for similar affluent customers.
• Mercedes-Benz of Manhattan: Authorized Mercedes-Benz dealership serving the New York metro area. Comparable as a Mercedes-Benz franchise operator in the broader New York region, though in a different sub-market than Competition.
• Rallye Motors: Long Island-based family-owned luxury auto group operating multiple franchises including Lexus, Mercedes-Benz, BMW, and Acura. Directly comparable as a multi-brand premium Long Island dealer group competing for the same affluent customer base.
• Rallye Subaru: Subaru dealership operating on Long Island in close proximity to Competition Subaru. Directly competes for the same Subaru buyers in the overlapping Smithtown/Northport trade area.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a national store footprint and reconditioning capabilities. Comparable as a used-car and related-Financial services competitor for Competition's pre-owned vehicle trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CompetitionAutomotiveGroup
• LinkedInlinkedin.com/company/competition-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about competition auto group