Créativité Québec

What Créativité Québec does

Créativité Québec is a Quebec-based private corporation (legal entity 9455-3948 Québec inc.) that develops educational programs, methodologies, and tools designed to cultivate 21st century creative and transversal competencies in youth and working professionals. The organization operates a portfolio of interconnected brands: Académie CQ delivers structured learning programs including workshops, creative robotics, and creative competitions for educators and students; the Ligue de Créativité is a year-round championship league cultivating creative talents among Quebec youth; the upcoming Méthode IMPACT (planned reveal Fall 2025) is a proprietary competency assessment methodology branded as "the bulletin of the future"; TEDx Ville Marie ED is the organization's annual flagship education-transformation event; and DéfIA is an AI-focused initiative combining artificial intelligence with 21st century skills. Services CQ, a wholly-owned subsidiary, delivers corporate training, Design Thinking workshops (including Joutes créatives, Remue-méninges efficace, Compétitions d'innovation, and a broader formations catalog) to enterprise clients across Quebec.

The underlying technology stack centers on a proprietary training and workshop facilitation methodology combined with a subscription-access online client portal (clients.creativite.quebec) where organizations manage subscription rights and access course materials. Differentiated technical components include the structured 90-minute Joute Créative competitive format (3 blitz rounds of 15 minutes plus 3 pitch sessions of 5 minutes, scored on creativity, communication, critical thinking, collaboration, and charm), the Ligue de Créativité championship system, and the IMPACT evaluation framework. The team comprises roughly 10+ creativity and innovation experts with 84 years of combined experience, including multiple PhDs (Alexandre Joyce, Simon Bourdeau, Annie Lamontagne) and founders with prior leadership at Desjardins Lab, SNC-Lavalin Lava Labs, Hydro-Québec, HEC Montréal, IBM, and CGI.

Revenue is generated through two primary streams: professional training services (workshops, training sessions, and coaching delivered to enterprises and educational institutions, billed as professional services) and platform subscriptions (recurring organization-level access to the Services CQ platform, with pricing modalities set by the company and not publicly disclosed). The go-to-market is sales-led with a strong event-driven and community-led overlay: direct enterprise sales via phone and email, presence at education conferences such as AQUOPS, and recurring touchpoints through the Ligue de Créativité student championship and TEDx Ville Marie ED. Customer segments span Quebec educational institutions (K-12 schools, CEGEPs, and universities) and enterprise organizations (aerospace, broadcasting, healthcare, cybersecurity, government), with named logos including Université de Montréal, Collège Jean-Eudes, Bombardier, Canadian Space Agency, Cogeco, CIUSS, YMCA, and Cybereco, alongside 45+ completed projects across these segments.

Name

Créativité Québec

Legal name

9455-3948 Québec inc.

Website

https://creativite.quebec

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Créativité Québec is a Montreal-based organization that develops educational programs, workshops, and proprietary methodologies to build 21st century creative skills for Quebec youth, educators, and enterprise clients through its Académie CQ, Ligue de Créativité, and Services CQ brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Workshop facilitation, training sessions, and coaching services delivered to enterprises and educational institutions. Services include Design Thinking workshops, creative brainstorming sessions, innovation competitions, and creative challenges. Pricing is subscription-based with organization-level access rights.
2. Platform Subscription: Subscription-based access to the Services CQ platform for training materials, course content, and organizational management. Terms state subscription and pricing modalities are established by CQ and indicated on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Créativité Québec delivers creativity and innovation training programs, workshops, and championship formats to Quebec schools, CEGEPs, universities, and enterprises. Its portfolio includes the Académie CQ educator platform, the Ligue de Créativité youth championship, the Méthode IMPACT assessment methodology, the annual TEDx Ville Marie ED event, and a Services CQ subsidiary offering Design Thinking workshops, Joutes créatives, and innovation competitions to organizations.

Product overview

Créativité Québec operates as a unified organization with multiple interconnected products and services centered on fostering 21st century creative competencies. The core portfolio consists of the Académie CQ educational platform (offering workshops, creative competitions, and robotics), the Ligue de Créativité championship league for students, the Méthode IMPACT assessment methodology, and the annual TEDx Ville Marie ED event. Services CQ, a subsidiary brand, provides professional services to organizations including structured workshops (Joutes créatives, Remue-méninges efficace, Compétitions d'innovation), a comprehensive training catalog, and expert consulting in creativity and innovation. These offerings work together to serve the organization's mission of equipping Quebec's youth and professionals with essential creative skills for the 21st century.

Differentiator

Problem solved

Functional benefit

Brands

• Académie CQ: Education division focused on creative skills development for the 21st century
• Ligue de Créativité
• TEDx Ville Marie ED
• Méthode IMPACT
• Services CQ
• DéfIA

Products and services

• Académie CQ Educational platform providing structured learning programs for educators, including creative workshops, creative competitions, and creative robotics activities. Targets teachers and educational institutions in Quebec.
• Ligue de Créativité A year-long championship league that cultivates transversal skills in students through creative challenges, connecting school environments with the professional world. Designed for Quebec secondary and post-secondary students.
• Méthode IMPACT An assessment methodology described as 'the bulletin of the future' (Le bulletin du futur) designed to evaluate competencies that truly matter in 21st century learning. Targets schools and educators.
• TEDx Ville Marie ED Annual TEDx event showcasing change agents and ideas that transform education, providing a platform for innovative thinking in the Quebec education sector.
• Services CQ (Services Créativité Québec) Subsidiary of Créativité Québec providing professional creativity and innovation services to organizations, including a training catalog, expert team, and workshops. Delivers Design Thinking, Joutes créatives, Remue-méninges efficace, Compétitions d'innovation, and custom programs to enterprise clients.

Quantifiable outcome

• 84 years of collective experience across expert team
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TEDx Ville Marie EDcoreStrategic or Co-development PartnerAnnual flagship TEDx event focused on education transformation. Créativité Québec organizes and hosts this event featuring change-makers in the education sector. The event showcases ideas that transform education and is a key pillar of the organization's offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stanford d.school: Stanford\u2019s Hasso Plattner Institute of Design (d.school) is a globally recognized design thinking education institution offering workshops, executive programs, and K\u201312 curricula. It is comparable to Cr\u00e9ativit\u00e9 Qu\u00e9bec as a methodology leader in design thinking and creativity education, but at academic scale.
• IDEO: IDEO is the pioneering design thinking and innovation consultancy. It is a broad incumbent whose methodology portfolio overlaps significantly with Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s Design Thinking and human-centered design offerings, but IDEO operates globally with a much larger team and broader service mix.
• Frog (Capgemini Engineering): Frog is a global design and innovation consultancy now part of Capgemini Engineering. It is a broader incumbent serving enterprise clients with design thinking and innovation services that overlap with Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s corporate training portfolio, but at vastly larger scale and scope.

Direct peers

• NuVu Innovation School: NuVu is an innovation school for middle and high school students using studio-based, project-driven learning. It is directly comparable to Acad\u00e9mie CQ and the Ligue de Cr\u00e9ativit\u00e9, both of which develop transversal creative competencies in K\u201312 students through structured challenges and competitions.
• LUMA Institute: LUMA Institute teaches innovation methods and human-centered design to professionals and organizations worldwide. It is directly comparable to Cr\u00e9ativit\u00e9 Qu\u00e9bec because both monetize proprietary creativity and innovation methodologies through workshops, training catalogs, and certifications for enterprise and institutional clients.
• KaosPilots: KaosPilots is a creative business school in Scandinavia training leaders in entrepreneurship, creativity, and change-making. It is directly comparable to Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s Ligue de Cr\u00e9ativit\u00e9 and Acad\u00e9mie CQ models, which similarly use experiential competitions and transversal skill development to cultivate creative capabilities.
• Board of Innovation: Board of Innovation is a global innovation consultancy that designs and delivers innovation programs, sprints, and corporate training. It overlaps with Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s Services CQ division on enterprise creativity training and innovation competition formats (hackathons, design sprints).
• IDEO U: IDEO U is the online learning arm of IDEO, offering design thinking and innovation courses to individuals and organizations. It is directly comparable to Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s Services CQ catalog (Design Thinking, innovation competitions, creative challenges) and online portal access model.

Regional players

• HEC Montr\u00e9al Executive Education: HEC Montr\u00e9al Executive Education delivers innovation, leadership, and Design Thinking programs in Quebec, where Alexandre Joyce (CQ\u2019s Chief Creativity Officer) teaches. It is a regional peer operating in the same Quebec executive education market with overlapping curriculum (design thinking, innovation, leadership).
• \u00c9cole d\u2019Entrepreneurship de Beauce: L\u2019\u00c9cole d\u2019Entrepreneurship de Beauce is a Quebec-based entrepreneurship education school developing creative and entrepreneurial competencies. It is a regional peer sharing Cr\u00e9ativit\u00e9 Qu\u00e9bec\u2019s focus on experiential competency development for Quebec audiences, though targeting adult founders rather than K\u201312 students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks11 records

Customer concentration

• Xtwitter.com/creativite_qc
• YouTubeyoutube.com/@creativitequebec
• Facebookfacebook.com/creativitequebec
• LinkedInlinkedin.com/company/creativitequebec
• Instagraminstagram.com/creativitequebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Créativité Québec