eche

What eche does

Eche (legal entity: eche LLC, DBA Eche Martinez) is a turn-key interior design and remodeling studio founded in 2015 by Eche Martinez and based at 412 Presidio Avenue in San Francisco. The firm delivers end-to-end residential and commercial interior design services, assuming full project ownership from initial concept and design option presentation through job site supervision, procurement and sourcing of art and custom furniture, delivery, installation, and final styling. Residential projects — including ground-up construction, remodeling, historic restorations, and decorating — represent the majority of work, with a smaller book of commercial engagements spanning bespoke retail locations and full-service project support down to logo design and promotional materials.

The practice is founder-led, privately held, and bootstrapped, with no disclosed external funding, institutional investors, or parent company. Eche Martinez, a native of Buenos Aires who studied in Paris, brings a background in architecture and luxury branding to the firm and has held a recognized role in San Francisco's design community for over a decade. The firm operates with no proprietary technology platform or AI capabilities; its core asset is the founder's design methodology and curated eye.

Go-to-market is direct-to-consumer, with project-based fees quoted per engagement and no publicly disclosed pricing. The firm serves clients primarily across San Francisco, Marin County, and Silicon Valley, with growing project activity further afield in Northern California. Marketing relies on earned media — more than 30 press features in publications such as Architectural Digest, House Beautiful, Luxe Interiors + Design, Elle Decor, Modern Luxury, and California Homes, plus a recent October 2025 Luxe Interiors + Design feature — together with an Instagram portfolio (@echemartinez) and a Squarespace-hosted website that functions as a project showcase and inbound lead channel. Recognition includes House Beautiful's Next Wave Designer (2016, 2017), Best Showcase Room at the SF Decorator Showcase (2016), Architectural Digest SF Decorator Showcase features (2015, 2019), and a SF Design Week award (2020).

Name

eche

Legal name

eche LLC

Website

https://echemartinez.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Eche is a turn-key interior design and remodeling studio founded in 2015 by Eche Martinez, serving high-end residential and select commercial clients in the San Francisco Bay Area with full project ownership from concept through installation.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Interior Design and Project Management Services: Project-based fees for turn-key interior design and remodeling services. Covers full project lifecycle including design conception, job site supervision, ordering, sourcing of art and custom furniture, delivery, installation, and styling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

eche is a San Francisco-based interior design studio that provides turn-key residential and commercial interior design, remodeling, and project management services. The firm assumes full project ownership from inception through completion, including design conceptualization, job site supervision, sourcing of art and custom furniture, ordering, delivery, installation, and final styling. Services span ground-up construction, historic restorations, decorating projects, and bespoke retail/commercial spaces.

Product overview

ECHE is a turn-key interior design and remodeling firm offering a single unified service that spans the entire project lifecycle. The core offering combines design conceptualization, project management, and full execution services for residential projects (the majority of their work) as well as select commercial projects. Services include creating and presenting multiple design options (layout, materials, finishes), job site supervision, procurement and sourcing of art and custom furniture, and delivery, installation, and styling of final decorative touches. The firm also provides full project management support including logo design and promotional materials for commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Turn-key Interior Design and Remodeling Services Comprehensive interior design services covering the full project lifecycle from design conception to final styling, including ground-up construction, remodeling, historic restorations, and decorating projects. Includes job site supervision, sourcing of art and custom furniture, ordering, delivery, installation, and styling. Served primarily to high-end private residential clients in San Francisco, Marin County, and Silicon Valley, as well as commercial clients needing bespoke retail locations, commercial space design, logo design, and promotional materials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Martyn Lawrence Bullard: AD100 luxury interior designer with global practice spanning residential, hospitality, and commercial work. Comparable in full turn-key delivery, celebrity/high-net-worth clientele, and brand-driven founder model that has scaled to international projects.
• Jamie Bush: New York and Los Angeles-based luxury residential interior designer featured in AD100 and Architectural Digest. Comparable in high-end residential focus, founder-led brand, and full project management scope including architecture collaboration.
• Ken Fulk: San Francisco-based luxury interior designer serving residential, hospitality, and commercial clients with full project ownership. Most directly comparable peer given shared SF Bay Area base, turn-key service model, and similar high-end clientele including tech and entertainment industry figures.
• Suzanne Kasler: Atlanta-based AD100 interior designer with national residential and commercial practice. Comparable in luxury residential focus, brand-driven founder identity, and strong editorial presence in House Beautiful and other top publications.
• Studio Sofield: New York-based luxury design studio founded by William Sofield, serving residential and commercial clients with full-service capabilities. Comparable in founder-driven luxury positioning, AD100 recognition, and turn-key project scope.
• Henderson Design Group: San Francisco-based interior design firm offering turn-key residential and commercial design services in the Bay Area. Closely comparable in geographic market (SF/Marin/Silicon Valley), service model (full project ownership), and high-end residential positioning.
• Champalimaud Design: New York-based luxury interior design firm specializing in hospitality and high-end residential projects. Comparable in turn-key project delivery, founder-led brand model, and ability to command premium fees for full-lifecycle design services.
• Nicole Hollis: San Francisco-based interior design firm specializing in luxury residential and hospitality projects with a turn-key delivery model. Directly comparable in geographic market, project type, and full-service engagement approach.
• Jeffrey Bilhuber: New York-based AD100 interior designer known for high-end residential work with classic-contemporary aesthetic. Comparable in luxury residential positioning, founder-led brand identity, and editorial recognition in top design publications.

Broad incumbents

• Peter Marino Architect: Large, established luxury design and architecture firm specializing in high-end retail, residential, and hospitality projects globally. Comparable in luxury positioning and full-scope delivery but operates at significantly greater scale with broader commercial footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/echemartinez
• LinkedInlinkedin.com/company/eche-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eche