arbor mist
Arbor Mist is a U.S. consumer wine brand owned by E. & J. Gallo Winery, producing nine fruit-flavored Moscato, White Zinfandel, Merlot, and Sangria varieties sold through U.S. retail and liquor stores for casual social occasions.
- Company typePrivate
- Founded1998
- HeadquartersCanandaigua, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What arbor mist does
Arbor Mist is a U.S. consumer wine brand founded in 1998 and operated as a wholly-owned trademark of E. & J. Gallo Winery. The company is headquartered in Canandaigua, New York, and the parent corporation is based in Modesto, California. The brand produces light-bodied, fruit-flavored wines marketed as refreshingly sweet and positioned for casual consumption occasions such as outdoor picnics, poolside gatherings, backyard barbecues, and parties.
Arbor Mist's product portfolio consists of nine distinct wine SKUs spanning Moscato, White Zinfandel, Merlot, and Sangria bases with fruit infusions including blackberry, mango-strawberry, raspberry, peach, pineapple-strawberry, cherry, and exotic fruit blends. Products are sold in 750ML and 1.5L formats through U.S. retail and liquor stores. The brand supports sales with a "Find Near Me" retail locator, an e-commerce website built on Salesforce Commerce Cloud, and active Facebook, Instagram, and Twitter profiles.
The business model is standard consumer packaged goods distribution through off-premise retail channels. Arbor Mist has no disclosed standalone revenue, headcount, or pricing information, and there are no independent operations outside of its parent company. Brand marketing emphasizes approachability and lifestyle positioning rather than technical product differentiation, and there is no evidence of a proprietary technology platform, mobile application, or data-driven product capability.
arbor mist firmographics
Firmographics- Name
- arbor mist
- Legal name
- Arbor Mist Winery
- Website
- https://arbormist.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Arbor Mist is a U.S. consumer wine brand owned by E. & J. Gallo Winery, producing nine fruit-flavored Moscato, White Zinfandel, Merlot, and Sangria varieties sold through U.S. retail and liquor stores for casual social occasions.
- Ownership category
- akta.pro rank
Where arbor mist is headquartered
LocationHeadquarters
- HQ city
- Canandaigua
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
arbor mist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels3 records
arbor mist product offering
Product offeringCore offering
Arbor Mist produces and sells a portfolio of nine fruit-flavored, light-bodied wines including Blackberry Merlot, Mango Strawberry Moscato, Exotic Fruits White Zinfandel, Pineapple Strawberry Pink Moscato, Raspberry Pink Moscato, Peach Moscato, Strawberry White Zinfandel, Sangria Zinfandel, and Cherry Red Moscato. The wines are marketed as refreshingly sweet, easy-drinking options designed for casual social occasions such as picnics, poolside gatherings, and backyard barbecues. Distribution occurs through retail and liquor stores in the United States, supported by an online store locator.
Product overview
Arbor Mist is a wine brand owned by E. & J. Gallo Winery, specializing in fruit-flavored sweet wines. The product portfolio consists of nine distinct wine varieties including Blackberry Merlot, Mango Strawberry Moscato, Exotic Fruits White Zinfandel, Pineapple Strawberry Pink Moscato, Raspberry Pink Moscato, Peach Moscato, Strawberry White Zinfandel, Sangria Zinfandel, and Cherry Red Moscato. The wines are marketed as refreshingly sweet, light-bodied beverages suitable for casual occasions, parties, outdoor activities, and relaxed social settings. The brand has been operating since 1998 and is headquartered in Canandaigua, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Sangria Zinfandel
- Pineapple Strawberry Pink Moscato
- Exotic Fruits White Zinfandel
- Blackberry Merlot
- Mango Strawberry Moscato
- Cherry Red Moscato
- Raspberry Pink Moscato
- Peach Moscato
- Strawberry White Zinfandel
Companies that use arbor mist
Customer profileSegments1 record
Ideal customer profiles1 record
arbor mist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
arbor mist partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
arbor mist competitors and assessment
Company assessmentDirect peers
- Franzia: A mass-market, value-priced wine brand (boxed and bottled) targeting casual consumers with sweet, easy-drinking profiles — directly comparable to Arbor Mist's positioning and price tier.
- Apothic Wines: Also owned by Gallo and positioned as an accessible, fruit-infused wine at a similar price tier; competes with Arbor Mist for casual wine drinkers seeking approachable flavors.
- Barefoot Wine: Also owned by E. & J. Gallo and the largest wine brand in the U.S., Barefoot competes directly with Arbor Mist in the casual, approachable, value-priced wine segment with overlapping retail distribution.
- Yellow Tail: An Australian-imported, approachable wine brand targeting casual and entry-level wine drinkers; competes with Arbor Mist on occasion-based positioning and accessible flavor profiles.
- Carlo Rossi: A Gallo-owned value-priced jug and bottled wine brand targeting similar casual consumers; competes with Arbor Mist on price, sweetness profile, and broad U.S. retail distribution.
- Woodbridge by Robert Mondavi: A Gallo-owned value-tier wine brand competing with Arbor Mist on price and broad retail availability, though positioned more toward traditional varietals than sweet/fruit flavors.
- Bota Box: A mass-market boxed wine brand competing on value, casual occasions, and outdoor/party use cases that directly overlap with Arbor Mist's positioning and retail channels.
- Cupcake Wines: A fruit-forward, sweeter-style wine brand marketed to younger and casual drinkers; overlaps with Arbor Mist's target segments and flavor-forward portfolio approach.
- Sutter Home: A pioneer of White Zinfandel and Moscato-style sweet wines, Sutter Home competes head-on with Arbor Mist in fruit-forward, casual-occasion wines with similar retail distribution.
Broad incumbents
- Beringer Vineyards: Another Gallo-owned brand spanning a wider range of varietals and price points; overlaps with Arbor Mist in retail distribution and the casual-occasion segment but with broader traditional-wine positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
arbor mist social profiles
Digital presencearbor mist financial estimates
Financial estimateRevenue estimate
Valuation estimate
arbor mist leadership team
Management profileNumber of profiles
arbor mist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arbor mist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arbor mist
What does arbor mist do?
Arbor Mist produces and sells a portfolio of nine fruit-flavored, light-bodied wines including Blackberry Merlot, Mango Strawberry Moscato, Exotic Fruits White Zinfandel, Pineapple Strawberry Pink Moscato, Raspberry Pink Moscato, Peach Moscato, Strawberry White Zinfandel, Sangria Zinfandel, and Cherry Red Moscato. The wines are marketed as refreshingly sweet, easy-drinking options designed for casual social occasions such as picnics, poolside gatherings, and backyard barbecues. Distribution occurs through retail and liquor stores in the United States, supported by an online store locator.
Is arbor mist a public or private company?
arbor mist is a private company. It is classified as corporate owned and is currently operating.
When was arbor mist founded?
arbor mist was founded in 1998.
Where is arbor mist based?
arbor mist is headquartered in Canandaigua, United States, in the North America region.
Who are arbor mist's main competitors?
Direct peers on record are Franzia, Apothic Wines, Barefoot Wine, Yellow Tail, Carlo Rossi, Woodbridge by Robert Mondavi, Bota Box, Cupcake Wines and Sutter Home. Beringer Vineyards is listed as a broad incumbent.
Does arbor mist have an API?
No public API is recorded for arbor mist.