Name

aveda arts and sciences institutes

Legal name

Aveda Arts & Sciences Institutes

Website

https://avedaarts.edu

Company type

Private

Founded year

1997

Operating status

Operating

Ownership category

akta.pro rank

Product category

Vocational Beauty Education

NAICS

Technical and Trade Schools (6115), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industry

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

Keywords

• Cosmetology education
• Esthetics training
• Massage therapy programs
• Beauty school
• Instructor training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Educational Programs: Revenue from cosmetology, esthetics, advanced esthiology, massage therapy, and instructor training programs. Tuition varies by program and state requirements. Financial aid, scholarships, and payment plans available.
2. Student Kit Fees: Students purchase training kits containing professional tools and products required for coursework
3. Guest Services (Atelier): Affordable beauty services performed by supervised students including hair, skincare, makeup, and massage. Revenue from service fees at reduced prices compared to professional salons.
4. Retail Product Sales: Sale of Aveda and Smashbox beauty products to clients and students at campus locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aveda Arts & Sciences Institutes is a network of 18 vocational beauty schools across 10 U.S. states delivering state-licensed, hands-on training in Cosmetology (1200-1500 hours), Esthetics/Esthiology, Advanced Esthiology, Massage Therapy (Minneapolis only), and Instructor Training. Education is reinforced by the Atelier Guest Services division, where supervised students perform beauty services on the public, and complemented by retail sales of Aveda and Smashbox products at campus locations.

Product overview

Aveda Arts & Sciences Institutes operates as a network of 18 cosmetology and beauty schools across 10 U.S. states, offering hands-on education in cosmetology, esthetics/esthiology, massage therapy, and instructor training. The institution provides a unified educational platform with programs ranging from 1200-1500 hours, supplemented by guest services (Atelier) where students perform beauty services on the public under supervision. Additional offerings include retail products (Aveda and Smashbox) and scholarship programs like Catwalk for Water. The organization emphasizes holistic beauty education with sustainability and wellness at its core.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier: Guest services division offering affordable beauty services performed by students under instructor supervision at all campus locations.
• Neill Corporation

Products and services

• Cosmetology Program Comprehensive cosmetology training covering hair cut, color, texture, makeup, and retail knowledge; program ranges from 1200-1500 hours depending on state requirements and prepares students for state licensure and salon careers.
• Esthetics/Esthiology Program Skincare and facial training program covering facials, waxing, wellness treatments, and advanced esthetics services including hydrodermabrasion and microneedling, preparing students for esthetician licensure.
• Advanced Esthiology Program Advanced esthetics training with specialized services such as microneedling, chemical peels, LED light therapy, microdermabrasion, and lymphatic drainage for higher-level skincare careers.
• Massage Therapy Program Massage therapy training with Ayurvedic techniques, body care treatments, and wellness services, offered only at the Minneapolis campus and preparing students for massage therapy licensure.
• Instructor Training Program Training program for individuals seeking to become licensed beauty industry educators and instructors within the cosmetology and esthetics field.
• Atelier Guest Services Public-facing beauty services provided by students under instructor supervision, offering hair, spa/skincare, makeup, waxing, and massage services at reduced prices across all 18 campus locations.
• Aveda Retail Products Retail sale of 100% vegan, cruelty-free Aveda hair care and skincare products (including Nutriplenish, Botanical Repair, Tulasara, and Aroma lines) at campus locations and via linked online shop.
• Smashbox Makeup Retail Retail sale of high-performance, cruelty-free, and vegan professional-grade Smashbox makeup products including primers, mascaras, and lipsticks at Aveda Arts campus locations.

Quantifiable outcome

• Over 3,000 graduates since 2022 placed in Aveda salon network
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Neill CorporationcoreOthersParent company owning and operating Aveda Arts & Sciences Institutes. Founded by Edwin Neill II's family with over six decades of beauty industry experience. Edwin Neill II serves as President and CEO of both Neill Corporation and Aveda Arts. As a leading Aveda distributor and family of beauty businesses, Neill Corporation supports salon partners through education, innovation, and technology services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vidal Sassoon Academy: Premium cosmetology education brand owned by Henkel operating flagship academies. Comparable as a brand-led cosmetology education business but with a much smaller, more selective footprint.
• Adtalem Global Education: Public for-profit education company spanning healthcare and professional education. Comparable as a scaled, regulated private-sector education operator, though Adtalem does not focus on cosmetology specifically.
• L'Oréal Professionnel Education: Education arm of L'Oréal's professional beauty division. Comparable as a beauty-industry parent offering brand-aligned beauty education, but as part of a broader professional products portfolio rather than a dedicated school operator.

Direct peers

• Tricoci University of Beauty Culture: Multi-campus cosmetology and esthetics school with strong presence in the Midwest. Direct competitor offering similar cosmetology/esthetics programs with NACCAS accreditation.
• Pivot Point International: Cosmetology education company offering curriculum, tools, and learning content used by cosmetology schools worldwide, including through partnerships like the Leo Passage scholarship with Beauty Changes Lives.
• The Salon Professional Academy (TSPA): Network of Redken-affiliated cosmetology and esthetics schools across multiple US states. Comparable brand-aligned trade school operator with similar program mix and NACCAS accreditation.
• Empire Beauty Schools: One of the largest US cosmetology school networks with multiple state campuses. Directly comparable multi-state cosmetology/esthetics trade school operator competing for the same aspiring-professional student segment.
• Paul Mitchell Schools: Nationwide network of cosmetology and barbering schools affiliated with the Paul Mitchell brand. Closely comparable as a brand-aligned, multi-campus cosmetology trade school targeting the same vocational beauty student.
• Xenon International Academy: Multi-program cosmetology, esthetics, and instructor training academy. Directly comparable private trade school offering the same core vocational beauty programs.

Others

• Beauty Industry Group: Distributor and supplier of professional beauty products. Comparable as a beauty-industry ecosystem player that shares the professional channel and supply relationships relevant to Aveda Arts' retail and graduate placement operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/avedaarts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aveda arts and sciences institutes