SportsIcon
- Company typePrivate
- Founded2020
- HeadquartersMilton Keynes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
SportsIcon firmographics
Firmographics- Name
- SportsIcon
- Website
- https://sportsicon.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SportsIcon industry classification
Industry- Product category
- Sports NFTs and Digital Collectibles
- NAICS
- Sporting Goods Retailers (45911), Sports and Recreation Instruction (611620)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Sports NFTs & Collectibles Marketplaces (FSADANAH)
- akta.pro secondary industries
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK), Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)
Keywords
Where SportsIcon is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SportsIcon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
SportsIcon product offering
Product offeringCore offering
SportsIcon lets users connect with sportspeople through NFTs and masterclasses. The platform issues sports-themed digital collectibles (NFTs) that grant fans access to professional athletes, and pairs these tokens with athlete-led masterclass content to enable direct engagement and learning experiences between fans and sports personalities.
Differentiator
Problem solved
Functional benefit
Products and services
- SportsIcon Athlete NFTs Blockchain-based non-fungible tokens (NFTs) linked to professional sportspeople, sold to individual sports fans and collectors. The NFTs serve as authenticated digital sports memorabilia and act as a gateway for further engagement with the athlete, including access to masterclasses.
- Athlete Masterclasses Online masterclass content delivered by professional athletes, accessed by individual fans. The masterclasses are designed to work in tandem with SportsIcon's athlete NFTs, allowing token holders (and other paying fans) to connect directly with sportspeople through educational and experiential content.
Companies that use SportsIcon
Customer profileIdeal customer profiles1 record
SportsIcon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportsIcon partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
SportsIcon competitors and assessment
Company assessmentEmerging players
- Rario: Cricket-focused digital collectibles platform with ICC and player licenses. Comparable niche-vertical sports-NFT play; relevant for assessing whether SportsIcon can win in a specific sport rather than across all sports.
- LootMogul: Sports metaverse and NFT platform offering athlete NFTs and gamified fan experiences. Comparable in combining digital collectibles with engagement utilities like SportsIcon's masterclass layer.
Direct peers
- Autograph: Sports-NFT platform co-founded by Tom Brady, signing marquee athletes across NFL, NBA, golf, tennis. Direct competitor for premium athlete digital collectibles.
- UFC Strike: Officially-licensed UFC NFT collectibles marketplace on Flow. Demonstrates the league-licensed model SportsIcon must compete against in combat sports specifically.
- NBA Top Shot: Dapper Labs' flagship sports-NFT marketplace for officially-licensed NBA moments. The most direct competitor in sports digital collectibles and a portfolio product of SportsIcon's own investor.
- NFL All Day: Dapper Labs' officially-licensed NFL moments marketplace, built on Flow. Competes head-to-head with SportsIcon for US football fan wallets on the same blockchain.
- Sorare: Licensed fantasy sports-NFT platform with officially-licensed player cards across soccer, NBA, MLB, and NFL. Sets the benchmark for combining collectibles with a utility (fantasy game).
- Candy Digital: Sports-focused NFT platform holding league partnerships (MLB, NBA) and IP relationships with athletes. Closely comparable business model targeting the same digital sports collectibles buyer.
Broad incumbents
- Fanatics Collect: Fanatics' officially-licensed digital and physical sports collectibles marketplace, including Topps MLB NFTs. A much larger, well-capitalized incumbent competing across both physical and digital sports memorabilia.
Others
- SoRare (alternative data) / Masterworks: Adjacent collector-investment platforms. Masterworks is included as a thematic comparable for fractionalized collectible ownership, illustrating how the masterclass-and-NFT combination could evolve into financialized fan products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SportsIcon social profiles
Digital presenceSportsIcon financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsIcon leadership team
Management profileNumber of profiles
Profiles2 records
SportsIcon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsIcon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsIcon
What does SportsIcon do?
SportsIcon lets users connect with sportspeople through NFTs and masterclasses. The platform issues sports-themed digital collectibles (NFTs) that grant fans access to professional athletes, and pairs these tokens with athlete-led masterclass content to enable direct engagement and learning experiences between fans and sports personalities.
Is SportsIcon a public or private company?
SportsIcon is a private company. It is classified as venture growth investor backed and is currently operating.
When was SportsIcon founded?
SportsIcon was founded in 2020. It employs 1 to 10 people.
Where is SportsIcon based?
SportsIcon is headquartered in Milton Keynes, United Kingdom, in the Europe region.
Who are SportsIcon's main competitors?
Emerging players on record are Rario and LootMogul. Direct peers are Autograph, UFC Strike, NBA Top Shot, NFL All Day, Sorare and Candy Digital. Fanatics Collect is listed as a broad incumbent. SoRare (alternative data) / Masterworks is listed as an others.
Does SportsIcon have an API?
No public API is recorded for SportsIcon.
What industry is SportsIcon in?
SportsIcon's product category is Sports NFTs and Digital Collectibles. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 45911 and its SIC code is 5945.