acapulco restaurants inc

What acapulco restaurants inc does

Acapulco Restaurants Inc operates a regional chain of full-service Mexican restaurants and cantinas under the "Acapulco Restaurant and Cantina" brand, founded in 1960 by Ray Marshall. The concept positions itself as Mexican Riviera cuisine with California freshness, prepared from scratch daily using premium ingredients, with menu items ranging from $6 soups to $29 premium entrees and a bar/cantina focus on craft cocktails and daily drink specials. It serves local families, social diners, event planners, and catering customers in Southern California, with six company-operated California locations (Glendale, Long Beach, Costa Mesa, Downey, Marina Pacific, and corporate headquarters in Cypress) and a separately operated franchise/family unit in St. Ann, Missouri.

Revenue is generated through dine-in restaurant sales, off-premise catering (booked via 1-888-TORTILLA and a dedicated catering menu), online takeout/delivery, e-gift cards, and the Xperience Rewards loyalty program (10 chips per dollar spent, redeemable for free food and drinks, plus a free birthday entree). Marketing channels are conventional: eClub email, social media hashtag campaigns (e.g., #MargaritaMonday), daily specials promotions, and the shared loyalty ecosystem. The technology stack is non-proprietary: online ordering is delivered through OLO (third-party), and the website lists no APIs, developer documentation, or AI capabilities.

Acapulco is a wholly-owned brand of Xperience Restaurant Group (XRG), a holding company also under the Z Capital Group, LLC (ZCG) umbrella that controls multiple Mexican-cuisine sister brands (El Torito, Chevys Fresh Mex, Las Brisas, El Torito Grill, Sinigual, Who Song & Larry's, Sol Mexican Cocina, Solita Tacos). The company is privately held with no public listing or ticker, no disclosed funding rounds, no patents, and no reported regulatory actions.

Name

acapulco restaurants inc

Legal name

Xperience Restaurant Group

Website

https://acapulcorestaurants.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Acapulco Restaurants Inc operates a regional chain of full-service Mexican restaurants and cantinas in California, serving families and social diners with dine-in, catering, and online ordering under the Acapulco brand founded in 1960. It is owned by Xperience Restaurant Group, a Z Capital Group portfolio company.

Ownership category

akta.pro rank

Product category

Casual Dining Mexican Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Mexican restaurant chain
• Full-service dining
• Restaurant catering services
• Private event hosting
• Mexican coastal cuisine

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales at physical restaurant locations. Customers pay for menu items including appetizers, entrees, cocktails, and desserts.
2. Catering Services: Catering orders for events and private gatherings, with dedicated catering menu and online ordering system.
3. Online Ordering (Takeout/Delivery): Direct online ordering through the restaurant website for takeout and delivery orders.
4. Gift Cards: E-gift cards sold to customers for use at restaurant locations.
5. Loyalty Program: Xperience Rewards loyalty program that tracks customer purchases and offers points redeemable for free food and drinks, with annual value of approximately $32 per best customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Acapulco operates a chain of Mexican Riviera-inspired restaurants and cantinas offering dine-in meals, daily specials, craft cocktails, happy hour, and weekend brunch. In addition to dine-in service, the company offers catering for events, private event hosting, online ordering for takeout and delivery, e-gift cards, and an Xperience Rewards loyalty program that issues points redeemable for free food and drinks.

Product overview

Acapulco Restaurant and Cantina is a California-based Mexican Riviera restaurant chain founded in 1960 by Ray Marshall, now owned by Xperience Restaurant Group (XRG). The core offering is a full-service restaurant and cantina providing dine-in experiences. The product portfolio includes: the main dine-in restaurant with signature cocktails and Mexican coastal cuisine; catering services powered by OLO for off-premise events; the Xperience Rewards loyalty program for customer retention; private event hosting; online ordering via OLO for takeout and delivery; and gift cards. The brand operates multiple California locations including Long Beach and Glendale.

Differentiator

Problem solved

Functional benefit

Brands

• Xperience Rewards: Loyalty program offering free food, drinks, birthday rewards, and perks for members.

Products and services

• Acapulco Restaurant & Cantina (Dine-In Service) Full-service Mexican Riviera-inspired restaurant and cantina offering dine-in seating, signature cocktails, daily specials, happy hour, and weekend brunch for individual consumers, families, and social groups in California.
• Catering Services Off-premise catering service for events featuring taco bars, breakfast burritos, and full event menus; orders are booked through the dedicated phone line 1-888-TORTILLA or online via the OLO catering site.
• Private Events Private event hosting service offering rooms, patios, and semi-private areas for celebrations, corporate gatherings, and group parties.
• Online Ordering (Takeout & Delivery) Digital ordering service for takeout and delivery powered by the OLO platform, available directly through the Acapulco website.
• Gift Cards Digital e-gift cards sold through the Acapulco website, redeemable at restaurant locations for meals, drinks, and merchandise.
• Xperience Rewards Loyalty Program Loyalty program in which members earn 10 chips per dollar spent, redeem chips for free food and drinks, receive a free birthday entrée, and access partner offers and sweepstakes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sol Mexican Cocina: Sister brand under Xperience Restaurant Group offering modern Mexican cuisine in California — directly comparable concept with shared parent.
• Rubio's Coastal Grill: California-founded Mexican chain specializing in coastal-style Mexican cuisine (especially fish tacos), directly competing for the same "Mexican Riviera/California" positioning and family dining customer.
• Baja Fresh: Casual Mexican chain founded in Southern California offering fresh-made Mexican food with dine-in and catering — overlapping menu, customer base, and California roots.
• On the Border Mexican Grill & Cantina: National casual Mexican chain with full bar/cantina format, happy hour promotions, and catering — directly comparable operating model and target occasion (family/social dining).
• El Torito: Sister brand under Xperience Restaurant Group; full-service Mexican restaurant chain operating in the same markets with comparable menu, pricing, and target customers — closest direct peer.
• Chevys Fresh Mex: Sister brand under Xperience Restaurant Group offering casual Mexican dine-in with similar menus, happy hour programs, and California footprint — directly comparable operating model and parent backing.
• Las Brisas: Sister brand under Xperience Restaurant Group; coastal-Mexican concept in Southern California, overlapping cuisine style and parent company resources.

Broad incumbents

• Qdoba Mexican Eats: National Mexican fast-casual chain competing in the same cuisine category with catering programs and loyalty — broader incumbent with greater scale.
• Chipotle Mexican Grill: Dominant national Mexican fast-casual chain that competes for the same Mexican-cuisine occasions at lower price points and much larger scale — sets the competitive ceiling for casual Mexican dining traffic.

Emerging players

• Freebirds World Burrito: Texas-based fast-casual burrito chain with catering — overlapping menu and Mexican-casual target customer, though smaller scale and more limited footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about acapulco restaurants inc