Lion Labs

Name

Lion Labs

Legal name

Lion Labs

Website

https://lionlabsmi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cannabis Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis manufacturing
• Cannabis concentrates
• Cannabis edibles
• Infused pre-rolls
• Cannabis wellness

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales: Direct-to-consumer and wholesale sales of cannabis brands including Potpots, Pixils, SUNO, Element, LOCO, and Hash Bar through online retail and dispensary distribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lion Labs is a Michigan-based cannabis manufacturer and brand house that processes cannabis to produce concentrates, distillate, infused pre-rolls, and edible products under a portfolio of six sub-brands: Potpots (microdose chocolates), Pixils (infused sugar clusters), SUNO (wellness tinctures, topicals, tablets), Element (premium distillate-free concentrates), LOCO (high-THC budget concentrates and prerolls), and Hash Bar (rosin-infused chocolate bars). Products are sold direct-to-consumer through Hazy Botanicals online retail and wholesale to Michigan dispensaries via a dedicated ordering portal.

Product overview

Lion Labs is a family of cannabis brands operating as both a manufacturer and brand portfolio. The company operates a state-of-the-art manufacturing facility with cutting-edge equipment and expert personnel spanning from former caregivers to cannabis scientists. The portfolio includes six distinct sub-brands: Potpots (microdose chocolates at 1mg THC per piece), Pixils (infused sugar clusters), SUNO (cannabis wellness with tinctures, topicals, tablets, and concentrates), Element (premium distillate-free concentrates including live resin and rosin), LOCO (high-THC budget-friendly concentrates and prerolls), and Hash Bar (200mg hash rosin-infused chocolate bars). The brands serve different market segments from microdosing to premium concentrates to budget-friendly options.

Differentiator

Problem solved

Functional benefit

Brands

• Potpots: Microdose chocolates - sugar-shelled chocolate pieces dosed at 1mg THC per piece, designed for microdosing.
• Pixils
• SUNO
• Element
• LOCO
• Hash Bar

Products and services

• Potpots Microdose chocolate brand featuring sugar-shelled chocolate pieces dosed at 1mg THC each, designed for controlled, repeatable dosing without guessing. Targeted at adult-use cannabis consumers seeking precise, low-dose experiences.
• Pixils Infused sugar clusters for edible cannabis products, designed for versatility as a topping, scoop, or direct use, allowing consumers to make edibles their way while keeping dose and use clear.
• SUNO Cannabis wellness brand offering clinically relevant, pharmaceutical-grade cannabis-based solutions including tinctures, topicals, tablets, RSO, RSO+, and distillate syringes for consumers integrating cannabis into health and wellness routines.
• Element Premium, distillate-free, strain-specific concentrate brand producing live resin, rosin, extracts, isolates, additive-free 100% live cartridges, and live concentrate joints for concentrate enthusiasts who prioritize quality, strain specificity, and additive-free formulations.
• LOCO High-THC concentrate and infused pre-roll brand offering potency and flavor at a budget-friendly price point, targeting price-sensitive cannabis consumers.
• Hash Bar Hash rosin-infused chocolate bars available in Dark Chocolate, Milk Chocolate, Potato Chip, Biscoff Cookies, and Honey Roasted Peanut flavors, with 200mg rosin per unit, targeting adult-use consumers seeking premium solventless rosin edibles.

Quantifiable outcome

• 20+ awards across brands including High Times Cannabis Cup and Michigan's 7 Leaf Brand of the Year 2024

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• High Times: Iconic cannabis media brand that also runs the Cannabis Cup competition in which Lion Labs' brands have won 20+ awards. Relevant peer because it sets the competitive standard Lion Labs is judged against and shapes consumer brand awareness in concentrates and edibles.

Direct peers

• Wyld: Leading cannabis edibles brand focused on gummies and low-dose formats across multiple states. Comparable to Lion Labs' Potpots and Pixils because both compete in the differentiated, dose-controlled edibles category where consumer repeat-purchase and brand loyalty matter.
• Kiva Confections: Premium cannabis edibles brand known for precise dosing and consistent quality across gummies, mints, and chocolate. Comparable to Lion Labs' Potpots and Hash Bar sub-brands because both compete on edible dose precision and product quality.
• Pleasantrees: Michigan vertically integrated cannabis operator with both retail dispensaries and a brand portfolio across flower and concentrates. Comparable to Lion Labs because both target Michigan consumers with multi-format branded products and operate at similar scale.

Broad incumbents

• Cookies: National multi-state cannabis brand operator with broad portfolio across flower, vapes, and edibles including limited drops and collaborations. Comparable to Lion Labs in operating a brand-led, multi-product cannabis portfolio, but at a much larger multi-state scale and capital base.
• Stiiizy: Multi-state cannabis brand best known for premium vape cartridges and concentrates. Directly comparable to Lion Labs' Element brand, which competes in the premium distillate-free concentrate and live resin/cartridge segment.
• Pure Sunfarms: Large-scale Canadian cannabis producer with a portfolio spanning dried flower, pre-rolls, vapes, and oils. Comparable to Lion Labs as a multi-format cannabis manufacturer with branded retail SKUs, though at a meaningfully larger production scale.
• JARS Cannabis: Michigan-based multi-brand cannabis operator with broad product portfolio across flower, vapes, and edibles. Comparable to Lion Labs as a Michigan-rooted, brand-led operator, but at significantly larger scale with retail and cultivation vertical integration.

Regional players

• Mary Jones: Multi-state cannabis brand focused on high-THC flower and value-priced concentrates and vapes. Comparable to Lion Labs' LOCO brand, which targets high-THC budget concentrates and infused pre-rolls at an accessible price point.
• Climb Cannabis: Cannabis concentrate and extract brand distributed across multiple states including Midwest markets. Comparable to Lion Labs' Element brand in the premium, additive-free concentrate segment, but Climb distributes across several legal states.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lion-labs-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Labs