exhibitor labs

What exhibitor labs does

Exhibitor Labs is a privately-held equine grooming products company founded in 1993 and based in Lehigh Valley, Pennsylvania, that formulates and sells color-enhancing shampoos, conditioners, and finishing sprays under the Quic brand for the show horse market. The product line comprises seven SKUs: three color-specific shampoos (Quic Silver for gray coats, Quic Black for dark coats, and Quic Color for chestnut/copper coats), a general-purpose cleansing shampoo (Quic Shampoo), a micro-protein conditioner (Quic Conditioner), a high-gloss finishing spray (Quic Sheen), and a braiding styling spray (Quic Braid). The company's core technology centers on optical color enhancement—formulas that alter how light interacts with each hair shaft to intensify natural coat colors without bleaches or harsh chemicals.

The business operates through direct-to-consumer channels, with a direct e-commerce site and the Amazon marketplace providing the principal commercial reach. Marketing and brand-building are driven by an ambassador program featuring professional equestrians across Combined Driving, Eventing, Dressage, Para-Dressage, and a professional braider, supplemented by an Equine Blog and social media presence. The company presents as a small, family-style operation with no disclosed headcount, no external funding, no patents or trademarks on record, no publicly identified management team beyond the ownership entity, and a website storefront that currently displays a "shop is not open" notice. Its primary customer segment is professional show horse competitors who require color-intensive grooming results for in-ring presentation, with secondary reach to amateur owners via Amazon.

Revenue mechanics are unit-priced, one-time-purchase physical goods with no disclosed pricing on the website; the absence of any subscriptions, services, or licensing revenue streams confirms a pure consumer-products retail model. The company's operating geography is stated as North America (USA) on its own site, though Amazon distribution and ambassador international competition travel point to de facto global availability.

Name

exhibitor labs

Legal name

Exhibitor Labs

Website

https://exhibitorlabs.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Exhibitor Labs, founded in 1993 and based in Lehigh Valley, Pennsylvania, formulates and sells the Quic line of color-enhancing shampoos, conditioners, and finishing sprays for professional and amateur show horse competitors, distributed via Amazon and a direct e-commerce site.

Ownership category

akta.pro rank

Product category

Equine Grooming Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Creative Grooming & Coat Coloring (Pet-Safe Dyes/Styling) (HSANAGAL)

Keywords

• Equine grooming products
• Color enhancing shampoo
• Horse coat care
• Show horse styling
• Equine hair care

Headquarters

HQ city

Lehigh Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Equine Grooming Products: Direct consumer sales of professional-grade equine grooming products including shampoos, conditioners, and finishing sprays through their website and Amazon marketplace. Products are sold in various sizes for both retail consumers and professional equestrian competitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Exhibitor Labs develops, manufactures, and sells a line of equine grooming products — including color-enhancing shampoos (Quic Silver, Quic Black, Quic Color), a foundational shampoo (Quic Shampoo), a moisturizing conditioner (Quic Conditioner), and finishing sprays (Quic Sheen and Quic Braid) — for show horse owners and professional equestrians. Products use proprietary optical technology to intensify natural coat colors without harsh chemicals and are sold direct-to-consumer via the company's website and Amazon.

Product overview

Exhibitor Labs is a family-owned company with over 30 years of experience specializing in color-enhancing equine grooming products for the show horse industry. The product line consists of seven distinct products: four shampoos (Quic Shampoo as a general cleansing base, and three color-specific shampoos—Quic Black for dark coats, Quic Silver for gray/white coats, and Quic Color for chestnut/copper coats), one conditioner (Quic Conditioner), and two finishing sprays (Quic Sheen for high-gloss finishing and Quic Braid for mane control styling). The products work together as a grooming system where Quic Shampoo is used first as a foundation cleanse, followed by a color-specific shampoo for enhancement, and finished with Quic Conditioner and either Quic Sheen or Quic Braid for conditioning and styling.

Differentiator

Problem solved

Functional benefit

Brands

• Quic: Product line of equine grooming products including Quic Shampoo, Quic Conditioner, Quic Silver, Quic Black, Quic Color, Quic Braid, and Quic Sheen

Products and services

• Quic Silver Shampoo Color-enhancing equine shampoo specifically formulated for gray and albino coats. Optically alters light interaction with hair shafts to create platinum highlights and snow-white results, and brings out golden highlights in palomino and cream coats.
• Quic Black Shampoo Dark shade intensifier and color-enhancing shampoo for equine hair. Naturally enhances dark tones within mane, tail, and coat while providing deep-cleaning; optically alters light interaction with each hair shaft to impart sapphire black highlights and reduce unwanted red tones.
• Quic Color Shampoo Color-enhancing shampoo that intensifies copper and chestnut tones within mane, tail, and coat. Optically alters light interaction with each hair shaft to create brilliant chestnut and copper highlights with deep, gentle cleaning that leaves coats soft, smooth, and shiny.
• Quic Shampoo Shine-intensifying equine shampoo with low-sudsing, ultra-cleaning formula that rinses quickly. Contains no harsh chemicals or bleaches and serves as the recommended first-step foundation before color-enhancing shampoos in the Quic system.
• Quic Conditioner Moisturizing equine conditioner in a rehydrating micro-protein cream formula. Nourishes, strengthens, and detangles mane and tail with a special blend of oils; reinforces hair to resist breakage and splitting while enhancing fullness and a satiny finish.
• Quic Sheen High-gloss finishing spray for horses that adds glow to coat, mane, and tail with a mirror-like brightening finish. Reduces staining and repels dirt and dust for days; helps brushes and combs slide through and makes burr and debris removal easier.
• Quic Braid Mane control braiding spray for styling and training horse manes and tails. Provides grip for fingers that is neither slippery nor sticky, enabling tighter braids, neater bands, and minimal stray hairs for professional show-ring styling.

Quantifiable outcome

• Quic Black restored sun-bleached dark bay horse to original dark color within two weeks
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Jacob Arnold (Combined Driving Ambassador)coreGTM or Marketing Partner · 13 November 2020Jacob Arnold is a Combined Driving athlete who has competed in 4 World Championships in 6 years (2014-2019), a record for driving in the United States. He represents Exhibitor's products internationally, using approximately 22 gallons of Quic Silver Shampoo per season for grey horses. He brings his grooming products on international tours to Europe for competitions.
• Jack Curtis (Eventing Ambassador)coreGTM or Marketing Partner · 14 April 2020Three-Day Event rider based in Beverly, MA (summer) and Aiken, SC (winter). Uses Quic Silver for grey horse maintenance. Competes at Intermediate level with plans for 3* competition. Junior in high school balancing riding with education.
• Kerianne Manipole (Official Braider)coreGTM or Marketing Partner · 26 February 2020Professional braider and official braider for Exhibitor's grooming products. Travels the East coast braiding top horses including at Winter Equestrian Festival. Former veterinary assistant at Woodside Equine Clinic. Uses Quic Braid as her go-to styling solution, able to skillfully braid ten horses a night.
• David Botana (Para Dressage Ambassador)coreGTM or Marketing Partner · 4 December 2019US International Para Dressage rider selected to the US team in March 2019. Uses Quic Braid for competition braiding. Trains with Lord Locksley and aims to represent USA at Tokyo 2020 Paralympics. Received Elite Athlete status through USEF.
• Amina Sade' Bursese (Dressage Ambassador)coreGTM or Marketing Partner · 14 November 2019International Grand Prix Dressage rider based in Pawling, NY (summer) and Jupiter, FL (winter). Uses Quic Silver, Quic Black, Quic Color, and Quic Sheen to enhance coat shine on her PRE stallions. Professionally models in the equestrian fashion industry.
• Cornelia Dorr (Eventing Ambassador)coreGTM or Marketing Partner · 3 August 2019Five-time North American Junior Young Rider Championship medalist and Advanced Young Rider of the Year 2018. Uses Quic Black to maintain dark coat colors on her Thoroughbred. Competes at CCI3* level and trains at Last Frontier Farm in Summit Point, West Virginia.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Vetericyn (Innovacyn): Animal health and topical care manufacturer producing cleansers and skin/hair care products for horses and companion animals. Comparable as an adjacent equine topical-care brand expanding into grooming-adjacent categories; not a direct shampoo competitor but competes for share-of-wallet on equine hygiene.
• RevitaVet / Equine Therapy: Equine wellness and topical care company selling grooming and skin/hair products through specialty equestrian channels. Comparable as an adjacent equine care brand overlapping on coat and skin grooming SKUs, though with a different primary therapeutic positioning.

Direct peers

• Cowboy Magic: Equine grooming brand specializing in shampoos, detanglers, and shine products for show and performance horses. Closely comparable as a specialty equine grooming brand with a similar product mix (shampoos, conditioners, sheen sprays) and show-horse customer base.
• Shapley's Equine Products: Manufacturer of equine grooming products including color-enhancing shampoos, conditioners, and finishing sprays. Closely comparable as a direct competitor in the show-horse color-enhancement and grooming-finish category where Exhibitor's Quic line competes.

Broad incumbents

• Farnam Companies: Major equine care manufacturer producing shampoos, fly control, hoof, and coat-care products. Comparable as a mass-distributed equine grooming competitor; competes for the same shelf space and consumer wallet at the show-horse and recreational riding segments.
• W.F. Young (Absorbine): Long-established equine care brand offering grooming, hoof, and leg-care products widely distributed through tack shops and feed stores. Comparable as an equine grooming/coat-care incumbent with show-horse credibility and substantially broader distribution and portfolio.
• Straight Arrow Products (Mane 'n Tail): Leading manufacturer of equine and human grooming products including shampoos, conditioners, and detanglers. Directly comparable as a shampoo-and-conditioner brand sold through tack/feed retail and online channels, but at much greater scale and with a broader equine + human product portfolio.

Emerging players

• EquiFuse: Equine grooming brand offering shampoos, conditioning, and finishing products aimed at show and performance horses. Comparable as a smaller-scale specialty competitor with similar product positioning and DTC/online sales model.
• EcoLicious Equestrian: Natural and organic equine grooming product line including shampoos and coat care. Comparable as a niche specialty equine grooming brand with a similar DTC and event-driven marketing approach targeting the show horse and amateur rider community.

Regional players

• Carr & Day & Martin: UK-based heritage equine grooming brand offering shampoos, conditioners, and coat care products. Comparable as an equine grooming specialist with a similar product mix and show-horse positioning, but serving primarily European and UK markets rather than Exhibitor's U.S. base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exhibitor labs