bali direct

What bali direct does

Bali Direct (legally PT. Bali Direct Store) is a privately held, direct-to-consumer e-commerce grocery platform headquartered in Canggu, Bali, Indonesia. The company sells locally sourced groceries, whole foods, body care, home care, and pet products through its website balidirectstore.com, with fulfillment delivered via third-party couriers Gojek and Grab. The platform operates two delivery modes: Instant Delivery within 2 hours (for orders placed Monday-Friday 8AM-4PM, Saturday 8AM-1PM) and Regular same-day delivery (for orders placed before 8AM).

The company's core technology is a WordPress-based e-commerce storefront with integrated delivery logistics through Gojek and Grab. Its product portfolio spans 14 categories — Pantry, Fruit & Veggies, Bakery & Treats, Dairy & Eggs, Drinks, Deli Corner, Snacks, Meat & Seafood, Frozen, Health, Body, Home, and Pet — featuring curated offerings from hundreds of local Bali and Indonesian artisans and producers including Aurora Bakery, Motion, Fume, Natural Poultry, Berkah Chicken, The Lucky Nomads, and Ninie's Kitchen. The in-house Bali Direct Kitchen sub-brand produces house-made coconut water, cold-pressed juices, ginger and turmeric shots, soups, and prepared foods.

Bali Direct generates revenue through one-time unit-priced transactions in Indonesian Rupiah, with no visible subscription or membership model. The target customers are health-conscious expats and wellness-focused individuals residing in Bali who seek consciously sourced, organic, and specialty products unavailable in standard local supermarkets, as well as food enthusiasts, home cooks, and pet owners in the same geography. The company operates with 1-10 employees, appears founder-owned and bootstrapped with no disclosed institutional funding or parent company, and serves customers exclusively within Bali.

Name

bali direct

Legal name

PT. Bali Direct Store

Website

https://balidirectstore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bali Direct is a Canggu, Bali-based direct-to-consumer e-commerce grocery platform selling locally sourced groceries, whole foods, body care, home, and pet products from hundreds of Indonesian artisans, delivering within 2 hours or same-day via Gojek and Grab to health-conscious expats and residents in Bali.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Bulk & Pantry Staples Delivery (AFAIAMAJ)

akta.pro secondary industry

DTC Pet Food Delivery (AFAIANAM)

Keywords

• Online grocery delivery
• Locally sourced groceries
• Artisan food retail
• Same-day grocery delivery
• Specialty organic foods

Headquarters

HQ city

Canggu

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Retail: One-time transaction sales through the online store. Customers purchase products at listed prices in Indonesian Rupiah (Rp). Bali Direct acts as a marketplace connecting local producers/artisans with end consumers. No visible subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bali Direct sells locally sourced groceries, whole foods, body care, home care, and pet products through an online e-commerce storefront and physical in-store retail in Canggu, Bali. The platform aggregates products from hundreds of local Bali and Indonesian producers and artisans across 14 product categories, supplemented by an in-house Bali Direct Kitchen product line. Customers can choose Instant Delivery (within 2 hours via Gojek or Grab couriers) or Regular Delivery (same-day for orders placed before 8 AM).

Product overview

Bali Direct is an online grocery delivery platform serving the Bali, Indonesia market. The core offering is an e-commerce marketplace connecting customers with locally sourced fresh food and daily essentials. The platform operates two delivery modes: Instant Delivery (within 2 hours for orders placed during business hours) and Regular Delivery (same-day delivery for orders before 8AM). The product portfolio centers around the Bali Direct Kitchen house-made line alongside 14 product categories spanning fresh produce, bakery, deli items, meat and seafood, dairy, frozen foods, drinks, health supplements, body care, home care, and pet products. The company positions itself around conscious sourcing, supporting local Bali farmers and producers.

Differentiator

Problem solved

Functional benefit

Brands

• Bali Direct Kitchen: In-house kitchen producing small-batch products including coconut water, juices, soups, and prepared foods.

Products and services

• Instant Delivery Same-day grocery delivery service enabling orders placed during operating hours (Monday-Friday 8 AM-4 PM, Saturday 8 AM-1 PM) to reach customers within 2 hours, fulfilled through Gojek and Grab third-party courier integration. Targeted at Bali consumers needing rapid fulfillment of fresh groceries and essentials.
• Bali Direct Kitchen In-house small-batch house-made product line including coconut water, cold-pressed slow juices, ginger shots, turmeric shots, soups, and fresh prepared foods produced by PT. Bali Direct Store. Sold to end consumers through the Bali Direct e-commerce storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• GrabMart: On-demand grocery and convenience delivery service operated by Grab. Directly comparable to Bali Direct's instant-delivery grocery offering, and notably shares the same Gojek/Grab last-mile ecosystem that Bali Direct depends on.
• SOCIOLLA: Indonesia's leading beauty and wellness retailer (online + offline). Comparable to Bali Direct through the overlapping natural body care, health, and wellness category, and through the shared target customer (health-conscious Indonesian consumers).
• Kecipir: Indonesian organic and locally sourced online grocery platform. Comparable to Bali Direct's 'consciously sourced local' positioning and curated-producer marketplace, though with a stronger organic-produce focus and Jakarta-centric operations.

Direct peers

• TaniHub: Indonesian online grocery and agriculture platform connecting farmers with end consumers. Comparable to Bali Direct's marketplace model that aggregates many small producers for direct consumer delivery, with greater scale and capital.
• Allofresh: Indonesian online grocery delivery service offering fresh produce and household essentials with same-day delivery. Closely comparable to Bali Direct's curated grocery + fast delivery model in the same Indonesian market.
• Astro: Indonesian online grocery and quick-commerce platform offering fast delivery of fresh and staple products. Comparable to Bali Direct's DTC grocery + instant/same-day delivery model in the Indonesian market.
• HappyFresh: Online grocery delivery platform operating across Indonesia, Malaysia, Thailand, and other SEA markets. Directly comparable to Bali Direct's DTC grocery e-commerce + scheduled delivery model, with stronger capital and wider geographic footprint.
• Sayurbox: Indonesian online grocery delivery service sourcing fresh produce and staples directly from farmers. Closely comparable to Bali Direct's curated, locally sourced grocery marketplace model, but operating at larger national scale in Indonesia.

Broad incumbents

• Tokopedia: Largest Indonesian e-commerce marketplace (now part of TikTok/GoTo ecosystem). Overlaps with Bali Direct through marketplace grocery listings and same-day delivery via Tokopedia NOW, but operates at vastly broader scale and as a horizontal e-commerce platform.
• Shopee: Major Southeast Asian e-commerce platform with significant grocery and fresh-product offerings in Indonesia. Comparable as a broad e-commerce competitor with grocery fulfillment, but not a specialist curated-grocery player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/balidirectstore.new
• LinkedInlinkedin.com/company/bali-direct
• Instagraminstagram.com/balidirectstore
• TikToktiktok.com/@balidirectstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bali direct