bobcat plus
Bobcat Plus Inc. is Wisconsin's largest authorized Bobcat dealer, operating seven branch locations since 1991 to sell, rent, service, and supply parts for Bobcat compact equipment and complementary brands to construction, agricultural, and lawn care customers statewide.
- Company typePrivate
- Founded1991
- HeadquartersButler, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bobcat plus does
Bobcat Plus Inc. is a privately held heavy equipment dealership headquartered in Butler, Wisconsin, operating seven branch locations across the state (Butler, DePere, Appleton, Eau Claire, Osseo, Kenosha, and Cameron). Founded in 1991, the company is self-identified as Wisconsin's largest authorized Bobcat dealer and provides a full-stack equipment lifecycle offering: new and used equipment sales, short- and long-term rentals, parts, and factory-trained service across all branches.
The company's product portfolio centers on Bobcat compact construction and agricultural equipment — skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, utility vehicles (including the Toolcat UW56), tractors, zero-turn mowers, backhoes, and a broad attachment catalog (augers, breakers, grapples, mulchers, trenchers, etc.). It supplements the Bobcat line with authorized dealership agreements for four complementary brands: Avant wheel loaders and attachments, Dyna Products (Vortex wood chippers), Leguan spider lifts, and Cronkhite trailers. Equipment is sold both new and pre-owned, with listed pricing ranging from approximately $8,500 for entry-level lawn mowers to $130,000 for telehandlers.
Revenue is generated through three streams: one-time equipment sales (new and used), usage-based rentals (daily/weekly/monthly terms, e.g., $400/day for a TL923 telehandler), and parts/service operations. Go-to-market is direct-to-customer across physical branches, supported by a website-based inventory browsing and inquiry system, a toll-free contact line (888-427-1573), a dedicated rental hotline, and an integrated third-party financing application through GoCurrency. Promotional offers include 0% APR financing for up to 60 months on select Bobcat models. Customer segments span construction contractors (primary), agricultural operators, and residential/commercial lawn care customers across Wisconsin.
bobcat plus firmographics
Firmographics- Name
- bobcat plus
- Legal name
- Bobcat Plus Inc.
- Website
- https://bobcatplus.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bobcat Plus Inc. is Wisconsin's largest authorized Bobcat dealer, operating seven branch locations since 1991 to sell, rent, service, and supply parts for Bobcat compact equipment and complementary brands to construction, agricultural, and lawn care customers statewide.
- Ownership category
- akta.pro rank
bobcat plus industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Skid Steer & Compact Track Loaders (IMAHAAAE)
- akta.pro secondary industries
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Wheel Loaders (IMAHAAAD), Forestry & Logging Vehicle Manufacturing (Harvesters/Forwarders/Skidders) (IMACAFAH)
Keywords
Where bobcat plus is headquartered
LocationHeadquarters
- HQ city
- Butler
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
bobcat plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and pre-owned heavy equipment including skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, tractors, utility vehicles, and various attachments from Bobcat and other brands.
- Equipment Rentals: Short-term and long-term rental of heavy equipment with daily, weekly, and monthly rate options. Rental fleet includes excavators, skid steers, telehandlers, lifts, and attachments.
- Parts & Service: Parts sales and service department supporting all equipment sold, handling parts requests and service requests for maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment Sales |
| One time/ perpetual license | Pay-as-you-go | Used Equipment Sales |
| Usage-based | Pay-as-you-go | Equipment Rentals |
| Subscription | Monthly | Financing Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
bobcat plus product offering
Product offeringCore offering
Bobcat Plus is Wisconsin's largest authorized Bobcat dealer, operating seven physical locations that sell new and pre-owned Bobcat compact equipment (skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, utility vehicles, tractors, and zero-turn mowers) along with complementary lines from Avant, Dyna Products, Leguan Lifts, and Cronkhite. The company also rents this equipment on daily, weekly, and monthly terms, and operates a parts and service department supporting the full equipment lifecycle. Financing is facilitated through a third-party lender (GoCurrency).
Product overview
Bobcat Plus is Wisconsin's largest Bobcat dealer operating seven locations since 1991, offering a comprehensive equipment dealership model. The company provides sales, rentals, parts, and service for Bobcat equipment (skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, utility vehicles, tractors, and wheel loaders) as well as complementary brands including AVANT wheel loaders and attachments, DYNA wood chippers, LEGUAN spider lifts, and CRONKHITE trailers. The product portfolio centers on Bobcat's core construction and agriculture equipment line, supplemented by various attachments (augers, breakers, grapples, mulchers, mowers, etc.), with full-service rental options and financing programs. The company maintains extensive new and used inventory across all seven Wisconsin locations, with parts and service departments supporting the entire equipment lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Bobcat Equipment Sales Sale of new and pre-owned Bobcat equipment including skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, utility vehicles, tractors, zero-turn mowers, backhoe loaders, compactors, wheel loaders, and a wide range of attachments (augers, buckets, breakers, brush cutters, grapples, tillers, stump grinders, trenchers, mulchers, etc.) to contractors, farmers, landscapers, and property managers in Wisconsin.
- Bobcat Equipment Rentals Short-term and long-term rental of Bobcat and complementary equipment (skid steers, mini-excavators, telehandlers, articulating wheel loaders, aerial platform lifts, utility vehicles, and attachments) with daily, weekly, and monthly rate options across all seven Wisconsin locations.
- Parts and Service Comprehensive parts sales and service department supporting all equipment sold and rented by Bobcat Plus, staffed with factory-trained service technicians handling maintenance, repairs, and parts requests across all seven Wisconsin locations.
- Equipment Financing Services Facilitation of equipment financing and leasing through third-party authorized finance providers (GoCurrency and Bobcat finance), including promotional 0% APR financing for various terms (24–84 months depending on product) and lease options for well-qualified buyers.
Companies that use bobcat plus
Customer profileSegments3 records
Ideal customer profiles3 records
bobcat plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bobcat plus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary, secondary and minor.
- Bobcat (Doosan)primaryAuthorized Bobcat dealer selling, renting, and servicing Bobcat equipment including skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, tractors, and utility vehicles. Promotional offers include 0% financing for up to 60 months on select models.
- AvantsecondaryAuthorized dealer for Avant wheel loaders and attachments, including articulated wheel loaders and various attachment options.
- Leguan LiftsminorAuthorized dealer for Leguan spider lifts and articulating boom lifts for elevated work access.
- Dyna Products (Vortex)minorAuthorized dealer for Dyna Products Vortex wood chippers and forestry equipment.
- CronkhiteminorAuthorized dealer for Cronkhite dump trailers, flatbed trailers, and tag trailers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
bobcat plus competitors and assessment
Company assessmentDirect peers
- Stotz Equipment: John Deere construction and agriculture dealer operating across multiple states with sales, rentals, parts, and service — directly comparable multi-location dealership structure.
- Ziegler CAT: Caterpillar dealer in Minnesota and Iowa with sales, rental, parts, and service for construction, agricultural, and forestry equipment — same full-service dealership model as Bobcat Plus, with adjacent Upper Midwest geography.
- Papé Machinery: Multi-state construction and agricultural equipment dealer (CASE IH and others) offering sales, rental, parts, and service across the Western U.S. — comparable full-line dealership operating model.
- RDO Equipment Co. Large multi-brand heavy equipment dealer (notably John Deere construction) with a multi-state footprint offering sales, rentals, parts, and service — the closest model-comparable to Bobcat Plus, just at much larger scale and with a different primary OEM.
- Heritage Tractor: Multi-location agriculture and compact equipment dealer (Case IH, Kubota, and other lines) across the Midwest — comparable dealership business model serving farmers, contractors, and property owners.
- Butler Machinery Co. Caterpillar dealer across the Dakotas and Minnesota offering full-line construction and agriculture equipment sales, rentals, parts, and service — directly comparable dealership model serving Upper Midwest contractors and farmers.
- St. Germain Equipment Sales: Another authorized Bobcat dealer operating in Wisconsin with sales, rentals, and service of Bobcat compact equipment — a direct competitive peer within the same Wisconsin geography and brand franchise.
Broad incumbents
- Holt Cat: Largest Caterpillar dealer in Texas with full sales, rental, parts, and service for heavy construction equipment — broader incumbent operating the same dealership model at significantly greater scale.
- Ring Power: Caterpillar dealer across Florida and the Southeast providing construction equipment sales, rental, and service — a broader incumbent with a comparable multi-location dealership model.
Regional players
- Vermeer Midwest: Authorized Vermeer industrial and forestry equipment dealer serving the Midwest — comparable single-OEM heavy equipment dealership with sales, parts, and service for underground construction, tree care, and environmental equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
bobcat plus social profiles
Digital presencebobcat plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
bobcat plus leadership team
Management profileNumber of profiles
bobcat plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bobcat plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bobcat plus
What does bobcat plus do?
Bobcat Plus is Wisconsin's largest authorized Bobcat dealer, operating seven physical locations that sell new and pre-owned Bobcat compact equipment (skid steer loaders, compact track loaders, mini track loaders, compact excavators, telehandlers, utility vehicles, tractors, and zero-turn mowers) along with complementary lines from Avant, Dyna Products, Leguan Lifts, and Cronkhite. The company also rents this equipment on daily, weekly, and monthly terms, and operates a parts and service department supporting the full equipment lifecycle. Financing is facilitated through a third-party lender (GoCurrency).
Is bobcat plus a public or private company?
bobcat plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bobcat plus founded?
bobcat plus was founded in 1991. It employs 11 to 50 people.
Where is bobcat plus based?
bobcat plus is headquartered in Butler, United States, in the North America region.
How does bobcat plus make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals and parts & Service.
Who are bobcat plus's main competitors?
Direct peers on record are Stotz Equipment, Ziegler CAT, Papé Machinery, RDO Equipment Co., Heritage Tractor, Butler Machinery Co. and St. Germain Equipment Sales. Broad incumbents are Holt Cat and Ring Power. Vermeer Midwest is listed as a regional player.
Does bobcat plus have an API?
No public API is recorded for bobcat plus.
What industry is bobcat plus in?
bobcat plus's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is IMAHAAAE, Skid Steer & Compact Track Loaders, with a secondary code of IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders). Its NAICS code is 53241 and its SIC code is 5082.