Travelize
Travelize is a Swedish vertical-SaaS company providing an integrated web-based booking, CRM, finance and web-publishing platform for small and medium-sized tour operators and DMCs, serving 176 customers across 20+ countries as a subsidiary of Vitec Software Group AB.
- Company typePrivate
- Founded2001
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Travelize does
Travelize International, operating as Vitec Travelize AB, is a Swedish vertical-SaaS company that develops and markets an integrated web-based travel management system for the travel industry. Founded in 2001 and headquartered in Gothenburg, the company serves primarily small and medium-sized tour operators, incoming agents, and destination management companies (DMCs), with a stated footprint of 176 tour-operator customers, 2,705 users, and implementations in more than 20 countries across 10 languages. The platform is delivered as a cloud-based subscription with multi-year contracts and no hardware investment required, and is a wholly owned subsidiary of the Nordic vertical-software conglomerate Vitec Software Group AB.
The core product is a single integrated system that combines real-time reservation software, package-tour and dynamic-packaging booking, web publishing (CMS), finance with OCR and credit-card handling, agent and supplier management, CRM, marketing, gift cards, and reporting, all sharing one database. Differentiated modules include the multi-lingual/multi-corporate version supporting 10 languages and separate company or department administration, a dynamic booking engine (initially used for golf-bookings with flexible stay durations), and an agent portal with supplier allotment workflows. Customer-reported outcomes include 47% higher uptake of optional extras via self-service web booking, 61% of reservations made outside office hours, 93% consumer 'very simple' booking satisfaction, and examples of 50% staff-cost reduction.
Go-to-market is a hybrid B2B sales-led motion (demo-driven, consultative selling to tour operators and DMCs) combined with product-led self-serve access to the cloud platform. Revenue is generated through SaaS subscriptions that bundle support and upgrades, priced per agency with multi-year terms; no public pricing or revenue figures are disclosed. The company operates with a very small in-house team (roughly 10 staff based in Sweden) supplemented by subconsultants in Scandinavia and Sri Lanka, and is GDPR-compliant as a Data Processor to its controller customers. Leadership transitioned in January 2023 when Margareta Maxwell succeeded founder Anders Johansson as CEO.
Travelize firmographics
Firmographics- Name
- Travelize
- Legal name
- Vitec Travelize AB
- Website
- https://travelize.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Travelize is a Swedish vertical-SaaS company providing an integrated web-based booking, CRM, finance and web-publishing platform for small and medium-sized tour operators and DMCs, serving 176 customers across 20+ countries as a subsidiary of Vitec Software Group AB.
- Ownership category
- akta.pro rank
Travelize industry classification
Industry- Product category
- Travel Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)
- akta.pro secondary industries
- Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Corporate Travel CRM, Case/Ticketing & Service Workflow Tools (THAKANAL)
Keywords
Where Travelize is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Travelize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription: Cloud-based SaaS model with web-based access to the application. Support and upgrades are included in the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard subscription with included support and upgrades |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Travelize product offering
Product offeringCore offering
Travelize (Vitec Travelize AB) develops and markets a web-based, integrated travel management software platform that combines real-time reservation, booking systems, web publishing/CMS, accounting, finance, and back-office administration into a single system. The platform is delivered as a cloud-based SaaS subscription to small and mid-sized tour operators, incoming agents, and destination management companies across 10+ languages and 20+ countries.
Product overview
Travelize is a one-stop, all-in-one web-based software solution for the travel industry, integrating real-time reservation software, booking systems, web publishing, accounting, and administration into a single system. The platform consists of a core booking and reservation system with multiple integrated modules including Online Booking (for package tours and dynamic packaging), Travel Production (back office), Web Publishing/CMS, Finance with OCR and credit card payments, Reports, Agent Bookings & Supplier Handling, Customer Administration (CRM), Marketing, Multi-lingual/Multi-corporate Version with currency support, and Gift Card Module. The system is completely web-based with no hardware investment required, supports 10 languages, and serves 176 tour operators with 2,705 users across multiple countries. Upgrades and support are included as part of the subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Booking Web-based booking system for package tours and dynamic packaging of travel products. Includes web booking for online end-users, agents, and administrators with features for child discounts, room combinations, wait-list booking, customer log-in, and integrated credit card payments. For tour operators, incoming agents, and DMCs.
- Travel Production Back-office travel production module integrated with the web solution. Handles seat/place/bed calculations, allotment limits, package types, serial uploading, calculation modes, copy functions, and seating management for air, rail, and coach transport. For tour operators and travel producers.
- Web Publishing (CMS) Publishing tool with integrated booking capabilities for creating and managing travel industry websites. Includes automatic publishing of bookable journeys, image bank, news publishing, slideshow functions, contact management, and PDF/dynamic flash file handling. For tour operators and travel companies.
- Finance (Payments & Back Office) Finance module with integrated OCR and credit card payment facility tailored to the travel industry. Includes accounts, VAT management, payment imports, customer claims, cash flow reports, accounting of revenue, and export to accounting systems. For tour operators and travel agencies.
- Reports Back-office reporting module covering multiple travel industry functions including journey overviews, transport and room availability, statistical reports, rooming lists, passenger name lists, sales statistics, and cancellations. Reports can be exported to Excel. For travel operators and managers.
- Agent Bookings & Supplier Handling Module for managing agent bookings and supplier collaboration. Supports unlimited agents and users per agency, messaging, commission rates, agent profiles, supplier registers, automated requests, and supplier access for allotment management. For tour operators and travel agencies.
- Customer Administration (CRM) Customer relationship management module tailored for travel sales. Includes booking confirmations, cancellations, customer database with advanced search, post-code searches, communication tools, split invoices, gift vouchers, and provisional bookings. For tour operators and travel agencies.
- Marketing Module Marketing module for travel and tour promotion. Includes offers, price updates, newsletters in HTML and text formats, marketing codes, contact creation, customer categories, direct links with retailer codes, advanced discount management, and XML export of travel content. For tour operators and travel marketers.
- Multi-lingual and Multi-corporate Version Multi-language and multi-currency module enabling sales across several countries and companies. System available in English, Swedish, Danish, Norwegian, Finnish, German, Faeroese, Icelandic, Croatian, Serbian, and Portuguese. Supports currency module and separate company/department administration. For tour operators and DMCs operating across multiple geographies.
- Gift Card Module Module allowing web clients to purchase gift cards on the website with any preferred amount. Gift cards include secure webcodes, are automatically sent upon payment, and can be applied to bookings through My Booking or during checkout. For tour operators and travel retailers offering giftable travel products.
Quantifiable outcome
- Customers who book themselves on the Web purchase 47% more profitable optional extra services
- +3 more outcomes
Companies that use Travelize
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Travelize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
Travelize partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vitec Software Group ABparent_companyVitec Travelize AB is a subsidiary of Vitec Software Group AB, a Nordic software company specializing in vertical specific application software.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Travelize competitors and assessment
Company assessmentDirect peers
- Peek: Peek provides a tour-operator software platform combining booking, payments, and marketing tools for experiences businesses. It overlaps Travelize on online booking, packaged tours, and operator-facing back-office functionality.
- Ventrata: Ventrata provides a tour and activity booking platform with a headless API and distribution network. It targets the same operator segment as Travelize, especially those prioritizing modern APIs and reseller integrations.
- Regiondo: Regiondo is an online booking system for tours, activities, and attractions with channel management and ticketing. It overlaps Travelize on web-based booking and ticketing for SMB tour and activity providers.
- Rezdy: Rezdy is a SaaS booking and distribution platform built specifically for tour operators and activity providers. It competes head-to-head with Travelize for SMB and mid-market tour operators needing online booking, supplier connectivity, and channel management.
- Tourwriter: Tourwriter is tour-operator management software covering itineraries, supplier costing, and document automation. Comparable to Travelize in serving small and mid-market tour operators needing integrated itinerary and back-office workflows.
- Bokun: Bokun (Tripadvisor) offers a booking and distribution platform for tour operators and activity providers. It is directly comparable to Travelize on online booking, supplier management, and reseller channels for tour-operator customers.
- Checkfront: Checkfront provides cloud-based booking management software for tours, activities, and rentals. It targets the same SMB tour-operator segment as Travelize with online reservations, channel management, and back-office tooling.
Broad incumbents
- Sabre Corporation: Sabre is a global travel technology provider with GDS, airline, and hospitality solutions, and offers adjacent tour/activity distribution capabilities. It competes broadly in the same travel-technology space where Travelize operates.
- Amadeus: Amadeus is a global travel technology giant serving airlines, hotels, and increasingly tour operators via its Travel Platform. It is comparable to Travelize as a broad incumbent operating in the same travel-tech space with overlapping operator-facing solutions.
- Travelport: Travelport is a global travel commerce platform providing distribution, merchandising, and technology services to travel suppliers and sellers. It overlaps Travelize at the broad travel-technology layer serving travel suppliers including tour operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Travelize social profiles
Digital presenceTravelize compliance and trust
Trust signalCompliance1 record
Travelize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travelize leadership team
Management profileNumber of profiles
Profiles1 record
Travelize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travelize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travelize
What does Travelize do?
Travelize (Vitec Travelize AB) develops and markets a web-based, integrated travel management software platform that combines real-time reservation, booking systems, web publishing/CMS, accounting, finance, and back-office administration into a single system. The platform is delivered as a cloud-based SaaS subscription to small and mid-sized tour operators, incoming agents, and destination management companies across 10+ languages and 20+ countries.
Is Travelize a public or private company?
Travelize is a private company. It is classified as corporate owned and is currently operating.
When was Travelize founded?
Travelize was founded in 2001. It employs 11 to 50 people.
Where is Travelize based?
Travelize is headquartered in Göteborg, Sweden, in the Europe region.
How does Travelize make money?
One revenue line is on record: software Subscription.
Who are Travelize's main competitors?
Direct peers on record are Peek, Ventrata, Regiondo, Rezdy, Tourwriter, Bokun and Checkfront. Broad incumbents are Sabre Corporation, Amadeus and Travelport.
Does Travelize have an API?
No public API is recorded for Travelize.
What industry is Travelize in?
Travelize's product category is Travel Management Software. Its primary akta.pro industry code is THAKANAA, Corporate Travel & Expense (T&E) Management Platforms, with a secondary code of THALAFAI, Corporate Travel Booking Platforms (Online Booking Tools/SME). Its NAICS code is 5132.