active ski travel
Active Ski Travel AB is a Stockholm-based Swedish outbound ski tour operator (founded 1995) that packages ski holidays — including flights, accommodation, transfers, and certified mountain guiding — to resorts and backcountry destinations across the Alps, Scandinavia, Japan, North America, Andorra, and the Caucasus, selling direct to Swedish consumers via its Travelize-powered website.
- Company typePrivate
- Founded1995
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What active ski travel does
Active Ski Travel AB is a privately held Swedish outbound ski tour operator incorporated in 1995 and headquartered at Wivalliusgatan 21, Stockholm. The company assembles package ski holidays to destinations across the Alps, Scandinavia, Japan, North America, Andorra, Georgia, and the Balkans, combining flights, accommodation, transfers, lift passes where relevant, and certified IFMGA mountain guide services for off-piste, catskiing, heliskiing, and ski touring products. More than 40 destination and resort SKUs are listed on the 2026/2027 site, including flagships such as Explore Hokkaido (Signature, Classic, Catski, and Niseko Setsuin editions from 49,990 SEK), Niseko (from 20,480 SEK), La Thuile (from 9,050 SEK), Courmayeur (from 10,400 SEK), Catski Bakhmaro (38,500 SEK), and group ski touring and heliski products in Sweden and the Caucasus.
The operating model is direct-to-consumer: customers browse and book online through activeski.se via a Travelize-powered booking and reservation platform, with supplementary contact channels of phone, email, and an inquiry form. Marketing relies on owned site content, Facebook, Instagram, and an email newsletter. Active Ski Travel holds membership in SRF (Svenska Resebyråföreningen), the Swedish Travel Agency Association, signalling compliance with industry consumer protection standards, and partners with Maison Sport for off-piste guiding services. Pricing is per-package, pay-as-you-go, with disclosed early-booking discounts; corporate ski and conference packages operate as an add-on segment rather than a primary GTM channel.
The company has 1–10 employees, is founder/owner-operated with no disclosed institutional investment or M&A activity, and does not publicly report revenue. The 2026 product roadmap includes new geographies (Bormio, North Macedonia) and exclusive catskiing offerings, indicating incremental rather than rapid expansion.
active ski travel firmographics
Firmographics- Name
- active ski travel
- Legal name
- Active Ski Travel AB
- Website
- https://activeski.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Active Ski Travel AB is a Stockholm-based Swedish outbound ski tour operator (founded 1995) that packages ski holidays — including flights, accommodation, transfers, and certified mountain guiding — to resorts and backcountry destinations across the Alps, Scandinavia, Japan, North America, Andorra, and the Caucasus, selling direct to Swedish consumers via its Travelize-powered website.
- Ownership category
- akta.pro rank
active ski travel industry classification
Industry- Product category
- Ski Tour Operator Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)
- akta.pro secondary industries
- Adventure & Active Travel Agencies (THAKABAD), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Snowmobile & Motorized Snow Tours (Snowmobiling, Snowbike) (THAAAJAF)
Keywords
Where active ski travel is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
active ski travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Package Holidays: The company generates revenue through selling complete ski travel packages including flights, accommodation, transfers, and sometimes lift passes and guiding services to ski destinations across Europe, Japan, North America, and Scandinavia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Explore Hokkaido packages - guided off-piste tours |
| Unit Pricing | Pay-as-you-go | Niseko package holidays |
| Unit Pricing | Pay-as-you-go | European ski resort packages |
| Unit Pricing | Pay-as-you-go | Catskiing packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
active ski travel product offering
Product offeringCore offering
Active Ski Travel is a Swedish tour operator that designs and sells packaged ski holidays to destinations across the Alps, Scandinavia, North America, and Japan. Packages typically bundle flights, accommodation, transfers, lift passes, and optional certified mountain guide services, with a product range spanning standard resort-based ski trips, guided off-piste tours, catskiing, heliskiing, and backcountry ski touring camps. Customers book either through the website's integrated Travelize booking system or via phone and email inquiries.
Product overview
Active Ski Travel AB is a Swedish ski travel company offering comprehensive ski travel packages to destinations worldwide. The company operates a platform-plus-modules architecture consisting of core ski travel products organized by destination (Japan, Italy, France, Switzerland, Austria, Norway, Sweden, USA, Canada, Andorra, Georgia) plus supplementary services. Core products include guided ski tours like Explore Hokkaido (Signature/Classic/Catski Editions), destination-specific packages to resorts such as Niseko, La Thuile, Courmayeur, Monterosa Ski, and Cervinia, as well as specialty experiences including heliskiing (Guadari, Sweden), catskiing (Bakhmaro, Mount Tengu), and ski touring camps (Abisko). Supplementary services include group/conference travel packages, travel insurance, and a webshop for ski equipment. The company functions as a tour operator with certified ski guides, accommodation partnerships across all destinations, and booking infrastructure powered by Travelize.
Differentiator
Problem solved
Functional benefit
Brands
- Explore Hokkaido: Guided ski touring trips to Hokkaido, Japan with multiple editions including Signature, Classic, and Catski
- Niseko
Products and services
- Explore Hokkaido Guided ski touring and catskiing trip across Hokkaido, Japan with certified mountain guides. Sold in Signature, Classic, Catski, and Niseko Setsuin editions, ranging from approximately 49,990–66,000 SEK per person.
- Niseko Ski Trips Package holidays to Niseko, Japan, including accommodation from 3- to 5-star hotels, off-piste guiding, and ski equipment. 11-day itineraries departing from Stockholm Arlanda from approximately 20,480 SEK per person.
- La Thuile Ski Trips Ski packages to La Thuile in the Aosta Valley, Italy, covering a snow-secure resort offering skiing in both Italy and France across 160 km of pistes with significant off-piste areas. Packages from approximately 9,050 SEK per person.
- Monterosa Ski Packages Travel packages to the Monterosa Ski system connecting Gressoney, Alagna, and Champoluc in Italy, with 200 km of pistes, off-piste, and heliski experiences from peaks above 4,000 m.
- Courmayeur Ski Trips Ski travel to Courmayeur on the Italian side of Mont Blanc, featuring off-piste skiing at Punta Helbronner and access to the Mont Blanc Massif. Packages from approximately 10,400 SEK per person.
- Cervinia Ski Packages Ski travel to Cervinia in the Aosta Valley linked with Zermatt's ski system, with 135 km of pistes, a 1,955 m vertical drop, and heliski opportunities up to 4,300 m.
- Bormio Ski Trips Ski packages to Bormio, Italy, a classic Italian resort with steep runs, hot springs, and three ski areas on one lift pass. 8-day packages from approximately 17,550 SEK per person.
- Ponte di Legno-Tonale Packages Ski travel to Ponte di Legno-Tonale in Italy, offering varied piste and off-piste terrain in a family-friendly environment. 5-day packages from approximately 10,590 SEK per person.
- Hakuba Valley Packages 10-day ski trips to Hakuba Valley in Japan, combining powder skiing with cultural and culinary experiences in a Japanese alpine setting.
- Explore Tohoku Roadtrip-style guided ski tour across northern Honshu's Tohoku region, starting with the Shinkansen from Tokyo to Morioka/Hirosaki, visiting the best local snow areas over 13 days. From approximately 43,990 SEK per person.
- Nozawa Onsen Packages Ski travel to Nozawa Onsen in Japan, blending traditional Japanese onsen town culture with powder skiing in one of Japan's largest ski areas.
- Chamonix Ski Packages Ski travel to Chamonix, France, with skiing in the Mont Blanc massif including Grand Montets and extensive off-piste terrain.
- St Anton Ski Packages Ski travel to St Anton am Arlberg in Austria, part of the Ski Arlberg region and one of the Alps' largest ski areas, with extensive off-piste and ski touring.
- Catski Bakhmaro 7-day catskiing experience in Bakhmaro, Georgia, with powder skiing and local guides in an exclusive mountain area, half-board accommodation included. Approximately 38,500 SEK per person.
- Heliski Guadari Heliski experience in Gudauri, Georgia, featuring helicopter-accessed ski descents in the Caucasus mountains.
- Pure Ski Touring Camp Abisko Ski touring camp based at Abisko Mountain Lodge in northern Sweden, providing toppturs experiences in a domestic Scandinavian setting.
- Offpistsafari Briançon Guided off-piste ski touring safari in the Briançon area of the French Alps.
- Offpistsafari Adamello Guided off-piste ski touring safari in the Adamello region of the Italian Alps.
- Explore Utah Ski packages to Utah, USA, featuring the world-class ski resorts of the Utah snowbelt.
- Heliski Sweden Heliski experiences in the Swedish mountains, providing helicopter-accessed ski descents domestically.
- Grandvalira (Andorra) Packages Ski packages to Grandvalira in Andorra, one of the largest ski resorts in the Pyrenees. From approximately 16,100 SEK per person.
- Group and Conference Travel Corporate and group ski travel packages including conference facilities at ski resorts, available to companies and organizations for events and team-building.
- Travel Insurance Travel insurance offerings for ski trips, provided as an add-on to ski travel package bookings.
Companies that use active ski travel
Customer profileSegments2 records
Ideal customer profiles2 records
active ski travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
active ski travel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TravelizecoreTravelize provides the web-based booking system and internet platform for the travel operator. Powered by Travelize branding appears on the website.
- SRF (Svenska Resebyråföreningen)coreSwedish Travel Agency Association - Active Ski Travel is a member, displayed on their website with SRF logo indicating professional standards and consumer protection compliance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
active ski travel competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
active ski travel social profiles
Digital presenceactive ski travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
active ski travel leadership team
Management profileNumber of profiles
active ski travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
active ski travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about active ski travel
What does active ski travel do?
Active Ski Travel is a Swedish tour operator that designs and sells packaged ski holidays to destinations across the Alps, Scandinavia, North America, and Japan. Packages typically bundle flights, accommodation, transfers, lift passes, and optional certified mountain guide services, with a product range spanning standard resort-based ski trips, guided off-piste tours, catskiing, heliskiing, and backcountry ski touring camps. Customers book either through the website's integrated Travelize booking system or via phone and email inquiries.
Is active ski travel a public or private company?
active ski travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was active ski travel founded?
active ski travel was founded in 1995. It employs 1 to 10 people.
Where is active ski travel based?
active ski travel is headquartered in Stockholm, Sweden, in the Europe region.
How does active ski travel make money?
One revenue line is on record: package Holidays.
Does active ski travel have an API?
No public API is recorded for active ski travel.
What industry is active ski travel in?
active ski travel's product category is Ski Tour Operator Services. Its primary akta.pro industry code is THAKAFAJ, Sports & Active Travel Agencies (e.g., ski, golf, dive), with a secondary code of THAKABAD, Adventure & Active Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.