What atelier 31 does

Atelier 31 is a sole-designer graphic design and communication studio founded in 2012 by Catherine Cloarec, operating from Redon in Brittany, France. The studio provides a full range of design services organized around three pillars: visual identity (logos, graphic charters, business cards), editorial/publishing design (brochures, catalogs, flyers, posters, illustration), and packaging design (boxes, cartons, labels). Catherine Cloarec is the sole practitioner, bringing over 10 years of prior design experience and more than 20 years of local presence in the Pays de Redon territory. All work is delivered manually through direct, personalized engagement with clients; no AI, automation, or platform-based delivery mechanisms are used.

The studio serves primarily local and regional clients in the Brittany area, spanning small and medium-sized businesses (food/beverage producers, real estate developers, retailers), non-profits and associations, educational institutions, and public-sector entities such as tourism offices and government cultural programs. Approximately 25 named clients are documented, including Thomas Pâtisserie Bretonne, Conserverie Jagoury, Urbanevo, GDS Bretagne, La Ligue contre le Cancer, and the Office de Tourisme Pays de Redon. Engagement is consultative and relationship-driven, with the founder integrating directly into client teams for ongoing projects or calibrating scope through 30-minute exchanges; the studio positions itself as a partner rather than a transactional vendor.

Atelier 31 operates as a commercial trade name (marque commerciale) under ELAN Créateur SCOP SA, a cooperative company headquartered in Rennes (SIRET 43782795900010). This cooperative structure provides shared resources, values alignment around transparency and solidarity, and access to a member network. Atelier 31 is also registered as a training organization with the Brittany Region (number 53350711235). Revenue is generated entirely through professional services fees on a project or recurring-support basis; no pricing tiers are publicly disclosed. Geographic focus is exclusively domestic, limited to the Redon area and surrounding Brittany region.

Name

atelier 31

Legal name

ELAN créateur SCOP SA

Website

https://atelier-31.net

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Redon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Graphic Design Services: Atelier 31 generates revenue through providing graphic design and communication services including visual identity creation, print design, and packaging. Services are offered on a project basis or through ongoing support arrangements where the designer integrates with the client's team for defined periods. The studio structures 'integrated reinforcement' for recurring needs without requiring client recruitment of permanent staff.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atelier 31 is a single-designer graphic design and communication studio offering visual identity creation, editorial layout, illustration, and packaging design services. It structures its work around three core service pillars: strategic communication consulting and support, design and creation, and production follow-up. The studio operates as an integrated extension of client teams, delivering projects on a per-engagement or ongoing reinforcement basis.

Product overview

Atelier 31 is a graphic design and communication studio founded in 2012 by Catherine Cloarec, offering a unified service portfolio rather than a software platform. The core offerings consist of three interconnected services: strategic communication consulting and support, design and creation, and production follow-up. These services are organized into three main offerings—Visual Identity (logo design, graphic charters, business cards), Publishing (layout, illustration, brochures, catalogs, flyers, posters), and Packaging (product design, boxes, cartons, labels). The studio operates as a single-person practice integrated into the ELAN Créateur cooperative, serving clients in the Redon region of Brittany, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ELAN CréateurcoreOthersAtelier 31 operates as an associated member of ELAN Créateur, a SCOP SA (cooperative company with variable capital). The founder Catherine Cloarec is an associate of this cooperative which embodies values of cooperation, transparency, collective decision-making, ecology, and solidarity. ELAN Créateur is headquartered at 7 rue Armand Herpin Lacroix, 35039 Rennes cedex, with SIRET 43782795900010. Atelier 31 is also registered as a training organization with the Brittany Region (number 53350711235).
• Brute PommeminorStrategic or Co-development PartnerCollaboration with Brute Pomme agency on the ELAN Créateur communication project. The two agencies worked together on creating a communication campaign featuring revisited quotes to highlight the cooperative's advantages, with Brute Pomme providing strategic direction and Atelier 31 delivering illustrations.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dragon Rouge: Major French branding and design agency with a broad portfolio spanning visual identity, packaging, and brand strategy. Overlaps with Atelier 31's core services but operates at significantly larger scale and serves enterprise and global clients.
• Carré Noir: Established French design agency offering visual identity, brand systems, and editorial design. Comparable in craft and category but functions as a broad incumbent with multinational clients rather than a localized SMB specialist.
• Landor & Fitch: Global branding and design consultancy with a French heritage through Landor. Overlaps on visual identity and brand-system work but operates at enterprise/global scale, providing the broad-incumbent comparison point for the same craft.

Direct peers

• Graphéine: French graphic design and visual identity studio, also based in western France (Nantes). Offers branding, logo design, and editorial design services with a comparable SMB and institutional client mix, making it a close direct peer in scale and category.
• Wokine: French graphic design and branding agency serving SMBs and mid-market clients across France. Directly comparable in service scope (visual identity, editorial design, packaging) though operating at a larger scale with multiple designers.
• Brute Pomme: French graphic design agency that collaborated with Atelier 31 on the ELAN Créateur communication project. Operates in the same design/visual-identity category serving similar French SMB and cooperative clients, making it a directly comparable French regional peer.

Others

• ELAN Créateur: SCOP SA cooperative of which Atelier 31 founder Catherine Cloarec is an associate. Not a competitor but the structural ecosystem in which Atelier 31 operates — relevant as an 'others' peer because it governs the cooperative membership model the studio depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atelier 31