Apothic
Apothic is a California wine brand wholly owned by E. & J. Gallo Winery, producing a ten-SKU portfolio of red and white blends plus varietals, distributed across US retail and online delivery channels for mainstream adult wine consumers.
- Company typePrivate
- Founded2009
- HeadquartersModesto, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Apothic does
Apothic is a California-based wine brand launched in 2009 and wholly owned by E. & J. Gallo Winery, one of the largest wine producers in the United States. The brand is headquartered in Modesto, California and operates as a portfolio of ten products split between proprietary blends (Apothic Red, Dark, Inferno, Crush, and White) and single varietals (Cabernet Sauvignon, Merlot, Pinot Noir, Rosé, and Chardonnay). Apothic Red Original Blend is the flagship product and is positioned by the brand as America's #1 Red Blend; it combines Zinfandel, Syrah, and Merlot with oak aging to produce a full-flavored, smooth profile.
The brand's commercial model is wholesale-led, with physical distribution through US grocery and wine retailers supplemented by direct-to-consumer channels including the brand's store locator, and online partnerships with Instacart and DoorDash. Pricing is set by retailers rather than the brand, reflecting a conventional three-tier alcohol distribution model. Production, bottling, logistics, and brand marketing are resourced through Gallo's parent infrastructure, while the brand's marketing emphasizes approachable consumer positioning around everyday occasions, date nights, and gatherings, supported by recipes, cocktail content, varietal educational articles, and a lifestyle-oriented social media presence.
Direct revenue, volume, and employee data are not disclosed at the brand level; reported employee headcount is 1-10, which reflects the brand-level management team rather than the broader Gallo operational footprint supporting the brand. The brand has demonstrated continued investment through 2022 and 2023 vintage releases, with multiple SKUs receiving 88-92 point ratings from The Tasting Panel Magazine and Wine Enthusiast. Apothic holds registered trademarks on the Apothic name and logo, both owned by E. & J. Gallo Winery.
Apothic firmographics
Firmographics- Name
- Apothic
- Legal name
- Apothic Wines
- Website
- https://apothic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apothic is a California wine brand wholly owned by E. & J. Gallo Winery, producing a ten-SKU portfolio of red and white blends plus varietals, distributed across US retail and online delivery channels for mainstream adult wine consumers.
- Ownership category
- akta.pro rank
Apothic industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Apothic is headquartered
LocationHeadquarters
- HQ city
- Modesto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apothic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Wine Product Sales: Apothic generates revenue through the sale of wine products including red blends, white blends, and varietals. Products are distributed through retail stores, online marketplaces, and direct-to-consumer channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Apothic product offering
Product offeringCore offering
Apothic produces and sells a 10-SKU portfolio of California wines spanning proprietary Blends (Red Original Blend, Dark, Inferno, Crush, and White) and Varietals (Cabernet Sauvignon, Merlot, Pinot Noir, Rosé, and Chardonnay). The brand is built around full-flavored, approachable wines for everyday enjoyment, home entertaining, and date-night occasions, with red blends as the flagship category.
Product overview
Apothic is a wine brand owned by E. & J. Gallo Winery offering a portfolio of 10 distinct wines categorized into two main lines: proprietary Blends (Apothic Red Original Blend, Apothic Dark, Apothic Inferno, Apothic Crush, and Apothic White) and Varietals (Apothic Cabernet Sauvignon, Apothic Merlot, Apothic Pinot Noir, Apothic Rosé, and Apothic Chardonnay). The brand also provides lifestyle content including wine cocktail recipes, food recipes with pairing recommendations, and date night inspiration. Apothic Red Original Blend is the flagship product and America's #1 Red Blend, first released in 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Apothic Red Original Blend America's #1 Red Blend featuring notes of dark berries, hints of mocha, and a touch of spice; a blend of Zinfandel, Syrah, and Merlot with vanilla and mocha tones from oak aging, suited for pairing with food or casual gatherings.
- Apothic Dark Bold red blend with black cherry and plum notes and lightly roasted oak aromas; features dark fruits and chocolate/coffee notes for consumers seeking a richer red blend.
- Apothic Inferno Whiskey barrel-aged red blend combining dark fruit notes with charred oak spice aromatics; positioned for pairing with pizza and barbecue.
- Apothic Crush Luscious soft red blend with dark black fruit (black cherry, raspberry) and caramel and milk chocolate aromas, positioned as a silky, easy-drinking style.
- Apothic White Well-balanced white blend of Chardonnay, Riesling, and Pinot Grigio with vibrant peach and apricot notes framed by delicate floral aroma, suited for pairing with spicy foods.
- Apothic Cabernet Sauvignon Silky, full-bodied Cabernet Sauvignon with notes of black cherry, blackberry jam, and dark plum, enriched by soft vanilla aromas; suited for pairing with steak and aged cheeses. Awarded 91 points by The Tasting Panel Magazine for the 2022 vintage.
- Apothic Merlot Elegant, rich Merlot with dark berries, black cherry, and chocolate notes plus hints of toasted oak. Awarded 90 points by The Tasting Panel Magazine for the 2022 vintage.
- Apothic Pinot Noir Velvety, aromatic Pinot Noir with dark cherry and fresh raspberry aromas accented by subtle vanilla and caramel notes. Awarded 91 points by The Tasting Panel Magazine for the 2022 vintage.
- Apothic Rosé Vibrant semi-sweet blush wine with sun-kissed ripe strawberry and juicy watermelon aromas, best enjoyed chilled, designed for refreshing casual consumption.
- Apothic Chardonnay Rich, juicy Chardonnay with crisp apple and ripe peach notes complemented by sweet caramel aromas and a smooth, creamy texture.
Quantifiable outcome
- 90-92 Points from The Tasting Panel Magazine for multiple 2022 vintage wines
- +1 more outcomes
Companies that use Apothic
Customer profileSegments2 records
Ideal customer profiles2 records
Apothic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apothic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- E. & J. Gallo WinerycoreE. & J. Gallo Winery is the parent company and trademark holder of Apothic Wines. Apothic operates as a wine brand under the Gallo portfolio, leveraging the larger winery's production, distribution, and marketing infrastructure.
- InstacartminorOnline grocery delivery partnership allowing consumers to purchase Apothic wines for home delivery through the Instacart platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Apothic competitors and assessment
Company assessmentDirect peers
- Meiomi Wines: Meiomi is a premium red blend brand (Cabernet, Pinot Noir, Chardonnay blends) owned by E. & J. Gallo Winery, making it the closest direct peer within the same parent portfolio targeting a similar mainstream-premium occasion-based consumer.
- 14 Hands Winery: 14 Hands is a Washington-based mainstream wine brand owned by Ste. Michelle Wine Estates offering red blends and varietals at similar price points, directly competing for shelf space with Apothic.
- Josh Cellars: Josh Cellars is a mainstream-premium California wine brand offering approachable reds and whites with similar food-pairing and lifestyle marketing, directly overlapping Apothic's consumer base.
- Dark Horse Wine: Dark Horse is a bold red blend brand (Big Red Blend, Cabernet) targeting mainstream consumers seeking full-flavored wines, directly comparable to Apothic's positioning and product profile.
- Ménage à Trois: Ménage à Trois is a Gallo-owned red blend brand targeting approachable everyday wine consumers, directly overlapping Apothic's value-to-mainstream positioning and consumer segment.
- The Prisoner Wine Company: The Prisoner is a high-profile California red blend brand also owned by E. & J. Gallo, competing in the same red blend category with a more premium positioning and strong consumer brand recognition comparable to Apothic.
- Cupcake Vineyards: Cupcake Vineyards is another Gallo portfolio brand offering approachable varietals and blends, competing for similar mainstream wine consumers with similar price-point and lifestyle marketing.
- Francis Ford Coppola Winery: Francis Ford Coppola Winery offers California red blends (Diamond Collection, Director's Cut) and lifestyle-branded wines at mainstream to premium price points, with similar approachability and lifestyle positioning to Apothic.
- Bogle Vineyards: Bogle is a California family winery offering mainstream-priced red blends and varietals (Phantom, Essential Red) competing in the same everyday premium segment as Apothic.
Broad incumbents
- E. & J. Gallo Winery: E. & J. Gallo is Apothic's parent company and the largest wine producer in the US, offering an extensive portfolio across price points and categories that overlaps with Apothic at the portfolio level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apothic social profiles
Digital presenceApothic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apothic leadership team
Management profileNumber of profiles
Profiles1 record
Apothic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apothic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apothic
What does Apothic do?
Apothic produces and sells a 10-SKU portfolio of California wines spanning proprietary Blends (Red Original Blend, Dark, Inferno, Crush, and White) and Varietals (Cabernet Sauvignon, Merlot, Pinot Noir, Rosé, and Chardonnay). The brand is built around full-flavored, approachable wines for everyday enjoyment, home entertaining, and date-night occasions, with red blends as the flagship category.
Is Apothic a public or private company?
Apothic is a private company. It is classified as corporate owned and is currently operating.
When was Apothic founded?
Apothic was founded in 2009. It employs 1 to 10 people.
Where is Apothic based?
Apothic is headquartered in Modesto, United States, in the North America region.
How does Apothic make money?
One revenue line is on record: wine Product Sales.
Who are Apothic's main competitors?
Direct peers on record are Meiomi Wines, 14 Hands Winery, Josh Cellars, Dark Horse Wine, Ménage à Trois, The Prisoner Wine Company, Cupcake Vineyards, Francis Ford Coppola Winery and Bogle Vineyards. E. & J. Gallo Winery is listed as a broad incumbent.
Does Apothic have an API?
No public API is recorded for Apothic.
What industry is Apothic in?
Apothic's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 312130 and its SIC code is 2080.