clubscomplete

What clubscomplete does

ClubsComplete is a UK-headquartered, privately-held childcare and extra-curricular activity provider founded in 2007, operating out of Ashby-de-la-Zouch, Leicestershire. The company delivers OFSTED-registered wraparound care — including breakfast clubs, after-school clubs, lunchtime clubs, explore/late-stay clubs, and holiday camps — across more than 150 schools in the UK and internationally, with 1,230 individual active clubs serving approximately 18,450 children booked every month. Its portfolio also includes themed birthday parties, curriculum workshops, and overseas holiday camps in Portugal, Spain, the UAE, and Bahrain, often delivered through partnerships with premium international schools such as British School of Barcelona, Nobel Algarve, Dubai British Schools, and British School of Bahrain.

The operational backbone is a proprietary SaaS platform called "My Club," which integrates parent-facing online booking and payment, franchisee club uploads and finance reports, and staff registers with per-child attendance notes. The platform also supports a separate Lesson Plans module. Schools are served via direct B2B field sales where ClubsComplete supplies staff, equipment, uniforms, and marketing and absorbs HR and administration; franchisees operate the model in assigned UK territories under a licence to My Club and pay a 20% turnover royalty to HQ on transfer of existing profitable services.

The business model blends managed-service fees from schools, direct parent bookings for individual sessions and parties, franchise royalties and franchise fees from licensed operators, and school-funded wraparound provision. Pricing is quote-driven and varies by location and service mix; childcare vouchers are accepted. Customer testimonials from named schools (Samworth Enterprise Academy, Haggonfields Primary School, St Denys Infant School, Ashby Willesley Primary School) and parents anchor a word-of-mouth-led growth narrative, and the company supplements direct delivery with a charity partnership (BuildOn, October 2023) and active Discovery-Day franchise recruitment.

Name

clubscomplete

Legal name

Clubs Complete Ltd

Website

https://clubscomplete.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Short description

ClubsComplete provides OFSTED-registered wraparound care, breakfast, after-school, and holiday clubs, plus themed birthday parties and overseas camps, to UK and international primary schools via direct service and a franchise model, using its proprietary My Club booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashby-de-la-Zouch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Fees: Franchisees pay fees for the right to operate ClubsComplete clubs in their territory. Existing profitable services come with a 20% fee of turnover to HQ on transfer.
2. School Services: Schools pay for comprehensive wraparound care, after school clubs, breakfast clubs, holiday clubs, and other extra-curricular services. The company handles all administration, marketing, HR, and staff costs.
3. Parent Bookings: Parents pay for individual club sessions, holiday camps, and birthday parties through the online booking system. Childcare vouchers accepted.
4. School Funds Payment: Schools can use their own funds to cover club costs, with ClubsComplete managing the service while the school retains some administrative control.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

ClubsComplete provides managed wraparound childcare and extra-curricular activity services in UK primary schools, including breakfast clubs, after school clubs, holiday clubs, wraparound care, lunchtime clubs, explore (late stay) clubs, themed birthday parties, overseas holiday camps, residential trips, and workshops. The company contracts and staffs each provision, handling HR, administration, marketing, equipment, uniforms, and catering, and charges schools a service fee while parents book and pay through the proprietary My Club platform. A franchise model licenses the brand, training, and software to operators who run clubs in defined local territories for a turnover-based fee to HQ.

Product overview

ClubsComplete operates as a childcare and education service provider rather than a software technology platform. The core offering consists of multiple interconnected service modules: the proprietary My Club booking and management software serves as the operational backbone enabling online bookings, attendance tracking, and financial reporting. Around this platform, ClubsComplete delivers a portfolio of care and activity services including Breakfast Clubs, After School Clubs, Holiday Clubs, Wraparound Care, Explore Clubs (Late Stay), and Lunchtime Clubs. Additional services include themed Birthday Parties, Overseas Clubs (international holiday camps), Workshops, and Residential Trips. The company also offers a Franchise Package for entrepreneurs wanting to replicate the business model. All services are designed for UK schools with the My Club software connecting franchise operations, school administration, and parent bookings into a unified system.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Clubs

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BuildOncoreStrategic or Co-development Partner · 1 October 2023Charity partnership to build schools in developing countries. In October 2023, ClubsComplete helped build a school in Nicaragua for children living in poverty. Four staff members traveled to Nicaragua and participated in physical construction, staying with host families. The school is now open with children attending daily.
• British School of BarcelonacoreStrategic or Co-development Partner · 1 January 2022Partnership started in 2022 running annual summer camps for children 2-14 years old in August.
• Costa JumpcoreStrategic or Co-development Partner · 1 January 2022Venue partnership in Marbella, Spain for clubs during Easter and Summer annually for children 4-12 years. Partnership began in 2022.
• Dubai British Schools (Taleem Group)minorStrategic or Co-development Partner · 1 January 2021After school activities at Dubai British School Jumeirah Park and Emirates Hills including Mad Labs Science and Jewellery Making.
• The British School Of LisbonminorStrategic or Co-development Partner · 1 January 2019British international school in Lisbon, Portugal, founded in 2019, part of The Schools Trust network.
• Nobel Algarve British International SchoolcoreStrategic or Co-development PartnerInternational school partnership in Portugal for summer camps. Nobel Algarve has been providing world-class education in the Algarve for over 50 years, serving students aged 3-18 across two campuses.
• ICS - International College SpaincoreStrategic or Co-development PartnerPartnership for summer camps at ICS campus in Spain, offering sports, creative arts, games, and themed adventures for children.
• The British School of BahrainminorStrategic or Co-development PartnerSeasonal holiday clubs (summer, winter, spring) at BSB which was established in 1995 and serves over 2800 students from 82 nationalities. Rated 'Outstanding' by BQA in February 2021.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Premier Education Group: UK provider of wraparound care, PE, sport and activity clubs delivered directly into primary schools using a franchise-style model. Highly comparable in customer (UK primary schools), delivery (school-based activity clubs) and product mix.
• Mad Science Group: Franchised provider of STEM and science workshops, after-school clubs and birthday parties for children. ClubsComplete itself uses 'Mad Labs Science' as a partnership, indicating direct product overlap.
• Little Kickers: International pre-school football and multi-sport franchise for young children. Comparable on franchise-led children's sports club model and parent-paid recurring bookings.
• Stagecoach Performing Arts: UK provider of part-time performing arts, dance and drama clubs for children, typically delivered through franchisees on school premises. Comparable on franchise model, school channel and parent D2C bookings.
• Sport 4 Kids: UK children's sports coaching provider running curriculum and extra-curricular PE, multi-sports, football and gymnastics clubs in primary schools. Comparable on school-channel GTM and child activity product set.
• Super Camps: UK multi-activity holiday camp operator for primary-aged children, running on partner school sites during school holidays. Directly comparable on holiday clubs and parent-booking model.
• Barracuda Activity Camps: UK holiday camp operator running multi-activity programmes on school sites for children aged 4-14. Closely comparable on product (themed activity camps), distribution (school sites) and target parent buyer.

Broad incumbents

• Explore Learning: UK provider of after-school maths and English tuition centres frequently co-located with primary schools. Adjacent on parent-paid extra-curricular services delivered through the school channel.
• Tops Day Nurseries: Established UK nursery and pre-school childcare operator. Broader incumbent in adjacent OFSTED-regulated childcare, sharing the working-parent customer and regulatory environment.

Emerging players

• Funtastic Holiday Clubs: Smaller UK holiday club operator running themed multi-activity programmes on school sites. Comparable on holiday-club product and school-based delivery, though smaller scale than ClubsComplete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clubscomplete

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clubscomplete