GOAT Stadium
GOAT Stadium is a France-based fintech platform, founded in 2023, that uses blockchain to fractionalize investment in professional sports clubs, serving both fan-investors and clubs under AMF regulation.
- Company typePrivate
- Founded2023
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What GOAT Stadium does
GOAT Stadium is a France-headquartered (Lyon) fintech startup founded in June 2023 that operates a blockchain-based digital platform enabling fans to purchase fractionalized shares and bonds issued by professional sports clubs. The company serves two distinct customer segments: individual fan-investors who register free of charge to access investment opportunities across football, basketball, handball, hockey, rugby, volleyball, and tennis; and professional sports clubs seeking alternative funding sources, engaged via a sales-led Calendly demo process structured as Demo → Exploration → Preparation → Launch. The platform reportedly operates under AMF (Autorité des Marchés Financiers) regulation and claims compliance with SEC, FCA, CONSOB, CNMV, BaFin, FSMA, and AFM frameworks, positioning fractionalized sports-club securities as regulated financial instruments rather than utility tokens.
The core platform architecture leverages blockchain for transaction transparency, traceability, and data integrity through a decentralized network. The product suite consists of the core fractionalized investment platform and the GOAT Stadium Pass, a nominative, limited-quantity digital pass that grants governance rights to direct a specific club and is designed to appreciate over seasons as a collectible. Revenue is intended to be generated via transaction fees on share and bond issuances (with shares providing potential dividends/capital gains and bonds providing regular interest income) and platform services to clubs for customized offer design and campaign execution. Per-club fundraising capacity is stated at €300k-€500k floor with a €12M ceiling over rolling 12 months.
The company is at a very early commercial stage with 1-10 employees, no disclosed institutional funding, no named club clients, and no disclosed revenue. It has built a community of 5,000+ registered fan-investors growing at 25% monthly since November 2023, achieved earned media coverage in France Football and La Voix du Nord, and operates a Discord-led community GTM paired with TikTok and email/SEO content marketing. The application enabling investment in high-level sports launched in July 2024, with Pass sales opening in August 2024.
GOAT Stadium firmographics
Firmographics- Name
- GOAT Stadium
- Legal name
- GOAT Stadium
- Website
- https://goatstadium.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GOAT Stadium is a France-based fintech platform, founded in 2023, that uses blockchain to fractionalize investment in professional sports clubs, serving both fan-investors and clubs under AMF regulation.
- Ownership category
- akta.pro rank
GOAT Stadium industry classification
Industry- Product category
- Sports Fan-Engagement Investment Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where GOAT Stadium is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Markets served
GOAT Stadium business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Investment Product Transaction Fees: GOAT Stadium generates revenue through transaction fees on investment products. Investors can purchase shares (offering occasional gains, potential dividends or capital appreciation) or bonds (offering regular income through interest and recovery of initial investment at maturity).
- Platform Services for Clubs: Revenue generated from providing fundraising services to professional sports clubs, including customized investment offer design, marketing support, and campaign implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free registration for fan-investors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
GOAT Stadium product offering
Product offeringCore offering
GOAT Stadium operates a blockchain-based digital investment platform enabling individual fans to purchase fractionalized shares and bonds in professional sports clubs across multiple disciplines (football, basketball, handball, hockey, rugby, volleyball, tennis). For sports clubs, the platform provides a structured fundraising service to co-finance capital projects, infrastructure, and real estate through their fan communities. Investments are structured as regulated financial securities under AMF oversight, with investors receiving potential dividends, capital gains, exclusive rewards (discounts, tickets, partner offers), unique experiences (private events, training center visits), and participatory governance rights.
Product overview
GOAT Stadium operates as a unified investment platform for professional sports clubs. The core platform enables fractionalized asset investment, allowing fans to purchase shares or bonds in clubs. The GOAT Stadium Pass is a premium add-on offering exclusive governance rights and rewards. The platform covers multiple sports including football, basketball, handball, hockey, rugby, volleyball, and tennis.
Differentiator
Problem solved
Functional benefit
Products and services
- GOAT Stadium Platform A fractionalized asset investment platform enabling individual fans to invest in professional sports clubs across football, basketball, handball, hockey, rugby, volleyball, and tennis. Allows co-financing of club projects including capital shares, sports infrastructure, and real estate through shares (potential dividends, capital gains) or bonds (regular interest income), structured as regulated financial securities.
- GOAT Stadium Pass A nominative digital pass granting holders exclusive rights to direct a specific club and accumulate rewards and gains. Limited in availability (one access per club, capped per club history), functioning as a collectible digital asset designed to appreciate in value over seasons and that can potentially be resold.
Quantifiable outcome
- Revenue potential depends on financial and sporting performance of clubs
- +1 more outcomes
Companies that use GOAT Stadium
Customer profileSegments4 records
Ideal customer profiles2 records
GOAT Stadium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GOAT Stadium partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
GOAT Stadium competitors and assessment
Company assessmentEmerging players
- Sorare: French fantasy sports NFT platform using blockchain. Comparable as a French-headquartered sports blockchain company, but its asset class (player cards) differs from GOAT Stadium's club-level securities.
- SportsIcon: Sports collectibles NFT marketplace connecting athletes and fans. Comparable as a sports-blockchain intermediary, but at the athlete-asset level rather than club-level capital.
- RealFevr: Football video NFT marketplace with licensed league content. Adjacent competitor for fan blockchain spend in sports, partially overlapping in audience and use case.
Broad incumbents
- Republic: Global retail investment platform (parent of Seedrs) with sports and entertainment offerings. Provides comparable regulated infrastructure for fractional investing in private assets, including sports-adjacent deals.
- Crowdcube: Established UK equity crowdfunding platform with sports club raises (e.g., Exeter City). Comparable because it operates the same regulated retail-investment infrastructure GOAT Stadium targets, but as a broad incumbent rather than sports-specialist.
- Seedrs: Major European retail investment platform (now part of Republic) that has executed sports club raises. Comparable business model (regulated equity crowdfunding) and technology stack, with broader sector coverage.
- Wefunder: US-based equity crowdfunding leader under Regulation Crowdfunding. Comparable as a regulated platform enabling retail investors to buy fractional interests in private companies, with a different geographic focus than GOAT Stadium.
Others
- Bitget Fan Token: Major crypto exchange that lists fan tokens from multiple sports clubs. Adjacent as a distribution venue for sports crypto assets; provides competitive pressure on transaction economics.
Direct peers
- FanVestor: Sports-specific equity crowdfunding platform that lets fans invest in clubs and athletes. Most direct functional analog to GOAT Stadium's shares-and-bonds model for professional sports investment.
- Socios.com (Chiliz): The dominant fan-token platform serving major European football clubs (FC Barcelona, PSG, Juventus). Directly comparable because it monetizes fan engagement through regulated blockchain tokens to fund club operations and reward supporters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GOAT Stadium social profiles
Digital presenceGOAT Stadium financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOAT Stadium leadership team
Management profileNumber of profiles
Profiles4 records
GOAT Stadium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOAT Stadium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOAT Stadium
What does GOAT Stadium do?
GOAT Stadium operates a blockchain-based digital investment platform enabling individual fans to purchase fractionalized shares and bonds in professional sports clubs across multiple disciplines (football, basketball, handball, hockey, rugby, volleyball, tennis). For sports clubs, the platform provides a structured fundraising service to co-finance capital projects, infrastructure, and real estate through their fan communities. Investments are structured as regulated financial securities under AMF oversight, with investors receiving potential dividends, capital gains, exclusive rewards (discounts, tickets, partner offers), unique experiences (private events, training center visits), and participatory governance rights.
Is GOAT Stadium a public or private company?
GOAT Stadium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GOAT Stadium founded?
GOAT Stadium was founded in 2023. It employs 1 to 10 people.
Where is GOAT Stadium based?
GOAT Stadium is headquartered in Lyon, France, in the Europe region.
How does GOAT Stadium make money?
Two revenue lines are on record. Investment Product Transaction Fees are the primary driver. The others are platform Services for Clubs.
Who are GOAT Stadium's main competitors?
Emerging players on record are Sorare, SportsIcon and RealFevr. Broad incumbents are Republic, Crowdcube, Seedrs and Wefunder. Bitget Fan Token is listed as an others. Direct peers are FanVestor and Socios.com (Chiliz).
Does GOAT Stadium have an API?
No public API is recorded for GOAT Stadium.
What industry is GOAT Stadium in?
GOAT Stadium's product category is Sports Fan-Engagement Investment Platform. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 7114 and its SIC code is 6199.