What cocoa beach pier does

Cocoa Beach Pier is a privately held, historic 800-foot oceanfront pier destination located at 401 Meade Ave, Cocoa Beach, Florida, on the Atlantic Ocean's Space Coast. Built in 1962 by Richard Stottler (originally as Canaveral Pier) and acquired in 2014 by Westgate Resorts (David Siegel, President and CEO, and business associate Jim Gissy), the pier has been transformed with over $4 million in capital investment into a multi-tenant family-friendly tourist attraction drawing more than one million visitors annually.

The pier operates as a "platform-plus-venues" model: the core physical asset (800-foot pier, 270 pilings each 40 feet in length, 2.5+ miles of boardwalk planks) hosts a curated mix of food and beverage, retail, entertainment, and activity operators. F&B tenants include Pier 62 Oceanfront Restaurant & Bar (sushi, seafood, sake), The Boardwalk Bar, Rikki Tiki Tavern (100-seat thatched roof deck), Ocean Freeze Daiquiri Bar, Sea Dogs, and Maui J's Shaved Ice Truck. Retail consists of The Pier Shop (featuring a 51-foot wall of customized t-shirts), Trader Rick's Marketplace (beach supplies and $25/day bicycle rentals), and Tropical Threads Boutique. Entertainment and activities are provided through Chuck's Arcade by Chuck E. Cheese and Cocoa Beach Surf School by Flohana. The pier also supports beach rentals (volleyballs, surfboards, umbrellas, chairs), year-round lifeguards, and hosts annual events including the NKF Rich Salik Pro/Am Surfing Festival.

Revenue is generated transactionally from on-pier consumer spend and from rental/lease income from the multiple operator tenants, with no e-commerce or digital distribution channel. The pier is marketed as a physical destination through its own website (cocoabeachpier.com), active social media channels (Facebook, X, Instagram, YouTube), and is deeply integrated into Westgate Resorts' broader marketing infrastructure — including the Westgate Resorts mobile app, the World of Westgate Loyalty Program, and the #1-ranked 2025 Westgate travel blog. Customer segments include Eastern U.S. tourists and vacationers, Space Coast local residents, and families with children. An affiliated Westgate Cocoa Beach Resort (former Wakulla Suites) provides accommodation with a lazy-river water park and complimentary shuttle to the pier, creating a destination cluster.

Name

cocoa beach pier

Legal name

Westgate Resorts

Website

https://cocoabeachpier.com

Company type

Private

Founded year

1962

Operating status

Operating

Short description

Cocoa Beach Pier operates an 800-foot historic oceanfront pier on Florida's Space Coast, hosting multiple dining, bar, retail, entertainment (Chuck's Arcade), and activity (surf school, beach rentals) operators. Owned by Westgate Resorts since 2014, the pier draws over one million visitors annually as a tourist destination.

Ownership category

akta.pro rank

Product category

Tourist Attractions and Hospitality Services

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Oceanfront dining services
• Beachfront entertainment venues
• Tourist pier attractions
• Surf instruction services
• Beachside retail shops

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Operations: The pier generates revenue through multiple dining establishments including Pier 62 Oceanfront Restaurant & Bar (sushi, seafood, sake cocktails), The Boardwalk Bar (cocktails, appetizers), Rikki Tiki Tavern (tropical drinks), Ocean Freeze Daiquiri Bar (frozen cocktails), Sea Dogs (ice cream, hot dogs, snacks), and Maui J's Shaved Ice Truck. These are either operated directly or leased to operators.
2. Retail Sales: Revenue from gift shops including The Pier Shop (souvenirs, apparel, branded merchandise), Trader Rick's (beach supplies, rentals), and Tropical Threads Boutique (fashion accessories, swimwear). The Pier Shop features a 51-foot wall of customized t-shirts.
3. Entertainment and Activities: Chuck's Arcade by Chuck E. Cheese provides family entertainment. Surf lessons through Cocoa Beach Surf School by Flohana are offered. Beach rentals include volleyballs, surfboards, umbrellas, chairs, and bicycle rentals ($25 per day).
4. Property Rental: The pier leases space to multiple food, beverage, and retail operators including restaurants, bars, and shops. This creates recurring rental income streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cocoa Beach Pier operates a historic 800-foot oceanfront pier destination on Florida's Space Coast, offering multiple dining and bar concepts, family entertainment (Chuck's Arcade), surf lessons, beach rentals, and gift shop retail to over one million annual visitors. The pier combines physical tourism infrastructure with multiple food, beverage, retail, and recreation operators housed on the pier structure.

Product overview

Cocoa Beach Pier is a historic beachfront tourist attraction spanning 800 feet over the Atlantic Ocean on Florida's Space Coast. The pier operates as a platform-plus-venues model, combining the core pier infrastructure with multiple restaurant concepts (Pier 62 Oceanfront Restaurant & Bar, Ocean Freeze Daiquiri Bar, Maui J's Shaved Ice Truck, Rikki Tiki Tavern, The Boardwalk Bar, Sea Dogs), entertainment (Chuck's Arcade by Chuck E. Cheese), activity services (Cocoa Beach Surf School by Flohana), and retail shops (The Pier Shop, Trader Rick's Marketplace, Tropical Threads Boutique). A nearby affiliated property, Westgate Cocoa Beach Resort, provides accommodations with water park access and shuttle service to the pier.

Differentiator

Problem solved

Functional benefit

Products and services

• Westgate Cocoa Beach Pier Historic 800-foot pier destination offering dining, shopping, entertainment, and beach activities.
• Pier 62 Oceanfront Restaurant & Bar Upscale oceanfront seafood and sushi restaurant.
• Maui J's Shaved Ice Truck Shaved ice food truck serving frozen treats.
• Rikki Tiki Tavern Tiki bar with ocean views and tropical cocktails.
• The Boardwalk Bar Casual seafood restaurant and bar with happy hour.
• Sea Dogs Quick-service eatery with ice cream and snacks.
• Ocean Freeze Daiquiri Bar Daiquiri bar with handcrafted frozen cocktails.
• Chuck's Arcade by Chuck E. Cheese Family arcade with classic and modern gaming.
• Cocoa Beach Surf School by Flohana Surf instruction school offering private and group lessons.
• The Pier Shop Gift shop with nautical souvenirs and branded merchandise.
• Trader Rick's Marketplace Beach supply shop with rentals and beach gear.
• Tropical Threads Boutique Boutique with apparel, accessories, and beach gear.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Chuck E. Cheese (Chuck's Arcade)coreGTM or Marketing PartnerChuck's Arcade by Chuck E. Cheese operates a family entertainment arcade at Cocoa Beach Pier. The partnership brings the iconic Chuck E. Cheese brand to the pier, offering interactive games for all ages. The arcade features both vintage classics and next-generation gaming experiences, enhancing the pier's family-friendly positioning.
• Cocoa Beach Surf School by FlohanacoreStrategic or Co-development PartnerCocoa Beach Surf School by Flohana provides surfing lessons at the pier, offering private, semi-private, group lessons, and surf clinics. Instructors cover water safety and basic board skills. Daily lessons from 9 AM to 5 PM with boards provided. The surf school is integral to the pier's positioning as the center of Central Florida surfing activity.
• David Siegel and Jim Gissy (Westgate Resorts)coreStrategic or Co-development PartnerDavid Siegel (President and CEO of Westgate Resorts) and business associate Jim Gissy purchased the pier in spring 2014 from original owners the Stottler family. They have invested over $4 million transforming the pier into a family-friendly, world-class tourist attraction. Both have strong ties to the Central Florida region.
• Westgate ResortscoreStrategic or Co-development PartnerThe pier is owned and operated by Westgate Resorts since 2014. The partnership provides access to Westgate's marketing infrastructure, loyalty program (World of Westgate), mobile app, and cross-promotion with other Westgate properties in Florida and nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huntington Beach Pier: California pier known as 'Surf City USA' with strong surfing culture heritage, dining, and shopping. Comparable as a pier-based destination with surf culture positioning similar to Cocoa Beach Pier's East Coast Surfing Capital identity and surf-related events.
• Pier 60 at Clearwater Beach: A beachfront pier destination on Florida's Gulf Coast featuring daily sunset celebrations, dining, shopping, and recreation. Closely comparable to Cocoa Beach Pier as a similar pier-based entertainment destination in Florida targeting tourist visitors with a comparable mix of F&B, retail, and beach activities.
• Pier Park: Open-air shopping, dining, and entertainment complex near Panama City Beach, FL. Comparable as a Florida beach destination combining retail, dining, and entertainment offerings in a beachside location serving Eastern US tourist visitors.
• Santa Monica Pier: Iconic California pier with multiple dining options, entertainment (Pacific Park amusement park), retail, and recreation. Comparable as a beachfront pier destination combining dining, entertainment, and shopping in one waterfront location, drawing millions of visitors annually.
• Daytona Beach Boardwalk: Florida beachfront entertainment district featuring dining, shopping, amusement rides, and beach activities. Comparable as a Florida beach destination offering a similar mix of dining, entertainment, and beach recreation to Cocoa Beach Pier, targeting the same Eastern US tourist market.
• Redondo Beach Pier: California beach pier featuring dining, shopping, and recreation including sport fishing. Comparable as a beach pier destination combining multiple dining establishments, retail shops, and recreational activities in one waterfront location.
• Myrtle Beach Boardwalk: South Carolina beachfront entertainment district with dining, shopping, amusement rides, and beach activities. Comparable as a beachfront entertainment destination with similar mix of dining, retail, and recreation offerings targeting East Coast tourist visitors.

Broad incumbents

• Navy Pier: Major Chicago entertainment pier with extensive dining, retail, attractions, and event venues. Comparable as a large-scale waterfront entertainment destination combining F&B, retail, and entertainment, though broader in scope and located in an urban setting rather than a beach destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbpier
• YouTubeyoutube.com/c/WestgateCocoaBeachPier
• Facebookfacebook.com/CocoaBeachPier/2
• LinkedInlinkedin.com/company/cocoa-beach-pier
• Instagraminstagram.com/cocoabeachpier

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cocoa beach pier