aveco
- Company typePrivate
- Founded2005
- HeadquartersDedemsvaart, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
aveco firmographics
Firmographics- Name
- aveco
- Legal name
- Vrieling Verzekeringen B.V.
- Website
- https://avecoverzekeringen.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
aveco industry classification
Industry- Product category
- Recreational Vehicle Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
Keywords
Where aveco is headquartered
LocationHeadquarters
- HQ city
- Dedemsvaart
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
aveco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Aveco generates revenue through insurance premiums charged to customers for coverage of campers, caravans, and tent trailers. The company acts as a connected agent (verbonden bemiddelaar) with their own insurance packages, underwritten by partnered insurers through their mandate company Vrieling Assuradeuren.
- Appraisal/Taxation Services: Revenue from appraisal services for determining vehicle values. Physical appraisals cost €201.24 (€130 for first Aveco insurance appraisal), online appraisals cost €78. Re-appraisals cost €201.24 physical or €130 online. Tent trailer appraisals cost €75 (re-appraisal €92.50).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Physical Appraisal (Camper/Caravan) |
| Unit Pricing | One time | Online Appraisal |
| Unit Pricing | One time | Re-appraisal |
| Unit Pricing | One time | Tent Trailer Appraisal |
| Other | Per incident | Camper Insurance Deductible |
| Other | Per incident | Caravan Insurance Deductible |
| Other | Per incident | Tent Trailer Insurance Deductible |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
aveco product offering
Product offeringCore offering
Aveco Verzekeringen provides specialized insurance products for recreational vehicles — campers, caravans, and tent trailers — underwritten through its mandate company Vrieling Assuradeuren, supported by in-house certified appraisal and revaluation services (Aveco Expertise & Taxatie) and a dedicated claims handling operation (Aveco Schadeservice) with 24/7 worldwide emergency assistance through the Aveco Alarmcentrale. Customers can purchase coverage directly via the website, by phone with advisors, or through affiliated dealers, and policy coverage extends across Europe and non-European Mediterranean countries.
Product overview
Aveco is a Dutch insurance company specializing in comprehensive insurance products for recreational vehicles, operating as a brand under Vrieling Adviesgroep. The core product portfolio consists of three main insurance products: Camperverzekering (camper/motorhome insurance), Caravanverzekering (caravan/trailer insurance), and Tenttrailerverzekering (tent trailer insurance). These are complemented by Aveco Expertise & Taxatie (certified appraisal and damage assessment services) and Aveco Schadeservice (claims handling with 24/7 emergency support via Aveco Alarmcentrale). Optional add-ons include the ZekerheidsPakket (security package) with roadside assistance, travel insurance, and legal coverage. The company also provides digital services through the Aveco App and MijnAveco customer portal, along with partnered technology integrations for vehicle security and monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- MijnAveco: Customer portal and mobile app providing access to insurance documents, policy information, and Aveco Alarmcentrale contact.
- Aveco Alarmcentrale
- Aveco Schadeservice
- Aveco App
- Zekerheidspakket
Products and services
- Camperverzekering Comprehensive insurance for campers and motorized caravans (new, used, van conversions, self-built, and electric campers), with coverage for damage, theft, and accidents for Dutch owners traveling in Europe and Mediterranean countries.
- Caravanverzekering Insurance for new and used touring caravans, including hail and storm damage protection, travel and cancellation insurance, legal assistance, and no standard deductible when repaired by partnered caravan businesses.
- Tenttrailerverzekering Insurance for folding tent trailers (vouwwagens) featuring 10-year certainty guarantee, new value coverage for first owners, free inventory coverage up to €5,000, and a replacement tent trailer service during repairs.
- Aveco Expertise & Taxatie Certified valuation and damage assessment service for campers, caravans, and tent trailers, offering physical on-site appraisals (€201.24) and online appraisals (€78) performed by VRT and NIVRE-registered experts.
- Aveco Schadeservice Claims handling and damage service with 24/7 Aveco Alarmcentrale emergency hotline, coordinating repairs through partnered camper, caravan, and tent trailer businesses and providing replacement vehicle services.
- Hertaxatie Periodic revaluation service for campers, caravans, and tent trailers to keep insurance coverage aligned with current market value, offered as physical re-appraisal (€201.24) or online re-appraisal (€130).
Quantifiable outcome
- Customer satisfaction rating of 8.5 based on 3,000+ reviews
Companies that use aveco
Customer profileSegments3 records
Ideal customer profiles3 records
aveco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
aveco partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- E-TrailercoreE-Trailer provides smart security and monitoring systems for campers and caravans including GPS tracking, tire pressure monitoring, gas level sensors, and anti-theft features. Aveco offers customers discounts on the E-Trailer Aveco package (30-50% first-year discount on Recovery subscription) and requires E-Trailer installation for meeting security requirements.
- Moving IntelligencecoreMoving Intelligence provides the Retreever GPS tracking system for camper security. Aveco offers the Retreever to customers at €9.05/month (€543.29 including hardware, installation, and 5-year subscription) as a theft recovery solution.
- MEA BeveiligingcoreMEA provides security systems protecting campers through magnetic contacts on windows, doors, and hatches, with built-in tracking capability. Aveco customers receive 50% discount on wireless cable lock accessory.
- CaraCoverminorCaraCover produces protective covers for caravans. Aveco offers customers €25 discount on CaraCover products through exclusive promotional codes.
- PassProtectminorPassProtect provides protective film for identity documents. Aveco offers 20% discount on PassProtect products (minimum 2 items) for customer identity protection.
- Camperbeurs HardenbergcoreCamperbeurs Hardenberg is an annual recreational vehicle exhibition. Aveco offers customers 2-for-1 entrance tickets as exclusive customer benefit.
- TopCamper MagazineminorTopCamper Magazine is a lifestyle publication for campers. Aveco sends the magazine twice yearly to all camper insurance customers free of charge.
- Vrieling AssuradeurencoreVrieling Assuradeuren is Aveco's mandate company with authority from insurers to accept new insurance, draft policies, and handle claims independently. This enables Aveco to offer specialized recreational vehicle insurance products.
- Vrieling AdviesgroepcoreParent company of Aveco Verzekeringen and Aveco Expertise & Taxatie. A family business with 70+ years of experience advising on insurance, mortgages, pensions, banking, absenteeism, and real estate for business and private customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
aveco competitors and assessment
Company assessmentBroad incumbents
- a.s.r. Nederland: Large Dutch insurance carrier offering motor, leisure, and travel products including caravan and motorhome cover; comparable as a broad incumbent in adjacent categories competing for the same Dutch risk pool.
- FBTO (Achmea): Dutch online direct insurer under Achmea with motorhome and caravan products; comparable to Aveco as an online-led, consumer-facing vehicle insurance distributor in the Dutch market.
- Univé: Dutch mutual cooperative insurer offering motor and leisure vehicle cover to members; relevant comparable as a Dutch-domestic multi-line competitor targeting similar consumers with RV-adjacent coverage.
- ANWB Insurance: Largest Dutch roadside assistance and mobility organization offering RV/auto insurance alongside broader lines; overlaps with Aveco on camper/caravan coverage and roadside features within a much broader portfolio.
- Centraal Beheer (Achmea): Major Dutch direct-write insurer under Achmea offering RV and motor insurance; a large generalist incumbent whose camper/caravan offering competes for the same Dutch policyholders as Aveco, with broader balance-sheet resources.
- Allianz Travel: Global travel and assistance insurance arm; relevant adjacent player whose roadside and travel assistance elements overlap with Aveco's Zekerheidspakket (Pechhulp+ plus travel/cancellation cover) inside the Dutch market.
Direct peers
- Saga Insurance: UK specialist insurer focused on motorhome and caravan cover for the over-50s segment with tailored policy features; comparable to Aveco as a customer-segment specialist in recreational vehicle insurance with differentiated policy terms.
- Comfort Insurance: UK specialist motorhome and campervan insurance intermediary; comparable as a niche broker focused exclusively on recreational vehicles with bespoke cover and enthusiast-led positioning, similar to Aveco's Dutch specialist model.
- Caravan Guard: UK specialist caravan and motorhome insurance provider, distributing through dealer networks. Highly comparable direct peer given specialist RV focus, dealer channel, and value-added service model mirroring Aveco's approach.
- Europeesche Verzekeringen: Dutch specialist travel, recreation, and vehicle insurance intermediary including motorhomes and caravans; directly comparable given shared Dutch market, traveler/recreation customer focus, and short-tail insurance distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
aveco social profiles
Digital presenceaveco compliance and trust
Trust signalCompliance1 record
aveco financial estimates
Financial estimateRevenue estimate
Valuation estimate
aveco leadership team
Management profileNumber of profiles
Profiles5 records
aveco subsidiaries and ownership
Company hierarchySubsidiaries2 records
aveco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aveco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aveco
What does aveco do?
Aveco Verzekeringen provides specialized insurance products for recreational vehicles — campers, caravans, and tent trailers — underwritten through its mandate company Vrieling Assuradeuren, supported by in-house certified appraisal and revaluation services (Aveco Expertise & Taxatie) and a dedicated claims handling operation (Aveco Schadeservice) with 24/7 worldwide emergency assistance through the Aveco Alarmcentrale. Customers can purchase coverage directly via the website, by phone with advisors, or through affiliated dealers, and policy coverage extends across Europe and non-European Mediterranean countries.
Is aveco a public or private company?
aveco is a private company. It is classified as family owned and is currently operating.
When was aveco founded?
aveco was founded in 2005. It employs 11 to 50 people.
Where is aveco based?
aveco is headquartered in Dedemsvaart, Netherlands, in the Europe region.
How does aveco make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are appraisal/Taxation Services.
Who are aveco's main competitors?
Broad incumbents on record are a.s.r. Nederland, FBTO (Achmea), Univé, ANWB Insurance, Centraal Beheer (Achmea) and Allianz Travel. Direct peers are Saga Insurance, Comfort Insurance, Caravan Guard and Europeesche Verzekeringen.
Does aveco have an API?
No public API is recorded for aveco.
What industry is aveco in?
aveco's product category is Recreational Vehicle Insurance. Its primary akta.pro industry code is THALALAK, Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance. Its NAICS code is 524210 and its SIC code is 6411.