complex travel group

What complex travel group does

Complex Travel Group Pty Ltd is an Australian-headquartered, privately held travel agency group founded in 2008 (originally as RoundAbout Travel) by Mark and Amy Trim, with operating offices in Adelaide, Perth, and Melbourne serving consumers in Australia and New Zealand. The company operates seven trading brands — RoundAbout Travel, QFlyer, Flat Beds, Y Premium, Onboard Luxury, Flat Beds Tour + Cruise, and The Well Connected Traveller — each addressing a distinct complex-travel niche including round the world and multi-stop airfares, Qantas/oneworld status credit optimization, business and first class fares, premium economy, luxury bespoke travel, bundled tours and cruises, and rewards-points management. The group is led by CEO Anthony Riemann alongside founders Mark Trim (Managing Director) and Amy Trim (Financial Controller) and is part of Link Travel Group.

The group's core delivery model is consultant-led advisory rather than technology-led: a team of over 45 Travel Consultants personally travel on and review the products they sell, supported by specialist product and general management roles (Airfare Product Manager, Wholesale Product Manager, and General Managers per division). There are no proprietary technology platforms, APIs, or mobile apps disclosed; customer interaction occurs through brand websites, a 1300 phone line, and after-hours support, with a stated 1-business-day service guarantee. The group is ATAS accredited, an AFTA member (#4276), and IATA accredited (#96835804), and is ranked #1 for Best Travel Agency on Trustpilot.

The revenue model is transactional: service fees per booking ($16.50 domestic airfare, $55 trans-Tasman, $110 business class, $220 reservation deposit), commissions and incentives from travel providers, card surcharges (1.3%-3.0%), and amendment/cancellation fees ($77 amendments, $300-$550 cancellation depending on cabin). All fees are non-refundable. Customer concentration risk is low given a B2C, distributed consumer base across multiple use-case segments.

Name

complex travel group

Legal name

Complex Travel Group Pty Ltd

Website

https://complextravel.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Complex Travel Group is an Australian privately-held travel agency operating seven specialist brands (RoundAbout Travel, QFlyer, Flat Beds, Y Premium, Onboard Luxury, Flat Beds Tour + Cruise, The Well Connected Traveller) that provide consultant-led complex airfare, business and first class, premium economy, luxury, rewards, and tour/cruise booking services to consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Group Leisure Retail Travel Agencies (THAKABAJ)

Keywords

• Complex airfare booking
• Round the world fares
• Business class travel
• Frequent flyer consulting
• Luxury tour and cruise

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Booking & Advisory Service Fees: The company charges service fees for providing booking and advisory services to customers. These fees are non-refundable even if the travel product is not used. Fees vary by booking type: $16.50 for domestic airfare per person per one-way flight, $55.00 for trans-Tasman airfare, and $110.00 for business class bookings.
2. Commissions from Travel Providers: The company receives commissions, fees, rebates, and financial incentives from travel providers (airlines, tour and cruise operators, car hirers, accommodation providers) in connection with customer bookings. These commissions are non-refundable in the event of cancellation.
3. Credit and Debit Card Processing Fees: Additional fees are charged for credit and debit card payments: Visa and Mastercard incur 1.3% additional charge, American Express 1.8%, and international cards 3.0%. These fees are non-refundable.
4. Amendment and Cancellation Fees: The company charges amendment fees of $77 per passenger per booking, plus provider and credit card fees. Cancellation fees range from $300 per person for economy/premium economy fares to $550 per person for first class fares. Hotel/tour/cruise cancellations incur 10% of booking value or minimum deposit, whichever is greater.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Complex Travel Group provides complex airfare and travel booking services through seven specialist brands, including round-the-world and multi-stop airfares, business and first class airfares, Qantas and oneworld frequent flyer consulting, premium economy fares, and premium tour and cruise packages bundled with flights. Services are delivered by 45+ travel consultants for Australian and New Zealand based clients, with revenue earned via per-booking service fees and supplier commissions.

Product overview

Complex Travel Group is a multi-brand travel agency platform consisting of 7 trading brands: RoundAbout Travel (round the world airfare specialist), QFlyer (Qantas/oneworld frequent flyer specialist), Flat Beds (business/first class airfare), Y Premium (premium economy specialist), Flat Beds Tour + Cruise (premium tours and cruises), Onboard Luxury (bespoke luxury travel planning), and The Well Connected Traveller (rewards travel management). The group operates as a unified organisation providing complex airfare and travel solutions, with each brand serving distinct market segments from budget-conscious travellers to luxury seekers.

Differentiator

Problem solved

Functional benefit

Brands

• RoundAbout Travel: Round the world fare specialist and market-leading Australian travel agent focused on round the world and multi-stop airfares.
• QFlyer
• Flat Beds
• Flat Beds Tour + Cruise
• Y Premium
• Onboard Luxury
• The Well Connected Traveller

Products and services

• RoundAbout Travel Specialist travel agency service delivering round-the-world and multi-stop airfares for Australian travellers, focused exclusively on complex international itineraries since 2008.
• QFlyer Specialist online travel agency service for high-tier Qantas and oneworld frequent flyer members, providing expert consulting to maximise status credit accrual while keeping costs down.
• Flat Beds Business and first class airfare specialist service delivering value-driven premium cabin fares on quality airlines with consultant-led fare advice for Australian travellers.
• Flat Beds Tour + Cruise Premium tour and cruise booking service bundling flights with tours and cruises to unlock exclusive deals and personalised value for travellers.
• Y Premium Premium economy class airfare specialist service helping travellers find affordable premium economy seats with dedicated Airfare Specialist consultation.
• Onboard Luxury Bespoke luxury travel planning service curating luxury resorts, tours, and cruises with dedicated Luxury Travel Specialists sourcing high-end stays.
• The Well Connected Traveller Boutique travel rewards management service for elite clientele using accumulated rewards points across multiple loyalty programmes, optimising redemption value.

Quantifiable outcome

• Ranked #1 for Best Travel Agency on Trustpilot
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Link Travel GroupcoreOthersComplex Travel Group is a part of Link Travel Group, which owns multiple travel agency brands. This is the parent company relationship for Complex Travel Group.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Helloworld Travel: ASX-listed Australian retail travel agency network operating franchise and corporate stores. Directly comparable as an Australian retail leisure travel agency serving similar consumer segments with consultant-led booking services.
• Luxury Escapes: Australian-based premium and luxury travel package retailer selling curated holidays and cruises. Overlaps with Flat Beds Tour + Cruise and Onboard Luxury in bundling flights with premium tours and cruises for the ANZ market.
• Flight Centre Travel Group: Largest publicly listed Australian retail travel agency group operating multiple brands (Flight Centre, Corporate Traveller, Travel Associates) across leisure and corporate segments. Comparable multi-brand model targeting Australian consumers with both online and consultant-led channels.
• Travel Associates: Australian luxury and bespoke leisure travel agency, part of Flight Centre Travel Group. Directly comparable to Complex Travel Group's Onboard Luxury brand in serving high-end travellers seeking bespoke international itineraries.
• Travellers Choice: Australian consortium of independent retail travel agencies offering leisure and corporate booking services. Comparable as a multi-location Australian retail travel agency targeting similar consumer and small-business segments.

Broad incumbents

• Webjet: ASX-listed Australian online travel agency focused on flights and accommodation. A broader incumbent with overlapping Australian consumer base but competing via self-serve online booking rather than consultant-led service.
• Booking.com: Global online travel agency dominating accommodation and ancillary bookings. Operates in the same end-consumer travel market but competes via self-serve scale rather than specialist complex-airfare advisory.
• Expedia Group: Global OTA group operating multiple travel brands (Expedia, Hotels.com, Vrbo). A broad incumbent competing across the same ANZ consumer travel category, particularly for package and tour products.

Emerging players

• Corporate Traveller: Australian SME-focused corporate travel brand within Flight Centre Travel Group. Adjacent rather than directly competitive, as it serves corporate accounts whereas Complex Travel Group focuses on consumer leisure and frequent flyers.

Regional players

• Abercrombie & Kent: Global luxury tour operator offering high-end escorted tours and tailor-made travel. Comparable to Complex Travel Group's Onboard Luxury and Flat Beds Tour + Cruise brands in the luxury and premium tour/cruise niche, but primarily serves international rather than ANZ clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/complex-travel-group/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about complex travel group