Funtastic Kids Ltd

What Funtastic Kids Ltd does

Funtastic Kids Ltd is a privately-held, family-owned childcare services company founded in 2016 by Louise Holloway and headquartered in Wokingham, Berkshire. The company operates wrap-around childcare (Breakfast Clubs and After School Clubs) and Holiday Camps delivered on-site at 25 primary schools across Berkshire, serving working parents with children aged 4-11. The company is co-directed by Louise Holloway and Marcus Holloway, with a senior team that includes qualified teachers, an Operations Manager, a Marketing Manager, an Office Manager, and Area Managers holding Level 3 Playwork qualifications; total headcount exceeds 200 staff including management, holiday camp and club staff.

The company runs three core revenue streams: (1) subscription-style wrap-around care fees billed monthly for Breakfast and After School sessions (e.g., £6.25 Breakfast Club, £14.50 full After School Club session at Wescott Infant School), with sibling discounts and contract-based regular bookings; (2) pay-as-you-go Holiday Camp fees during school breaks (£27 standard day, £37 extended day at Keep Hatch, with additional hour pricing); and (3) government-funded HAF (Holiday Activities and Food) Programme places delivered in partnership with Wokingham Borough Council, Bracknell Forest Council, and West Berkshire Borough Council. All bookings are processed through the KidsClubhq third-party online platform, which accepts debit/credit cards, PayPal, bank transfer, childcare vouchers and Tax-Free Childcare.

The underlying technology stack is intentionally lean: a customer-facing booking portal (KidsClubhq), a content website (funtastickids.co.uk), and organic social channels (Facebook, Instagram, Twitter). The company is Ofsted registered across all sites, holds food hygiene ratings where applicable, and operates without external institutional investment. Sub-products include the VIP Club (age-focused care for 3-5 year olds at holiday camps) and the Young Playleader Programme (leadership development for 11-13 year olds). The company is the largest primary provider of HAF places in Wokingham.

Name

Funtastic Kids Ltd

Legal name

Funtastic Kids Ltd

Website

https://funtastickids.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Funtastic Kids Ltd provides wrap-around childcare and holiday camps at 25 primary schools across Berkshire, UK, serving working parents with children aged 4-11 through subscription and pay-as-you-go pricing, and also delivers government-funded HAF places via three local authority partnerships.

Ownership category

akta.pro rank

Product category

Primary School Childcare Services

NAICS

Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

Part-Day Childcare Centers (EDACAAAB), Holiday & Seasonal Babysitting (HSAAAAAF), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• After school childcare
• Holiday camp activities
• Wrap around care
• Before school clubs
• Primary school childcare

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Breakfast & After School Club Fees: Session-based fees for wrap-around childcare services. Parents can book on ad-hoc basis or through regular contracts. Fees vary by session length (breakfast, short after-school, full after-school) and location.
2. Holiday Camp Fees: Per-day session fees for holiday childcare during half-terms and summer. Standard and extended sessions available with different pricing.
3. HAF (Holiday Activities and Food) Programme: Government-funded places for children receiving benefits-related free school meals, provided in partnership with local authorities (Wokingham, Bracknell Forest, West Berkshire).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Funtastic Kids Ltd delivers wrap-around childcare — Breakfast Clubs and After School Clubs — and full-day Holiday Camps for children aged 4–11 at primary schools across Berkshire, UK. The company operates at around 25 school locations, employs more than 200 staff, and partners with Bracknell, Wokingham, and West Berkshire councils to deliver the government-funded HAF (Holiday Activities and Food) Programme. Services include dedicated SEND and early-years support, sibling discounts, Tax-Free Childcare acceptance, and flexible monthly-contract or pay-as-you-go booking options.

Product overview

Funtastic Kids Ltd operates a childcare platform consisting of Holiday Camps and Breakfast & After School Clubs (Wrap Around Care) delivered at primary schools across Berkshire. The core offering comprises holiday camps during school breaks and wrap-around care during term time, both featuring structured creative themed activities and sports programmes. Supporting products include the VIP Club for Early Years children (ages 3-5) at holiday camps with dedicated key person support, and the Young Playleader Programme for older children (ages 11-13) providing leadership development opportunities. The company also delivers the government-funded HAF (Holiday Activities and Food) Programme across multiple local authorities. A customer-facing online booking system (KidsClub HQ) handles registrations and payments. The company has grown from a single holiday camp in 2016 to serving 25 school locations across Berkshire as of 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Camps Full-day childcare and activity camps run Monday–Friday during school holidays at primary school venues across Berkshire, for children aged 4–11. Includes a Standard Day option and an Extended Hours (8am–6pm) option, with prices set per session and sibling discounts (£4.50 first child / £3 second sibling); activities focus on building confidence, emotional intelligence and social skills.
• Breakfast & After School Clubs (Wrap Around Care) Before-school (Breakfast) and after-school clubs delivered at primary schools across Berkshire for children aged 4–11, available either on a recurring monthly contract basis or as individual sessions. Pricing is tiered by session length, with a 10% sibling discount and acceptance of Tax-Free Childcare payments.
• HAF Programme (Holiday Activities and Food) Free, government-funded holiday club places for primary-age children eligible for benefits-related free school meals, combining enrichment activities with a nutritious meal. Delivered in partnership with Bracknell Forest, Wokingham Borough, and West Berkshire councils under the DfE HAF Programme; Funtastic Kids is the largest HAF provider in Wokingham.
• VIP Club A premium sub-product within the Holiday Camps offering that gives attending children access to enhanced or additional activities and experiences beyond the standard holiday camp programme. Targeted at parents seeking a more enriched holiday experience for their primary-age children.
• Young Playleader Programme A sub-product within the Holiday Camps programme that enables older primary-age children to take on supervised play-leader roles, building responsibility and leadership experience during camp sessions. Targeted at children within the 4–11 age range seeking a more involved holiday camp experience.

Quantifiable outcome

• 1 in 6 children affected by mental health problems - Funtastic Kids provides spaces for children to feel safe, build confidence, and make new friends

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wokingham Borough CouncilcoreStrategic or Co-development PartnerPartnership for the Holiday Activities and Food (HAF) Programme, providing funded childcare places for children receiving benefits-related free school meals at multiple camp locations across Wokingham.
• Bracknell Forest CouncilcoreStrategic or Co-development PartnerPartnership for HAF Programme providing funded holiday childcare places for eligible families in the Bracknell area at King's Academy Oakwood camp.
• West Berkshire Borough CouncilcoreStrategic or Co-development PartnerPartnership for HAF Programme providing funded holiday childcare at Grazeley, St Joseph's, and Springfield camp locations.
• The Reading AgencyminorStrategic or Co-development PartnerPartnership supporting the Summer Reading Challenge 'Read To The Beat' theme; local librarians visit selected camps to promote reading.
• Rocksteady Music SchoolminorImplementation/ SI/ Consulting PartnerExternal music workshop provider offering children the opportunity to form mini rock bands and try instruments at holiday camps.
• Berzerk ProductionsminorImplementation/ SI/ Consulting PartnerInteractive drama workshop provider helping children build confidence and unleash creativity at holiday camps.
• Laurel Park Under 11 HurricanesminorGTM or Marketing PartnerLocal football team sponsored by Funtastic Kids; company purchased kit for the team and promotes youth sports and community values. Team won U11 Fair Play/Respect award out of 90 teams.
• KidsClubhqcoreTechnology or IntegrationOnline booking and management platform used by parents to register and book childcare sessions across all Funtastic Kids locations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Active Kids UK: UK holiday club and wrap-around care provider operating at primary schools. Similar age range, operating model, and Ofsted-registered format to Funtastic Kids.
• Premier Education: UK provider of sports and activity-based wrap-around care, holiday clubs, and PPA cover at primary schools. Directly comparable to Funtastic Kids' wrap-around and holiday camp operations, with a national footprint.
• Super Camps: UK holiday camp provider for primary school-aged children operating at independent and state school sites. Directly comparable to Funtastic Kids' holiday camp offering, with similar age range and Ofsted-registered multi-activity format.
• Fun Fest: UK holiday and after-school activity provider for primary-aged children. Comparable channel, format, and target demographic to Funtastic Kids' ofsted-registered activity clubs.
• Camp Beaumont: One of the UK's largest holiday camp operators, running activity day camps at primary school sites during school holidays. Closely comparable to Funtastic Kids' holiday camps in terms of operating model, target age, and channel.
• Barracudas Activity Day Camps: UK-wide holiday activity day camp provider covering ages 4-14. Direct competitor to Funtastic Kids' holiday camps across regions, with similar school-site delivery model and multi-activity programming.
• Playworks (Stagecoach-style or similar): UK provider of wrap-around childcare and holiday activity clubs at primary schools. Operates with similar site-based model and parent-facing booking capability as Funtastic Kids.

Broad incumbents

• Junior Adventures Group (JAG): Large APAC-origin operator of before/after-school care, holiday clubs, and OSHC programmes that has expanded into the UK. Comparable in child-care delivery model but operates at very different scale and breadth.
• Bright Horizons Family Solutions: Large publicly-listed US-headquartered provider of nurseries, daycare, and dependent care services including on-site school wrap-around care. Overlaps in the broader UK childcare category but is a broader, multi-segment incumbent.
• Kidsunlimited (now Bright Horizons) / Busy Bees: One of the UK's largest nursery and preschool chains, also offering wrap-around care at primary schools. Wider portfolio than Funtastic Kids but directly comparable on the wrap-around element.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/funtastic_kids
• Facebookfacebook.com/funtastickidswraparoundcare
• Instagraminstagram.com/funtastickidsuk
• LinkedInlinkedin.com/company/funtastic-kids-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funtastic Kids Ltd