hirt's gardens
Hirt's Gardens is a 110-year family-owned nursery in Wadsworth, Ohio that sells rare, exotic, and common plants, seeds, bulbs, and garden supplies through its retail greenhouse and a BigCommerce e-commerce site, serving home gardeners, gift buyers, and small-scale growers.
- Company typePrivate
- Founded1915
- HeadquartersWadsworth, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What hirt's gardens does
Hirt's Gardens is a family-owned horticultural business founded in 1915 by Samuel Hirt and headquartered in Wadsworth, Ohio, operating a single retail greenhouse location at 4943 Ridge Rd and a consumer-facing e-commerce storefront. The company sells house plants, perennials, trees and shrubs, seeds, bulbs, vegetables and herbs, fruit and berry plants, pottery, garden products, and gift certificates, with a stated specialization in rare, unusual, and exotic varieties sourced globally. Its technology stack is a standard BigCommerce storefront with no disclosed proprietary systems; the Seed Tips blog functions as a content-driven SEO asset rather than a productized platform. Marketing is distributed across Facebook, Instagram, YouTube, TikTok, and search, targeting home gardeners, gift buyers, and small-scale growers via direct-to-consumer transactions.
The business model is primarily transactional retail and e-commerce, supplemented by a single recurring revenue product, Hirt's Boxed Botany, a $450/year 12-month curated plant subscription. Geographic shipping is constrained by state agricultural regulations on live plant shipments, which materially limits the addressable online market. The company is private, with no disclosed funding rounds, no institutional investors, no acquisitions, and no partnerships. Operations appear to be run lean with family governance, no public headcount, and no public financial disclosures.
hirt's gardens firmographics
Firmographics- Name
- hirt's gardens
- Legal name
- Hirt's Gardens
- Website
- https://hirts.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Short description
- Hirt's Gardens is a 110-year family-owned nursery in Wadsworth, Ohio that sells rare, exotic, and common plants, seeds, bulbs, and garden supplies through its retail greenhouse and a BigCommerce e-commerce site, serving home gardeners, gift buyers, and small-scale growers.
- Ownership category
- akta.pro rank
hirt's gardens industry classification
Industry- Product category
- Plant Nursery & Garden Center
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where hirt's gardens is headquartered
LocationHeadquarters
- HQ city
- Wadsworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
hirt's gardens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Direct E-commerce Sales: One-time product sales across plants, seeds, bulbs, pottery, and garden supplies through online storefront
- Hirt's Boxed Botany Subscription: Monthly house plant subscription delivering curated plants to subscribers' doorsteps. Annual upfront payment model at $450 for 12 months with free extra month promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hirt's Boxed Botany 12-Month Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
hirt's gardens product offering
Product offeringCore offering
Hirt's Gardens is a family-owned plant nursery that grows and sells live plants, seeds, bulbs, pottery, and gardening supplies through a BigCommerce-powered online storefront with nationwide shipping and a physical retail greenhouse in Wadsworth, Ohio. The company also operates the Hirt's Boxed Botany monthly curated houseplant subscription, delivering a never-repeated 6-inch gift-wrapped houseplant each month along with care fact sheets and occasional bonus items.
Product overview
Hirt's Gardens is a family-owned horticultural establishment offering an e-commerce platform for plants and gardening supplies. The core product is a curated online plant catalog featuring live plants (house plants, perennials, trees & shrubs, vegetables & herbs, fruit & berry plants) sold alongside complementary product lines including seeds, bulbs, pottery, and garden products. The company also operates a subscription service called Hirt's Boxed Botany that delivers monthly curated houseplant boxes. The product portfolio is browsable via category navigation with individual product pages for purchasing, supported by shipping and fulfillment services.
Differentiator
Problem solved
Functional benefit
Brands
- Boxed Botany: Monthly curated house plant subscription service delivering gift-wrapped houseplants to subscribers' doorsteps with description sheets, care facts, and occasional surprises like ceramic pots and fertilizer
Products and services
- Hirt's Boxed Botany Houseplant Subscription Annual 12-month recurring subscription delivering a curated, never-repeated 6-inch gift-wrapped houseplant each month, with care fact sheets and occasional surprises like extra plants, ceramic pots, and plant-specific fertilizer. Available as a single-month trial or as a $450 annual subscription with a free extra month promotional offer.
- House Plants & Tropical Live indoor houseplants including rare and collector's series specimens such as Philodendrons, Hoyas, Peperomias, succulents, and tropical varieties sold in various pot sizes for indoor plant enthusiasts.
- Perennials Hardy perennial flowering plants including bee balm, dianthus, astilbe, coreopsis, coneflowers, hostas, daylilies, and ornamental grasses for outdoor garden planting.
- Trees & Shrubs Ornamental shrubs and trees including Proven Winners varieties, Japanese maples, holly, hydrangeas, rose of Sharon, butterfly bushes, and arborvitae for landscape planting.
- Vegetables & Herbs Edible plants including vegetable starts (broccoli, cauliflower, kale, tomatoes) and culinary herbs (basil, rosemary, thyme, tarragon, lavender, mint) for kitchen gardens.
- Fruit & Berry Plants Fruit-bearing plants including blueberry, blackberry, strawberry, fig, pineapple guava, and cranberry varieties in various sizes for home orchards and berry gardens.
- Seeds Flower, vegetable, and herb seeds including Botanical Interests branded seeds, heirloom varieties, and organic seed options for home gardeners.
- Bulbs Flower bulbs including dahlias, lilies, gladiolus, caladium, ranunculus, amaryllis, calla lilies, and anemones organized into fall planted and spring planted categories.
- Pottery Decorative and functional plant containers including ceramic, clay, and resin planters in various sizes and colors for indoor and outdoor use.
- Garden Products & Supplies Gardening supplies including potting soil, hanging baskets, nursery pots, beneficial nematodes, ladybugs, praying mantis egg cases, and clay pots for horticultural use.
- Plant Gifts Plant-themed gift items including terrarium kits, ceramic planters with live plants, Hoya hearts, Christmas cacti, and macrame plant hangers for gift-giving occasions.
- Gift Certificates Digital gift certificates available in various denominations for purchase as gifts for plant enthusiasts.
Quantifiable outcome
- Never ship the same plant twice in subscription
Companies that use hirt's gardens
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
hirt's gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
hirt's gardens partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
hirt's gardens competitors and assessment
Company assessmentDirect peers
- Bloomscape: Online plant retailer delivering potted houseplants directly to consumers nationwide, with a subscription/plant-care recurring offering — a near-direct competitor to Hirt's Boxed Botany and houseplant catalog.
- The Sill: Direct-to-consumer online plant retailer specializing in houseplants with a subscription product and educational content; competes head-to-head with Hirt's for the same home gardener/plant enthusiast segment via e-commerce.
- Brighter Blooms: Online nursery selling trees, shrubs, and plants direct to home gardeners; comparable e-commerce-only nursery model targeting the same homeowner planting customer.
- Fast Growing Trees: Online nursery specializing in trees and shrubs shipped direct to consumer; overlaps with Hirt's Trees & Shrubs category and nationwide DTC plant shipping model.
- Lula's Garden: DTC succulent and plant gift retailer selling through curated boxes and online storefront; shares Hirt's gift/gardener buyer segment and e-commerce-led GTM.
- Logee's Plants: Family-owned specialty online greenhouse focused on exotic houseplants, tropicals, and edibles — a direct niche competitor to Hirt's 'hard-to-find perennials and unusual house plants' positioning.
Broad incumbents
- Costa Farms: One of the largest U.S. greenhouse growers supplying mass retailers (Home Depot, Walmart) with houseplants and outdoor plants; represents the scaled incumbent in plant production Hirt's competes against at the wholesale/inventory layer.
- Park Seed: Long-standing mail-order and online seed/plant retailer with broad catalog across flowers, vegetables, and herbs; shares Hirt's seed-category positioning with a larger, more established customer base.
- Proven Winners: National ornamental plant brand sold through garden centers; Hirt's lists Proven Winners varieties in its Trees & Shrubs assortment, putting the two in adjacent — rather than head-to-head — channels.
- Burpee: Heritage U.S. seed and plant mail-order company with much broader catalog and brand recognition; competes directly in Hirt's seeds and vegetable/herb plant categories at a larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
hirt's gardens social profiles
Digital presencehirt's gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
hirt's gardens leadership team
Management profileNumber of profiles
Profiles1 record
hirt's gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hirt's gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hirt's gardens
What does hirt's gardens do?
Hirt's Gardens is a family-owned plant nursery that grows and sells live plants, seeds, bulbs, pottery, and gardening supplies through a BigCommerce-powered online storefront with nationwide shipping and a physical retail greenhouse in Wadsworth, Ohio. The company also operates the Hirt's Boxed Botany monthly curated houseplant subscription, delivering a never-repeated 6-inch gift-wrapped houseplant each month along with care fact sheets and occasional bonus items.
Is hirt's gardens a public or private company?
hirt's gardens is a private company. It is classified as family owned and is currently operating.
When was hirt's gardens founded?
hirt's gardens was founded in 1915.
Where is hirt's gardens based?
hirt's gardens is headquartered in Wadsworth, United States, in the North America region.
How does hirt's gardens make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are hirt's Boxed Botany Subscription.
Who are hirt's gardens's main competitors?
Direct peers on record are Bloomscape, The Sill, Brighter Blooms, Fast Growing Trees, Lula's Garden and Logee's Plants. Broad incumbents are Costa Farms, Park Seed, Proven Winners and Burpee.
Does hirt's gardens have an API?
No public API is recorded for hirt's gardens.
What industry is hirt's gardens in?
hirt's gardens's product category is Plant Nursery & Garden Center. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 444240 and its SIC code is 5200.